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M.Com. Syllabi

Under Choice Based Credit System (CBCS)

& Continuous Assessment Grading Pattern (CAGP)

w.e.f. August 2012

Department of Commerce School of Economics, Management and Information Sciences

Mizoram University, Aizawl

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Master of Commerce (M.Com.) Programme under the Choice Based Credit System (CBCS) & Continuous Assessment Grading Pattern (CAGP)

Course Structure

SEM S. No Course Code Name of the Courses Course Type

Contact Hours

Credit Distribution Marks Scaled L T P Total

I SEM

ESTE

R

1 COM/1/CC/01 Business Environment CC 6 4 1 0 5 100

2 COM/1/CC/02 Organisational Behaviour CC 6 4 1 0 5 100

3 COM/1/CC/03 Financial Management and Control CC 6 4 1 0 5 100

4 COM/1/CC/04 Business Statistics and Applications CC 6 4 0 1 5 100

5 COM/1/CC/05 Participative Learning - I CC 4 0 2 0 2 100

TOTAL of SEMESTER - I (CC=22; SC=00; OE=00) 28 16 5 1 22 500

II S

EMES

TER

6 COM/2/CC/06 Human Resource Management CC 5 3 1 0 4 100

7 COM/2/CC/07 Marketing Management CC 5 3 1 0 4 100

8 COM/2/CC/08 Participative Learning - II CC 4 0 2 0 2 100

9 COM/2/SC/09a

OR COM/2/SC/09b

Security Analysis & Portfolio Management OR

Entrepreneurship SC 5 3 1 0 4 100

10 COM/2/SC/10a

OR COM/2/SC/10b

Accounting for Services – I OR

Business Plan Development SC 5 3 1 0 4 100

11 COM/2/OE/11a Management of NGOs OE 2 2 0 0 2 100

12 COM/2/OE/12a Creativity & Innovation OE 2 2 0 0 2 100

TOTAL of SEMESTER - II (CC=10; SC=08; OE=04) 28 16 6 0 22 700

III S

EMES

TER

13 COM/3/CC/13 Advanced Cost & Management Accounting CC 5 3 1 0 4 100

14 COM/3/CC/14 Financial Services CC 5 3 1 0 4 100

15 COM/3/CC/15 Business Research Methodology CC 2 2 0 0 2 100

16 COM/3/SC/16a

OR COM/3/SC/16b

Project Planning and Control OR

New Venture Creation SC 5 3 1 0 4 100

17 COM/3/SC/17a

OR COM/3/SC/17b

Accounting for Services – II OR

Entrepreneurship Policy & Support SC 5 3 1 0 4 100

18 COM/3/OE/18a Personal Finance OE 2 2 0 0 2 100

19 COM/3/OE/19b Women Entrepreneurial Development OE 2 2 0 0 2 100

TOTAL of SEMESTER - III (CC=10; SC=08; OE=04) 26 18 4 0 22 700

IV S

EMES

TER

20 COM/4/CC/20 Services Marketing CC 5 3 1 0 4 100

21 COM/4/CC/21 Taxation CC 5 3 1 0 4 100

22 COM/4/CC/22 Computer Applications in Business CC 8 0 0 4 4 100

23 COM/4/CC/23 Participative Learning - III CC 4 0 2 0 2 100

24 COM/4/CC/24 Project Work CC 16 0 0 8 8 100

TOTAL of SEMESTER - IV (CC=22; SC=00; OE=00) 38 6 4 12 22 500

GRAND TOTAL (ALL 4 SEMESTERS) (CC=64; SC=16; OE=08) 120 56 19 13 88 2400

CC – Core Courses SC – Soft Courses OE – Open Elective Courses

L – Lecture T – Tutorial P – Practical

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COM/1/CC/01 Business Environment (Five Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To acquaint the students with the Indian and global environment pertaining to business. Course Inputs: (L=4; T=1; P=0)

Unit- 1 1. Business environment – Introduction, meaning; Micro and macro environment- concepts and

components; Techniques of environmental scanning and monitoring. 2. Policy Environment: NEIIPP 2007; Latest industrial policy of India.

Unit - 2

3. Privatization: concept; Disinvestment- concept and forms; Role of public sector. 4. Globalization: Meaning, factors facilitating and impeding globalization in India; Impact of

globalization on Indian industry, globalization of Indian business.

Unit - 3 5. Socio- Cultural environment: Critical elements of socio- cultural environment; Social

institutions and systems; Emerging rural sector. 6. Social Responsibility of Business: Concepts, importance and Indian experience.

Unit - 4

7. Political & Legal Environment: Critical elements of political environment; Salient features of the Consumer Protection Act 1986, the Foreign Exchange Management Act 1999, and the Competition Act 2002.

8. Technological Environment: Elements, significance and its impact.

Unit - 5 9. International Environment: Foreign Investment: FDI, FPI and FII; India’s policy towards FDI. 10. WTO: Principles and agreements, Regional Trade Agreements; India’s EXIM policy.

Suggested Readings:

1. Adhikary M, Economic Environment Business Theory & Indian Case; Sultan Chand & Sons. 2. Anant K Sundaram and J Stewart Black, the International Business Environment – Text and

Cases, Prentice Hall. 3. Aswathappa K, Essentials of Business Environment, Himalaya. 4. Cherunilam, Francis, Global Economy and Business Environment, Himalaya Publishing

House. 5. Dhar, PK, Indian Business Environment, Kalyani Publishers, New Delhi 6. Ganesh G, Privatization in India, Mittal. 7. Government of India, Economic Survey (latest issues). 8. Gupta, CB, Business Environment, Sultan Chand and Sons, New Delhi. 9. Misra S K and Puri V K, Economic Environment of Business, Himalaya. 10. Narasimham M, Economic Reforms - Development & Finance, UBSPD. 11. North East Vision 2020, DoNER. 12. Raj Agarwal, Business Environment, Excel. 13. Shaikh Salem, Business Environment, Pearson.

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COM/1/CC/02 Organistional Behaviour (Five Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to enable the students understand the dimensions of

organizational behaviour. Course Inputs: (L=4; T=1; P=0)

Unit – 1: 1. Introduction: Management functions, management roles, management skills 2. Organizational Behaviour: Meaning and significance; challenges and opportunities.

Unit - 2

3. Foundations of Individual Behaviour: Ability, Learning, Attitudes, Job satisfaction, personality and values, and perception – concepts and implications for managers.

4. Job Satisfaction: Measurement, causes, and impact.

Unit-3 5. Motivation-I: Theories of motivation – Hierarchy of needs theory, Theory X and theory Y,

theory Z, Two-factor theory; Their implications for managers. 6. Motivation-II: McClelland’s theory of needs, Equity theory, and Expectancy theory; Their

implications for managers.

Unit-4 7. Foundations of Group Behaviour: Importance and types of groups; differences between

groups and teams; Group decision making: groups vs the individual, groupthink and groupshift, group decision making techniques.

8. Organisational Communication: Functions and direction; Interpersonal communication; Barriers to effective communication; Cross-cultural communication.

Unit-5

9. Leadership: Trait theories, behavioural theories, contingency theories. 10. Organisational Culture: Concept; Characteristics and functions; Strong vs. weak cultures;

Creating an ethical organizational culture; Spirituality and organizational culture.

Suggested Readings: 1. Aswathappa, Organisational Behavior, Himalaya Publisher. 2. Daft, Organisation Theory and Design, Thomson. 3. Fred Luthans, Organisational Behavior, McGraw Hill. 4. Hellriegel, Organisational Behaviour, Thomson. 5. Hodgetts, Modern Human Relations at Work, Thomson. 6. Jones G R, Organisational Theory, Pearson Education. 7. Nelson, Organisational Behaviour, Thomson. 8. Prasad, LM, Organisational Behaviour, Sultan Chand. 9. Robbins P. Stephen & Timothi, Organisational Behavior, PHI. 10. Uma Shekharan, Organisational Behaviour, Tata McGraw Publication.

