MIAMI • SÃO PAULO

Cornell Executive Education and MBI Master of Business Innovation

P R E S E N T

Enable the 21st century executives to think globally,

mounting competitive strategies to apply in companies

in their homeland and to lead companies overseas.

The increasing global integration and the increasingly

intense transformations of markets require strategic

vision of international scope and ability to lead change

by executives looking to take their organizations

to face successfully the challenges of the future.

The program aims to enable participants to develop

the skills necessary for the creation and management

of global organizations.

Program Proposal

Latin America executives,

consultants and entrepreneurs, with

a focus on global corporate strategy,

entrepreneurship, intrapreneurship

and innovation. Professionals who hold

leadership or managerial international

positions in their companies (Country

Manager and up) and need to be up to

date on the management of competitive

global business models.

Target Audience

PR

OG

RA

MDecember 12, Mon

Welcome and Program Objectives

Latin America Enterprises and Global Latinas Lourdes Casanova

1.1 – Corporation profile – family vs public co.

1.2 – Latin America Competitiveness

1.3 – Panel with the 1st guest – Making Global Latinas happen

Networking lunch

Latin America in the Global EconomyLourdes Casanova

2.1 - Latin America and its competitiveness:1. Political and Social2. Economic Growth3. Government Role4. Soft X Hard Power

2.2 - Panel with the 2st guest – Latin America perspectives and opportunities

December 13, Tue

Latin America’s challenges Lourdes Casanova

3.1 - Innovation in the World – the best countries, policies and practices

3.2 - Private sector as an enabler of growth and innovation

3.3 - Success factors and Challenges ahead

Networking lunch

Going International Joe Santos

1.1 - Why internationalization fails so often

1.2 - Evaluating your competitive advantage at home and abroad

1.3 - Sketching your internationalization strategy

1.4 - Managing the process of internationalization

December 14, Wed

Local performance abroadJoe Santos

2.1 - Local Adaptation

2.2 - Local Integration

2.3 - The role of headquarters on local performance

Networking lunch

Global PerformanceJoe Santos

3.1 - Global Integration

3.2 - Global Innovation

3.3 - How the world can afford you the advantage you need

Professor’s Bio

Lourdes CasanovaCornell University, Professor of International Business and LATAM

https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=lc683

Joe SantosINSEAD, Affiliated Professor

of Pratice in Global Management

https://www.insead.edu/faculty-research/faculty/jos%C3%A9-santos

For further information contact

Fernando Suzukifer.suz@mbi.mba1 305 842.4906

Claudio Martinscla.mar@mbi.mba55 11 99837.2729

Renato Kimren.kim@mbi.mba55 11 99315.3131

Oto Alvaresoma24@cornell.edu1 407 881.2773