PhotographyCopywritingFloorplans

Partnered to give your business an unparalleled content creation service, designed the McGrath way!

There are three vital ingredients in every property campaign -photos, copy and floorplans.

Our creative talent, mixed with the McGrath 6-star service, is a recipe for outstanding success.

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Premium customer experience

In the field first impressions count. You can rest assured Campaigntrack’s content team will represent your agency to the highest professional standards when dealing with vendors, agents and industry partners. Prompt, smartly dressed and highly skilled, our team will meet you on-site to assess the property’s best features and key selling points. Our extensive industry and styling experience will deliver you market-leading written and visual content.

Beautiful photography

Great images sell real estate. It is our job to capture the property in its best light and to McGrath’s impeccable standards. We will work with you to identify the key rooms, features and photographic angles to shoot. Each shot will be styled and you will be consulted on the best composition for each image. Using the latest mobile technologies, multiple exposures are uploaded on-site for immediate retouching and returned to you within 24 hours for approval.

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2xqualitychecks

Emotive copywriting

Each home has a story to tell and we provide seasoned writers to tell it.

From a web-only package, to traditional print and digital media options, we supply a comprehensive range to meet your marketing needs. We also offer options for on-site inspections or ‘site unseen’ packages, guided by you, at different price points. Our talented team adhere to McGrath’s industry copywriting guide and use character counts that fit McGrath’s advertising and marketing layouts. All written promotions are quality checked by a managing editor. All on-site visits are proofed back to you within 24 hours. Following day for sites unseen.

Floorplans sell the dreamFloorplan accuracy and attention to detail are imperative for buyers to know the layout and dimensions of a property. Our expert floorplanners use electronic measuring devices to meticulously sketch key features and capture the internal layout. If arranged, they can also draw up the external grounds. Once you confirm room names and approve the sketch, the plan is forwarded to our AutoCAD team for completion. Within 24 hours your plan is complete.

The highest photo retouching standards

With a team of 40+ retouchers, Campaigntrack’s photography service excels at producing beautiful imagery within unbeatable turnaround times. Our creative expertise, technical knowledge and strict quality standards make for a formidable real estate photography service. Ensuring a room looks well lit while enhancing window views is an artform we know well. Each image is taken at multiple exposures and then hand blended by our retouchers for optimum effect. We spend 30 to 45 minutes perfecting a single photo and use colour grade monitors to guarantee accurate colour matching for all print and digital mediums.

Campaigntrack software delivers the difference

Our software enables photography staff to upload images while on location. An intuitive workflow streamlines the entire process from photo capture to campaign ad placement. From the moment a photo is submitted, it is tracked. Our system ensures each photo goes through stringent quality control processes – twice. Our staff are also tasked with checking every visual and written element marries with your brand’s objectives. Content appears in Campaigntrack as if by magic. Change requests can be managed without duress, and your finished copy and visuals slot straight into artwork templates.

40+ photoretouchers

Contact details

McGrath help desk1300 902 926 McGrath support emailmcgrath@campaigntrack.com After hours support02 9935 9494

Campaigntrack provide McGrath with a team of dedicated directors, account managers, coordination and design staff.

Elite brands use

Campaigntrackis the marketleader inreal estatemarketing

Our world-class software platform, coupled with our talented creative team and three decades of industry experience, enables us to provide the most comprehensive real estate marketing solution. For a complete range of services see our website