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COM/1/CC/03 Financial Management and Control (Five Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to help students to understand the conceptual framework

of financial management and its applications Course Inputs: (L=4; T=1; P=0)

Unit – 1 Introduction 1. Financial Management: nature and scope, goal - profit vs. wealth maximization. (Theory) 2. Sources of Finance: Long-term, medium-term, and short-term; Finance functions -

Investment financing and dividend decisions, time value of money (Theory)

Unit – 2 Capital Budgeting & Capital Structure Theories 3. Nature of investment decisions, investment evaluation criteria - Net present value, ARR,

Internal rate of return, profitability index, payback period; Capital rationing, risk analysis in capital budgeting. (Theory + Numerical)

4. Capital Structure Theories: Traditional and M- M hypotheses; determining capital structure in practice. (Theory)

Unit – 3 Leverages

5. Operating and Financial Leverage: Measurement of leverages; Effects of operating and financial leverage on profit; analysing alternate financial plans; combined financial and operating leverage, EPS. (Theory + Numerical)

Unit – 4 Dividend Policies

6. Issues in Dividend decisions: Walter's model, Gordon's model; Dividend policy in practice (Theory+ Numerical)

7. M-M hypothesis: dividend and uncertainty, relevance of dividend. Forms of dividends; Stability in dividend policy; corporate dividend behaviour. (Theory)

Unit – 5 Working Capital Management

8. Principles of Working Capital Management: Concepts- Gross Working Capita, Net Working Capital, Operating cycle, permanent and Variable working capital; Determinants of working capital, working capital policies- Matching, conservative and aggressive; Calculating operating cycle period and estimation of working capital requirements; factoring services. (Theory + Numerical)

9. Management of Cash, Receivables and Inventory: Cash Management, Motives for holding cash, optimum cash balance- Baumol and Miller- Orr models; Receivables Management, nature of credit policy, collection policy and procedures. Inventory management, Objectives and techniques (Theory)

Suggested Readings: 1. Archer, Stephen, H., Choate G Marc, Racette, George; Financial Management; John Wiley,

New York. 2. Bhattacharya, Hrishikesh: Working Capital Management: Strategies and Techniques,

Prentice Hall. 3. Block, Stanley B, Geoffrey A Hilt: Foundations of Financial Management; Richard D. Irwin,

Homewood, Illinois. 4. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill; New York. 5. Chandra, Prasanna: Financial Management, Tata Mc Graw Hill. 6. Hampton, John: Financial Decision Making, PrenticeHall. 7. Khan MY, Jain PK: Financial Management; Tata McGraw Hill. 8. Pandey, I.M: Financial Management, Vikas. 9. Pinches, George E: Essentials of Financial Management; Harper and Row, New York. 10. Van Horne, J.C. & J.M Wachowicz Jr.: Fundamentals of Financial Management, Prentice

Hall.

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COM/1/CC/04 Business Statistics and Applications (Five Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to provide an understanding of Statistics and application of

relevant software in managerial decision making. Course Inputs: (L=4; T=0; P=1)

Unit -1 Fundamentals 1. Statistical terms and concepts; Levels of Measurement, Data, variables, population,

sampling, descriptive statistics, inferential statistics, statistics in business management (Theory)

2. Sampling and sampling distribution; sample statistics as estimation of population parameter, errors, sampling distribution, Central Limit Theorem, Law of inertia of large numbers, characteristics of good sample (Theory)

Unit – 2 Parametric tests

3. Statistical estimation & testing; Testing hypothesis and errors, assumptions of parametric tests, sample size,; Large and small sampling tests, z- test and t- test (Theory and numerical)

4. Analysis of variance: Rationale behind ANOVA, degree of freedom, F Distribution, computation of F, ANOVA Table (Theory and numerical)

Unit – 3 Non-parametric tests

5. Chi-square test, Sign test, Wilcoxon Signed-Rank test 6. Wald-Wolfowitz test, Kruskal-Wallis test, Friedman’s Two-way ANOVA, Man-Whitney U Test

Unit – 4 Correlations and Regression

7. Correlation Analysis; Spearman rank, Pearson, part, partial, multiple, special correlation 8. Multiple Regression; standard error of estimate, test of significance of regression analysis

Unit – 5 Working with SPSS (practical)

9. Fundamentals of SPSS; interpretation and representation of data, overview of SPSS functions, data entry, testing assumptions with SPSS

10. Parametric and non-parametric tests using SPSS

Suggested readings: 1. Aczel and Sounderpandian: Complete Business Statistics, Tata McGraw Hill 2. Andy Field: Discovering Statistics using SPSS, Sage Publication 3. Gupta, SP: Statistical Methods, Sultan Chand & Sons 4. Hooda, RP: Statistics for Business and Economics, MacMillan 5. Jit S Chandan: Statistics for Business and Economics, Vikas Publishing House 6. Levin, Richard I and David S Rubin: Statistics for Management, Prentice Hall 7. Levin, Stephan, Krehbiel and Berenson: Statistics for Managers, Prentice Hall 8. Sharma, JK: Business Statistics, Pearson Education

COM/1/CC/05 Participative Learning - I (Two Credits – Core Course) (L=0; T=2; P=0) Objective: To develop soft skills among the students This two (2) credits course, with only tutorial component, will be evaluated by the course-in-charge(s), based on presentations/participations of the students in seminars, group discussions, mock interview, presentations, quiz etc.

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COM/2/CC/06 Human Resource Management (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of the paper is to enable the students to familiarize with the main aspects

of Human Resource Management at the organizational level and apply the same in management of Human Resources.

Course Inputs: (L=3; T=1; P=0)

Unit – 1 1. Human Resource Management (HRM): Concept, Scope, objectives, importance of HRM;

Role of HR Manager. 2. Human Resource planning: Objectives, Process, factors affecting HR planning; Problems in

HR planning. Unit – 2

3. Concepts of job design, job rotation, job enlargement, job enrichment and job analysis. 4. Recruitment: objectives and sources of recruitment; Selection: process; placement,

induction, promotion and transfer. Unit – 3

5. Training and Development: Identification of training needs, methods and evaluation of training; Techniques of management development, Evaluating effectiveness of development programmes.

6. Performance Management: Concept; Performance Appraisal: Concept, Traditional and Modern methods of appraisal; Concepts of potential appraisal and career planning and development.

Unit – 4

7. Compensation Management: Objectives; Job evaluation: Concept, methods. 8. Essentials of sound wage structure; Concepts of minimum wage, living

wage and fair wage; Wage differentials. Unit – 5

9. Employee Relations: Grievances: Causes and Procedures; Trade Unions: Objectives, role of trade unions in new economy; Collective Bargaining: Types, essential conditions for the success of collective bargaining.

10. Participative management: Objectives, types; Brief introduction to forms of Workers Participation in Management in India; Concept, specific issues in Quality of Work Life (QWL).

Suggested Readings:

1. Aswathpa K: Human Resource and Personal Management, Tata McGraw Hill, New Delhi. 2. Bhasker ,Chatterjee: Human Resource Management: A Contemporary Text, Sterling. 3. Bishwanath Ghosh: Human Resource Development and Management, Vikas. 4. Biswajeet Pattanayak: Human Resource Management, PHI. 5. Deb, Tapomoy: Human Resources and Industrial Relations, Excel Book, New Delhi. 6. Ellen Ernst Kossek, Richard N. Block: Managing Human Resources in the 21st Century,

Thompson. 7. Gupta CB: Human Resource Management, Sultan Chand. 8. Ian Beardwell and Len Holden: Human Resource Management: a Contemporary

Perspective; Macmillan. 9. P. G Aquinas : Human Resource Development : Principles and Practice, Vikas. 10. Permod Verma : Personnel Management in Indian Organisations: Concepts and Cases;

Oxford & IBH. 11. Srinivas KR: Human Resource Management, PHI. 12. Subba Rao P.: Personnel and Human Resource Management, Himalaya. 13. V.P. Micheal : Human Resource Management and Human Relations, Himalaya. 14. VSP Rao : Human Resource Management, Vikas.

