mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
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mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey Bernie Wong, Digital Director, AGENDA
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Mr. Bernie Wong Digital Director, AGENDA (Hong Kong) Limited Speech topic: From Starbucks App to your cup, the app-brewing journey
Transcript of mCMO Conference 2013 - From Starbucks App to your cup, the app-brewing journey
mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey
Bernie Wong,
Digital Director, AGENDA
Starbucks Case Video
mCMO Conference 2013 From Starbucks App to your cup, the app-brewing journey
Bernie Wong,
Digital Director, AGENDA
2013 Mobile Landscape
HK Mobile Penetration
Hong Kong Population 7.1 M
Mobile subscriber penetration rate 229%
Mobile subscribers 16,429,865
OFCA
Android:iOS = ~7:3
Top Features Used in HK
Hong Kong 2011
Global
Hong Kong 2012
Entertainment, connectivity and productivity features are most used among consumers in Hong Kong
TNS 2012
2013 Hong Kong Mobile Landscape?
#1
Action! & Be Agile!
New Mobile OS
New Mobile Models
New Technology
#2
User-Oriented + Mobile First
User-Oriented
Card
System
Loyalty
System
Online Payment
POS
Mobile First
#3
Testing & Training
Testing
Registration A B C Payment
Usability Test
UAT Pilot-run
#4
App or Web?
It’s Complementary!
#5
Get some LOVE
Starbucks Hong Kong App Download
#1 in Apple iTunes Store within 15 hrs
>100,000 download within 15 days
Starbucks Cards
500% Starbucks Cards Sales
主席呀,呢首歌唔易唱㗎喎! - 彭家麗
#1 Action! & Be Agile!
#2 User-Oriented + Mobile First
#3 Testing & Training
#4 App or Web? It’s Complementary!
#5 Get some LOVE
15+ Years Experiences in Digital Industry
Multimedia Lecturer @ VTC IVE MIT
IT Columnist @ The House News
Executive Committee @ HKAIM
IT Program Host @ RTHK
MSc. New Media @ CUHK
Global Marketing Campaign Lead @ Yahoo!
Bernie Wong Digital Director, AGENDA
Bernie Wong Digital Director, AGENDA
Direct Line: 2298-3803
Email: [email protected]
Facebook: http://fb.me/hkbernieblog
