MCM Annual Report Fall 2012

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A n n u A l R e p o R t

The children’s museum that no one outgrows

Dear Madison Children’s Museum Members and Supporters,

We’re pleased to introduce the 2011–12 annual report

of Madison Children’s Museum (MCM), our first full

year at 100 N. Hamilton Street. If our opening year was

characterized by overwhelming crowds, this subsequent year was

marked by a “settling in” to our new home, with a growing appreciation

of how we can serve so many people beyond children and their

caregivers. Inspired by this potential, our Board of Directors adopted a

new vision for MCM:

To be the children’s museum that no one outgrows.

Our dream is that no one outgrows their personal connection to

Madison Children’s Museum, regardless of age or background, because

we’ve explored the full range of opportunities to be relevant to all.

You’ll see in this report how we’ve become an essential resource

not only for kids, but also teens, young adults, seniors, and everyone

in between! The biggest thrill of all was having this commitment

recognized through receipt of the 2011 National Medal for Museum

and Library Service, the “Olympic gold” of the museum world awarded

for outstanding community engagement.

This honor would not have been possible without you, our faithful

members and donors. We hope you never outgrow your love of

lifelong learning through play at Madison Children’s Museum—where

we seek to deliver the unexpected and are rewarded by the greatest

honor of all, your smiles and support!

Gratefully,

Diane K. Ballweg Ruth G. Shelly

Chair, Board of Directors Executive Director

Executive Director Ruth Shelly and her daughter, Maggie, enjoy the museum’s Pie in the Sky exhibit.

Board of Directors Chair Diane Ballweg explores the Wildernest with her three grandchildren.

Thank you to our volunteer photographers whose work appears in this report, and who give so generously of their time: Austin Lentz, Tom Miller, Ka Lok O, and Jane Qualle.

MadisonChildrensMuseum.org 2011–12 Annual Report

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Board of Directors

Diane Ballweg Chair

Margaret “Peggy” PyleVice-Chair

Jenny Krueger Secretary

Dan MillmannTreasurer

Kristine Sperling Officer-at-Large

Anne ArnesenSusan BakkeNathan G. BrinkmanBill DeAtleyPenelope GialamasElizabeth Norweb GreerTim HeinrichPaul B. HigginbothamJeffrey HirschNick JacksonToya Whitaker JohnsonTony LangenohlJames LaudonJosé MaderaTom MartoranaAdriana MateusMichelle ReddingtonSandra SchettlKristin Shadman, M.D.Shelly SprinkmanMary C. TurkeAndy WallmanStephen Zanoni

Ruth G. ShellyExecutive Director

Bringing the national Medal to Wisconsin

I n 2011, Madison Children’s Museum received a

once-in-a-lifetime honor—the 2011 National

Medal for Museum and Library Service. Only

five museums are selected each year, and we are

proud to be the first to bring the award home to

the state of Wisconsin.

Funds received from the award have been used

to support Access for Everyone, a program that

affords all individuals the opportunity to visit the

museum regardless of economic, physical, or other

barriers.

Given by the Institute of Museum and Library

Services, the National Medal is the nation’s highest

award for museums and libraries for extraordinary

civic, educational, economic, environmental, and

social contributions. Thanks to our members,

staff, sponsors, and donors for

making this extraordinary

achievement possible.

2011–12 Annual Report MadisonChildrensMuseum.org

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During a ceremony in Washington, D.C., Executive Director Ruth Shelly and Visitor Services Associate Ben Perreth were on hand to receive the 2011 National Medal award from journalist and author Cokie Roberts and IMLS Director Susan Hildreth. The medal was the first won by any Wisconsin library or museum.

221,674 Fiscal yearattendance

Creating SpARK! for Seniors

o ver the past year, SPARK! has provided

programming at MCM for more than 200

area older adults affected by Alzheimer’s

disease and other types of memory loss. MCM is

part of a regional SPARK! consortium with nine

other museums in Wisconsin and Minnesota working

together to help museums effectively welcome and

serve elders in their communities.