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COM/2/CC/07 Marketing Management (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to develop an understanding of the concepts, strategies

and issues involved in marketing.

Course Inputs: (L=3; T=1; P=0)

Unit – 1: 1. Introduction: Meaning and scope of marketing; Evolution of Marketing; Analysing the micro

and macro environment in Indian context. 2. Connecting with Customers: Customer relationship management (CRM); consumer

behavior- Factors influencing consumer behavior; Market segmentation and its bases; positioning strategy; Rural marketing.

Unit – 2

3. Shaping the Market Offerings: Product strategy - product levels; Product classifications; Product mix decisions; Creating brand equity - building brand equity; Choosing brand elements; Devising a branding strategy; Brand positioning; Product-life-cycle marketing strategies.

4. Pricing strategy: Factors determining the price; Pricing policies and strategies.

Unit – 3 5. Designing and Managing Channels: Importance and types of channels; Channel-design

decisions; Channel management decisions. 6. Concepts of Retailing, wholesaling, supply chain management, and logistics; Types of

retailers - marketing decisions; Recent trends in retailing in India. Unit – 4:

7. Designing an Integrated marketing communications (promotion strategy): Marketing communications mix and their characteristics; Hierarchy-of-effects model; Steps in developing effective communications; Factors in setting the marketing communications mix.

Unit – 5:

8. Developing and managing advertising programme – setting the objectives, advertising budget, advertising campaign, reach, frequency and impact, major media types.

9. Personal communications – direct marketing; Interactive marketing; Principles of personal selling.

Suggested Readings:

1. Arun Kumar and N Meenakshi, Marketing Management, Vikas. 2. Majumdar, R. Product Management in India, Prentice Hall. 3. McCarthy and Perreault, Basic Marketing: Managerial Approach, Irwin. 4. Philip Kotler and Armstrong, Principles of Marketing, Prentice Hall. 5. Philip Kotler, Marketing Management – Analysis, Planning, Implementation and Control,

Prentice Hall. 6. Philip Kotler, Keller & Jha, Marketing Management–A South Asian Perspective, Pearson 7. Ramaswamy and Namakumari, Marketing Management, Macmillan, 8. Srinivasan R. Case Studies in Marketing: The Indian Context, Prentice Hall. 9. Stanton, Etzel and Walker, Fundamentals of Marketing, McGraw Hill. 10. Still, Cundiff & Govoni, Sales Management: Decisions, Strategies and Cases, Prentice Hall.

COM/2/CC/08 Participative Learning – II (Two Credits – Core Course) Objective: To develop soft skills among the students (L=0; T=2; P=0)

This two (2) credits course, with only tutorial component, will be evaluated by the course-in-charge(s), based on presentations/participations of the students in seminars, group discussions, mock interview, presentations, quiz etc.

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COM/2/SC/09a: Security Analysis and Portfolio Management (Four Credits–Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to help students understand various issues in security

analysis & portfolio management. Course Inputs: (L=3; T=1; P=0)

Unit – 1: 1. Investments: Concept of investment, investment vs. speculation, investment decision

process, avenues of investment; Effect of combining securities; Derivatives (Theory) 2. Stock Market Indices; Concept, Procedure for Computation of BSE SENSEX, NIFTY.

(Theory + Numerical) Unit – 2

3. Security return and risk analysis, measurement of return and risk.(Theory + Numerical) 4. Valuation of securities: bonds, debentures, preference shares, equity shares, and

Derivatives. (Theory + Numerical) Unit – 3

5. Fundamental Analysis: Economic analysis, Industry analysis and Company analysis (Theory)

6. Technical Analysis: Concept; Dow Theory, Price charts patterns, Elliot Wave theory, Market indicators (Theory)

Unit – 4

7. Efficient Market Hypothesis; Portfolio Analysis (Theory + Numerical) 8. Portfolio selection: Markowitz Risk-return optimisation; Sharpe's Single Index Model; multi

factor model (Theory + Numerical) Unit – 5

9. Capital Asset Pricing Model: Concept, assumptions, Capital market line, security market line (Theory)

10. Portfolio Revision and Evaluation: Concept; Sharpe Ratio, Treynor Ratio, Jensen measure, Fama’s net selectivity; Arbitrage pricing theory (Theory)

Suggested Readings:

1. Arriling: Fundamentals of Investment Analysis, Prentice Hall, International Edition. 2. Bhalla: Investment Analysis, S. Chand & Co. Delhi. 3. Chandratre, K.R: Capital Issue, SEBI & Listing, Bharat Publishing House, New Delhi. 4. Clark, James Fransis, Investment- Analysis and Management, McGraw Hill, International

Edition. 5. Donal, E.Fisher and Ronald J. Jorden: Security Analysis and Portfolio Management,

Prentice Hall, New Delhi 6. Fabozzi, Frank J: Investment Management, Prentice Hall, International Edition 7. Francis J. Clark: Management of Investments; McGraw Hill, New York. 8. John C Hull: Options Futures and Other Derivatives, Prentice Hall India, New Delhi. 9. John C Hull: Fundamentals of Futures and Options market. Prentice Hall India, New Delhi 10. Kevin, S: Security Analysis and Portfolio Management, Prentice Hall, New Delhi 11. Kevin, S: Security Analysis, Prentice Hall, New Delhi 12. Machi Raju, H.R: Merchant Banking; Wiley Eastern Ltd., New Delhi. 13. Machi Raju,, H.R: Working of Stock Exchanges in India; Wiley Eastern Ltd., New Delhi 14. Shapre, William F: Portfolio Theory and Capital Markets; McGraw Hill, New York. 15. Sharpe, William F, Gordon J Alexander & J.V Bailly: Investments, Prentice Hall of India. New

Delhi.

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COM/2/SC/09b Entrepreneurship (Four Credits–Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective This course gives the students an insight to the entrepreneurial culture and provides

them basic knowledge about various aspects of entrepreneurship in setting up of business ventures.

Course Inputs: (L=3; T=1; P=0)

Unit 1: 1. Introduction: The Entrepreneur-Meaning and Characteristics; The entrepreneurial decision

process, Role of entrepreneurship in economic development. 2. Theories of Entrepreneurship; Emergence of entrepreneurial class in India.

Unit 2:

3. Entrepreneurial Behaviour: Entrepreneurship and Innovation; Creativity as a prerequisite to innovation.

4. Seven sources of innovation (Peter Drucker); Myths of entrepreneurship; Social responsibility of entrepreneurs.

Unit -3: 5. The Entrepreneurial and Intrapreneurial mind: The entrepreneurial process; Managerial vs

entrepreneurial decision making. 6. Intrapreneurship: Causes, intrapreneurial culture; intrapreneurial leadership characteristics

and establishing intrapreneurship in the organisation. Unit 4:

7. The Individual Entrepreneur: Entrepreneurial feelings- locus of control, independence and need for achievement, risk taking.

8. Entrepreneurial background and characteristics: childhood, education, values, age, work experience, motivation, role models and support systems, male v/s female entrepreneurs.

Unit 5:

9. Reasons for failure of entrepreneurs; ten deadly mistakes of entrepreneurship (Zimmerer and et al), the four entrepreneurial pitfalls (Peter Drucker); Measures to avoid pitfalls.

