Mcdonald's

“One world, One Burger”- McDonald’s

WELCOME TO THE WORLD OF McDonald’s

Hi, friends I am Ronald’s

Guess !!!!!! Why I am here in ICMHRD

YES, I am here to tell you about my story.

Story of McDonald's

ButFriends,

These are my three friends who help me to tell you my story

Let me introduce them

Let me introduce to my friends, They are from Dual A

Hi, this Is Me

Hi, I am Chintan

Hi!!!! I am Chirag

And,I am Chandni

AGENDA• HISTORY• SOME FACTS ABOUT

McDONALD’S• VISION• PAST AND PRESENT

STRATEGY• SWOT ANALYSIS• 7 P’S• CRM• ORGANISATIONAL

STRUCTURE

So, Let’s go, Listen My story, Agenda of My story is

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

McDonald's Mission Statement

One’s upon a time

When I was Baby

.

As word of their success spread, franchisees started showing interest. However, the franchising system failed because the

McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937. The business, which was generating $200,000 per annum in the 1940s, got a further boost with the emergence of a revolutionary concept called 'self-service.'

The brothers used assembly line procedures in their kitchen for mass production. Prices were kept low. Speed, service and cleanliness became the critical success factors of the business. By mid-1950s, the restaurant's revenues had reached $350,000.

Mcdonald’s History

• At this point, Ray Kroc (Kroc), distributor for milkshake machines.Expressed interest in the business, and he finalized a deal with the McDonald brothers in 1954.

•He established a franchising company, the McDonald System Inc. and appointed franchisees.

•In 1961, he bought out the McDonald brothers' share for $2.7 million and changed the name of the company to McDonald's Corporation. In 1965, McDonald's went public...

Currently McDonald's operates in 121 countries & having more than 30000 restarunt and serving 53 Mn customers everyday

McDonald’s History

Chak De

INDIA

McDonald’s in India

• Entered in India 1996

• McDonald's India is a 50 – 50 JV partnership between MCDONALD’S CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi

• Localisation: DON’T OFFER ANY BEEF OR PORK ITEM IN

INDIA IN PRODUCT LIKE MCVEGGIE, PIZZA

MCPUFF ETC.THEY USE SPICES FAVOURED BY INDIANS

SOFT SERVES AND MCSHAKES ARE EGGLESS

• Actively Involver in many social activities likegi CHILD EDUCATION, PULSE POLIOiesetc.

McDonald’s History INDIA

• 1996 …the first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first restaurant in the world not serving beef on its menu

• 1997…the first Drive –Thru restaurant at Noida • 1999…the first Mall location restaurant at Ansal Plaza –

New Delhi • 2000…the first highway restaurant at Mathura • 2001…the first thematic restaurant at Connaught Place• 2002…the first restaurant in a food court at 3C’s,

Lajpat Nagar and the first restaurant at the Delhi Metro Station at Inter State Bus Terminus

History in India

Declining market share Weak product developmentWeak product development Quality and taste of products

Brand Equity…world-wideBrand Equity…world-wide 42% of US fast-food 42% of US fast-food hamburger businesshamburger business Consistency of foodConsistency of food Successful items: Fries, Happy Successful items: Fries, Happy Meal, Aloo tikki, Egg McMuffin, Meal, Aloo tikki, Egg McMuffin, PromotionsPromotions Overseas marketOverseas market Balance sheet positionBalance sheet position

International expansionInternational expansion Only serving 1% of the world’s Only serving 1% of the world’s populationpopulation Growing dining-out marketGrowing dining-out market

Mature/overstored industryMature/overstored industry Strength of competitionStrength of competition More health-conscious More health-conscious consumersconsumers Fluctuation of foreign exchange Fluctuation of foreign exchange rates; Economiesrates; Economies

McDonald’s SWOT Analysis

Next

Returns

6.7%

4.5%

14.7% 14.4%

9.1%

17.7%

12.3%

10.2%

16.6%

13.0% 14.6%

14.7%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

1994 1995 1996 1997

Revenue Net Income Profit margin

Income Trends

SWOT

Whose food do Americans really like best?