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In 2011, SPARK! programming provided hands-on art and gardening activities to area seniors with memory loss, made possible by the Helen Bader Foundation.

providing a Strong Start with SApAR


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SAPAR’s 2011 educational activities for teen moms and their children were made possible with assistance from the Robert & Isabelle Bass Foundation.

D uring the spring 2012 semester, Madison Children’s Museum

provided parent education programming to students in

Madison Metropolitan School District’s School Age Parent

Program (SAPAR). Teen mothers visited the museum with their infants

each week for play time and workshops focused on early childhood

development.

Each student received a

complimentary one-year

family membership

enabling them to continue

to use museum resources

and become part of the

MCM family.

providing Access for everyone

I n 2011, Madison Children’s Museum held an Access

for Everyone fund drive, raising over $47,502. With

donations as small as a dollar, kids gave to help

other kids. These donations were essential in helping

the program continue to provide more than $214,000

in free and discounted admissions, memberships, and

school visits so that every child is able to visit and enjoy

the museum.

24,434 Access for everyone

attendance


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Diving in to Adult Swim

e xhibit maker workshops, “nerdy” science talks,

sauerkraut-making—why should kids have

all the fun? During the past year, Madison

Children’s Museum played host to six Adult Swim

events for ages 21 and up, plus the first “Seniors Night”

for older adults in the community. These events

opened the museum to new audiences—including

many first-time visitors—and welcomed over 3,500 to

play and learn.

“Steampunk” and other themed Adult Swim events helped bring in more than $40,000 in earned revenue to support museum operations.


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A Home for living lab Research

R eplicating a model developed

by the Museum of Science

in Boston, the museum’s

new Living Lab is giving cognitive

scientists the opportunity to conduct

experiments at the museum, and then

talk with parents about their research.

One experiment researches whether

children can read body language to

see who is in charge. Another studied

how children decide with whom to

share. This research not only advances

understanding of how children learn,

but also offers graduate students from

the University of Wisconsin’s Waisman

Center professional development

opportunities to work in an alternative

research setting.

Early Learning Coordinator Cheryl DeWelt demonstrates a “research toy” that started as a Living Lab experiment and now has been adapted as a new play experience for the museum’s Wildernest.

87 program

collaboratingorganizations

exhibit projects

Growing UP on the RooftopFollowing an extensive visitor evaluation, the Rowland Rooftop Ramble

had major exhibit expansions during fiscal 2011–12. In addition to

redesigning the water feature to create a more dynamic waterfall and

adding a stone spiral maze at the rooftop’s entrance, the museum added

two climbing structures, the Acorn Climber and the Crow’s Nest.

For the winter months, the new Toddler

Ice Pond skating rink created a delightful,

seasonal element to the rooftop. On chilly

days, visitors can borrow outerwear from

the Cultural Coat Closet, and learn about

worldwide clothing traditions.

Possible-opolis™ Takes OffIn the past year, Madison Children’s Museum

collaborated with SONY and nuVibrations to

develop the Rock-It exhibit, a space aged rocket

ship that combines sound mixing and music making

to create out-of-this-world fun!


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The new Crow’s Nest brings an engaging lookout to the rooftop, complete with a magnifying viewer and colorful ship flags that can be raised and lowered.

Designed in the shape of its namesake, the Acorn Climber allows for open-ended gross motor activity for children of all ages.

Community Concourse on DisplayThe DeAtley Community Concourse hosted nine separate exhibit changes

throughout the past year. Local artists John Hitchcock, Bird Ross, Zhou Hang

Tao, and Laurie Rossbach showcased their work in the Sidewalk Surprise exhibit

space. The popular Windows on the Past dress-up location featured four

seasonal changes of historical Montgomery Ward fashions. In addition, Madison

Children’s Museum collaborated with Middleton Alternative Senior High School

students to create Neighborhood Lens, a digital media exhibit designed to

explore the local arts and culture of Middleton-Cross Plains.

