Apple SWOT analysis 2013

McDonalds SWOT analysis 2013by Ovidijus Jureviciusat Strategic Management Insight

Company BackgroundNameMcDonald's CorporationCurrent CEODon ThompsonRevenue$ 27.56 billion (2012)Profit$ 5.46 billion (2012)Employees1,800,000 (2013)CompetitorsBurger King, Yum! Brand, Subway, Wendys.

More information at:StrengthsLargest fast food market share in the worldBrand recognition valued at $40 billion$2 billion advertising budgetLocally adapted food menus

More information at:Strengths (cont.)Partnerships with best brandsMore than 80% of restaurants are owned by independent franchiseesChildren targeting

More information at:WeaknessesNegative publicityUnhealthy food menuMac Job and high employee turnoverLow differentiationMore information at:

OpportunitiesIncreasing demand for healthier foodHome meal deliveryFull adaptation of its new practicesChanging customer habits and new customer groupsMore information at:

ThreatsSaturated fast food markets in the developed economiesTrend towards healthy eatingLocal fast food restaurant chainsCurrency fluctuationsLawsuits against McDonaldsMore information at: