MCAP MEDIA PRESENATION 2009
10
INCREASE FORECOURT SECTOR SALES Occupy prime positioning to influence the buying decision and increase your market share in the lucrative Morrisons Forecourt Sector. ( Independent sites available during 2009 )
Transcript of MCAP MEDIA PRESENATION 2009
INCREASE
FORECOURT SECTOR SALES
Occupy prime positioning to influence the buying
decision and increase your market share in the
lucrative Morrisons Forecourt Sector.
( Independent sites available during 2009 )
DRIVE SALESDRIVE SALESDRIVE SALESDRIVE SALES!
286 Morrisons Forecourts 13,850,000 visits per month
0VER 13 MILLION VISITS
PER MONTH
�£ 2.8 BILLION SALES AT PUMP
�CAPTIVE FORECOURT AUDIENCE
�AVERAGE PUMP DWELL +3 MINUTES
�84% MADE A NON FUEL PURCHASE
�45% CONSUME RIGHT NOW
�19% PURCHASE ON IMPULSE
The first point of focus
when you pull up at
the forecourt is the
fuel brand label.
And the last thing you check before you enter the shop....
Is the price on the pump...
Next to your product prompt.
“84% made a non-fuel purchase”
Unleaded brand panels: £180 per four week period per station.
Diesel brand panels : £180 per four week period per station.
Both brand panels: £270 per four week period per station.
Super Power Panel: £280 per four week period per station.
Production and posting included subject to receipt of finished artwork
Due to the nature of the site, Unleaded and Diesel brand panels must carry different creative and are subject to
colour restrictions.
Investment