Only Local As part of the Promising Practices Replication Award from MetLife Foundation and

Association of Children’s Museums, the museum’s exhibits team developed the

Only Local Toolkit website (greenexhibits.org/local). The new site helps children’s

museums around the globe develop strategies to work locally and sustainably in

their operations, exhibits, and programming.

StoryCorps

As part of our National Medal award, Madison Children’s Museum hosted

StoryCorps for three days in spring 2012. Thirty-six participants from all aspects of

the museum’s development retold their stories about the history of the museum,

from founders to staff to board and community partners.

Off-site Exhibit Services Launched


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This Neighborhood Lens case incorporates interactive QR codes to further engage museum visitors.

Infusing learning and fun into the community

while helping create revenue to support the

museum, a new Creative Services Division

kicked off in early 2012 with several off-

site exhibitions for community clients. The

division’s inaugural exhibit was literally

launched at the Madison Mallard’s baseball field

with the Chicken Chucker.The Chicken Chucker, a 600-pound steel crossbow, lets local baseball fans test their precision by flinging rubber chickens as far as 130 feet.

Donors

Corporate, Foundation, Government, & Individual

*We thank these Annual Leaders who have made multi-year pledges of $5,000 or more to our annual operating fund.

$25,000 and aboveThe Estate of Bonnie BermanInstitute of Museum and Library Services

$10,000-$24,999Robert and Isabelle Bass Foundation, Inc.Anne BolzJan & William DeAtleyGoogleCarroll Heideman* Lois Krantz*Jack LussierMadison Gas & Electric Foundation, Inc.Charles & Sally Miley*Monsanto FundAmy & Jerry Nickles*Peggy & Tom PylePleasant T. Rowland FoundationJane & David VillaWells Fargo Bank

$5,000-$9,999American Family InsuranceAmerican GirlAnonymous (2)Berbee Technology Education FoundationEliot Butler & Sara CottonCraig & Lea Culver Family and Culver’s VIP FoundationDane ArtsDean & St. Mary’sJane Doughty & David WoodWalter A. & Dorothy Jones Frautschi TrustAris & Marta Gialamas

The Gilkison Family FoundationRichard Goldberg & Lisa MunroHausmann-Johnson Insurance, Inc.J.H. Findorff & Son Inc.The Madigan FamilyMadison Avenue Worldwide, LLCMichael Best & Friedrich, LLPMiddleton Tourism CommissionDan Sidney & Naomi CheslerStandard ProcessThermo Fisher ScientificSylvia & James VaccaroWisconsin Arts Board with funds from the State of Wisconsin and the National Endowment for the Arts

$2,500-$4,999Alliant Energy FoundationAmerican Transmission CompanyBenjamin Appen & Leslie ChangJim & Susan BakkeBMO Harris BankCUNA Mutual GroupNick & Rebecca CurranDentistry for MadisonValerie & Dan DryeEndres Manufacturing CompanyJohn J. Frautschi Family FoundationW. Jerome FrautschiThe Great Dane Pub & Brewing Company, Inc.Great Wolf Resorts, Inc.Ho-Chunk MadisonJP Morgan Chase & Co.Al Lozier & Ann SchwedeThe Madison Concourse Hotel and Governor’s ClubShawn & Colleen McGuirePam Murphy & Randy GrobePark BankTriumph Wealth Management, LLCUniek, Inc.Urban Land InterestsUS BankUS Bankcorp FoundationWhyte Hirschboeck Dudek S.C.

$1,000-$2,499Academy for Little Learners Inc.Anonymous (2)Anne ArnesenAtterbury, Kammer & Haag, S.C.Norman Bassett FoundationBell, Moore & Richter, S.C.Boardman & Clark LLPButtonwood Partners, Chris Bugg & Greg RademacherSue & Rich ClackCNComplete Mobile Dentistry, Inc.CresaMarjorie Devereaux & David HallAndrew EngelPenelope & Thomas GialamasThe Gialamas Company, Inc.Elizabeth & Jim GreerMary & Carl GulbrandsenJana Gyurina & Glen BeverTerry L. HallerKatie & Matthew HargroveCurt & Dawn HastingsIdeal Builders, Inc.K-Line Trucking, Inc.Terry & Mary KellyKnupp & Watson & WallmanThe Laufman Weinbach GroupJosé Madera & Kim Santiago de MaderaThomas & Audrey MartoranaAdriana MateusMcGladrey & Pullen, LLPDawn & Matthew MeierDan & Pam MillmannRichard MollMonona Plumbing and Fire Protection, Inc.Mortenson Investment Group, LLCStephen MortonMt. Olympus Water & Theme ParksSherrie & Jerome MullinsMurphy Desmond, S.C.The Noel GroupOak Park DentalOptimist Club of Downtown Madison, Inc.

Each year, Madison Children’s Museum continues to connect children to their families, community, and their wonder-filled world. Thankfully, this vision has been shared by individual, corporate, and foundation supporters. Madison Children’s Museum is grateful to our committed donors for their generous support in fiscal year 2012.


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Physicians Plus Insurance CorporationPlacon CorporationRobin ProvostThe QTI GroupBarb & Ben ScharpfMarv & Judy SiegertMike & Linda SlepicaDaniel & Kristine SperlingShelly & Trey SprinkmanSt. Mary’s HospitalSubwayThe Suby GroupTJK Design Build, Inc.UW HealthJeff VendenVennsys LLCWEA TrustWebcrafters-Frautschi FoundationWegner LLP, CPAs & ConsultantsTheran & Julie WelshWelton EnterprisesWest Bend Mutual Insurance CompanyWIPFLi LLPCatherine ZdeblickJennifer & Bill Zorr

$500-$999Matt & Samantha ApterAmy ArenzBaker Tilly Virchow Krause, LLPHeidi & John BollingerJack & Marian BolzPeter & Gretchen BrownCheri & Brian BucknerCost Cutters of MadisonKaren & Alan CrossleyDane County Environmental CouncilJohn & Amy DeanJan EddyEngineered Construction, Inc.EZ Office ProductsEve & Marc GalanterClaire GervaisGingras, Cates & Luebke, S.C.Gordon Flesch CompanyPatricia HackworthyPaul & Vanessa HeesPerry & Virginia HendersonDonna & Jim Katen-BahenskyValerie & Andreas KazamiasThe Keller Family Charitable Trust

Herbert H. Kohl CharitiesRon & Deborah KrantzJenny & Jeffrey KruegerMatt KutzLaw Advisors, S.C.Sandra & Allan LevinJay & Laura LiebeGriff & Mary Beth MadiganMadison South Rotary FoundationEdward MeachenPaul & Judith MoriartyDana MoslingThe North Central GroupJulie & Gerald PavelichGreg Pfluger & Connie McElroneMarija & Jim PientkaRusty & Teresa RaatzGordon & Janet RenschlerThe Roman CandleJames & Carol RuhlyJane & Robert SalingerLeesa & Jesse SchlimgenJohn & Mary SchroederMary Ellyn & Joe SensenbrennerAnn & Lee Sensenbrenner, David & Deborah PennKristin & Shawyon ShadmanRuth & Kevin ShellyWeber L. SmithDenes & John TobieJohn & Carol ToussaintNikki & Phil TuckerTim & Karen WeltzinWisconsin Distributors LLCPam & Clint WoodmanJohn & Linda WrightStephen & Dawn Zanoni

$250-$499Suresh & Deborah AgarwalGreg Anderson & Laura PeckAnonymousRichard & Alice AppenJeff & Debbie ArmstrongTodd & Dana AsmuthJessica Bartell & William EhrhardtWilliam & Sylvia BeckmanLisa M. BenderSandi & Louis BernhardtJessica & Steven BeylerLilly & John Bickers