Best-tasting food?

Wendy’s 36%*

Burger King 32%McDonald’s21%

Best-tasting burgers?

Burger King 42%

Wendy’s 32%

McDonald’s 17%

* Percent of respondentsSWOT

Mc -Strategies

International Growth

Forward Integration

-Distribution through Franchisees

Backward Integration

-Local Sourcing, Cold Chain, Suppliers

Market penetration & Development

- McDelivery

New Product Development

- Aloo Tikki, Salad

Veg- Menu

Non- Veg Menu

Add ons Check our Meals

Frozen Desserts

Beverages

Our Products

Next

Beverages

Cold Coffee

Ice Tea

Soft Drinks

Mc Shakes

Hot Serves

Menu

Cold-Coffee

Menu

Hot ServesCappucino, Café Mocha, Plain Tea,

Cardamom Tea, Hot Chocolate

Nutrition at glance

Type(Quantity)

Serving sizein

gms

Proteinin

gms / serve

Caloriesin kCal / serve

Protein%

Carb.

in gms / serve

Fatin

gms / serve

Carb%

Fat

%

Cappucino150

4 4 2 503

3 1

Café Mocha 150

4 4 2 47 3 3 1

Plain Tea 150

2 8 1 46 1 5 0

Cardamom Tea 150

2 8 1 47 1 5 0

Hot Chocolate 150

4 17 1 90 3 11 0

Menu

Ice-Tea

Menu

McShakesMcShakes™

Nutrition at glance

Type(Quantity)

Serving sizein

gms

Proteinin

gms / serve


Protein%

Carb.

in gms / serve

Fatin

gms / serve

Carb%

Fat

%

Chocolate(S/M/L)

275400500

71013

527594

71013

298433541

333

191919

333

Strawberry(S/M/L)

275400500

71012

466784

71012

270393491

222

171717

222

Menu

Coca-ColaNutrition at glance

Type(Quantity)

Serving sizein gms

Proteinin gms / serve

Caloriesin kCal /

serve

Protein%

Carb.

in gms / serve

Fatin gms / serve

Carb%

Fat

%

Coca Cola(S/M/L)

300400500

000

324253

000

126128210

000

111111

000

Fanta(S/M/L)

300400500

000

395265

000

156208260

000

131313

000

Sprite(S/M/L)

300400500

000

364860

000

144192240

000

121212

000

Menu

Frozen Desserts

Soft Serve Cone

Mc Swirl

Soft Serve

Flavor Burst

Floats

Menu

Flavour Burst

Menu

Floats

Menu

McSwirl

Nutrition at glance

Serving size

in gms

Proteinin gms /

serve

Caloriesin kCal /

serveProtein%

Carb. in gms / serve

Fatin gms /

serveCarb% Fat %

81 3 20 7 159 4 24 9

Menu

Soft ServesNutrition at glance

TypeServing sizein gms

Proteinin

gms / serve

Caloriesin

kCal / serve

Protein%

Carb. in

gms / serve

Fatin

gms / serve

Carb%Fat %

Soft Serve with Hot Fudge (Small) 86 3 25 3 140 4 29 4

Soft Serve with Hot Fudge (Medium) 143 6 43 5 241 4 30 4

Soft Serve with Strawberry (Small) 86 3 23 3 126 3 26 3

Soft Serve with Strawberry (Medium) 143 4 39 4 208 3 27 3

Menu

Soft Serve Cone

Menu

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Caloriesin kCal /

serveProtein%

Carb. in gms / serve

Fatin gms /

serveCarb% Fat %

71 2 16 2 95 3 22 4

Non- Veg Menu

Chicken McCurry

Chicken Maharaja Mac

McChicken

Fiet-O-Fish

Chicken Mexican Wrap

Chicken McGrill

Menu

Filet-O-FishFilet-O-Fish™

Fried, breaded fillet of fish, with a half slice of processed cheddar cheese, special tartar sauce served between steamed buns.

Nutrition at glance

Serving sizein gms


Carb.in gms / serve

Fatin gms / serve

145 13 49 23


Protein% Carb% Fat %

462 9 34 16

Menu

Chicken Maharaja Mac

Nutrition at glance

Serving sizein gms


Carb.in gms / serve

Fatin gms / serve

255 32 54 26


Protein% Carb% Fat %

573 12 21 10

ChickenMaharaja Mac™

2 Grilled chicken patties with a smoke-flavoured mayonnaise, fresh onions, tomatoes, processed cheddar cheese in a toasted sesame seeded bun.

Menu

Chicken McCurry Pan

Nutrition at glance

Chicken McCurry Pan™[Chicken ‘n’ Tomato]

A blend of Italian tomato curry sauce tempered with thyme, basil and oregano mixed with chicken and capsicum, freshly baked on a rectangular spiced bread and topped with cheese.

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

190 18 48 11

Caloriesin kCal /

serveProtein% Carb% Fat %

365 10 25 6Menu

McChicken

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

172 17 48 23

Caloriesin kCal /


470 10 28 14

McChicken™

Specially seasoned, breaded & fried chicken patty, with lettuce, veg. mayonnaise and toasted sesame seed bun.

Menu

Chicken McGrillChicken McGrill™

Grilled chicken patty flavoured with mint mayonnaise, and dressed with fresh onions and tomatoes in a toasted bun.

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

140 16 35 12

Caloriesin kCal /


309 11 25 8

Menu

Chicken Mexican Wrap

Menu

Chicken Mexican Wrap™

A traditional Mexican soft flat bread that envelops crispy golden brown chicken encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

192 14 37 21

Caloriesin kCal /


392 7 19 11

McVeggie™

McAloo Tikki™

Paneer Salsa Wrap

Crispy Chinese

Veg McCurry Pan™

Pizza McPuff™

Veg Menu

Menu

Crispy ChineseCrispy Chinese

A crispy patty that is seasoned with oriental flavours, topped with a creamy vegetarian Schezwan sauce and crunchy iceberg lettuce and served between two fresh buns.

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

144 7 50 19

Caloriesin kCal /


400 5 34 13

Menu

McALOO TikkiMcAloo Tikki™

Fried breaded potato & peas patty that is flavoured with a special spice mix, fresh tomato slices, onion, and veg. tomato mayonnaise between toasted buns.

Nutrition at glance

Serving size

in gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

150 6 53 15

Caloriesin kCal /


367 4 35 10

Menu

McCurry Pan

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

194 16 39 27

Caloriesin kCal /


463 8 20 14

Paneer Salsa Wrap™

A traditional Mexican soft flat bread that envelops crispy golden brown cottage cheese encrusted with a Mexican Cajun coating, and a salad mix of iceberg lettuce, carrot, red cabbage and celery, served with eggless mayonnaise, tangy Mexican Salsa sauce and cheddar cheese.

Menu

McVeggieMcVeggie™

Breaded fried vegetable patty consist of peas, carrots, green, beans, red capsicum, potatoes, onions, rice and seasoning. The burger also includes lettuce, eggless mayonnaise in a toasted sesame seed bun.

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

172 8 60 25

Caloriesin kCal /


491 4 35 14

Nutrition at glance

Menu

Pizza McPuffVeg McCurry Pan™[Brocolli ‘n’ Mushroom]

A rich Béchamel eggless sauce mixed with exotic vegetables like broccoli, baby corn, mushrooms, red capsicum and freshly baked on rectangular spiced bread with a cheese topping.

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

190 18 48 11

Caloriesin kCal /


365 10 25 6

Menu

Paneer Salsa WrapPizza McPuff™

Mixed vegetables (carrot, beans, capsicum, onion and green peas), mozzarella cheese mixed with tomato sauce and spice blend coated with a savoury dough.

Nutrition at glance

Serving sizein gms

Proteinin gms /

serve

Carb.in gms /

serve

Fatin gms /

serve

80 4 26 14

Caloriesin kCal /


245 5 33 17

Menu

• Product Development– Successes: Fries, Happy Meal, Big Mac, Egg

McMuffin, Promotions

– Failures: McPizza, Fajita, Carrot Sticks,

McLean, and the Arch Deluxe

Past Mc Product Strategies

I Love Children

I Have Gifts For them,

They Can play Games also

I Love Children- Happy Meal

Promotion

World Location Year wise

Place

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.

• The ambience and the environment is same at

all the outlets of McDonald's.

McDonald’s Outlets

Pepole

• Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction.

• Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants.

• In order to motivate there employees they give them stars as per their performance.

Training At HemburgerHamburger University – McDonald’s Center of Training Excellence

Since its inception, training at Hamburger University has emphasized consistent restaurant operations procedures, service, quality and cleanliness. It has become the company’s global centre of excellence for McDonald’s operations training and leadership development

February 24, 1961, Hamburger Universities first class of 14 students graduated Today, more than 5,000 students attend HAMBURGER UNIVERSITY each year Since 1961, more than 80,000 restaurant managers, mid-managers and owner/operators have graduated from this facility

Organizational Chart

Physical Evidence

Cleanness, speed, Quality and transparency of process is biggest evidence

Social Events sponsored by McDonald's

Supply Chain

Overview Cold Chain LocalSourcing Suppliers

Supply Chain

Our growth plan for the next three years is more a function of getting our logistics and cold chain right rather than going to far off places.“

- Amit Jetia, managing director, McDonald's India, Mumbai Joint Venture,

Supply Chain

Suppliers Mfg Dist. Retai Customer

Material Flow

Supply ChainTrikaya Agriculture - Supplier of Iceberg

Lettuce.successfully grows speciality crops like iceberg lettuce, special herbs and many oriental vegetables. Farm infrastructure features:

A specialized nursery with a team of agricultural experts.

Drip and sprinkler irrigation in raised farm beds with fertilizer mixing plant.

Pre-cooling room and a large cold room for post harvest handling.

A large cold room and a refrigerated van for transportation where the temperature and the relative humidity of this crop is maintained between 1º C and 4º C and 95% respectively

Vista Processed Foods Pvt. Ltd. - Supplier of Chicken and Vegetable range of products.A joint venture with OSI Industries Inc., USA, and McDonald's India Pvt. Ltd. Vista Processed Foods Pvt. Ltd. produces a range of frozen chicken and vegetable foods. A world class infrastructure at its plant at Taloja, Maharashtra, has: Separate processing lines for chicken and vegetable foods. Capability to produce frozen foods at temperature as low as -35 Degree Celsius to retain total freshness. International standards, procedures and support services.

Supply ChainDynamix Diary - Supplier of Cheese.Dynamix has brought immense benefits to farmers in Baramati, Maharashtra by setting up a network of milk collection centres equipped with bulk coolers. Easy accessibility has enabled farmers augment their income by finding a new market for surplus milk. The factory has: Fully automatic international standard processing facility. Capability to convert milk into cheese, butter/ghee, skimmed milk powder, lactose, casein & whey protein and humanised baby food. Stringent quality control measures and continuous Research & Development.

Radhakrishna Foodland - Distribution Centre.

An integral part of the Radhakrishna Group, Foodland specialises in handling large volumes, providing the entire range of services including procurement, quality inspection, storage, inventory management, deliveries, data collection, recording and reporting. Salient strengths are: A one-stop shop for all distribution management services. Dry and cold storage facility to store and transport perishable products at temperatures up to - 22 Degrees Celsius. Effective process control for minimum distribution cost.

• They have a feedback And suggestion form available at each outlet.

• For the techno savy Customers they have a online Feed back form.

