Mbr Report Final

8/14/2019 Mbr Report Final

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Submitted to:

Sir Mansoob ur- Rehman Khan.

Submitted by:

Students of M.B.A 4-B

Amber Usman Syeda Hafsa

Salman Rauf Sadaf Fida

Ayesha Anar

A S!U"# !$ F%&" $U! !H' (AR''R "R'SS%&)*RA(!%('S $F +$M'& +$RK%&) $&

','(U!%' *$S! %& !H' S''(!'" BA&KS $F

%.% (HU&"%)ARH R$A"/KARA(H%.


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Research Report of M.B.R

Executive Summary:

A sur0ey on 1areer dressin2 3ra1ti1es of female ee1uti0e 3osts.

Conducted By Students of Bahria University Karachi Campus Management Sciences

Department.

%&!R$"U(!%$&

Career dressing (CD) is very important. Its awareness and preference is increasing day

y day among a!! emp!oyees. "s we a!! #now that c!othing identifies peop!e in some

occupation. It is possi!e to te!! what peop!e do on!y y !oo#ing at the c!othes they wear

to wor# ($off %.M &'&). his research study is carried out to ac*uire #now!edge aout

the fema!e e+ecutive post emp!oyees, (-/s) practices and their preferred dressing

sty!es and to see whether these practices are correct or not.

M'!H$"S

his study covers an#s situated on I.I Chandigarh 0oad1 Karachi. -rom these an#s

fema!e e+ecutive post emp!oyees (-/s) were se!ected as the su2ects. he too! used

was *uestionnaire ased on &3 ma2or *uestions. " five point sca!e was made to ana!y4e

the resu!ts. his sca!e was made under the teacher,s guidance1 y thorough !iterature

search1 and y the standards that are given in oo#s of this fie!d.

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ACKNOWLEDGEMENT

5ur first and foremost gratitude to "!!ah "!mighty the most eneficent and mercifu! who

created human eings1 estowed him wisdom to see# #now!edge of various sciences andspread it among others to ma#e the wor!d happier and prosper.

6e have no words at my commands to e+press my deepest sense of gratitude to "!!ahwho provide us an opportunity to prepare this report.

6e ac#now!edge the untiring efforts of our respected teacher Sir Mansoo7ur 0ehmanKhan who he!ped has ecome a eacon of !ight for us.

8ast ut not the !east most important of a!! is our parents. 6e wou!d than# them for their

prayers1 guidance1 patience and cooperation for !et us do a!! wor# y our se!f.

DEDICATION

Dedicated to my loving parents, siblings,

Respected teachers and supporting friends,

Who always helped out

In times of woe and distress

Taught me to follow the path of

Truth, justice, honesty and sincerity.

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(ha3ter 5

%&!R$"U(!%$&

90ight career dressing is one of the most important factor considered as a sign of success

and good communication for any 2o:

Career dressing is very important its awareness and preference is increasing day y day

in a!! emp!oyees. In our society there are not proper standards or ru!es aout the career

dressing or even proper guide!ines for what a person shou!d wear for wor#. "s we a!!

#now that c!othing identifies peop!e in some occupation. It is possi!e to te!! what peop!e

do on!y y !oo#ing at the c!othes they wear to wor# ($off %.M &'&). /eop!e in position

of authority however1 such as foremen or supervisors1 were e+pected to wear etter

c!othes then the !aorers1 however nothing that wou!d ma#e the distinction too great

($orn M.; &'


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$B6'(!%'S

o find out the dai!y office c!othing practices of fema!e e+ecutive

post emp!oyees.

o find out whether these c!othing practices are correct or not.

%M%!A!%$&S

his study cou!d have een done on a !arge sca!e1 with few more o2ectives i.e. in a!! the

private organi4ations of Karachi1 ut due to !ac# of resources on!y an#s of I.I

chundigarh road is se!ected.

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(ha3ter 7:

R'%'+ $F %!'RA!UR'

"'F%&%!%$& $F (AR''R "R'SS%&)

" dress for professiona! women usua!!y a conservative !oo# sty!ed to fit into what was

origina!!y ca!!ed a ?men,s wor!d, (Sumathi @.; 3AA3).

(AR''R "R'SS%&)

"nother term which is used for career dressing is 8o11u3ational 1lothin29.

5ccupationa! c!othing may a!so e a #ind of c!othing which a wor#er otain and uses

on!y to carry put his or her occupationa! responsii!ities ($off M.% &'). "s we a!!

#now that c!othing identifies peop!e in some occupations1 it is possi!e to te!! what

peop!e do on!y y !oo#ing at the c!othes they wear to wor# ($off M.% &'). here are

some genera! standards a person shou!d fo!!ow1 these standards of what to wear in an

office or what type of dress sty!e a person shou!d wear1 are not most!y written in oo#s

as they are 2ust common sense. " person even going for an interview is a!so e+pected to

e dressed according to the company or the 2o,s re*uirement. It is important to #now

that candidates do not get 2o of what they wear in an interview1 however many

candidates damages the chance of getting the 2o y dressing inappropriate!y.

U&+R%!!'& S!A&"AR"S $F (AR''R "R'SS%&)

here are many reasons for what peop!e wear on their 2o. Some emp!oyers have ru!es

aout c!othes that wor#er may wear. Some emp!oyers may set ru!es for their emp!oyees

with the e+pectation that their p!aces of usiness and the environment appear more

attractive to customers. hey may do this to ma#e usiness operate more efficient!y. In

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case of wor#ers dress as they do ecause they are fo!!owing emp!oyer,s standards and

ru!es trying to wor# efficient!y.