Christie Bourne & Jonathan KochHeidi & Howard BregmanJulianne & Chad BricklBenjamin & Susan BrooksCarole & Christopher BrownColleen & Ryan BurkePeter & Colleen ChaseHeather ClefischAnne & Tim ConnorMegan & Nick CorrellBetty Custer & J. Corkey CusterTimothy Deering & Diane Mical-DeeringDEMCO, Inc.Jane EnglundDebbie & Dale EvansMary Ann FahlMichael & Jane FerrisAmy FleschJames FloodGary M. FringsDeirdre Wilson GartonLeonard & Terrie GorenJames & Michelle HackworthyThomas HaigWayne & Cindy HammerLisa & Chad HanmerJeff & June HausmannKate & Patrick HeaneyCorrine & Kevin HendricksonMichelle & Justin HermanPaul & Cora HigginbothamMark Hill & Sue DentingerJeffrey HirschRiley & Scott HoseltonJaclyn HovelandHype CommunicationsJennifer & Herb IlkNick & Kristin JacksonAmanda & Dan JacksonJeffrey JohnBen Johnson & Courtney LenzCedric JohnsonBarbara KarlenMatthew D. Karls, Ph.D.Norma Tirado Kellenberger & Kevin KellenbergerLissa KoopAmy & Andy KramerStacey & Sharon KuipekAmy & Mark Lanham

Donors


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Donors

Mary Carr LeeJim Lins & Patricia McKinney-LinsElizabeth Tucker Long & Christopher LongKirstin & Joseph LukasikMarilyn & Guy MartinJeff Masciopinto & Sarah GroesslJoe McCormickMeyer Family FoundationDonald Moynihan & Pamela HerdMona MuldowneyBrian & Amanda MullenMurphy Insurance GroupGregory Nemet & Linda BriesemeisterFawn & Jeremy O’BrienBarbara OlsonBonnie OrvickTed & Julia PetersonPerry & Bethney PickhardtHolly & Michael PomraningJason & Heather PotterKelly Prescott & Matt PrescottAnna Purnell & Greg SmithWilliam A. RaabeTracy & Ross RadelSheryl RensloSverre RoangJonathan Rozenfeld & Jill KoreyLeah & William SandholmKarthikeyan SankaralingamStephanie SchanelSandra & Steven SchettlSusan Schmitz & Gary PetersonTodd SchwankeSekelsky Family FundPete & Audrey ShayJoyce SieferingEric Siegal & Jeanne HowardDennis Lund & Cynthia SpencerSprinkman Real EstateBambi & John StatzKen Strasma & Karisa JohnsonAnne N. StoeltingTerra ExperienceRebecca Thousand & Eric AndersonAnn & Russ TiemanChad Torkelson & Sarah EvansJohn & Sharon TorrensAmy & Shane TracyMary C. Turke

Michael UrsoHomer & Elaine VickCarol VivianiEllen & Arnold WaldJim & Mary WartinbeeKimberley & Michael WaterfieldPatricia Baer-Watts & Jerry WattsFaith Windsor-LeonardKari WisinskiJames & Mary YeagerSansun YehCarmine ZarlengaTom & Marykay ZimbrickJonathan & Jennifer Zuk

In-Kind ContributionsAle AsylumAmerican GirlAmerican Girl Benefit Sale VolunteersAmerican PrintingThe AT&T Real Yellow PagesBackflip FilmsBallweg Automotive GroupBauch Wealth ManagementBishops Bay Country ClubThe Bull at Pinehurst Farms Golf CourseFirst Choice Dental GroupNancy ForsterGoogleThe Great Dane Pub & Brewing Company, Inc.Chulee HallickHamilton Wood Type & Printing MuseumGordon P. HansonHarbor Athletic ClubPaul & Cora HigginbothamIntercontinental MilwaukeeJohnny Delmonico’sKollege KlubLearning ShopJohn & Holly MadiganThe Madison Concourse Hotel and Governor’s ClubMadison Gas & Electric Foundation, Inc.Madison HandymenMadison MallardsMansion Hill InnMaple Bluff Country ClubMiddleton Fire Department

