MDG 2013 Brand Portfolio_01 lores

2013 PORTFOLIO

The fractal spiral patterns revealed in nature are a mathematical formula (represented by 1.6180) found in everything from human DNA, flower structure, snowflakes and the very solar system we all live in.

OUR PHILOSOPHY

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Successful businesses use creativityand strategic design in all aspects ofwhat they do, revealing their unique storyand engaging with their audience.

All Rights Reserved. Copyright © 2013 Morley Design GroupNo part of this document may be copied or reproduced in any form,without the written permission of the copyright holder.

OUR PEOPLE

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After almost 30 years involved in the design industry, Morley Design Group was founded in 1998 by current directors Rees and Cathy Morley, with a simple approach of starting a conversation and a relationship with their clients, based on fun, honesty and open dialogue that allows the creative process freedom to explore all possible avenues to achieve results beyond their client’s expectations.

Together with their clients, they develop strategic visual marketing, allowing businesses to flourish in often competitive environments, where brands that communicate with clear, creative and effective design can differentiate themselves and gain a clear advantage in the marketplace.

All Rights Reserved. Copyright © 2013 Morley Design GroupNo part of this document may be copied or reproduced in any form, without the written permission of the copyright holder.

OUR APPROACH

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Morley Design Group is a boutique creative agency. They undertake and deliver numerous creative design projects from the initial research and development of brand identity, through the management and delivery of print collateral, online solutions and environmental installation for a vast array of international clients throughout various industries:

•FILM & TELEVISION

•EDUCATION

•TOURISM

•GOVERNMENT

•HOSPITALITY

•MANUFACTURING

•SERVICE

•FOOD & BEVERAGE

•RETAIL CLOTHING

• INFORMATION TECHNOLOGY

BRAND DEVELOPMENT

BRAND GUIDELINES & SPECIFICATIONS

BRAND APPLICATION

MARKETING COLLATERAL

VISUAL COMMUNICATION

ONLINE SOLUTIONS

ENVIRONMENTAL INSTALLATIONS

MERCHANDISING

GRAPHIC DESIGN

PRODUCT DESIGN

PACKAGING DESIGN


“Our role at Club Med is about building brand awareness and motivating visitors to the Club Med experience, so for us image is everything. Morley Design Group shares the same high standards of attention to detail and a passion for turning a concept into reality to achieve the desired outcome. The team has a professional attitude toward work and an uncompromising belief in quality. We believe Morley Design Group has lifted our promotional collateral to make us a competitive force in the travel industry.”

KAARIN GAUKRODGERMarketing Manager CLUB MED New Zealand

Morley Design Group is responsible for all visual marketing collateral for CLUB MED New Zealand. Undertaking full design and print management of all promotional requirements for their all-inclusive resorts throughout the Asia Pacifi c region.

OUR WORK

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VISUAL COMMUNICATION

PRINT MANAGEMENT

clubmed.co.nz

Book before 31st March 2013

EARLY BIRD BONUS

SAVE 40%

CLUB MED BALI

$2865 ADULT • $2025

CLUB MED PHUKET

$2815 ADULT • $1949

CLUB MED CHERATING BEACH

$3015 ADULT • $1875 CHILD

Book before 31st March 2013st March 2013st

EARLY BIRD BONUS

SAVE 40%

CHERATING BEACH

CHILD

DISCOVER ALL OUR RESORTS at clubmed.co.nz

CLUB MED BALI

$2985 ADULT •

CLUB MED

$2699 ADULT •


ASIAWINTER ESCAPE


ASIAWINTER ESCAPE

For promotional blackout dates and airfare conditions see terms and conditions overleaf >

TRAVEL FROM: 01 MAY 2013 – 31 OCT 2013

CLUB MED KABIRA BEACH


CLUB MED GUILIN


(Flights NOT included)


CHINA / JAPANSUN & SKI



CHINA / JAPANSUN & SKI


DISCOVER ALL OUR RESORTS at clubmed.co.nzTRAVEL FROM: 04 MAY – 31 OCT 2013 5 NIGHT ALL INCLUSIVE PACKAGES NOW FROM:CLUB MED KANI $4215 ADULT

6 NIGHT ALL INCLUSIVE PACKAGES NOW FROM:CLUB MED LA PLANTATION D’ALBION$4765 ADULT • $2985 CHILDCLUB MED LA POINTE AUX CANONNIERS$4455 ADULT • $2845 CHILD


INDIAN OCEANWINTER ESCAPE


Morley Design Group was responsible for research and development of the ONAR brand, a fully integrated, interactive resort city, based in Hangzhou, China. Undertaking full brand development across all aspects of the Onar brand facilities and user experience. Comprising Theme Park; Hotel; Spa; Apartments and Wedding facilities.

