Marketing Partnership

Tap into the passionate fan base of local drag racing and create a marketing campaign that generates measurable results, drives traffic and provides a brand loyalty advantage over other casinos. Join McTripp Enterprises in the ultimate local marketing opportunity, drag racing Bandimere Speedway, a Colorado institution.

The Opportunity

The Cars• 3 Cars: Super Street and Super Gas

The Drivers• Driver 1973 Chevy Nova- Jerry McKim -

–  Family: Married to Linda,  Has 3 boys and 1 girl, 8 grand children–  Co- owner Off the Wall Flooring Company 20 years– Racing achievements- Numerous firsts and runner-ups in Super Pro bracket races at

Bandimere Speedway.

• Driver of Dodge Dart Larry McKim– Family: Married to Judy, has 2 girls and a boy, 4 grandchildren, and 2 great

grandchildren – Owner of Off the Wall Flooring Company 20 years- been ih floor covering business for

40 years– Racing achievements Winner in Super Gas 2002 National Open- Pueblo – Super Gas semi finalist Magna Flow Super Series@ Bandimere Speedway 3 times in

a row in 2008 – Numerous Super Pro class race champion@ Bandimere Speedway in the past several

seasons

• Driver of Plymouth Satellite - John Tripp– 7 time Bandimere over all Class Champion– Mile High Nationals Winner– Division 5 Points Meet Winner– Division 5 Overall Points Runner Up– Featured in National Publication Scouting Magazine (Boys Scouts of America)– Cars shows at local Elementary Schools - "Race to Read" program– Featured car at Nights of Fire and Thunder "Scout Night" (Boys and Girl Scouts)– Cars Shows for Boy Scouts annual day Camps– John’s son is the 2009 High School Division 5 Champion– John’s daughter is the 2009 Bandimere Jr. Comp Champion

Marketing Benefits• During the race season, over 500,000 enthusiastic

fans will be interacting live with the Lodge Casino brand at our racing events

• Face-to-face customer contact with an opportunity to drive traffic back to the Lodge Casino

• A customer base that is 70-percent brand loyal to products that support NHRA drag racing

• Proximity – With all events held at nearby Bandimere Speedway in Morrison, Colorado, the sponsorship is golden opportunity to take advantage of geographic targeting

Targeted Demographics

• Over 500,000 fans who will attend local NHRA events this year

• Sponsor Loyalty: 70% of NHRA fans are more likely to support NHRA sponsors

• Age:

18-2425-3435-4445-5455+

Targeted Demographics continued

• Gender: 72% male

• Annual Household Income:

• Marital Status:  52% married

• Education: High school grad: 34 percent; Some college: 24 percent; College plus: 16 percent; 42% other 

31%

21%9%

39%$30k-$49k$50k-$74k$75-$99k$100k+

The Lodge Casino Race TeamTitle and Team Sponsorship

• Logo Identification:– Hood and side logos on all 3 race cars– Large logos on both side panels of 40-foot trailer– Apparel– Large logo on back and front of driver and crew shirts– Hats

The Lodge Casino Race TeamTitle and Team Sponsorship, continued

• At the Racetrack:– Our promotions team will hand out any marketing material for The

Lodge Casino at all racing events – On-site canopy with logos on all 4 sides– Up to 12 PA announcements per race weekend

• Other promotions:– 4 car appearances at The Lodge Casino– Race team featured on 10,000 direct mail pieces

Investment

• $10,500/year

• $10% in advance for graphics development

• First right of refusal

About the NHRA

• The NHRA is the largest motorsports organization in the world, with 85,000+ members and 300,000+ racers competing in 46 states, Puerto Rico, Mexico and Canada. The organization recently celebrated its 50th anniversary. The NHRA claims 68 million fans in the United States.  According to the ESPN Chilton Sports Poll, 34 percent of Americans are drag-racing fans. Seventy percent of NHRA fans say they're more likely to choose NHRA sponsors' products over competing brands. There was a 53-percent growth in attendance at NHRA events in the 1990s. The average attendance at the NHRA's 24 national events exceeds 108,000 spectators.

• NHRA sponsors include Coca-Cola, Budweiser, Sears, MBNA, GMC Truck, Ford, Chevrolet, Dodge, Pontiac, Suzuki, Castrol, Miller Lite, POWERade, Valvoline, Knights Inn, Mopar, Exide, U.S. Army, Snap-On, Advance Auto Parts, Skoal, Kendall Oil, Mac Tools, Matco Tools, Craftsman, GM Performance Parts, Featherlite, Lucas Oil, Fram Filters, AC Delco, Auto Club of Southern California, Bilstein shock absorbers, K&N Filters, Zerex and Kawasaki.