MCGRAW-HILL EDUCATION Driven to Delight: Delivering · PDF fileMCGRAW-HILL EDUCATION December...

MCGRAW- HILL EDUCATION

December 2015 Sales Kit -

Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way Joseph Michelli

Summary New York Times bestselling author shares an inside look at how Mercedes- Benz transformed themselves into a best- in- class, customer- obsessed organization.

Driven to Delight offers an exclusive, behind- the- scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi- pronged strategy to elevate the company’s customer experience to best- in- class across all brands and industries.

9780071806305 Pub Date: 12/6/15 Hardcover $43.95 AU $52.00 NZ

The author worked closely with leaders inside the organization to understand the customer experience transformation as a top operational and cultural priority for Mercedes- Benz. This book gives readers an exclusive, all- access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide- sweeping actions needed to deliver the best customer experience

Contributor Bio Joseph Michelli (St. Petersburg, FL) is an internationally sought- after speaker, author, and organizational consultant. His books include, The Starbucks Experience, The New Gold Standard, Prescription for Excellence, The Zappos Experience, and Leading the Starbucks Way.

Darn Easy: Work Half as Hard, Earn Twice as Much, While Living the Life of Your Dreams Peggy McColl, Brian Proctor

Summary From the New York Times bestselling author of Your Destiny Switch and the successor to motivational legend Bob Proctor comes a step-by-step guide that makes running a business as easy as 1-2- 3 based on the Proctor Gallagher Institute program

Darn Easy offers entrepreneurs a simple tried- and- true formula for making any business fun, easy, and profitable. Based on a popular program that can be done seamlessly in just a few weeks, the book guides readers through the process of setting goals, building networks, and driving profits one step at a time.


Designed for ease and destined to please, these techniques will help entrepreneurs improve customer relations, increase productivity, and ensure sustainability so they’ll have fewer headaches and more free time to enjoy the kind of success that’s not just fun, it’s Darn Easy.



How to Pay Zero Taxes 2016: Your Guide to Every Tax Break the IRS Allows Jeff Schnepper

Summary Updated for 2016 a new revised edition of the classic guide that shows taxpayers how to pay less to the IRS

Easy to read, easy to use, and hard to beat, this comprehensive tax- saving guide has become the go- to resource for tax professionals and home filers alike. Unlike other brand- name guides, the book focuses on tax saving, not tax preparation zeroing in on the one thing people really care about: paying less to the IRS.

9780071836647 Pub Date: 11/27/15 Paperback $32.95 AU $38.00 NZ

Tax expert Jeff Schnepper explains everything taxpayers need to know in simple, accessible terms, organizing important subjects like deductions, exemptions, and tax shelters into six simple sections. The book includes the most up- to- date information and hundreds of insider tips that can lower tax bills year after year.

Contributor Bio Jeff A. Schnepper is the author of How to Pay Zero Taxes, a bestseller now in its seventeenth annual edition, as well as several other books on finance and taxation. He is the financial, tax, and legal advisor to the Transamerica sales force and runs a full- time accounting and legal practice in Cherry Hill, New Jersey. Mr. Schnepper also writes a column for Microsoft's online personal finance website, MoneyCentral, and is a tax strategist and advisor for TheTaxPeople.net, and the ORYAN Program.

The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Summary From one of Inc. magazine's "Coolest College Startups" the revolutionary three step method that will transform every presentation into an experience for the audience


In The Big Fish Experience, the authors detail their proven process of crafting engaging content, creating high- quality design, and practicing powerful delivery. They share practical information on new presentation tools; innovative ways to deliver a presentation; case studies of great presentations, which one can emulate immediately; and ways to recover if presentations go wrong.

Contributor Bio Kenny Nguyen is the founder and CEO of Big Fish Presentations. He was named the 2012 CEO Student Entrepreneur of the Year by Collegiate Entrepreneurs Organization (CEO). Gus Murillo is the president and COO of Big Fish Presentations. He has been recognized as a Kairos50 member and awarded for this achievement at the New York Stock Exchange. Robert Killeen is the lead copywriter at Big Fish Presentations. Luke Jones was the first copywriter at Big Fish Presentations. He is now an advertising associate at Deveney.



