MCommerce Digest May 21 - May 27, 2012
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MCommerce Digest- 21- 27 May, 2012
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The presentation focuses on the weekly highlights of Mcommerce, Mbanking sector with the future trends, growth & latest developments of mobile money market globally.
Transcript of MCommerce Digest May 21 - May 27, 2012
MCommerce Digest- 21- 27 May, 2012
Index
• Latest news in Mcommerce 21- 27 May, 2012
Obopay Confidential 2
New policy to allow authorities to measure the growth of mobile market, mainly in e-commerce. http://bit.ly/LeCt48
By the end of 2012, 70% of Australians toshop online by the end of 2012. http://bit.ly/LkUlK1
Corporate Website Follow us on http://twitter.com/Obopay
59% mobile consumers make use of mobile phone in the restroom: Study. http://on.mktw.net/Jm1BdI
Latest news in Mcommerce 21- 27 May, 2012
Consumers welcome Mobile ads, making mobile shopping easier for consumers. http://bit.ly/JW4mjl
Corporate Website Join us on www.linkedin.com/company/obopay
Consumers aged between 18-34 read and respond to marketing emails via phones. http://bit.ly/JsFE97
Mobile payments are predicted to increase to 900 million users and $1 trillion in transaction value by 2015. http://bit.ly/LGNMYK
Latest news in Mcommerce 21- 27 May, 2012
Study reveals that mobile solutions and tools helps small-business owners to work anywhere and anytime. http://bit.ly/KxbljL
Understand how an Internet and mobile-based classifieds venture has led Warburg Pincus to reach a $32-million investment.http://bit.ly/JwEDBu
Corporate Website Like us on www.facebook.com/ObopayMobilePayments
Highlights: 21- 27 May, 2012
A study conducted by On Device Research revealed that 47% of mobile commerce actions happened at home. 24% of consumers performed mobile commerce activities because it was the easiest way to do so, while 22% said it was because of a mobile ad. Many mobile payment strategies still focus on local person-to-person payments, but there is a scope for bankers to expand the channel in order to cater for corporate treasurers, for instance. Banks can also benefit from mobile commerce, which is the use of mobile phones to buy products, driven by e-commerce companies that seek to uplift their product sales and generate advertising revenue.
Younger consumers are significantly more likely to read marketing emails on their mobiles than the average, as the whole channel sees a boost in Smartphone engagement. Mobile solutions and tools are helping small-business owners cope with longer working hours and extended workweeks, according to a survey by business management software and services specialist Sage.
Weekly Highlights
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