Suggested Readings:

1. Abrahams, Rhonda, The Successful Business Plan- Secrets and Strategies, Prentice Hall. 2. Colombo Plan Staff College for Technical Education, Manila, Entrepreneurship

Development, Tata MC Graw Hill. 3. Coulter Mary, Entrepreneurship in Action, Prentice Hall. 4. Dafna, Kariv, Entrepreneurshi- An International Introduction, Routledge Taylor & Francis

Group. 5. Desai, Vasant, Dynamics of Entrepreneurial Development and Management, Himalaya. 6. Desai, Vasant, Entrepreneurial Development, Vol-I, Himalaya Publishing House. 7. Drucker, Peter, F, Innovation and Entrepreneurship, East West Press (P) Ltd. 8. Holt,David, H, Entrepreneurship- New Venture Creation; Prentice Hall. 9. Khanka, S, S, Entrepreneurship Development, S Chand. 10. Robert, D, Hisrich, Michael, P, Peters, Dean A Sheperd, Entrepreneurship, Tata MC Graw

Hill. 11. Verma, S B, Entreprenurship & Employment- Strtegies for Human Resource Development,

Deep & Deep Pub., 12. Zimmerer,W, Thomas and Scarborough, Norman, M, Essentials of Entrepreneurship and

Small Business Management; Prentice Hall.

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COM/2/SC/10a Accounting for Services – I (Four Credits–Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To enable the students develop an understanding into accounting practices practiced by

service sector organizations Course Inputs: (L=3; T=1; P=0)

Unit – 1: 1. Accounting for Professionals: Accounting books and documents to be maintained by

doctors, lawyers, engineers and accountants as per the provision of Income Tax Act; Precautions to be taken in maintaining accounts. (Theory + Numerical)

2. Accounts of professionals and their household accounts; Preparation of final accounts. (Theory + Numerical)

Unit – 2:

3. Accounting for Non-Trading Institutions: Introduction, Books of Account, Annual statement of accounts, Receipts and Payment Accounts, Income & Expenditure Accounts and Balance Sheet for Clubs, Libraries, Hotels and Charitable Institutions. (Theory & Numerical).

4. Accounting for Educational Institutions: Introduction, Books of accounts, Annual statement of accounts, Receipts and Payments Account, Income & Expenditure Accounts and Balance Sheet. (Theory + Numerical)

Unit – 3:

5. Accounting for Hotels: Accounting for cash, accounting for sales, allowances to guest, preparation of Final Accounts, Special Adjustments and features and ratios (Theory + Numerical)

6. Accounting for Hospitals: Types of hospitals, Items of income and expenditure, Preparation of financial statement, Profit & Loss A/c and Balance Sheet (Theory + Numerical)

Unit – 4:

7. Government Accounting: Fundamentals; Switch over from cash to accrual basis accounting. (Theory)

8. Local Government: Municipal Department, Panchayat. (Theory + Numerical) Unit – 5:

9. Farm Accounting: Introduction; Farm accounting vs Firm Household accounting; various concepts of agro-costs; classification of cost; Application of double entry principles (Theory + Numerical)

Suggested Readings:

1. Coltman, M.M. & Jagels, M.G.: Hospitality Management Accounting - John Wiley & Sons Inc. USA.

2. Comptroller and Auditor General of India –, ‘Report of the Task Force on Accounting and Budget Formats for Urban Local Bodies’, Government of India ,New Delhi

3. Herkimer, Allen G: Understanding Health Care Accounting , An Aspen Publication 4. Horwath, Ernest B. & Dunn, Louis Toth: Hotel Accounting. 5. Kulkarni, G. R.: Managerial Accounting for Hotels, 6. Maheshwari, S.N. & Maheshwari, S.K.: Advanced Accounting (Vol. II). 7. Mukherjee, A & Hanif, M : Modern Accounting, Vol-I and II Tata Mc Graw Hills. 8. Paul, SK: Accountancy Vol.1, New Central Book Agency, Kolkata. 9. Piland, Neill F. & Glass, Kathryn P.: Chart of Accounts for Health Care Organisations,

Medical Group management Association (AMACOM) 10. Rao, P. Mohana: Accounting Theory and Standards, Deep & Deep Publication. 11. The Institute of Chartered Accountants of India, ’Technical Guide on Accounting and

Financial Reporting by Urban Local Bodies’, Accounting Standards Board, New Delhi. 12. Tulsian, P.C.: Advanced Accounting (Vol. I), Pearson Education. 13. William J Ward :Hand Book of Health Care Accounting and Finance, an Aspen.

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COM/2/SC/10b Business Plan Development (Four Credits–Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of the course is to enable the students to craft a winning business plan for

his/her venture. Course Inputs: (L=3; T=1; P=0)

Unit 1: 1. Business Idea: Creativity, innovation and entrepreneurship; Creative thinking; Barriers to

creativity; Enhancing creativity – organizational and individual. 2. Business plan: importance, format (elements) and presentation, groups interested in

business plan Unit 2:

3. Marketing Plan: Guerrilla marketing strategies - Defining the target market, market research, marketing on www; Marketing mix – product, price, place and promotion; E– commerce – myths of e-commerce (Zimmerer, et al), approaches and strategies for e- success.

Unit 3: 4. Financial Plan I: Cash management, avoiding the cash crunch; Basic financial statements -

balance sheet and profit and loss account; Creating projected financial statements; Interpreting ratios; Break- even analysis.

Unit 4: 5. Financial Plan II: Planning for capital needs – fixed capital, working capital and growth

capital; Equity capital versus debt capital; Sources of equity financing – personal savings, friends and family members, angels, corporate venture capital; Debt financing – sources.

Unit 5: 6. Location and Layout: Factors determining the location of the enterprise; Location as a

source of competitive advantage – retail, service and manufacturing units 7. Layout and design considerations – principles, layout for retailers and manufacturers.

Suggested Readings:

1. Abrahams, Rhonda, The Successful Business Plan- Secrets and Strategies, Prentice Hall. 2. Colombo Plan Staff College for Technical Education, Manila, Entrepreneurship

Development, Tata MC Graw Hill. 3. Coulter Mary, Entrepreneurship in Action, Prentice Hall. 4. Desai, Vasant, Dynamics of Entrepreneurial Development and Management, Himalaya. 5. Drucker, Peter, F, Innovation and Entrepreneurship, East West Press (P) Ltd. 6. Holt,David, H, Entrepreneurship- New Venture Creation; Prentice Hall. 7. Khanka, S, S, Entrepreneurship Development, S Chand. 8. Naroola, Gurmeet, The Entrepreneurial Connection: East Meets West in the Silicon Valley,

Tata Mc Graw Hill. 9. Robert, D, Hisrich, Michael, P, Peters, Entrepreneurship, Tata MC Graw Hill. 10. Robert, D, Hisrich, Michael, P, Peters, Entrepreneurship, Tata MC Graw Hill. 11. Sharma, D, D, Dhameja,S,K, Entrepreneurial Development in India, Abhishek. 12. Zimmerer,W, Thomas and Scarborough, Norman, M, Essentials of Entrepreneurship and

Small Business Management; Prentice Hall.

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COM/2/OE/11a Management of NGOs (Two Credits – Open Elective Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To acquaint the students with the issues concerning the NGO management. Course Inputs: (L=2; T=0; P=0)

Unit – I 1. Introduction: Concept, meaning, definition, kinds, importance and characteristics; Formation:

Important documents, bye-laws and registration; Taxation and NGOs: section 11, 12, 35AC and 80G.

2. Functional areas: Marketing, Finance, HRM etc; Managing NGOs: Environment, Governance, Ethical issues and challenges.

Unit – 2

3. Budgeting: Concept, advantages, key factors, kinds, budgetary control; Preparation of Cash Budget

4. Accounting: Concept, need, advantages; Double entry book keeping: concept and golden rules; Preparation of basic books of accounting: Cash Book, Receipt & Payment Account, Income & Expenditure Account, Balance Sheet; Auditing.

Suggested Readings:

1. Anita, Abraham: Formation and Management of NGOs (Non Governmental Organisations); Universal Law Publishing, 2011 ed.

2. Bhatia, Anju: Women’s Development and NGOs (ISBN 8170336112), Rawat Publications 3. Chandra, Snehlata: Guidelines for NGOs management in India; Kanishka Publishers

Distributors (ISBN: 8173916039). 4. Dharmarajan, Shivani: NGO Development Initiative and Public Policy (ISBN: 8173912653),

Kanishka Publishers & Distributors. 5. Goel, OP: Role of NGOs in Development of Social System (ISBN: 8182051185); Gyan

Books. 6. Laldinliana: Accounting Procedures for Rural Development Establishments; SIRD Mizoram. 7. Sooryamoorthy, R and Gangrade, KD: NGOs in India: A Cross-Sectional Study, Rawat

Publications.