Milwaukee BucksNakoma Golf ClubNutzy Mutz & Crazy CatzOak Park DentalOdana Hills DentalPepsi-Cola of MadisonPrairie Athletic ClubThe Roman CandleJoyce SieferingMatthew Sintchak & Melissa ReiserMike & Linda SlepicaSteep & BrewSubwayRoy VivianWisconsin Distributors LLCyp.comZander’s Interiors, Inc.

tribute Gifts

Drew BuanTed & Virginia CardonRoland DuPuisCandy GialamasRichard Read “Nick” GraebelRozelle HenkelJackson & Truman MankowskiMelvin & live MooreLaura MuellerThe Ness/Rafferty Family: Peter, Jill, Truman, and BaxterTed & Sande RichardsDean & Carol SchroederHarrison Straka


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Fun with numbers

8,270estimated

off-siteprogram visitors

1,400eggs laid by

rooftop chickens

805educationprograms

21,423 Volunteer

Hours 300Varieties of

vegetables and herbs grown

and tasted onthe roof

86Adult artists

that exhibited in the Art Gallery

375Schoolgroups

Fund for the Future

We thank the following who contributed to our Fund for the Future Endowment for their leadership and commitment.

Their gifts will be invested in perpetuity and the investment earnings will be used to create innovative programs and exhibits to inspire children and adults of all ages to explore, create, discover and learn in the years to come.

The DeAtley Family FoundationDiane K. BallwegW. Jerome FrautschiAnonymousJim & Sue BakkeMadison Community FoundationPeggy & Tom PyleSylvia & James VaccaroJoe & Mary Ellyn Sensenbrenner FamilyJoyce Siefering


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Income and expenses


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totAl InCoMe: 3,019,776

totAl eXpenSeS: 3,818,757

Complete 2011-12 audited financial statements are available at MadisonChildrensMuseum.org.

MadisonChildrensMuseum.org 2011–12 Annual Report 15

If you look at the pie charts on

the preceding page, you’ll notice

that expenses exceed income by

$781,981. That shortfall was caused, in

part, by depreciation and other non-

cash expenses detailed in our audit.

However, our income pie was still not

large enough, and $410,325 remains as

an operating deficit for 2011–12.

The good news is that Madison

Children’s Museum’s Board of

Directors approved a 2012–13

operating budget surplus to offset

the 2011–12 deficit, resulting in a net $0

budget over two fiscal years.

Won’t you help us reach our fundraising goals?

Your contributions are essential in advancing our vision to be the children’s museum that no one outgrows.

Whether we’re serving a toddler, student, young adult, or senior, your gift ensures that lifelong learning will

continue at Madison Children’s Museum for many years to come.

Consider making a small regular donation through our convenient monthly giving program. Attend and

bring your friends to our festive special events, or make a significant impact through our Circle for Children

and major donor initiatives.

For more information about our range of giving opportunities, please call 608.354.0534, or donate online at

MadisonChildrensMuseum.org.

Thank you!

Help us bake a bigger pie!

Connecting children with their families, their communities, and the world beyond through discovery learning and creative play

100 N Hamilton Street, Madison, WI 53703608.256.6445MadisonChildrensMuseum.org

July 2011-June 2012 Awards

2012 AIA Wisconsin Design Merit Award

2011 national Medal for Museum and library Service from the Institute of Museum and library Services

Madison Magazine’s Best of Madison Gold Award for Best Museum

Wisconsin American Institute of Architects 2012 owner Award

Wisconsin Art education Association’s Celebrating Youth Art Month Award

MCM Annual Report Fall 2012

Documents

Transcript of MCM Annual Report Fall 2012