OUR WORK

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BRAND DEVELOPMENT


MERCHANDISING

INTERIOR DESIGN

ENVIRONMENTAL INSTALLATION

onar | wedding

Odit voluptat ex estis eium voluptate

suntian daesto quo tenestio officab

oratempos dolupta quam, nonsequi odiatio

bla porerectiam voluptae intio officium

autem fugitatum quaecus, as exero conse

num dit lam, alibus dolores tionseq uatur,

ni consed et eveniti consedis mil in re sime

simusdaes alit ea qui ilictium quo.

coribea que nos dolesed

quat de ad qui quis volores

dit quibus est voluptae

...pore vel omnia

moluptistis.

onaronaronaronaronaronaronar |||||| weddingweddingweddingweddingweddingweddingwedding









coribea que nos dolesedcoribea que nos dolesed

quat de ad qui quis voloresquat de ad qui quis volores

dit quibus est voluptaedit quibus est voluptae

...pore vel omnia...pore vel omnia...pore vel omnia

moluptistis.moluptistis.

coribea que nos dolesed

quat de ad qui quis volores

dit quibus est voluptae

...pore vel omnia

moluptistis.

onar | hotel










THE MAGICAL WORLD OF PEEKABOO | MAIN CAST08

皮杰Main Cast

THE MAGICAL WORLD OF PEEKABOO | MAIN CASTTHE MAGICAL WORLD OF PEEKABOO | MAIN CASTTHE MAGICAL WORLD OF PEEKABOO | MAIN CAST

A 5 year old boy who lives next door to Karsha, with his solo-mother, and Screech, his pet bird.

Peejay has blonde hair and a laid-back manner. He reminds people of a young Clint Eastwood. Very ‘cool’, but doesn’t know it. He has a good sense of humour, and a distinctive chuckle. Peejay enjoys a challenge, but is also quietly spoken and people think he’s shy. He’s not. He just thinks before he acts. When he makes up his mind, he’ll run his fingers through his hair. An unconscious gesture which means he’s ready for action, willing to tackle whatever confronts him or his friends.

Peejay’s a good student and learns quickly, but only in subjects that interest him.

He loves to help Booie with magic tricks from the Peekaboo Fun and Wisdom book. Peejay also travels everywhere with a notebook and magnifying glass to explore the world around him. When he gets distracted by something interesting,he sometimes wanders off and forgetsto come back.

Peejay has a keen eye for his environment, and sometimes spots things his friends miss. Like clues that suggest things are not right in Peekaboo Forest. Peejay’s being raised by a hard-working, solo-mother who does the laundry for rich people. He helps her whenever he can. Peejay lacks some of the ‘things’ his rich friend Karsha has, like expensive toys and technology. But he’s very good at tinkering and fixing things that are broken, like the old bike he rides to school.

一个住在Karsha隔壁的五岁小男孩，他跟他的单亲妈妈，还有他的宠物鸟史库奇同住。Peejay有着金色的头发及悠闲的举止。他让人联想到美国明星克林特·伊斯特伍德年轻的样子，很「酷」，但他自己并不知道。他很幽默，并有一种很独特的笑声。皮杰喜欢挑战。不过因为他不常发言，常常让人误以为他很害羞。其实他并不害羞，他只是喜欢在行动前把事情想清楚。当他做好决定时，他会用手拨拨头发，一种无意识的举动，表示他已经准备好要行动，要来解决任何他或他的朋友所面对的问题。

Peejay是一个好学生，学习速度很快，但是只有他喜欢的科目才学得快。

他很爱跟波一大师一起使用躲猫猫趣味智慧宝典中的魔法。Peejay不管到哪里都会带着一本笔记本和放大镜，好来探索他身边的世界。当他被有趣的事物吸引时，有时会到处漫游而忘了回来。

Peejay对于环境有着敏锐的观察力，有时会看到他的朋友没有看到的东西，例如当躲猫猫森林里有着不对劲的事物时所显露的蛛丝马迹。Peejay是由他辛勤工作的单亲妈妈抚养长大的，他妈妈替有钱人洗衣维生。只要他能，他都会尽力地帮助妈妈。Peejay缺少一些他的有钱朋友Karsha有的「东西」，像是昂贵的玩具及高科技的用品。但他很会修补坏掉的东西，像是他用来骑去上学的就脚踏车就是其一。

PEEJAY HAIR PEEJAY EYEBROW PEEJAY IRIS PEEJAY SKIN

嗨！我是Peejay。

鸟史库奇玩。他超好玩的！他超好玩的！他超好玩的！

主要角色

Hi, I'm Peejay.Hi, I'm Peejay.I love riding my Hi, I'm Peejay.I love riding my Hi, I'm Peejay.

bike and playing I love riding my bike and playing I love riding my

with my pet bird bike and playing with my pet bird bike and playing

Screech.with my pet bird Screech.with my pet bird

He's funny.Screech.He's funny.Screech.