+amp!es of usiness where emp!oyers may e re*uired to meet certain standards of

dress inc!ude !arge an#s1 department stores1 and other retai! stores1 trave! agencies and

insurance agencies. 6hen a uniform is not re*uired at a wor# p!ace emp!oys may e

e+pected to choose c!othing which meet certain standards. 6omen may e as#ed to wear

dresses1 tai!ored suits1 or pent suits in particu!ar sty!es1 which are considered suita!e for

their 2o.

S*'(%A $((U*A!%$&A ($!H%&

In some occupation specia! c!othes are re*uired to protect the wor#ers from possi!e

in2uries. Safety is essentia! for fire fighters1 construction wor#ers1 mine wor#ers1

emp!oyees wor#ing in manufacturing process1 po!ice personne! and mi!itary personne!.

"nother reason for specia! c!othing at wor# is sanitation or c!ean!iness1 this is especia!!y

important in medica! profession1 food service occupation and food processing p!ants.

Specia! uniform is a!so e re*uired for coo#s1 waiters1 waitress in different restaurants

and cafeterias. Beside a!! this a uniform is a standard dress for many type of services

personne! too.

"A%# $FF%(' ($!H%&)

Career appare! gives a company a recogni4ed pu!ic identity1 suggest efficiency and

stai!ity. It a!so e!iminate competitive dressing among emp!oyees and he!ps to cope with

the pro!em of e+treme fashions that distract peop!e from professiona!ism.

he e+pensiveness or *ua!ities of the faric are genera!!y used to identify office

personne!. 5ffice wor#ers tended to identify their own group as 9conservative:1

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9sudued: or 9we!! tai!ored dresses:. "dditiona! ru!es inc!uded the c!ean!iness of the

hands and the type of shoes worn.

S!A!'M'&! $F ASSUM*!%$&S:

9Career appare! gives a company a recogni4ed pu!ic identity1 and it gives good

impression on potentia! customers:. $ur!oc#,s ear!y study on motivation in dressprovides information in this regard1 in response to the *uestion1 9when do you care most

aout your appearance 5ffice wor#ers said that it is e+treme!y important to dress up for

strangers1 especia!!y if they are !i#e!y to e potentia! customers or high prestigious

peop!e ($orn M.; &'


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of the ways in which a woman can fee! empowerment is through dress. " dress of an

emp!oyee is very important as it gives p!easure and great confidence to him or her.

(yner K1 5g!e ;./ 3AA).

(ha3ter


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!$$ F$R "A!A ($'(!%$&:

he information was co!!ected through se!f administered *uestionnaire specia!!y

designed for this study. It was ased on &3 *uestions a!! were c!ose ended *uestions.

*A&S F$R "A!A A&A#S%S:

In some *uestions a five point !i#ert sca!e was made to ana!y4e the resu!ts. his sca!e

was made y thorough !iterature search1 and y the standards that are1 under the

advisor,s guidance.

Stron2ly A2ree A2ree &eutral Stron2ly

"isa2ree

"isa2ree

& 3 F

&G Strong!y "gree

3G "gree

G Heutra!

FG Strong!y Disagree


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(ha3ter 4:

R'SU!S/ A&A#S%S= %&!'R*R'!A!%$&.

he data was co!!ected from fema!e e+ecutive post emp!oyees of different an#s situated

at I.I Chundrigarh 0oad. he *uestion wise resu!ts of the study are discussed e!ow>

5-+hat is your a2e>

a73A73< b73


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Analysis and inter3retation

he resu!ts show that ma2ority here i7e !ies under the age group of 3< to A years.

6hi!e 3 e!ongs to the age group of 3A to A years1 3A are in the category of A to

< years and rests of 3A are in the age group of < years and aove.

7-#our salary ran2e>

a7&


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Analysis and inter3retation:

he resu!ts show that ma2ority is which has the sa!ary range of 0s.&


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$ere the graph shows that ma2ority of the respondents which are 3= have 2o

e+perience of more than < years whi!e &' women are wor#ing in an#s for near!y

one year or more. -or 3to years percentage is 3 and for to < years again 3

women are wor#ing there.

4-%n sele1tion of your usual ear hat is your 3riority>

a7-ashion b75ccasion

17 Comfort d75ther1JJJJJJJJJJJJ

Result:

S.no 'r&or&ty or sele!t&on o

usual )ear

per!entage

a -ashion A

occasion 3 JJJJJJJJJJJJJJJJ

&76hat is your age

a73A73< 73


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=7$ow far do you !ive from wor# p!ace

a7Heary 7Hot too far

c7-ar enough d7%ery far

'76hi!e se!ecting c!othing for yourse!f1 what do you prefer more

a7;o re*uirement7our own choice

c75ther1JJJJJJJJJ

&A76hat are the factors which you prefer in se!ection of c!othing for your wor# p!ace

a7Comfort 7our udget

c7Nua!ity d7-ashion

e7 ;o re*uirement f7Conservativeness of dress

&&7 6hat accessories wou!d you prefer

a7arrings 7 0ings c7Chain d7Bang!es

e76atch f7$andag

g7Ma#eup #it h7$air and

i75ther1JJJJJJJJ

Stron2ly A2ree A2ree &eutral Stron2ly

"isa2ree

"isa2ree

& 3 F

Mbr Report Final

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