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How Isilon drove to acquisition via How Isilon drove to acquisition via influencer relations and social mediainfluencer relations and social media

Lucas Welch, PR manager of Isilon (a division of EMC), discusses how tech B2B agency McClenahan Bruer (McBru) helped craft and tell the storage company's turnaround story through an integrated influencer relations and social media program. In November 2010, Isilon was acquired by EMC for $2.25 billion.

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