Md. Tariqul Islam ID. No. :20133103 Batch: 7 th Program: EMBA Jahangirnagar University.
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Transcript of Md. Tariqul Islam ID. No. :20133103 Batch: 7 th Program: EMBA Jahangirnagar University.
The
Presentation Session
WELCOME TO
Md. Tariqul IslamID. No. :20133103
Batch: 7th Program: EMBA
Jahangirnagar University
Marketing Communication Mix of
Topic
Area Covered
What is marketing communication & communication mix
Several tools of marketing communication mix
Overview of Clemon
Clemon’s Using tools to communicate targeted customer
Marketing Communication
• How can we communicate with actual customer and prospect
Objectives of marketing communication
• To communicate targeted customer within least time
• To earn customer attention• To convert prospect into actual customer• To retain existing customer for long term
Marketing Communication Mix
Clemon
CLEMON- renowned clear drink Brand of Bangladesh.
Owned by Akij Food & Beverage Ltd. (Unit of Akij group)
Distinguished as the clear lemon drink in the country.
Launch October 2007
Targeted customer
Students of school, college and university and other young generation
Almost 8 tools are used
1. Advertising 2. Sales Promotion 3. Events and Experiences4. Public relations and publicity5. Interactive marketing6. Word of mouth7. Direct marketing8. Personal selling
Clemon's using marketing communication tools
Advertising
Advertising (cont..)
Press Media: Dailies, weeklies, magazines (English and Bengali). like, Prothom-alo, Daily Star, Anondo-alo etc. Exampl
e
Internet:1. Facebook fan page, 2. bdnews24. 3. banglanews 24,4. websites adds
Advertising(Cont.)
Sales Promotion
Short term incentives
Encourage retailers and customers Aim is to increase sales
Sales Promotion(cont..)
Shelf Display allowance Sales target Participates countrywide various Trade fair Distribute free clemon among school students
Example
Events and Experiences
It’s a very important tool to reach our Target customer easily.
Targeted customer feels for our products for long time because of real life experience.
Organize different events and activations over the year.
Events and experiences (cont..)
Separate clemon sports department for Targeted customer
Clemon Indoor Uni CricketExample
Clemon Mega Beach & Cycling Carnival
Clemon Learn Surfacing
sponsorship of cricket academy
Clemon Moments of Freshness (online activation)
Other Events
Clemon T20 cricket
Clemon City curnival
Clemon live concert
Public relations and publicity
Maintaining a profitable relationship with the stakeholders.We do it by mentioned tools.
Advertising in Company magazine Jointly arranges event and activation Charitable donation
Interacting Marketing
Promote product by increasing social awareness CSR Campaign (during Eid-ul-Azha)
Word of mouth
To create buzz via different innovation like Indoor Cricket, Facebook campaign: be the lucky liker, moments of freshness With this tools one customer passes our information to others
Uses Website and FB fan page to communicate directly
Personal Marketing
Example
Personal selling
Giving Sample Hotline phone number for taking order in party season (winter Picnic, various party) Provide home delivery
01755512545
THANK YOU
ALL
FOR ATTENDING THIS
SEASSON
QUESTION HOUR