Mc Donald Mr&Miss Fresher
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Transcript of Mc Donald Mr&Miss Fresher
Inter college championship Mr. & Miss. Fresher
Details• Client: Mc Donald• Zone: Gujarat | MP |
Maharashtra | Karnataka | AP• BTL Activity:
– Campaign:• Brand Awareness Activity
– TG• Youth / School & College Students
– Approach• Colleges
India’s Biggest Inter-Collegiate
Mr & Miss Fresher Challenge
You get a chance to Present your college and
become Mr/Miss Fresher
The best will become Mc Donald
Mr/Miss Fresher College
Champions
9 WEEKS OF HIGHLY COMPETITIVE & EXCITING ATMOSPHERE
ACROSS MAJOR COLLEGES OF THE
TOWN
McD Top 10 Colleges
• 10 colleges will get to participate in the Fresher championship
• They will be selected post a vigorous audition and screening process
• Each of the 10 short listed colleges will go through a training process
• They will get special training and beauty kit
Objective:To build a strong franchise amongst the
highly influential student community for Mc Donald. To this
end, we decided to run a inter college Fresher Championship to identify the best talent in colleges through an inter-collegiate competition, for the first
time ever.
The Process:We divided the whole activity into 4 different
phases.
Target this yearAhmedabad, Baroda, Surat, Indore, Mumbai,
Puna, Bangalore, Hydrabad, Chennai
Flow of events
• Pre Promotion – Week 1 & 2
Week 1 : Banners, Posters, Standee, On Air Teaser & Print Ads (Coming Soon….)
Week 2 : Promos & Print Ads revealing activity
Pre-Promotion
Branded Standee (Coming Soon)
Flow of events
• Registration Call - Week 3 & 4
- Willing contestants can apply by filling up the forms available at their College, Restaurants, Malls / Multiplexes or by dropping in at Mc Donald Outlet
- Applications would also be done through Mc Donald Website, Fliers or Print Ads.
Registration Calls
Flow of events
• Auditions / Screening Starts – Week 5 & 6
- On ground Auditions would be held in the Colleges
- Our Judges would decide on the contestants to be selected
- An entire day would be spent at each college for finalizing the contestants
Auditions / Screening
Flow of events
• Training Starts – Week 7 & 8
- After screening / auditions the selected team would be given proper training by experts.
- Selected teams would be supported by there college students
Flow of events
• Winner Declared – Week 9
- After a tight competition winner would be decided through votes and screening by our Judges
- Felicitation process yet to be decided
- Winning Team would be awarded with Mc Donald Fresher Championship Title and will be given Prizes.
Branding Opportunity• The event will be a property and
title will be carried by Mc Donald• All the POP material will be
branded with Mc Donald• For 10 Week branding will be
present in all colleges• Branding in:
– Standees– Backdrop– Posters– Banners– Media/Hording etc..– Flyers / Entry Forms
Outlook Events & Activation3-Shreenath Complex, Thakorvas, Nr.Navrangpura Bus Stop, Navrangpura, Ahmedabad-380009
Phone: +91 79 26560888Fax: +91 79 26562009Mobile: +91 9825075985E-Mail: [email protected]
Thank You
http://outlookevents.com