MCKI A2 QCF Nov 2013 DUE 1

DANANG UNIVERSITY OF ECONOMICS BTEC HND IN BUSINESS (MANAGEMENT)

ASSIGNMENT COVER SHEET

NAME OF STUDENT

REGISTRATION NO.

UNIT TITLE Unit 16: Managing Communications, Knowledge and Information

ASSIGNMENT TITLE MobiFone Communication Processes

ASSIGNMENT NO 2 of 2

NAME OF ASSESSOR

ASSIGNMENT ISSUE DATE

SUBMISSION DEADLINE

I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment.

________________________________ _________________________

Signature Date

----------------------------------------------------------------------------------------------------------------

FOR OFFICIAL USE (Course Administrator)

Assignment Received By: Date:

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Unit Outcomes

Outcome Evidence for the criteria

Feedback Assessor’s

decision Internal

Verification

First attempt

Re-work

Be able to develop

communication processes

LO3

Report on existing processes of

communication in an organisation

3.1

Design ways to improve

appropriateness

3.2

Implement improvements to ensure greater integration of systems of

communication in that organisation

3.3

Create a personal plan to improve own communication skills

3.4

Be able to improve systems

relating to information

and knowledge

LO4

Report on existing approaches to the

collection, formatting, storage

and dissemination of information and

knowledge

4.1

Carry out appropriate changes

to improve the collection,

formatting, storage and dissemination of

information and knowledge

4.2

Implement a strategy to improve

access to systems of information and

knowledge

4.3

Merit grades awarded M1 M2 M3

Distinction grades awarded D1 D2 D3

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Outcome Evidence for the criteria

Feedback Assessor’s

decision Internal

Verification

Assignment ( ) Well-structured; Reference is done properly / should be done (if any) Overall, you’ve

Areas for improvement:

ASSESSOR SIGNATURE DATE / /

NAME: ..........................................................................................

(Oral feedback was also provided)

STUDENT SIGNATURE DATE / / NAME : ..............................................................................

FOR INTERNAL USE ONLY VERIFIED YES NO

DATE : ...........................................................................

VERIFIED BY : ...........................................................................

NAME : ...........................................................................

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SCENARIO - MOBIFONE

Assuming that you are the intern of a local mobile retailer i.e. MobiFone (You should

to refer to your assignment 1 case study and relate what you have done on the

information, knowledge and decisions gathered.). You are to write accordingly to the

tasks assigned below:

Growth opportunities in the Vietnamese telecoms sector appear to be diminishing

due to market saturation and the dominance of state-owned entities in a highly

competitive landscape. Business Monitor International’s believes that operators

should re-evaluate their strategy and focus on trying to leverage on their existing

base of subscribers to generate strong revenues. Meanwhile, the government should

increase its efforts to promote a level playing field and boost ailing foreign investor

confidence.

Data from the General Statistics Office (GSO) indicate that the Vietnamese mobile

industry has been experiencing weak growth. We believe that the phenomenon will

persist given the high mobile penetration rate. By end-2016, we envisage 132.373mn

subscribers, representing a penetration rate of 141.9%. Meanwhile, we believe that

the slow growth in the mobile sector could explain the stability experienced by

Vietnam’s fixed-line market. We forecast the number of fixed-line subscribers to

gradually decline to 13.035mn in 2016, down from 14.725mn in 2012. Lastly, we

predict that there will be 5.938mn fixed broadband subscribers in Vietnam at the end

of 2016. The sector is expected to experience significant threat from mobile

broadband solutions.

Managers use MIS operations for all phases of management, including Planning,

Organizing, Directing and Controlling. MIS personnel must be technically qualified to

work with computer hardware, software, and computer information system. Earlier

these personnel were working as technicians, as the advancements in technology

led these technicians to develop the skills of system managers who manage other

people’s technical work, solve the business problems of the user and not just of the

data processing department. Thus with the help of MIS the functioning of an

organization became easier, flexible and systematic.