One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business—or Yourself Marie Perruchet

Summary The business exec’s guide to shaping their stories and delivering pitches to achieve any goal from increasing profitability to taking their career to the next level Mastering the art of the pitch isn’t just for salespeople. Whether someone is a startup founder, Fortune 500 executive, or small- business owner, the difference between success and failure often depends on how well he or she pitches ideas and offerings. One Perfect Pitch teaches readers how to craft a pitch all but guaranteed to get buy- in from colleagues, potential investors, and customers. The author provides the unique methodology she uses when training clients from startups and established brands alike.

9780071837590 Pub Date: 12/11/16

Hardcover $38.95 AU $43.00 NZ

- Provides the key narrative characteristics of pitching that has been proven effective across cultures - Perruchet is a mentor at 500 Startups, where she is a pitching coach to world- changing companies at one

of the largest incubators in the U.S. - The author’s company, One Perfect Pitch, was featured in the Wall Street Journal; Her clients include

Deloitte, LinkedIn, Adobe, KPMG, and a host of incubators, startups, accelerators and universities.

Contributor Bio Marie Perruchet is the founder of One Perfect Pitch, a former journalist and news correspondent for the BBC and other international media outlets, and a communications and media expert with extensive experience in storytelling, public speaking, and presenting on stage and in front of the camera.

Be a Network Marketing Leader: Build a Community to Build Your Empire **Australian Author** Christensen, Mary

9780814436820 Pub Date: 1/12/16 Paperback AMACOM $30.95 AU $36.00 NZ

Summary Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In "Be a Network Marketing Leader," industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold--and your business will skyrocket. You'll discover how to: - Create a vibrant can-do culture - Build team spirit - Become an influential communicator - Make everyone feel they belong, regardless of the contribution they make - Coach instead of train - Challenge your team members to aim higher - Celebrate their achievements - Embrace change to stay ahead of the game - And much more Ambitious goals require teamwork. Set your sights high and inspire others to follow--and you'll all succeed.

Contributor Bio

MARY CHRISTENSEN is one of the most sought-after speakers on the direct selling circuit. Honored as the "Best of the Best Worldwide" by the Multilevel Marketing International Association, she is the author of "Be a Network Marketing Superstar," "Be a Recruiting Superstar," "Be a Party Plan Superstar, and Be a Direct Selling Superstar."



The Lean Turnaround Fieldbook: Practical Tools and Techniques for Implementing Lean Throughout Your Company Art Byrne

Summary This companion to The Lean Turnaround shows practitioners exactly how to use lean leadership to eliminate waste while increasing profitability and driving sustainability


The Lean Turnaround Fieldbook provides a ground- level view explaining how to tactically implement the lean strategies presented in The Lean Turnaround by following three core key management strategies: lean is the strategy, lead from the top, and transform the people. Where Lean Turnaround was broad and strategic in its approach, Implementing the Lean Turnaround is granular, practice- based, and full of details on how to implement a lean transformation in your company.

- This hands-on, detailed guide expands on and offers more detail than The Lean Turnaround - With more than 30 years o f experience, Byrne is one of the best- known and most successful

lean practitioners - The former CEO of the Wiremold Company, Byrne will promote the book at his many speaking engagements;

he was the keynote at the Lean Enterprise Institute's 2013 Transformation Summit

Contributor Bio Art Byrne is one of the best- known lean executives in the world today. He has been implementing lean strategy in various manufacturing and services companies in the U.S. and globally for more than 30 years.

What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce Jennifer Deal, Alec Levenson

Summary The most comprehensive, in-depth look at Millennials to date essential for managers, HR professionals, and global business leaders seeking to align long-term organizational goals with the realities of the new workforce

What Millennials Want from Work explains how to design talent, engagement, and retention strategies that will successfully attract, manage, develop, and retain the young workers companies need for sustainable growth.

9780071842679 Pub Date: 12/11/15 Hardcover

$57.00 AU $67.00 NZ

Drawing on fieldwork and data from global research that involved more than 25,000 Millennial respondents, the book reveals how Millennials really operate, what they really want, and what really motivates them. It offers tactics and strategies for using this information to increase productivity, strengthen organizations, build robust talent pipelines, and gain a competitive advantage.