Morley Design Group was responsible for development of the PEEKABOO television series brand, developed to enhance the Peekaboo retail store brand throughout China. Undertaking full brand development and guidelines.

OUR WORK

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BRAND DEVELOPMENT

ONSCREEN TITLES


MERCHANDISING

PEEJAY HAIR PEEJAY EYEBROW PEEJAY EYEBROW PEEJAY IRIS PEEJAY IRIS PEEJAY SKIN


OUR WORK

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BRAND DEVELOPMENT Morley Design Group was responsible for the development of EMIYAH Digital brand for the Ministry of Education in Brunei. Comprising the full research and development of a showcase brand name and identity for the Media & In-Service Centre, to profi le and promote the digital media facility and educational/learning facility.


“Ozone Coffee Roasters has worked extensively with Morley Design Group on the recent, total re-brand of our speciality coffee roasting company. Rees has an intuitive ability to listen to our thoughts and ideas and execute them with the highest degree of creativity and consistency. We are immensely proud of the brand Rees has created for Ozone and we highly value the working relationship we have with him.”

PAUL NEWBOLDRoasting Manager at Ozone Coffee Roasters NZ

OUR WORK

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Morley Design Group is responsible for all visual marketing collateral for OZONE COFFEE ROASTERS (NZ & UK). Undertaking full brand development, along with ongoing design and print management of all promotional requirements and packaging throughout New Zealand and for their London Café.

BRAND DEVELOPMENT


MERCHANDISING

ENVIRONMENTAL INSTALLATION

PACKAGE DESIGN


OUR WORK

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BRAND DEVELOPMENT


Morley Design Group was responsible for the development of The Legacy of CHINA brand identity and marketing collateral. A made for television series, delving into the psychology, culture and people that led the world in inventions which subsequently changed the world.


OUR WORK

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BRAND DEVELOPMENT


ENVIRONMETAL INSTALLATION

Morley Design Group was responsible for the development of the IPP (Singapore) brand, a leading financial services provider, based in Singapore. Undertaking a comprehensive brand guidelines manual for ongoing communication, marketing and signage installation on site.


IPP • corporate brochure 21

Note: Colours are NOT indicitive of actual printing colours. Please refer to PANTONE colour matching systems for true representation. � 2005 IPP Financial Advisers Pte Ltd.

the right people, the right advice.

Founded in 1983,Investment Protection Planning (IPP)

is Singapore’s most complete licensedfinancial planning advisory organization.As a pioneer in comprehensive financial

planning, we have built a solid reputationin the region for our investment,protection and planning services.

IPP is simply committed to providinglifetime comprehensive financial planning advice

and services to individuals and corporations.

Because we have been around long enough,we know what your expectations are...

so we just get on with it... no hype, no fuss, no problem.

That’s what you expect... and get from us.

no strings attached.

Since we are totally independentand not owned by any financial institutions,we can source and recommend to youthe best quality and cost effective financial servicesand products from fund managers, banks, insurersand other financial institutions.

Our focus is crystal clear...

To provide you with choices and to help you makewell informed decisions that we ourselves believe in.

0 6 | I P P | L I F E T I M E F I N A N C I A L S U C C E S S

our strengths.

Every IPP Financial Adviseris a licensed representative as required by the

Monetary Authority of Singapore.

They are expected to attain a high level of competency,

professionalism and excellence in practice standards

and in the financial planning process.

IPP is committed to high ethical standards and professionalism

in client service and relationship.

We believe in always putting the interests of our clients

before our own.

IPP works closely with other top professionals

in accounting, tax, legal, investments, fund management,

insurance and estate planning.

We are committed to continuing innovation and upgrading

of professional practice standards so that your expectations

can be met, always.

old fashioned valuesfor a brand new world.

I P P | L I F E T I M E F I N A N C I A L S U C C E S S | 0 7

REES MORLEYcreATive DirecTor

Po Box 1384 GisBorNe 4040New ZeAlANDPhoNe +64 6 868 5252MoBile +64 21 840 656eMAil [email protected] info_mdgweB www.mdg.co.nz

MDG 2013 Brand Portfolio_01 lores

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