McNeill_Comm_Capabilites_Brochure_2011

McNEILL COMMUNICATIONS

LAKESHORE LIVING

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CELEBRITY PROFILEA morning with Ron MacLean

LUXURY LIVINGNew condos by Matas Homes

REALIZING YOUR VISIONSDesign for Modern Day Family Life

BEYOND THE BLUEPRINT

A stunning interior by

Regina Sturrock Design

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12 LAKESHORE LIVING | SUMMER 2010

BEYOND THE BLUEPRINT REGINA STURROCK

For Sturrock, a well-designed home goes

beyond immediate visual appeal to evoke an

emotional response – a profound sense of well-

being and comfort. It is based on an intrinsic

understanding of space, balance, proportion

and form and the symbiotic entwining of the

human element with its environment. This holis-

tic direction results in well designed, luxurious,

yet ‘real’ living spaces for our clients, infused

with their spirit and incorporating all the things

which make them happy.

“Good design evolves from a dynamic,

undiluted artistic vision rather than a slavish

adherence to rules and trends. For instance, it

was a longstanding trend in kitchen design to

pair light perimeter cabinets with a contrasting,

dark island, often with a different stone counter-

top as well. I wanted to wrap the entire kitchen

in a warm white so that all the architectural ele-

ments would have a sculptural feel, so instead

of the ubiquitous contrasting island, we made an

interesting feature out of the refrigerator door.

We wanted to evoke old French farmhouse archi-

tecture and to that end we paired rustic panel

moldings and carvings with antique hinges and

door handles, and painted and patinaed the

whole to a softly weathered grey. It’s a beauti-

ful feature, but it doesn’t overwhelm.”

Sturrock asserts that effective communication

with her clients is the most important ingredient

for a successful design project. To that end,

each project involves multiple meetings with

Above: Custom millwork, including ceiling moldings, paneled walls and leaded glass sidelights

give the dining room an atmosphere of timeless sophistication.

Top: Pale celadon damask drapes are

given a little sparkle with old gold and crystal rodding and finials in the dining

room

Centre: Blushing dogwood blooms are a luscious counterpoint to the

spring green walls

Bottom: Finishing school: artful

arrangements in the living room provide a master class in accessorizing.

SUMMER 2010 | LAKESHORE LIVING 13

BEYOND THE BLUEPRINT REGINA STURROCK

the clients around various aspects of the design: client intake, initial assess-

ment of architectural plans, space planning, finalized layouts and millwork

details, reflective ceiling plans, material selections and so on.

“Starting with space allocation at the blueprint stage, we arrange the

architectural envelope according to a consensual understanding of specific

function and space requirements.” This first step, Sturrock feels, is actually

the core of the design process, creating living spaces which are truly har-

monious with lifestyle.

Once the floor plans have been satisfactorily completed, the next step is

the delineation of the vertical spaces by means of (wall) elevations in order

to further communicate dimension and detail. “This is where the ‘layering’

of a space begins to unfold. Architectural detail may be simple and robust

or intricately delicate. Whatever the hallmark, it sets the stage for the inter-

ior network.” Every design element, from exterior to interior, is considered

in association with the whole. The result is a cohesive and seamless experi-

ence; a natural synthesis of concepts and materials.

Sturrock’s overarching vision drives the design of all interior appoint-

ments, including custom kitchen and bathroom designs carefully tailored

to fit the lifestyle of the clients. Built-in cabinetry and millwork (all profiled

moldings, including panelling, casings, crown and baseboards) are close-

ly linked with the architectural envelope. The design of these elements is

therefore keenly tailored so as to unite function with the desired aesthetic.

“In this house we layered in a number of architectural elements to evoke an

aura of updated classicism, and subtly repeated a motif of interlacing circles

and ovals in the various elements for cohesion. Throughout the main level,

we added leaded glass transoms and sidelights to transitional archways

so that the rooms beyond unfold with a sense of destination. In the dining

room, we designed a robust oval ceiling coffer to pull the motif through and

reflect the oval dining table below. To enhance the restful, romantic mood

in the master bedroom, we designed an appropriately delicate (yet still geo-

metric) relief pattern for the trayed ceiling.