- The authors conclusions are based on fieldwork and survey research which studied at Millennials in 22 countries, including the United States, Brazil, Canada, China, Germany, India, , Korea, Russia, South Africa, Mexico, and the United Arab Emirates

Contributor Bio Jennifer J. Deal is a senior research scientist at the Center for Creative Leadership and an affiliated research scientist at the Center for Effective Organizations at the University of Southern California. Alec Levenson is a senior research scientist at the Center for Effective Organizations at the Marshall School of Business at the University of Southern California.



Advanced Italian Step-by-Step Paola Nanni- Tate

Summary Following on the success of the bestselling beginner’s guide, this book takes intermediate Italian students to the next level of proficiency with the same groundbreaking approach that made the original so popular and effective

Advanced Italian Step-by-Step begins with a quick review of the key grammar basics covered in the first book and then moves on to more advanced topics that students need for true mastery of the language. It introduces students to hundreds of new vocabulary words-- all reinforced with readings that put the new terms in everyday context.


- Leads students through a unique "building block" approach to mastering advanced grammar - Down- to- earth explanations of essential rules and concepts - Key verbs and vocabulary - Numerous exercises that enable readers to chart their progress - Engaging readings that help readers hone their skills in everyday context

Contributor Bio Paola Nanni-Tate teaches Italian at Ohio State University and is the author of Italian Verb Drills and Practice Makes Perfect: Italian Verb Tenses.

The Autoimmune Connection: Essential Information for Women on Diagnosis, Treatment, and Getting On With Your Life (2nd Edition) Rita Baron- Faust, Jill Buyon

Summary The most up-to-date book on the subject gives women all the essential information on diagnosis and treatment of autoimmune medical conditions

The Autoimmune Connection explains the links between autoimmune diseases and offers up- to- date information on diagnosis, treatments, and risks for women with one or more autoimmune disease, such as lupus, rheumatoid arthritis, or Crohn's disease.


Readers will learn how to sort out vague and seemingly unrelated early signs and symptoms; Which diagnostic tests they may need and what the results can mean; How autoimmune diseases and treatments can affect them at different stages of life; What new treatments and therapies are on the horizon; And where to find the proper specialist and how to navigate the health- care system

Contributor Bio Rita Baron-Faust is an award- winning medical journalist and author of five books on women's health, and a regular contributor to the Rheumatology Network. She is an adjunct instructor in the department of Biology and Health Education at St. Francis College in Brooklyn, NY, and serves on the board of directors of the American Autoimmune Related Diseases Association. Jill P. Buyon, M.D., is director of the Division of Rheumatology and a professor of medicine at the New York University School of Medicine. She is the founder and director of the Lupus Clinic at the Hospital for Joint Diseases Orthopaedic Institute in New York City. Dr. Buyon is Editor- In- Chief of the journal Lupus Science & Medicine and is a leading researcher in the field of neonatal lupus.


INTERNATIONAL MARINE/RAGGED MOUNTAIN PRESS

Sailing into Retirement Jim Trefethen

Summary Practical advice for everyone who thinks they want to live on a boat in their retirement

For those who want an alternative to retiring to a condo in Florida or a gated community in Tucson, Sailing into Retirement is the adventurous answer to living out their golden years on the water. Written for mature people with limited boating experience, as well as those who need to adapt their boating skills to their aging bodies, this how- to guide helps readers overcome their fears and pursue their fantasies of living on a boat.

The author’s been- there- done- that advice specifically addresses old- age cruising, including techniques to simplify dealing with modern electronics, using mechanical advantage to compensate for the reduced physical strength and agility inherent with aging, and ways to mitigate the effects of age- impaired hearing and eyesight.

