MCommerce Digest –Feb 13-19,2012

Index

• Latest news in Mcommerce Feb 13-19, 2012

Obopay Confidential 2

Smartphones growing popularity and usage predicted to cross 100 million users by the end of 2012. http://tcrn.ch/A01pwQ

Mobile presence is imperative to any online retail strategy as mobile commerce becomes a new way of living. http://bit.ly/zyLbLZ

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Mobile commerce has witnessed tremendous growth, but there needs to be more awareness among users: http://bit.ly/xowZJ1

Latest news in Mcommerce Feb 13-19, 2012

Consumers use both apps & mobile-optimized websites to shop, search & navigate through e-commerce catalogs. http://bit.ly/AdpE7Z

Mobile phone has become one of the most powerful persuasion tool for shoppers making in-store purchases. http://bit.ly/x6jBg7

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Understand why financial institutions look forward to design consumer friendly mobile banking apps. http://bit.ly/wk826q

Mobile technology assists banks and other financial institutions to enhance the quality of service to customers. http://bit.ly/ykI1hN

Latest news in Mcommerce Feb 13-19, 2012

30 to 40 percent of Smartphone users rely on barcode scanning apps. Retailers need to tap this section of consumers. http://bit.ly/xhGjXn

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Highlights: Feb 13-19, 2012

Mobile commerce is growing across borders which is a clear sign of how easy and simplicity of the medium is being explored. As for the retailers, it becomes extremely difficult to determine which online trends are worth investing in, and which ones are merely overhyped in the tech world. But for those who wish to benefit from being at the forefront of the m-commerce revolution are faced by a basic choice between prioritizing the development of m-commerce apps or an website that is optimized specially for mobile device.

As cell phone become one of the most powerful tool for shoppers making in-store purchases, retailers & banks figure out a way to use mobile technology to their advantage. More & more consumers are adopting mobile banking & shopping applications than ever before. Thus advancements in technology have helped retailers, banks and other financial institutions to enhance the quality of service they provide to clients.

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