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Assignment & StudentGuidance Sheet

Programme: MBA

Module: Strategy, Business Information and Analysis

Assessment Session: November 2011 January 2012

Credits accrued for satisfactory completion of this module: 15

Weighting of this assignment for obtaining module credits: 100%

Assignment Question: Find and read: Johnson, G. (1992) Managing Strategic Change Strategy, Culture

and Action, Long Range Planning, Vol. 25(1): 28-36

Using the cultural web as a framework, undertake an analysis of the culture of an

organisation with which you are familiar (2000 words)

Critically evaluate the extent to which culture can make an important contribution to

an organisations strategic success. Use relevant theories and examples to support

your arguments.(1500 words)

Further Guidance for the Student:

The assignment should:1. Begin with a clear introduction that outlines the aims and structure of the essay.

2. Provide an introduction to the chosen organisation and a clear rationale for why it has been

selected.3. Provide a detailed application of the cultural web framework to the chosen organisation,

using appropriate and relevant terminology.

4. Demonstrate a clear understanding of the main conceptual tools and frameworks under

investigation, as evidenced through the quality of their application.

5. Produce a balanced and critical evaluation of this particular strategic approach drawing on

a wide-ranging and independently-sourced literature.

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Word Limit: 3500 words. There is no lower limit however students may not exceed10% of the stated word limit.

Assessment Criteria:

In addition to the criteria outlined above and in the Programme Handbook, students are

expected to demonstrate:

in-depth knowledge and understanding of the module materials

competence in identifying the relevant concepts, theories and models and in applying

them to real-life organisational phenomena

ability to clearly articulate and communicate their own ideas and opinions in writing,

to develop arguments, and to structure a written presentation in a logical and coherent

manner

Submission Instructions:

Please visit the Online Submission facility on Blackboard for further information andguidance on submitting your assignment electronically. Only one file in the specified format

can be submitted.

An electronic AGC form should be included as the front sheet of your submission.

Please insert the assignment question to your submission.

Retain your electronic submission receipt.

If you are unable to submit your work electronically please contact your Resource

Partner or the School of Management for assistance, before the deadline date.