MCommerce Digest Apr 30 - May 6, 2012
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MCommerce Digest-Apr 30 - May 6, 2012
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The presentation focuses on the weekly highlights of Mcommerce, Mbanking sector with the future trends, growth & latest developments of mobile money market globally.
Transcript of MCommerce Digest Apr 30 - May 6, 2012
MCommerce Digest-Apr 30 - May 6, 2012
Index
• Latest news in Mcommerce Apr 30 – May 6, 2012
Obopay Confidential 2
Mobile ad market in Vietnam grows by 121% in Q4 of 2011 compared to same period in 2010. http://bit.ly/Idl9O3
Social gifting –The latest fad in e-commerce.http://reut.rs/IDsyU9
Corporate Website Follow us on http://twitter.com/Obopay
Need for tablet optimized website as Tablet users twice likely to conduct mobile banking and tablet adoption to grow by 40% by 2016. http://bit.ly/IkOOVD
Latest news in Mcommerce Apr 30 – May 6, 2012
People shopping during lunch hours & researching before completing their online purchase are reasons for shopping cart abandonment rates jumping by 20%. http://bit.ly/IzD2dM
Corporate Website Join us on www.linkedin.com/company/obopay
According to a report from IBM, mobile commerce captures big share of online retail sector. http://bit.ly/IBBYlO
70% of affluent male consumers prefer researching and buying over mobile, tablet & computer instead of researching online & buying in-store. http://bit.ly/JZ3SZ7
Latest news in Mcommerce Apr 30 – May 6, 2012
Check out the different roles smartphones and tablets play when consumers shop online. http://bit.ly/IKPbJL
While laptop is still the preferred mode for online shopping, its tablet and smartphones that account for a good 20%.http://bit.ly/KTycas
Corporate Website Like us on www.facebook.com/ObopayMobilePayments
Highlights: Apr 30 – May 6, 2012
Tablet adoption is set to grow 40% by 2016 and tablet users conducting mobile banking is growing at twice the rate of non-tablet users. These trends underscore the need for banks and other firms with B2C commercial and commerce websites to continue to invest, according to Javelin Strategy & Research.
While the laptop is still the preferred method by 66% for online shopping, smartphone and tablet devices have grown to be the favourite method of online shopping among 20% of online shoppers. Smartphones and tablets are driving both in-store and online commerce, but their roles are distinct in many ways. As a payment tool, both devices are still finding their way. Nielsen survey reports that 28 percent of tablet owners and 27 percent of smartphone users have used their devices for payment.
Weekly Highlights
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