14

COM/2/OE/12a Creativity and Innovation (Two Credits – Open Elective Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To enable the students learn the skills of creativity and innovation, in problem solving. Course Inputs: (L=2; T=0; P=0)

Unit – 1 1. Introduction: Creativity and innovation – meaning, process; Components - intrinsic

motivation, task skills, creative thinking; Innovation and entrepreneurship linkage, dimensions of innovation and the innovation arena; Doblin’s 10 types of innovation.

2. Searching and selecting business ideas – methods of generating new ideas, dynamics of project identification, matching products and entrepreneurs; Setting the stage for success - Basic philosophy, having a vision, setting the right attitude, recognizing and avoiding mental blocks, avoiding mindsets, risk taking, paradigm shift and paradigm paralysis, Individual and team work.

Unit – 2

3. Problem solving- understanding, representing; Pattern Breaking - thinking differently, changing your point of view, watching for paradigm shift, challenging conventional wisdom, lateral thinking, provocation, mind stimulation.

4. Creativity techniques: Idea generation – Brainstorming/brain-writing, SCAMPER method, thought mapping, word play, metaphorical thinking, TRIZ Methodology, Do It methods; Decision making and evaluative exercises - Focused thinking framework, Six thinking hats, PMI (Plus, Minus, Interesting), ladder of inference, reactive decision making.

Suggested Readings:

1. Brian Clegg, Crash Course in Creativity, Kogan Page 2. Adair, Leadership for Innovation, Kogan Page 3. Plsek, Creativity, Innovation and Quality, Prentice Hall India 4. Jacob Goldenberg, Creativity in product Innovation, Cambridge University Press 5. Felix Janson, Age of Innovation , Prentice Hall India, 2000 6. Satish Taneja, S.L.Gupta, Entrepreneurship Development – New venture creation , Galgotia

Publishing company 7. Shirur.S.Sherwani, “Creativity in management”, Deep & Deep Publications 8. Mind Tools- The ebook 9. Paul Sloane, The Leader’s Guide to Lateral Thinking Skills, 2nd Ediction, Kogan Page 10. Laldinliana, Facilitator’s Primer in Entrepreneurship and Group Dynamism, Akansha

Publishing House

15

COM/3/CC/13 Advanced Cost and Management Accounting (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to acquaint students with the accounting concepts, tools

and techniques for managerial decisions. Course Inputs: (L=3; T=1; P=0)

Unit – 1 Introduction 1. Management accounting as an area of accounting; Objectives, nature and scope of

management accounting; Management accounting vs Financial accounting; Management accounting vs Cost accounting, Management accountant's role and responsibilities. (Theory)

2. Objectives of reporting, reporting needs at different managerial levels; Types of reports, modes of reporting. (Theory)

Unit – 2 Fundamentals of Budgeting

3. Definition of budget; Essentials of budgeting; Types of budgets, Budgetary control; Zero-base budgeting; Performance budgeting. (Theory)

4. Cash budget, production budget, sales budget (Theory + Numerical) Unit – 3 Standard Costing

5. Standard Costing as a control technique; Setting of standards and their revision; Variance analysis - meaning and importance; Disposal of variances; Relevance of variance analysis to budgeting and standard costing; and Overhead variances. (Theory)

6. Variances analyses: Material variances and Labour variances. (Theory + Numerical) Unit – 4 Marginal Costing

7. Concept, features, advantages and disadvantages of marginal costing; Marginal costing vs absorption costing. (Theory)

8. Cost-volume-profit analysis and Break-even analysis: Assumptions and practical applications; decisions regarding sales-mix and discontinuation of a product line. (Theory + Numerical)

Unit – 5 Contemporary Issues

9. Responsibility Centers: Concept and types; transfer pricing; Cost Audit: Concept, objectives, scope, types and advantages. (Theory)

10. Value chain analysis; Activity-based costing; target costing, life cycle costing; Cost Reduction: Concept, scope, advantages and techniques. (Theory)

Suggested Readings:

1. Arora, M.N.: Cost Accounting: Principles and Practices, Vikas. 2. Banerjee, Bhabatosh: Cost Accounting: theory and Practice, Prentice Hall. 3. Blocher, E.D. et al: Cost Management: A Strategic Emphasis, McGraw Hill. 4. Decoster, Don T. and Elden L. Schafer: Management Accounting: A Decision Emphasis,

John Wiley. 5. Garrison, Ray H. and Eric W. Noreen: Management Accounting, Richard D.Irwin, Chicago. 6. Horngren, Charles T, George Foster & Srikant M: Daliar: Cost Accounting: A Managerial

Emphasis, Prentice Hall. 7. Khan, M.Y. & Jain: Management Accounting, Tata McGraw Hill. 8. Maheshwari, SN, Cost and Management Accounting , Sultan Chand 9. Panda, N.M, Activity Based Costing, Mittal. 10. Pandey, IM, Management Accounting, Vikas. 11. Welsch Glenn A., Ronald W. Hilton and Paul N. Gordon: Budgeting, Profit Planning and

Control, PrenticeHall.

16

COM/3/CC/14 Financial Services (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To acquaint the students with innovative financial services offered to meet the varied

requirements of both the corporate and individual customers. Course Inputs: (L=3; T=1; P=0)

Unit-1: 1. Financial services: Meaning and classifications; Financial sector reforms and financial

innovations in India. 2. Overview of financial products and services; Loan syndication; Custodian services; Advisory

services; Depository services; Securitization; Under-writing services (Banks and Insurance); Credit cards; Services in foreign exchange market; Micro credit services; Challenges facing the financial market.

Unit-2:

3. Hire-Purchase: Concept, salient features, advantages, terms of agreement in hire- purchase; Hire-purchase and Installment sales; Legal Framework.

4. Leasing: Meaning and types of Leasing; Advantages and disadvantages of Leasing; Leasing and Hire-purchase; Legal aspects of Leasing.

Unit-3:

5. Housing finance: Housing finance policy and role of National Housing Bank (NHB); Housing and Urban Development Corporation (HUDCO); Role of housing finance corporations and the housing schemes.

6. Venture capital: Meaning, features, scope and significance; Venture capital guidelines; Methods of venture financing; Indian venture capital scenario.

Unit-4:

7. Credit Rating: Meaning, functions and significance of credit rating; Rating process and methodology; Credit rating agencies in India; Debt rating systems of CRISIL, ICRA and CARE.

8. Discounting, Factoring and Forfeiting: Concepts and role of banks in providing discounting, factoring and forfeiting services; Terms and conditions in factoring agreement; Types of factoring; benefits factoring to the clients; Forfeiting: advantages and limitations of forfeiting, forfeiting in India; factoring vs. forfeiting.

Unit-5:

9. Mutual Funds: Meaning, importance and classification of mutual funds; Organization of the Funds; Facilities available to investors, guidelines from the government of India; Net Asset Value (NAV); Mutual funds in India.

10. Merchant Banking: Meaning and Origin; Merchant banks and commercial Banks; Services of merchant banks; Regulation by SEBI.

Suggested Readings:

1. Bhatia, B.S. and Batra, G.S.: Management of Capital Markets, Financial Services and Institutions, Deep and Deep Publications, New Delhi.