9780071823159 Pub Date: 12/4/15 $42.95 AU $48.00 NZ Hardcover

Devlin's Boatbuilding Manual: How to Build Any Boat the Stitch-and- Glue Way (2nd Edition) Samual Devlin

Summary From the father of the stitch-and-glue method the updated, enlarged, and expanded bible of modern backyard wooden boatbuilding


In this much- anticipated Second Edition of the cutting- edge book on boatbuilding, pioneer Sam Devlin provides plans and expert advice for applying his highly developed, easy- to- use stitch- and- glue technique to a wide variety of boats ranging in size from 7 to 55 feet. This new and expanded edition of Devlin’s Stitch-and-Glue Boatbuilding Manual features 200 photographs, including an entirely new section that follows the complete boatbuilding process from start to finish. Boatbuilding enthusiasts will enjoy seeing the stitch- and- glue method applied to larger vessels, and DIY hobbyists interested in building their first boat will find more instruction than in the previous edition. This updated edition also features: a revised painting section, coverage on the latest epoxies and resins and how to work with them, and an expanded design section showing the broad range of sizes and types of boats now buildable with this technique.



How to Solve Physics Problems (2nd Edition) Daniel Oman, Robert Oman

Summary Learn how to solve physics problems the right way

How to Solve Physics Problems will prepare you for physics exams by focusing on problem- solving. You will learn to solve physics problems naturally and systematically-- and in a way that will stick with you. Not only will it help you with your homework, it will give you a clear idea of what you can expect to encounter on exams.


- 400 physics problems thoroughly illustrated and explained - Math review for the right start - New chapters on quantum physics; atoms, molecules, and solids; and nuclear physics

McGraw-Hill Education SSAT/ISEE 2016-2017 (4th Edition) Nicholas Falletta

Summary A nationally known test-prep teacher gives you the edge over the SSAT/ISEE

McGraw-Hill Education: SSAT/ISEE offers complete coverage of both forms (grades 6- 8 and 9- 12) of the Secondary School Admission Test (SSAT) and all three forms (grades 5- 6, 7- 8, and 9- 12) of the Independent School Entrance Examination (ISEE), the two exams required for admission by more than 2,000 private high schools nationwide and overseas.

Inside you'll find


- New: 16 easy- to- grasp, two- page graphic spreads that illustrate how to solve key problems - New: Expanded math topics on the upper- level ISEE: imaginary numbers, matrices, and

statistics/probability concepts - New: The interactive Test Planner App, which you can use to plan your own study schedule - 6 full- length sample tests-- two practice SSATs and three practice ISEEs-- with complete explanations - Top 30 Tips for higher scores on test day - Step- by- step review of all topics covered on the two exams



Practice Makes Perfect Organic Chemistry Marian DeWane, Thomas Greenbowe

Summary Expert instruction and plenty of practice to help students master organic chemistry

- Dozens of practical exercises with explained answers - Numerous examples clarify each point - Presents thorough coverage of skills so readers can work at their own pace - Answer key provided for reference and quick feedback - High- frequency vocabulary essential to the subject used throughout


Contributor Bio Marian DeWane, winner of the Presidential award in Science Teaching, has taught all levels of chemistry. She has

also developed curriculum and served as a Question Leader for the AP Chemistry exam.

Tom Greenbowe is a professor at Iowa State University, where he teaches general chemistry and organic chemistry. For the past 30 years he has been active in the American Chemical Society, Division of Chemical Education. Since 2006, he has served on the AP Chemistry Test Development Committee



Official TOEFL iBT® Tests Savings Bundle

Summary Save money and get official TOEFL® test practice with this two-book bundle from ETS, the maker of the TOEFL® test!

About the Books

9781259584060 Pub Date: 12/18/15 Mixed Media Product $105.00 AU $124.00 NZ

In this Official TOEFL iBT® Tests Savings Bundle you get the in- depth practice you need to do your best on the TOEFL® test direct from the test maker! For less than you would pay separately, the bundle packages two uniquely authoritative test guides specially created for TOEFL® test takers by Educational Testing Service. This two- book bundle is your ideal source for TOEFL® test- taking practice. With Official TOEFL iBT® Tests, Volume 1 Second Edition, you get intensive practice with five real TOEFL® tests in print and on DVD- ROM. With Official TOEFL iBT® Tests Volume 2, you get five more real tests in print and on DVD- ROM. Only ETS can show you exactly what to expect on test day. So for intensive TOEFL® practice with real TOEFL® questions at a money- saving price, this bundle is a great choice!

