MCA 2013 - BinckBank - Guido van Aubel
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Transcript of MCA 2013 - BinckBank - Guido van Aubel
Guido van AubelDirecteur Nederland
Mobile Evolution
Binck is an online bankfor traders
Binck is an online bankfor traders
400.000
Binck is an online bankfor traders
400.000
Binck is an online bankfor traders
¡Mobile Revolution!
¡Mobile Revolution!
¡Mobile Revolution!
1st
¡Mobile Revolution!
2010: Viva!
2010: Viva!
2010: Viva!
2010: Viva!
Aftermath
• Developed cross-device
• Trading everywhere
• Trading everything
• Progressive search
Aftermath
• Developed cross-device
• Trading everywhere
• Trading everything
• Progressive search
• Stability / Speed / Performance
• No real updates
• Lack of focus
• Expectation management
Aftermath
Aftermath
Aftermath
We are better than this
BESTE BROKER VAN NL
Mobile is NOT a product
5% 30% 90%
Mobile is NOT a product
30% 90%5%Turnover
Mobile is NOT a product
30% 90%5%Turnover Morning logins
30%
Mobile is NOT a product
30% 90%5%Turnover Morning logins
30%Desktop
90%
Mobile is a channel
Mobile is a channel
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
Mobile is a channel
• On-the-go as well as home
• Communicate and connect
• Short bursts of time
• Need info immediately
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
Mobile is a channel
• Primarily used at home
• Entertaining and browsing
• Unbounded sense of time
• Relaxed and leisurely approach
• On-the-go as well as home
• Communicate and connect
• Short bursts of time
• Need info immediately
• Office or home use
• Productive, task-oriented
• Requires time & focus
• Serious, research attitude
From Revolutionto Evolution
From Revolutionto Evolution
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From Revolutionto Evolution
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From Revolutionto Evolution
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From Revolutionto Evolution
evolution.binck.nl
BINCKMOBILEEVOLUTION