CONSUMER PREFERENCE TOWARDS MAC DONALDS

IN BAREILLYProject Guide:- Submitted By:- Mrs. Swati Pathak Abhinandan Malhotra 1120102001

Introduction• The idea of mc Donald's was

introduced by two brothers Mac (Maurice) and Dick (Richard) Mc Donald in California.

• In 1940 the restaurant was renamed as Mc Donald's Famous Barbeque.

• McDonald started their business in India in 1996.

• The whole of menu of Mcdonald’s was indianised and specially Re-Engineered to woo Indians.

PRODUCTSBurgers and wraps French fries Mc Aloo Tikki Mc veggie Mc chicken Filet o fish Mc nuggets Veg mc muffin Veg supreme

Desserts and beverages Mc swirl Mc flurry Soft serve cone Mc shakes Cold coffee Ice tea Hot chocolate

OBJECTIVES OF THE STUDY

• To analyze consumer behaviour towards consumption of fast food at Mac Donalds.• To study the reason for preference toward

to Mac Donalds.• To study consumer awareness.

RESEARCH METHODOLOGYResearch designThe research was carried out in the form of a survey which was done in

Bareilly and was done using a quetionnaire with both close and open end questions.

Sample designThe target population included people of the city on a simple random

basis.

Sample size 50 people.

Data collectionThis study involved data collection by both

primary and secondary method.Primary DataPrimary data has been collected through personal contact and questionnaire.Secondary DataIt has been collected from books and websites.

Findings

• Basically 15-30 age group people prefer Mc donalds because of westernInfluence.

• The first thing strikes into mind of the customers at mc d is food quality and value of money.

• People mostly prefer Mc Aloo Tikieebecause of it’s price(Rs. 25), and thennext they switch to Other varients of burger costing (50+) and other products of McD.

• People prefer going to Mc donalds in the evening because they are free from their work and for relaxing and spending time with friends with soothing music in AC.

• People patronize Mc Donalds for delicious food and its affordable prices. and especially kids get attracted towards happy meal.

• People mostly visit McD at weekends.

• People even attract towards delicious economic desserts i.e. ice creams and shakes.

• Long cues is the main problem at McDonalds.

A system that helps people to order online or on mobiles to deliver it from the nearest branch of McDonalds to person house.

Also they can include a BIGGER screen for customers to see if there is any meal isn’t available in the kitchen and that will make customers more satisfied rather than wait for to long.

SUGGESTIONS

Company should promote games on every table. Outlets should be there in colleges too for the prime customers are students.

They should come up with more variety of puff and rolls. Cheese French fries can be a good option.

Consumers likes, dislikes tastes and preferences, health etc. have to be taken into consideration by using table to table feedback technique.

Low fat food should be launched.

Any Questions?

Thank You…