McGraw-Hill Education: Short Course for the NEW SAT Cynthia Johnson

Summary For the new 2016 SAT, this is the concise guide that students will be looking for, in the same popular format as McGraw- Hill’s Short Course for the GED!

McGraw-Hill Education Short Course for the New SAT covers all the essentials that students need to know. Each chapter includes drills and exercises that reinforce new skills, and multiple- choice tests that help students measure their progress. Each section also includes practice SAT questions in the new test format, with complete explanations for every question.




QuickBooks 2016: The Best Guide for Small Business (2nd Edition) Bobbi Sandberg, Leslie Capachietti

Summary This fully updated, hands-on guide takes the guesswork out of setting up and running a business with QuickBooks

QuickBooks 2016: The Best Guide for Small Business shows, from start- to- finish, how to get the most out of QuickBooks and efficiently manage small business finances. Readers will discover how to deploy proven best practices from other successful users and gain control of their financial operations using QuickBooks.


Revised to cover all QuickBooks 2016 desktop versions, this comprehensive volume offers methods for managing business finances, processing invoices, tracking inventory, monitoring sales, and administering payroll. The authors explain common mistakes users make and teach readers how to avoid them. The book offers valuable instruction on inventory management, payroll, budgeting, reporting, tax preparation, and much more.

- Logically organized to help readers quickly find the information they need - Easy- to- follow examples of best practices employed by other QuickBooks users - Written by two QuickBooks experts who have worked with thousands of business owners

Contributor Bio Bobbi Sandberg (Whidbey Island, WA) is a consulting instructor and CPA who has been a trainer and teacher of all things computer in the Pacific Northwest for more than 40 years. Specializing in making 'numbers your friend', Bobbi has helped everyone from high- school students trying to figure out a way to pay for both college AND the prom to senior citizens trying to use 20th century dollars in the 21st century. She teaches in community, corporate, and educational venues where she is known for the handouts she provides. Some students say she provides a textbook in specialized handouts for each class she teaches. She has been a user, advocate, and trainer of Quicken since its first version. Leslie Capachietti, MBA, (Winchester, MA) is an Advanced Certified QuickBooks ProAdvisor, Intuit Premier Reseller

Principles of Computer Security, Fourth Edition Wm. Arthur Conklin, Greg White, Chuck Cothren

Summary Written by leading information security educators, this fully revised, full-colour computer security textbook covers CompTIA’s fastest-growing credential, CompTIA Security+.

Principles of Computer Security, Fourth Edition is a student- tested, introductory computer security textbook that provides comprehensive coverage of computer and network security fundamentals in an engaging and dynamic full- color design.

9780071835978 Pub Date: 11/1/15 $155.00 AU $175.00 NZ Mixed Media Product

In addition to teaching key computer security concepts, the textbook also fully prepares students for CompTIA Security+ exam SY0- 401 with 100% coverage of all exam objectives. Each chapter begins with a list of topics to be covered and features sidebar exam and tech tips, a chapter summary, and an end- of- chapter assessment section that includes key term, multiple choice, and essay quizzes as well as lab projects. Electronic content for students includes CompTIA Security+ practice exam questions and a PDF copy of the book.

Contributor Bio Wm. Arthur Conklin, Ph.D., CompTIA Security+, CISSP, is an associate professor in the Information and Logistics Technology Department at the University of Houston.

Greg White, Ph.D., is a professor in the Department of Computer Science at the University of Texas at San Antonio. He is the director for the Center for Infrastructure Assurance and Security at UTSA.

Corey Schou, Ph.D., series editor, is a fellow and vice chairperson of (ISC)2, the University Professor of Informatics and professor of Computer Science at Idaho State University, and the director of the Informatics Research Institute and the National Information Assurance Training and Education Center (NIATEC).



