thesisUsing an online gallery of Swatch Watches to gather individual data on 30-years of watch design, an analysis of materiality, product di-mensions, color, and overall ap-pearance will be doneto determine relationships and evolutions in the deisgn relative to the companies growth. This examination will be con-sidered at varying scales depending upon data processing and the in-tention of the specifi c investigation.

data processingSwatch’s website supplies information on every watch designed through the years in a gallery-style archive. Initial data will be gathered and organization in excel.

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analysis topicsBecause there is such a breadth of topic possibil-ities, the scale of each analysis will depend upon the depth of the trait itself. Example: Material comparison = all 30 years (large scale)Name correlation = 1-3 years (small scale)

investigation of association through namesOne preconceived notion in initial analysis was the grouping of names. There was an expec-tation that similar watch styles would carry the same “Collection Name” but have a variation in a descriptive word. Example:Collection Name: NicholsonCollection Name + Variation: Nicholson - Blue, Nicholson - Steel, Nicholson - ActiveInstead, it isn’t until after 2003 that watches be-gin consistently carrying similar names. Prior to that, all watch styles were given a unique name.Intended morphological study: Mapping - Rhizome (connectivity of multi- word names) Mapping - Layering (multiple years)

2003 names list

analysis topics

investigation of style variation over 30 yearsSWATCH Watches are traditionally recognized for their unique design; however, over the 30 years, variations in the style have been made to accomodate trending styles or expand upon their traditional works. A data form showing the progression of material change, production number, and percentage change by material choice will be designed to defi ne this change.

toothed pin connection

swiss-made movement

thin, plastic case

plastic band

unique color variation

analysis topics

investigation of country-specifi c designs On a global scale, SWATCH has business in 36 countries. Additionally, for a number of Olym-pics, it produced country-specifi c watches. An investigation into the correlation between country design relative to SWATCH’s interna-tional locations will be done to assess the eco-nomic associations with them.

methodologyUltimately, the varying scales will unlikely support the overarching thesis as indi-vidual components. That being said, a rhizome mapping system will be imple-mented to organize and integrate all of the collected data and forms togeth-er. This will ideally take the forms which address different scales of the compa-

conclusionEnd-of-project analysis will ideally cre-ate a relation between the company’s design and distribution techniques and its fi scal standing as response to location and economic growth. It will also create a greater understanding of the design trends utilized by the company over its lifetime.

1983 2012

timeline of analysis

ny and reorient them to act as a more unifi ed analysis. This fi nal composition will integrate the three described investiga-tions as well as further analysis as need-ed. This may include comparisons of face-measurement deviations, move-ment, function, or water resistance rela-tive to time.