MBLT15: Shahar Waiser, Gett
Transcript of MBLT15: Shahar Waiser, Gett
MM YYYYStrictly Confidential
New world of on-demand services
21.05.2015Moscow
Shahar Waiser, Founder & CEO of Gett
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Moscow taxi market in 2012
Arrival time up to 1 hour
Minimal fare ~450 ₽(mostly only cash payments)
In ride experience didn’t make up for disadvantages
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GetTaxi commitment made in mar’12
1 hour
450 ₽
15 min
100 ₽
And we didn’t want to compromise on quality
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It didn’t go exactly how we planned
1 hour
450 ₽
5-7 min
50 ₽
15 min
100 ₽
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How? We bring efficiency to the market
Efficient marketing
Efficient supply-demand
Scale to improve product
Availability
Pricing
Quality
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On-demand model will revolutionize other service verticals
Food
Home
Beauty
~1-2 hours delivery time
…many more
Do you even know where to find a plumber?
Would you like to appoint for tomorrow?
Current state Future state
?
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GettEssentials
GetFoodPizza, Sushi, Grocery, Chocolate
GetBeautyManicure, Hair, Massage
GetHomePlummer, Doctor, Cleaning, Laundry
GetFlowers
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What happens next?
CustomersService provider
Predictable demand
STRONG VALUE
PROPOSITIONEfficiency
Security
Convenience
Reliability
Quality
On-demandservice
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Thank you!