In this house, as for all our projects, we wanted to create the optimal envel-

ope before moving on to furnish the space.” To produce work of this calibre,

Sturrock has put together a design team with an extensive architectural and

millwork knowledge base, able to work in close conjunction with architects,

builders and trades as integral members of the project team.

When it comes to the specifics, Sturrock feels luxurious design is less

about subscribing to the “it’s expensive therefore it’s desirable” mindset,

and more about appreciating and understanding good style as it pertains

to the intended individual and lifestyle. “Everyone has a different perspec-

tive on good living and beautiful design, but this should never be generic,

based on the perceived value of pricey brands,” she states. “Exclusive

design, in the guise of un-signed and artful ‘one-offs’, is the kind of luxury

we subscribe to.”community development, they consistently challenge and

redefine industry standards.

With homes ranging range from 1,800 to 4,000 square feet, loaded with

high-end products, quality construction and high energy efficiency, Avalon

and Gardens of Coronation offer a carefree lifestyle and a superbly main-

tained residence for as long as you own the property. Practically perfect: In the fully appointed mud room, a pair of

benches subtly repeats the motif in the leaded glass transom.

{ABOUT US}

McNeill Communications is a full-service agency specializing in brand development, publicrelations, communications, marketing and photography. Bringing together a talented team ofbranding experts, creative designers, photographers and Web designers, we deliver customsolutions that get results.

Everyone wants to be a winner and we want to help you get there.

LAKSHORE LIVING MAGAZINE | SPRING 2011

LAKESHORE LIVING

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HolidayOUR TOWND o w n t o w n O a k v i l l e M a g a z i n e

FESTIVE FEAST

MODERN MERRIMENT

HOME FOR THE HOLIDAYS

WHAT’S ON DOWNTOWN

WINTER 2011

Plus:

FASHION

TIPS

HolidayGIFT GUIDE

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CBC NEWS

HOME BUILDER MAGAZINE

{OUR UNIQUE VISION}

EXPERIENCEMcNeill Communications provides clients with a network of sophisticated marketingand communications services. We offer branding, advertising, public relations, design,online solutions and photography.

PERFORMANCEWe specialize in the development of strategic, cost-effective consumer and business-to-business marketing campaigns and tools designed to deliver maximum impactwhile outperforming the market in both creativity and speed of sales.

SUCCESSWe have a record of implementing successful marketing solutions for a wide range ofbusinesses. We’re able to provide a mix of art directors, writers, designers and mediaspecialists with a record of effective campaigns and dozens of awards for clients inevery sector of the market.

INNOVATIONIf your goal is to bring fresh thinking to the marketing of your business, let’s explorethe possibilities. McNeill Communications is ready with inspired designs, penetratinglanguage and market intelligence crafted into high-context strategies that are secondto none.

{AT YOUR SERVICE}

STEVE McNEILL – Copywriter + Marketing StrategistSteve provides you with the personal attention you should expect from your creative agency. By building astrong relationship, the team at McNeill Communications gets to know your business better than you do.

That’s important to stay ahead of your competitors. Steve is also chief copywriter. With more than 30 yearsof daily newspaper and magazine experience, including The Globe and Mail and editor of Ontario HomeBuilder Magazine, he’s learned to string a few words together. Combine that with his knowledge in brandingand effective communications and you have a powerful resource.

In addition to the Ontario Home Builders’ Association, Steve’s construction industry clients have included: Building Better Homes Builders, Home Builder Insurance Group (a division of Jones DesLaurier), Mountain-view Homes, Starward Homes, Melloul-Blamey Construction, Dofasco and Byrne Engineering.

{AT YOUR SERVICE}

ERIC PEZIK – Creative Director + Branding StrategistEric has a keen eye for design and a knack for creating awesome campaigns, both in print and multimedia.His talent caught the attention of numerous agencies and over time he achieved the level of Creative Directorby working his way through various ad agencies and in-house marketing firms throughout the GTA. As aCreative Director, he has more than a decade of experience developing marketing campaigns for manyhigh-end brands.

