MCN 2013 - Montreal - Gallery One, One Year Later. Presenters: Jane Alexander, Chief Information...
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Transcript of MCN 2013 - Montreal - Gallery One, One Year Later. Presenters: Jane Alexander, Chief Information...
Gallery One, One Year Later
Cleveland Museum of Art
Jane Alexander, Chief Information OfficerSeema Rao, Director, Intergenerational Learning
THE FIRST YEARGallery One
•4 Muse awards along with multiple design awards
•150s museums have sent staff for site visits to Gallery One
•Articles in the New York Times, Fast Company, and the Wall Street Journal …and more
•Featured as a Museums & the Web Deep Dive site for 60 museum professional
The Buzz
Gallery One Overview
•Use technology to help visitors see and understand art in new ways
•Technology is not the art – technology showcases the art
•Invite visitors of all ages to learn and play in ways that they enjoy (rather than dictating a single method of interactivity)
•Attract new visitors and surprise existing visitors
Design Through Collaboration
•Technology, Education & Interpretation, Design, Curatorial, and Collections Management departments
•Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology throughout the gallery experience but also in museum practice itself.
•
Limited opening 12/12/12
• How many people could be in the space?
• Was Wi-Fi working?
• App was on Test flight until January
• Worked out operations & functional space usage
• Open to public on 1/21/13
Gallery One Overall Montage
INTERACTIVES AND SPACE
meeting goals
Beacon
Beacon Goal
•Create a visual introduction to the space that draws people in
–Achieved: The Chuck Close in juxtaposition to the Beacon brings visitors into a new gallery experience
–Future: Look at adding more dynamic information–making it a dashboard for the museum
Studio Play Interactives
Studio Play Goals•A place for families to play together while becoming familiar with the museum and its collection
•Matching/Sorting:–Support incipient verbal and visual literacy
•Line and Shape:–Encourage familiarity with the breadth of the collection & create a connection between children’s art-making and the art in the museum’s collection
Lens
SLIDE TITLESlide Subtitle
15
16
Lens Goals
•Allow visitors to learn about the art through multiple access points, from specific
information retrieval in the hotspots to interactive play in the games
–Challenges of “universal access”–Encouraging new behaviors–Challenges of easily posting to Social Media
without “sign-ins”
Collection Wall
19
Collection Wall Goals
•Allow visitors to see and browse the breadth of our collection in new and engaging ways
•Offers a means for visitors to capture favorites for future exploration of the galleries
– Coverflow development (took months to discover code problems)
TECHNIANS AND HOSTS space operations
Gallery One is open daily, regular museum hours and upon request for
special events
Server Room for the interactives is imbedded in Gallery One
Hardware and software are reset on an automated schedule…
…but can be reset manually by the Gallery One Technician
Resetting the Collection Wall server
Additionally, Gallery One Support Technician can manage interactives via LogMeIn
LogMeIn provides flexibility by allowing technicians to access the server via multiple
platforms
Platforms include: desktop, laptop, mobile tablets and phones
Gallery One Support Technician cleans all touch screens:
…including rented ipads…
…lens interactives…
…Studio Play touchscreens…
Gallery One Support Technician manages rental and return of ipads
Rental requires drivers license (or state ID) for duration of rental
RFID scan automatically updates a custom Asset Tracking database…
…which in turn updates member activity on the Central Table (custom PostGreSQL database storing all member and donor activity from
multiple databases)
RFID tags are provided for visitors bringing their own Ipads
A unique tag (sticker) is permanently assigned to the visitor, allowing them to save their favorites
and tours for future visits
Gallery One technician instructs Visitors on how ArtLens interacts with the Collections Wall
RFID tag communicates wirelessly with docking station
Eight docking stations allow for eight visitors to interact with their ipads to the Collection Wall simultaneously
Visitors then explore the entire museum with ArtLens
Staff uses Gallery One as a learning laboratory
Specially-trained Gallery Host in Studio Play engage families & manage space
Gallery Host checks for little visitors
Gallery Host manage the library
MAINTENANCESustainable design/process
New operating costs for 2014 – over 100K
• Staffing (FT and PT)
• Wi-Fi (hosted solution) – now in-house
• Maintenance (equipment and response time )
• Printing
• Misc.