2. Gordon and Natarajan: Financial Markets and Services, Himalaya. 3. Gurusamy: Financial Services and Markets, Thomson. 4. Gurusamy: Financial Systems and Services, Thomson. 5. Khan, M.Y.: Indian Financial System – Theory and Practice, Vikas 6. L.M. Bhole: Financial Institutions and Market, Tata McGraw Hill. 7. Pathak: Financial Markets and Services, Pearson. 8. Singh, H.K. & Singh, Meera: Mutual Funds & Indian Capital Market, Kanishka Publishers. 9. V.A. Avadhani: Investment Management, Himalaya Publishers, Mumbai. 10. Vasant Desai: Indian Financial System, Himalaya Publishers, Mumbai

17

COM/3/CC/15 Business Research Methodology (Two Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of the course is to enable students to understand the methods of research. Course Inputs: (L=2; T=0; P=0) Unit–1

1. Concepts & Design: Research, process, types, criteria for good research problem, Research Design.

2. Problem & Hypotheses: Concept of research problem; Types, qualities of workable hypotheses.

Unit – 2

3. Sampling & Data Collection: Principles, Methods (Probability and Non- Probability), Characteristics, Errors. Characteristics of good sample; Data: Sources, Collection techniques.

4. Interpretation & Report: Pre-requisites of interpretation; Errors in interpretation; Essentials of a Good Research Report; Types of reports.

Suggested Readings:

1. Achalapathi, K.V.: Reading in Research Methodology in Commerce and Business Management, University Press & Publications, OU, marketed by Himalaya Publishing.

2. Bryman, Alan & Bell, Emma: Business Research Methods, Oxford University Press. 3. Cooper, Donald R. & Schindler, Pamela S.: Business Research Methods, Tata McGraw Hill. 4. Gupta, S.P.: Statistical Methods, Sultan Chand & Sons. 5. Hooda, R.P: Statistics for Business and Economics, Macmillan. 6. Kothari, C.R.: Research Methodology, New Age International. 7. Lawrence B. Morse: Statistics for Business & Economics, Harper Collins, NY. 8. Levin, Richard I. and David S Rubin: Statistics for Management, Prentice Hall. 9. Michael, V.P.: Research Methodology in Management. 10. Sarma, K.V.S.: Statistics Made Easy, Do It Yourself On PC, Prentice Hall. 11. Sharma, J.K.: Business Statistics, Pearson Education. 12. Swamy, O.R. Krishna: Methodology of Research in Social Sciences, Himalaya Publishing.

18

COM/3/SC/16a Project Planning and Control (Four Credits – Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to enable students learn the process and issues relating to

preparation, appraisal, review, and monitoring of projects. Course Inputs: (L=3; T=1; P=0)

Unit – 1 1. Identification of Investment Opportunities: Project ideas, screening of ideas; Environment

scanning and opportunity analysis; SWOT and ETOP analysis. Unit - 2

2. Market and Demand Analysis: lnformation required for market and demand analysis; Sources of information- primary and secondary; Demand forecasting.

3. Technical Analysis Materials and inputs; Production technology; Product mix; Plant location and layout; Selection of plant and equipment.

Unit - 3

4. Cost of Project and Means of Financing: Major cost components; Means of financing; Planning capital structure.

5. Profitability and Financial Projections: Cost of production; Projected balance sheet, profit and loss account and cash flows statement.

Unit - 4

6. Appraisal Criteria and Appraisal Process: .Methods of appraisal under certainty, risk and uncertainty; Investment appraisal in practice; Process followed by financial institutions.

7. Social Cost Benefit Analysis; Rationale for social cost benefit analysis; Methodology of SCBA; L&M and UNIDO approach; Measurement of the impact on distribution.

Unit - 5

8. Network Techniques for Project Implementation, Monitoring and Control: PERT and CPM techniques; Critical path, event slacks and activity floats

9. Measures of variability and probability of completion by a specified date; Project implementation practices in India.

Suggested Readings:

1. Bryce, M.C.: Industrial Development, McGraw Hill (Int. Ed), New York. 2. Chandra, Prasanna: Project Preparation, Appraisal and Implementation, Tata McGraw Hill,

Delhi. 3. Chaudhary, S.: Project Management, Tata McGraw Hill, New Delhi. 4. Education Books, London. 5. I.D.B.I: Manual of Industrial Project Analysis in Developing Countries. 6. Little I.M.D. and Mirrless JA: Project Appraisal and Planning for Developing Countries;

Heinemann 7. O.E.C.D: (i) Manual for Preparation of Industrial Feasibility Studies. (ii) Guide to Practical

Project Appraisal. 8. Pitale, R.L: Project Appraisal Techniques, Oxford and IBH. 9. Planning,Commission: Manual for Preparation of Feasibility Report. 10. Sharma, K. R.: Project Management, National Publishing House, New Delhi. 11. Timothy, D.R. and. W.R Sewell: Project Appraisal and Review, Macmillan, India.

19

COM/3/SC/16b New Venture Creation (Four Credits – Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to help students to understand the conceptual and legal

framework in launching of micro, small and medium enterprises in the Indian context by case study method.

Course Inputs: (L=3; T=1; P=0)

Unit 1: 1. Introduction: Concepts, meaning and definition of Micro, Small, Medium enterprises, rural

entrepreneurship, cooperative entrepreneurship, women entrepreneurship. 2. The Micro, Small and Medium Enterprises Development Act, 2006 (MSMED Act): Salient

features. Unit 2:

3. Project Formulation and Project Appraisal: Project Report, meaning, significance, contents, formulating a project report, specimen of a project report.

4. Project Appraisal, concept and methods

Unit 3:

5. Launching the Enterprise: Registration; Approvals and Clearance, Product specific, environment and pollution related clearances; Quality certification - ISO, World Intellectual Property Organization and impact of intellectual property rights on MSMEs; Legal formalities to be complied with (with reference to Mizoram).

6. Global aspects of entrepreneurship: Exporting- need, strategies, legal formalities, export procedure and documentation, incentives; Barriers to exporting; Role of APEDA (Agricultural and Processed Food Products Export Development Authority), EXIM Bank and other government agencies.

Unit 4:

7. Case Studies: Successful entrepreneurial ventures; Failed entrepreneurial ventures; Turnaround entrepreneurial ventures.

Suggested Readings:

1. Abrahams, Rhonda: The Successful Business Plan- Secrets and Strategies, Prentice Hall. 2. Akhouri, M. M: Cases on Entrepreneurship, NIESBUD. 3. Chandra, Prasanna: Projects: Planning Financing, Implementation and Review, Tata MC

Graw Hill. 4. Colombo Plan Staff College for Technical Education, Manila, Entrepreneurship

Development, Tata MC Graw Hill. 5. Coulter Mary: Entrepreneurship in Action, Prentice Hall. 6. Desai, Vasant: Dynamics of Entrepreneurial Development and Management; Himalaya. 7. Desai, Vasant: Project Management and Entrepreneurship, Himalaya 8. Holt, David, H: Entrepreneurship- New Venture Creation; Prentice Hall. 9. Khanka, S.S: Entrepreneurship Development, S Chand. 10. Naroola, Gurmeet: The Entrepreneurial Connection: East Meets West in the Silicon Valley,

Tata Mc Graw 11. Robert, D, Hisrich, Michael, P, Peters: Entrepreneurship, fifth edition, Tata MC Graw Hill. 12. Sharma, D. D: The Enterprise Edge: They Succeeded Like Success, Abhishek. 13. Zimmerer, W: Thomas and Scarborough, Norman, M, Essentials of Entrepreneurship and

Small Business Management; Prentice Hall.

20

COM/3/SC/17a Accounting for Services – II (Four Credits – Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To enable the students develop an understanding into accounting practices practiced by

service sector organizations Course Inputs: (L=3; T=1; P=0)

Unit – 1 1. Accounting Standards: Concept, accounting boards, procedure for setting standards. 2. International Financial Reporting Standards (IFRS): Introduction, need and importance.