HVAC Equations, Data, and Rules of Thumb, Third Edition Arthur Bell, W. Larsen Angel

Summary This comprehensive volume, often called the HVAC bible, has been thoroughly updated to cover the latest code changes, equipment, and techniques

HVAC Equations, Data, and Rules of Thumb, Third Edition offers all of the information an HVAC student or professional needs in one resource. The book thoroughly explains the expansion of piping systems and temperature limitations of new materials such as polyethylene, polypropylene, PVC, CPVC, and PEX. Detailed information is included for all types of facilities, including offices, hotels, hospitals, restaurants, commercial spaces, and computer rooms.

9780071829595 Pub Date: 12/22/15 Paperback $126.00AU $145.00NZ

This practical handbook reflects all the latest code changes including the ASHRAE standards and explains how to interpret and put them to use. It includes completely updated coverage of new pumps, chillers, air handling units, cooling equipment, boilers, and pipe material. Readers will get complete coverage of sustainability organizations that have become more important since last edition, including LEED, USGBC, Energy Star.

Contributor Bio Arthur A. Bell, Jr., PE (Monaca, PA) is a registered professional engineer with more than 28 years' experience designing HVAC systems. He is the author of HVAC Design Portfolio.

W. Larsen Angel, P.E., LEED-AP (Elkridge, MD) is a principal in the MEP consulting engineering firm of Green Building Energy Engineers. He is the author of HVAC Design Sourcebook.

Video Over Wireless Benny Bing

Summary This practical volume offers expert guidance on delivering high-quality video communications over wireless networks

Wireless access has become the dominant medium for network connectivity due to the proliferation of smartphones and tablets. Because of the size and power limitations of these personal devices, as well as data caps imposed by cellular operators, there are significant constraints on the delivery of high- quality video content. This guide explains emerging technologies that will help overcome these challenges- all presented in a clear and concise format.


Video Over Wireless offers comprehensive coverage of popular adaptive bit rate (ABR) streaming methods from Apple and Microsoft and teaches the inner workings of wireless protocols such as Wi- Fi and 4G. The reader will get full coverage of cutting- edge technologies, including high bit rate transmission for single- antenna mobile devices, non- real- time (NRT) video delivery, and error concealment.

December 2015 Sales Kit - Page 21

OPEN UNIVERSITY PRESS

Build Your Confidence with CBT Manja De Neef

9780335262243 Pub Date: 9/1/15 $36.95 AU $44.00 NZ Paperback

Summary We all have times when we lack confidence and our resilience has temporarily vanished. But some of us criticize ourselves constantly. Our self-esteem can suffer, leaving us feeling stressed. Using CBT exercises to understand what drives your negative self-image, Manja de Neef shows you how to stop putting yourself down. By spending 15 minutes twice a day, you will learn how to recognize your strengths and keep your inner critic at bay. De Neef believes that toning down your perfectionist tendencies is key to growing confidence. Follow her simple 6 steps, and you will increase your success, well-being and happiness. Supporting the most stubborn perfectionists and self-critics, the book also provides guidance to professionals who work with clients on their resilience and confidence.

Contributor Bio

Manja de Neef has worked as a psychologist and therapist for many years. She has taught and trained in CBT techniques in the Netherlands and Belgium and is now a supervisor and consultant at the Vrije Universiteit Amsterdam.

Professional Writing Skills for Social Workers Louise Frith

9780335263929 Pub Date: 12/1/15 $57.00 AU $67.00 NZ Paperback

Summary Communicating in writing is a highly valued skill which is central to the fabric of social work practice. Good writing is critical in informing sound decisions in the interests of service users, yet it is a skill that can often be neglected in the face of demanding social work roles. This book aims to help social workers to write clearly, accurately and objectively in all contexts, so that they can communicate effectively with multiple audiences. It gives social workers practical guidance and advice on how to write unambiguously, efficiently and analytically, demonstrating how important writing skills are to the professional identity of social workers.

Contributor Bio

Louise Frith is a Student Learning Advisor at the University of Kent, UK, specialising in writing skills and writing for academic purposes. She teaches across disciplines, including working with students on the BA and MA social work programmes. Ruben Martin is Honorary Senior Lecturer in Social Work at the University of Kent, UK and a freelance Practice Educator and Consultant. He has also authored Teamwork Skills for Social Workers, in this Social Work Skills in Practice series.

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