A growing area of business includes magazine design and incorporating print and online components, al-lowing clients to create powerful communication strategies that cross a number of key platforms.

As an expert in concept and strategy development for advertising campaigns, he has a proven ability tomotivate, inspire and deliver superb creative work under tight deadlines. Today’s advertising world requiresan array of strategies and vehicles in which to deliver your message. Eric has been staying ahead of thecurve, providing clients with a distinct advantage in marketing their products and services.

{AT YOUR SERVICE}

ROB STUART – Creative + Digital StrategistRob has more than 15 years experience as a creative digital professional and online marketing strategist.For 12 of those years, he excelled at agencies developing online interactive strategies for many internationalbrands.

As a result of the insight and knowledge he gained, Rob developed a unique project execution platform thatallows him to identify a client’s needs, develop strategies to assist in executing the client’s vision and evaluatethe effectiveness of these strategies.

Rob builds strong relationships with his clients and ensures he understands their needs and vision to create acustomized online strategy that is tailored to their brand and is consistent with their entire marketing strategy.

Some say he spent too many hours in front of the computer at a very young age, but we are glad he did.He possesses a passion for interactive strategies and today he is a whiz at developing effective custom so-lutions for our clients.

{AT YOUR SERVICE}

ROY TIMM, Photographer and CAROLE BOZZATOTIMM, Photographer + Photostylst

Roy has successfully photographed commercial and editorial assignments in Niagara, Hamilton and Torontosince graduating from Advanced Photography, Fanshawe College in 1979. He has photographed works ofart, television personalities, actors, corporations, culinary creations, mansions and musicians. Roy has uniqueskills allowing him to create impressive visual images which express his ideas and communicate client's intentions. His award-winning work has gained accolades and recognition. In addition to possessing an incredible talent, Roy has a big heart too - volunteering photographic services for major medical centres inthe area.

Roy Timm Photography has been a member of the Hamilton Chamber of Commerce for the past 20 yearsand photographs the Chamber's major events and president's portraits.

Carole earned a BA in Visual Arts, Brock University, and continued her studies at McMaster University grad-uating with an Honours BA in Fine Arts. She taught photography at Brock University, was full time faculty atNiagara College for eleven years in Media Arts, and has exhibited her work. Carole's understanding of artisticinterpretation and how art expresses emotion, provides her with a keen photographic eye and a flair forstunning photo styling. This brings a distinctive style to her craft. Carole shares her creative endeavourswithin the community by doing art with the elderly via the Living Through the Arts Program.

Together they have travelled Europe, and on commercial/editorial assignments, Canada coast to coast, theU.S. and the Caribbean. Organic gardening and cooking are shared pastimes in their favourite location, theirkitchen at home.

HolidayOUR TOWND o w n t o w n O a k v i l l e M a g a z i n e

FESTIVE FEAST

MODERN MERRIMENT

HOME FOR THE HOLIDAYS

WHAT’S ON DOWNTOWN

WINTER 2011

Plus:

FASHION

TIPS

HolidayGIFT GUIDE

OU

UR

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WNOOWN

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WINTER 2011w nD o

OU

w n Oon tUR

a k v i l l e M OOR T

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a g a z i n el e MWNOOWN

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OUR TOWN MAGAZINE

BIZ MAGAZINE | PHOTOGRAPHYHAMPTON & HILTON INN | PHOTOGRAPHY

WITH A TALENTED CREATIVE AND MARKETING TEAM ...

McNeill Communications is a full-service marketing agency with a highly-skilled groupof creative, strategic, technical and production resources to provide outstanding, on-time performance:

{Graphic Designers}

{Web Designers & Programmers}

{Copywriters}

{Illustrators}

{Photographers}

{Full-spectrum Printers}

{Display Fabricators}

{Specialty Binders}

{Direct Mail Specialists}

{MAKING IT WORK}

Member communications at an exclusive private club is critical in order to keep the membership engaged and optimizingthe use of the facilities and dining room. McNeill Communications has proven to be an excellent communicator with anability to create member stories that are interesting and effective in building member pride in their club. He has approachedhis assignments professionally and with sensitivity, all of which have been appreciated by the members.