Unit – 2

3. Accounting for Public utility: Transport and electricity companies: Types of transport companies, Preparation of Financial Statement of Transport Companies (Theory+Numerical)

4. Legal provisions of Electricity Companies, Preparation of Final accounts of Electricity Companies. (Theory + Numerical)

Unit – 3

5. Preparation of financial Statements of Banking sector companies: Certain restrictions and legal requirements of Banking Companies; Main characteristics of bank’s Book keeping system; Principal books of accounts and Preparation of Financial Statements. (Theory + Numerical)

Unit – 4

6. Preparation of financial Statements of Insurance sector companies: Types and terms of Insurance, Regulation of Insurance business; Preparation of Financial Statements of Life Insurance Companies. (Theory + Numerical)

7. Preparation of Financial Statements of General Insurance Companies. (Theory + Numerical)

Unit – 5 8. Cooperative Organisations: Introduction, kinds; Basic books of accounts, forms of final

accounts and financial statements (Theory + Numerical)

Suggested Readings: 1. Coltman, MM & Jagels, MG: Hospitality Management Accounting, John Wiley & Sons Inc.

USA 2. Comptroller and Auditor General of India –, ‘Report of the Task Force on Accounting and

Budget Formats for Urban Local Bodies’, Government of India ,New Delhi 3. Herkimer, Allen G: Understanding Health Care Accounting , An Aspen Publication 4. Horwath, Ernest B. & Dunn, Louis Toth: Hotel Accounting. 5. Kulkarni, G. R.: Managerial Accounting for Hotels, 6. Maheshwari, S.N. & Maheshwari, S.K.: Advanced Accounting (Vol. II). 7. Mukherjee, A & Hanif, M: Modern Accounting, Vol-I and II Tata Mc Graw Hills. 8. Paul, SK: Accountancy Vol.1, New Central Book Agency, Kolkata. 9. Piland, Neill F. & Glass, Kathryn P.: Chart of Accounts for Health Care Organisations,

Medical Group management Association (AMACOM) 10. Rao, P. Mohana: Accounting Theory and Standards, Deep & Deep Publication. 11. The Institute of Chartered Accountants of India, ’Technical Guide on Accounting and

Financial Reporting by Urban Local Bodies’, Accounting Standards Board, New Delhi. 12. Tulsian, P.C.: Advanced Accounting (Vol. I), Pearson Education. 13. William J Ward: Hand Book of Health Care Accounting and Finance, an Aspen.

21

COM/3/SC/17b Entrepreneurship Policy and Support (Four Credits – Soft Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to impart practical knowledge about the public policy and

institutional support provided to the entrepreneurs in India in post-liberalization period. Course Inputs: (L=3; T=1; P=0)

Unit 1: 1. Introduction: Government policy for small scale enterprises in India, industrial estates,

industrial districts, growth centers, and micro, small and medium enterprises (MSMEs).

Unit 2: 2. Policies for MSMEs: Institutional support; Promotional schemes and incentives (post-

liberalization period only). Unit 3:

3. Role of Agencies in MSME Development: DIC (District Industries Centre), National Small Industries Corporation (NSIC) , State Small Industries Development Corporation (SSIDCs), MSMEDI, KVIC (Khadi and Village Industries Commission), NIESBUD (National Institute for Entrepreneurship and Small Business Development), Indian Institute of Entrepreneurship (IIE), National Institute for Micro, small and Medium Enterprises (NIMSME), Technical Consultancy Organizations (TCOs) and other agencies (with reference to Mizoram).

Unit 4: 4. Microfinance: Concept, micro finance services - savings and insurance; Institutional

Development Services - Self Help Groups (SHG), SHG federations, Micro Financial Institutions (MFIs), Role of government and non- government agencies; Recent trends.

Unit 5:

5. Policies for North Eastern Region: Look East policy, and Industrial Policy; North Eastern economy: features, strengths, weaknesses, opportunities and threats; Role of government and non –government agencies in entrepreneurship development; Recent trends, Vision 2020.

Suggested Readings:

1. Bhadani, B, L, Peasants, Artisans and Entrepreneurs, Rawat. 2. Deolankar, Vivek, Indian Entrepreneurship and Industries, Commonwealth Publishers. 3. Desai, Vasant, Dynamics of Entrepreneurial Development and Management; Himalaya. 4. Desai, Vasant, Entrepreneurial Development- Vol III; Himalaya. 5. Fisher Thomas and Sriram, MS: Beyond Micro-Credit – Putting Development Back into

Micro-Finance, Vistaar. 6. Gupta, CB and Srinivasan: Entrepreneurial Development in India, Sultan Chand. 7. Harper Malcolm: Practical Micro-Finance - A Training Guide for South East Asia, Vistaar Pub 8. Indian Institute of Entrepreneurship, Problems and Prospects of Women Entrepreneurship in

the North East: A Critical study, IIE. 9. Karmakar, KG: Rural credit and Self Help Groups- Microfinance Needs and Concepts in

India, Sage. 10. Khanka.S.S. Entrepreneurship Development, S Chand. 11. Laldinliana, Facilitaors Primer on Entrepreneurship & Group Dynamism- For SHG

facilitators, Animators under DRDA, NGOs & CBS, Akansha Pub, New Delhi. 12. Mali,D.D. Entrepreneurship Development in North East, IIE. 13. Rao, Gangadhara: Entrepreneurship & Growth of Enterprises in Industrial Estate, Deep Pub 14. Saini, J S, Entrepreneurship Development- Programmes & Pratices, Deep & Deep. 15. Saxena, Anand, Entrepreneurship- Motivation Performance Rewards, Deep and Deep. 16. Sharma. D. D & Dhameja. S.K: Entrepreneurial Development in India, Abhishek. 17. Shukla, MB: Entrepreneurship and Small Business Management, Kitab Mahal. 18. Srivastava, S.B.A. Practical Guide to Industrial Entrepreneur, Sultan Chand.

22

COM/3/OE/18a Personal Finance (Two Credits – Open Elective Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To introduce the students with the basics of financial education and make them able to

take rational financial decisions. Course Inputs: (L=2; T=0; P=0)

Unit – I Basics of Personal Finance 1. Introduction: Personal Finance: Concept, scope, need and importance, Concept of

budgeting and net worth; Conceptual Theories of Behavioral Finance: Mental Accounting etc 2. Functioning: Concept of fungiblility of money; Time Value of Money; Calculation of Returns

Unit – 2 Applications of Personal Finance

3. Assessing Fitness and Setting Goals: Avoiding common money mistakes, Measuring your financial health, Determining where your money goes; Establishing and achieving financial goals; Prioritizing Savings Goals; Dealing with Debt

4. Financial Products: Investment concerns, Avenues of investment: physical and financial assets; Choice criterion for avenues; Risk-return relationship

Suggested Readings:

1. Ahuja, Gautama: Money Matters: The ABC’s of Personal Finance (ISBN: 978-81-203-4312-2); PHI Pub.

2. Pool, John Charles & Frick, Robert L: The ABC's of Personal Finance: An Essential Money Management Guide (ISBN: 1882505042), Shenandoah Univ, Durell,

3. Tyson, Eric: Personal Finance for Dummies (ISBN: 0470038322); Wiley Pub. 4. Tyson, Eric: Personal Finance in Your 20s for Dummies; (ISBN: 047076905X); Wiley Pub.

23

COM/3/OE/19a Entrepreneurship for Women (Two Credits – Open Elective Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: To promote entrepreneurship among women by developing their entrepreneurial

competencies Course Inputs: (L=2; T=0; P=0)

Unit – 1 Woman as an Entrepreneur: 1. Traditional gender roles-stereotypes; gender equality and gender impact indicators- material

welfare, access to economic resources, active participation in development projects, role in community.

2. Factors affecting women entrepreneurs; barriers to effective women entrepreneurship development; Empowerment through enterprise. Exercises & case Studies.

Unit – 2 Developing Entrepreneurial Competencies in Women:

3. Entrepreneurship - A Theoretical Perspective; Myths & Realities about women entrepreneurs.

4. Entrepreneurial competencies in Women- behavioral competencies-achievement motivation, risk taking, initiative and persistence a, self confidence; enterprise launching competencies and enterprise management competencies. Exercises & Case Studies.