• All the upcoming product and related info are posted on there website-

www.McDonald's.com

CRM

Jumbo King — The branded vada pav chain

Dheraj Gupta

Introduced automation, packaging and Created a Brand

Jumbo King is a food chain that has branded Mumbai’s favorite snack, The Vada pav.

Vada pav is an INR 500 million market in Mumbai itself, out of which jumbo king’s share is more than 100 million

Jumbo king has broken the stereotype method and introduce hygienic manhandled vadapv.

It has become Mumbai's most visited brand with over 40,000 customers per day

Jumbo king considers McDonald's it’s “guru” and aims to become India’s McDonald’s.

Last 12 Months

5 Year Growth

Sales 22.8 Bil 7.7%

Income 1.7 Bil 11.9%

Dividend Rate 1.0034.17%

Dividend Yield 2.03% 1.90%

More financials

Fundamental Data

Debt/Equity Ratio 0.54

Gross Margin 32.78%

Net Profit Margin 7.25%

Total Shares Outstanding 1.2 Bil

Market Capitalization 59.30 Bil

Earnings/Share 1.67

Income Trends

http://moneycentral.msn.com/investor/invsub/results/hilite.asp?Symbol=Mcd

PERIOD ENDING 30-Jun-07 31-Mar-07 31-Dec-06 30-Sep-06

Assets

Current Assets

Cash And Cash Equivalents 2,142,100 2,438,400 2,136,400 4,282,700

Short Term Investments - - - -

Net Receivables 784,600 848,000 904,200 812,500

Inventory 1,055,500 143,700 149,000 144,500

Other Current Assets 379,200 449,300 435,700 596,000

Total Current Assets 4,361,400 3,879,400 3,625,300 5,835,700

Long Term Investments 1,060,100 1,064,400 1,036,200 1,032,300

Property Plant and Equipment 20,106,600 20,975,200 20,845,700 20,526,200

Goodwill 2,198,300 2,254,300 2,209,200 2,156,100

Intangible Assets - - - -

Accumulated Amortization - - - -

Other Assets 1,268,500 1,300,200 1,307,400 1,278,900

Deferred Long Term Asset Charges - - - -

Total Assets 28,994,900 29,473,500 29,023,800 30,829,200

Balance sheet of McDonald’s

Liabilities

Current Liabilities

Accounts Payable 2,120,900 2,451,000 2,739,000 4,122,100

Short/Current Long Term Debt 288,200 613,500 17,700 454,200

Other Current Liabilities 1,020,500 - 251,400 -

Total Current Liabilities 3,429,600 3,064,500 3,008,100 4,576,300

Long Term Debt 7,885,500 8,199,900 8,416,500 8,569,400

Other Liabilities 1,652,500 1,471,000 1,074,900 1,154,300

Deferred Long Term Liability Charges 941,600 971,100 1,066,000 1,002,900

Minority Interest - - - -

Negative Goodwill - - - -

Total Liabilities 13,909,200 13,706,500 13,565,500 15,302,900

Stockholders' Equity

Misc Stocks Options Warrants - - - -

Redeemable Preferred Stock - - - -

Preferred Stock - - - -

Common Stock 16,600 16,600 16,600 16,600

Retained Earnings 25,881,200 26,592,500 25,845,600 24,585,700

Treasury Stock (14,832,700) (14,371,900) (13,552,200) (11,858,500)

Capital Surplus 3,957,000 3,731,300 3,445,000 3,228,200

Other Stockholder Equity 63,600 (201,500) (296,700) (445,700)

Total Stockholder Equity 15,085,700 15,767,000 15,458,300 15,526,300

Net Tangible Assets $12,887,400 $13,512,700 $13,249,100 $13,370,200

• McDonald's India has already contributed directly & indirectly Rs. 95 crore (approx. 16 per cent of total turnover) as revenue to the Center and the State towards Sales Tax, House tax and Income Tax in the last seven years. By 2005 this amount shall see an increase of more than 30 per cent per annum.

Contribution to Economic Growth

BYE BYE SEE U AT McDonald’S

Mcdonald's

Business

Transcript of Mcdonald's