Globalization, in essence entails free trade (or free market) which implies free flow of

goods, services, capital and intellectual work force among different countries. In

effect, this implies there is a free flow of knowledge, skills, competences etc. The

large scale introduction and use of ICTs will enable MobiFone to expand the market

base and also help in building their competitive strength. The ICTs not only enables

the service providers to improve the quality of their service but also at the same time

service seekers will be benefited with the improved quality of services, lower prices,

faster delivery of service etc.

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The information or the progressive application of ICTs to the input, storage,

processing, distribution and presentation of information is the obvious tool to build

not only their competitive advantage but also their abilities to satisfy the customers.

The ICTs have also become very powerful management tools to face the intensively

competitive environment in the services market.

Tasks

• Report on existing processes of communication within the department you intern for (you may assume the department with foot-notes or in attached appendixes) and design ways to improve appropriateness (3.1, 3.2)

• Implement improvement to ensure greater integration of systems of communication with at least two other departments (3.3)

• Create a personal plan to improve own communication skills within the department (3.4)

• Report on existing approaches to the collection, formatting, storage and disseminating information and knowledge at least between three other departments (4.1)

• Carry out appropriate changes to improve the collection, formatting, storage, and disseminating information and knowledge. (4.2)

• Implement a strategy to improve access to the current system of information and knowledge to others in your department (4.3)

Note: Please use, memo, e-mail, forms and report (at least one, for each task above) in your communication process. Each task should start with suitable headings. Each task should be between 500 to 750 words.

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GRADING

Pass is achieved by meeting all the requirements defined in the assessment

criteria. (Refer page 2 of the assignment brief)

Merit Select and apply appropriate techniques/methods (M2)

Characteristics / Possible Evidence – ability to show and justify a range

of methods, techniques as well as sources of information related to

communication processes. This can cover organisational structure,

work-process flow, the various alternatives communication processes

(such as email, conferences, formal, informal) and used of systems

(hard, soft, style).

Present and communicate appropriate findings (M3)

Characteristic / Possible Evidence – The used of appropriate structure

with logical and coherent arguments have been presented.

Distinction Use critical reflection to evaluate own work and justify valid conclusions

(D1)

Characteristic / Possible Evidence - Synthesis has been used to

generate and justify valid conclusions including realistic improvements

have been proposed.

Take responsibility for managing and organising activities (D2)

Characteristic / Possible Evidence - The ability to show substantial

activities investigations had been planned, managed and organised.

There is evidence that shows development of new approaches to

current flow of communication, information and knowledge.

Demonstrate convergent, lateral and creative thinking (D3)

Characteristic / Possible Evidence - The generation of ideas with

systematic approach and decisions taken including self evaluation and

problems solved. There are relevant unfamiliar contexts applied. There

is evidence in the ability to apply new and innovative approach to

improve flow of communication and knowledge.

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PRESENTATION

1. The assignment should have a cover page that includes the assignment title, assignment number, course title, module title, Lecturer/tutor name and student’s name. Attach all the pages of assignment brief/cover sheet with your report and leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point Arial

or Times New Roman script.

6. Your assignment should be word-processed should not exceed 3,000 words with accompanying presentation materials as an appendix.

7. Your assignment should not exceed from 3,000 words in length. A CD should

be included with references and accompanying notes.

8. Use the Harvard referencing system.

9. Exhibits/appendices are outside this limit.

10. The assignment should contain a list of any references used in the report.

NOTES TO STUDENTS FOR SUMMISSION

• Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted.

• Ensure that you give yourself enough time to complete the assignment by the due date.

• Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time.

• You must take responsibility for managing your own time effectively.

• If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension.

• Failure to achieve a PASS grade will results in a REFERRAL grade being given.

• Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography.

• NOTE: If you are caught plagiarizing, the University policies and procedures will apply.