Suggested readings:

1. Coltrane Scott: Gender and Families, Sage. 2. Rani, C and Raju UB: A Trainers’ Handbook for Developing Enterprise among Women, Tata

Mc Graw 3. Timmons A Jeffery: New Venture Creation: A Guide to Entrepreneurship, Illinois 4. Uma Sekharan and Leony TL: Woman Power: Managing in Times of Demographic

Turbulence, Sage.

24

COM/4/CC/20 Services Marketing (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: This course intends to provide the student the importance of marketing in services,

management of service business, challenges faced by the service organizations and strategy development with practical applications.

Course Inputs: (L=3; T=1; P=0)

Unit-1 1. Introduction: Concept and characteristics of services; Growth of services sector and reasons

for growth with reference to the Indian economy; Key service businesses in India; Service tax.

2. Service Strategy: Strategic planning process; Services marketing mix; Application of consumer behaviour, market segmentation and positioning in services.

Unit-2

3. Service Demand Management: Demand situations and patterns, Strategies for demand management; The service product; The basic service package; The flower of service; The service product mix, and service differentiation.

4. Service Quality Management: Service quality audit, GAP model of service quality; Total quality services marketing; Pricing of service, pricing strategies linked to value perception.

Unit-3

5. Services Distribution: Service transactions, service location and service providers; Distributors for service delivery; Strategies for channel management.

6. Internal and External Marketing: Concepts; Strategies for internal marketing; Components in promotion (External Marketing); Word-of-month communication.

Unit-4

7. Special Aspects of Services Marketing: Interactive marketing - management of moments of truth; the service interaction process; Service deficiencies and consumer grievance recovery strategies.

Unit-5

8. Special Aspects of Services Marketing: Managing physical evidence - service scape and dimensions; Role of evidence in services marketing; Guidelines for developing physical evidence strategy.

9. Consumer protection in Services: Relevant provision of the consumer protection Act 1986, protection to consumer of services professional services, educational services, disrupting of services by illegal services, public sector undertaking.

Suggested Readings:

1. Cengiz Hak sever, et al, Services Management and Operation, Pearson. 2. Christopher Lovclock and J. Wirtz Services Marketing: People, Technology, Strategy,

Pearson. 3. Consumer Protection Act, 1986. 4. K. Rama Mohana Rao, Services Marketing, Pearson. 5. Philip Kotler, et al, Marketing for Hospitality and Television, Pearson.

25

COM/4/CC/21 Taxation (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of the course is to enable the students to know the provisions of income

tax laws in India and relevant tax laws in Mizoram Course Inputs: (L=3; T=1; P=0)

Unit – 1: 1. Basic Concepts: Income, agricultural income, person, assessee, assessment year, previous

year, gross total income, residence and tax liability, exempted income, tax planning. (Theory)

2. Tax administration: Income tax authorities, procedure of assessment, appeals and penalties. (Theory)

Unit – 2:

3. Computation of Income under the head Income from Salaries. (Theory + Numerical).

Unit – 3: 4. Computation of Income under the head Income from House Property. (Theory + Numerical). 5. Computation of Income under the head Income from Business and Profession. (Theory

+Numerical)

Unit – 4: 6. Computation of Income under the head Capital Gains and Income from other Sources

(Theory + Numerical). 7. Clubbing of Income and Aggregation of Income, Set off and Carry forward of Losses,

Deductions from Gross Total Income, Deduction and Collection of Tax at Source, Advance Payment of Tax. (Theory)

Unit – 5:

8. Service & Professional Tax Act, Mizoram State Excise Tax Act, Mizoram Value Added Tax Act (Basic provisions and simple computation of tax). (Theory + Numerical)

Suggested Readings:

1. Chandra, Mahesh and Shukla, D.C: Income Tax Law and Practice: Pragati Publications, New Delhi.

2. Dinker Pagare: Income Tax Law and Practice: Sultan Chand & Sons, New Delhi. 3. Girish Ahuja and Ravi Gupta: Systematic Approach to Income Tax, Sahitya Bhawan

Publications, New Delhi 4. Joshi, Concept and Procedure of VAT in India, Bharath Publishers. 5. Mehrotra H.C: Income Tax Law & Accounts; Sahitya Bhawan, Agra. 6. Parthasarathy & Sanjive Agarwal, A Handbook of Service Tax: Law, Practice and

Procedure. Snowwhite Publication. 7. Prasad, Bhagwati: Income Tax Law & Practice, Wiley Publication, New Delhi. 8. R. Krishnan and R. Parthasarathy, Service Tax, Commercial Law Publication. 9. Singhania V.K. Students’ Guide to Income Tax, Taxmann, Delhi. 10. The Mizoram Value Added Tax Act, 2005, Gov’t of Mizoram.

26

COM/4/CC/22 Computer Applications in Business (Four Credits – Core Course) [Continuous Assessment: 40 marks; Semester end exam: 60 marks.] Objective: The objective of this course is to provide an understanding of computers, computer

operating system and application of relevant software in managerial decision making. Course Inputs: (L=0; T=0; P=4)

Unit 1 Introduction 1. Introduction to computer concepts – elements of computer, characteristics of computer

system, input/output devices, storage devices, basic computer architecture 2. Introduction to software and operating system concepts – types of software, software nature

and qualities, application software: DOS, windows operating system functions Unit 2 MS Office in business applications

3. Applications of MS Word in business correspondence, letters, mail merge, tables and formatting. Applications of MS Excel, structure of spreadsheets, formatting and functions, graphs and charts

4. Applications of Powerpoint; show time and animation effect, designing presentations and using templates, printing presentations.

Unit 3 E-commerce and website designing

5. Fundamentals of the internet and world wide web, global publishing concept, internet protocols, business models of e-commerce, e-payments using e-cash, e-cheques, credit cards, debit cards, smart cards

6. Designing websites using HTTP and Web designing software (Web Expresssion) Unit 4 Fundamental applications of Tally

7. Introduction to the accounting package: preparation of vouchers, maintenance of accounting books

8. Final accounts; Generation of financial reports (without inventory) Unit 5 Advanced Applications of Tally

9. Inventory master, inventory voucher, invoicing, invoice reports and register 10. Final accounts; generation of financial reports (with inventory)

Suggested Readings:

1. Date, C.J: An Introduction to Database Systems, Addison Wesley, Massachusetts. 2. Dienes, Sheila S: Microsoft Office, Professional for Windows; Instant Reference; BPB

Publication. 3. Mansfield, Ron: The Compact Guide to Microsoft Office; BPB Publication. 4. Norton, Peter: Working with IBM-PC, BPB Publication. 5. O'Brian, J.A: Management Information Systems, Tata McGraw Hill. 6. Smith, Katherine; Smith, L. Murphy & Smith, Lawrence C. Jr.: MS Excel for Accounting: The

First Course, Prentice Hall, New Jersey. 7. Smith, Katherine; Smith, L. Murphy & Smith, Lawrence C. Jr: MS Excel for Accounting:

Auditing and Accounting information System, Prentice Hall, New Jersey. 8. Smith, Katherine; Smith, L. Murphy & Smith, Lawrence C. Jr: MS Excel for Accounting,

Prentice Hall, New Jersey. 9. Ullman, J.O: Principles of Database Systems, Galgotia.

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COM/4/CC/23 Participative Learning - III (Two Credits – Core Course) (L=0; T=2; P=0) Objective: To develop soft skills among the students This two (2) credits course, with only tutorial component, will be evaluated by the course-in-charge(s), based on presentations/participations of the students in seminars, group discussions, mock interview, presentations, quiz etc. COM/4/CC/24 Project Work (Eight Credits – Core Course) (L=0; T=0; P=8) Objective: The objective of this project work is to develop self guided learning and analytical skills

among the students and to provide them opportunity to interact with the business world Evaluation: Project Work will carry 100 marks, 60 marks for project report and 40 marks for viva-

voce. This will be evaluated by the evaluation board to be headed by the Head of the Department and one external examiner & one internal examiner as members of the board.