- Joseph Murphy, CEO, St. George’s Golf & Country Club

Dundas Valley Golf & Country Club had a challenge at the beginning of the 2010 season – we needed to attract a significantnumber of new members to bring our membership to capacity. McNeill Communications launched a multifaceted and cost-effective recruitment campaign that generated a lot of interest in the club. Our Ambassador Day was completely bookedand we have exceeded our new membership target.

- Jeremey MacRae, General Manager, Dundas Golf & Country Club

Byrne Engineering has enjoyed significant growth over the past several years. Steve McNeill was the key account manageron the rebranding, logo development and relaunch of our new look several years ago. He has continued to play a significantrole in assisting us with ongoing customer relations.

- Jeremy Okolisan, Vice-President, Byrne Engineering

McNeill Communications has been a highly effective provider of PR strategies for the past two years. Steve McNeill knowsmy industry to the point he is able to produce weekly columns with very little input. His advice and assistance have helpedto elevate my profile within the community, which is an extremely important marketing strategy for me.

- Dan Cooper, Dan Cooper Royal LePage Real Estate

{WHAT OUR CLIENTS HAVE TO SAY}

{PORTFOLIO}

VINTAGE ICONIS ARCHIVES | CORPORATE BROCHURE

VINTAGE ICONIC ARCHIVES || p6

1915Women’s Suffrage Movement

Women rally for their right to vote.Washington, D.C..

1968A member of the Women’s Liberation

Party drops a brassiere in the trash barrel in protest at the Miss America pageant

in Atlantic City, N.J..

1950 Florence Chadwick is shown four miles off the Dover shore during her record-

breaking swim across the English Channel, England. The 31-year-old

swimmer from San Diego, Ca., arrived at Dover, Kent, 13 hours and 28 minutes after

leaving Cap Gris Nez, France.

1978Mother Teresa, head of the Missionaries of

Charity order, cradles an armless baby girl at her order’s orphanage in

Calcutta, India in 1978. A champion among the poor in India,

Mother Teresa received the Nobel Peace Prize Oct. 17, 1979.

Women’s Successes

STEP 3 Prepaid Interest

Loan for Moos Collection

STEP 1CHA Membership

Tax Receiptfor fairMarket

Value ofDonation

STEP 5Donate Moos Collection

STEP 4 Purchase Moos Collection

STEP 2 Purchase White Collection

Participant intends to keep the White Collection for a minimum of 3 years

Participant

Canadian University

VINTAGE ICONIC ARCHIVES || p11

How It Works

MAGAZINE | DESIGN, EDITORIAL & PHOTOGRAPHY

{PORTFOLIO}

LAKESHORE LIVING

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{PORTFOLIO}

MAGAZINE | DESIGN, EDITORIAL & PHOTOGRAPHY

NLD

CenterFold-Out Page25 Page6

FABULOUSMAKEOVERVALLEY HOME BACKYARD

UNDERGOES AN AMAZING

TRANSFORMATION

JUST ASK

DAVENATURAL

SOLUTIONS TO COMMON PROBLEMS

PEACEFULBY DESIGN

HOSPICE GARDEN CREATED FROM

THE HEART

PREMIE

RE ISSUE

ISSUE 1 | SPRING 2011 | $4.95

CANADA’S LANDSCAPE DESIGN BUILD MAGAZINE

{PORTFOLIO}

COMMUNITY | PHOTOGRAPHY

{PORTFOLIO}

ANTHEM™ | PRODUCT PHOTOGRAPHY

{PORTFOLIO}

ADVERTISING | PHOTOGRAPHY

{PORTFOLIO}

PARADIGM | NATIONAL ADVERTISING

{PORTFOLIO}

WIDEX | www.widex.ca

{PORTFOLIO}

LUMEN DYNAMICS | www.ldgi.com

www.mcneillcommunications.ca

direct {905} 975-6172office {905} 648-3558

[email protected]

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