Rules
• Easily maintained parts on-site 45 minute repair window
• Established technologies
• Alternate content during software failure condition
Collection Wall is modular Christie MicroTiles.
Each MicroTile can be trouble-shot, and repaired or replaced individually.
The modular system accommodates rapid repair cycles.
MicroTile can be removed entirely,
…without effecting the behavior of the Interactive on any other tiles.
ISARTLENS
Design a mobile application that will offer a new level of user engagement (and do it amazingly well)
JANUARY 2014 (iPHONE)
APRIL 2014 (ANDROID)
WAYFINDINGGallery One
Wayfinding
Issues: wireless network• Original wireless network (2003) was intended to
provide access to visitors in seated public spaces – café and library
• Expansion and renovation project did not plan strategically for ubiquitous wireless access
• ArtLens (2012) required greater specificity and accuracy for wayfinding
• Installed as nearly an afterthought; network nodes could not interfere with aesthetics of new gallery spaces
Wireless Access point installationVendor determined the number of additional access points necessary to allow accurate triangulation
Recommendations required cutting in access hatches in the ceilings and pulling CAT6 cabling to each new location
•not feasible
Options for retrofitting?•Navizon (cloud based location services)
•Small form factor wireless devices linked via wireless mesh
•Fit in existing light track fixtures!
Options for retrofitting?
• Relays visitor location to a cloud-based system accessed via Navizon’s API’s by the ArtLens application
•Quickly installed to roll out ArtLens
Still not quite enough
• Increased usage volume due to ArtLens in addition to regular visitors on their own devices
• Migrated from an autonomous base wireless network to a centrally-managed controller-based wireless network
Since September 2013
• Upgraded to Cisco 1262 access points – CMA now provides speeds up to 100mb (802.11n) as well as
using both 2.4 GHz and 5 GHz frequency bandwidths to provide the most optimal performance to the visitor’s mobile device
• Implemented best practices recommendations from Apple to help provide the best possible experience while using an iOS based device
• Created a specific wireless SSID for the ArtLens application that give those devices connected to it priority network access
Biggest Challenge - Architecture
• Marble, metal plaster, and lath interfere with signals
• Conducted a survey study as to how our current wireless network infrastructure is seen by the mobile devices most commonly used today.
• CMA is currently working with our internal design department to come up with creative solutions
EVALUATION PROCESSGallery One
Evaluation Process
•Literature review conducted•Iterative process throughout the planning and development•User testing (usability, content, tone)•Observations, surveys, interviews, and audience panels•Ultimately realized many different needs required different approaches•Will be completed January 2014
Mixed-Methods Approach
•Comprehensive in-depth analysis•Pre- and post-visit interviews•Range of topics explored•Visit videotaped with flip cameras•Usually 2 hours of video was recorded per visit•Phone interviews completed 2-3 months later•Testing re-use, memory, perception changes
Wayfinding and Wall Labels
• Visitor wayfinding concerns
Art and Interactive placement
Sneak Peak• Number of visitors to Gallery One to date? 96,000• Number of ArtLens apps downloaded? 9,151• How many images does the average visitor
"favorite“ per session? 5• On the Lens, between April 1 and October 31, over
5,300 people have struck a pose, 4,800 have made a face, and 2,500 vases have been made…
• How many visitor-created tours have been uploaded to ArtLens? Over 1000
• Most favorited artwork: Monet’s Water Lilies
PROCESSGallery One 2.0
Gallery One 2.0: January 2016•Implementing museum-wide digital strategy•Evaluate and sequence artwork rotations•Review evaluations and analytics•Plan and design through collaboration •Add Conservation and Collections to team•Add more analytics to the interactives to refine feedback•Beacon: Revisit •Keep researching and implementing innovative visitor experience-focused technologies