Course Details: MBA (Revised-Fall 2007)

Master of Business Administration (Revised)

Offered by

Directorate of Distance Education SIKKIM MANIPAL UNIVERSITY

of Health, Medical and Technological Sciences (SMU)

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Contents

Sl. No. Particulars Page No.

1. Broad Outline of MBA (Revised) 02

2. Objectives 02

3. Eligibility 02

4. Duration 02

5. Course Structure for MBA (Revised) 03

6. Detailed Curriculum 06

7. Counseling Details 126

8. Assessment details 157

9. List of Books 160

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1. Broad - Outline of M.B.A (Revised) Master of Business Administration (MBA) is an integrated course designed, to provide an advanced course in management for those seeking senior positions in industry, commerce and public services. The core subjects of the MBA are aimed at developing knowledge and skills in fundamental management disciplines. The course involves participation in group work with course members from many different industrial, commercial, geographical and cultural backgrounds, and is aimed at improving the decision making abilities of participants and producing managers of the highest quality

2. Objectives: The course is geared towards realizing the following objectives:

• To provide intensive theoretical and practical knowledge of management • To provide an integrated perspective of management functioning along with a fair

amount of exposure to real life cases/technical know how • To hone the student’s analytical abilities • To provide access to a broad base of knowledge in core managerial skills • To develop the essential management skills required to meet and participate in an

increasingly international business environment • To build upon the essential core management modules allowing greater emphasis in

elective modules on management. 3. Eligibility:

3 year Graduation 4. Duration:

Min Duration: 2 years (4 semesters) Max. Duration: 4 years

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5. Course Structure for MBA (Revised):

First Semester Course Title Credits

MB0022 Management process and Organization Behavior 3 MB0023 Business Communication 3 MB0024 Statistics for Management 3 MB0025 Financial and Management Accounting 3 MB0026 Managerial Economics 3 MB0027 Human Resource Management 3 Total Credits 18

Second Semester Course Title Credits

MB0028 Production & Operation Management 3 MB0029 Financial Management 3 MB0030 Marketing Management 3 MB0031 Management Information System 3 MB0032 Operations Research 3 MB0033 Project Management 3 Total Credits 36

Third Semester Course Title Credits

MB0034 Research Methodology 3 MB0035 Legal Aspects of Business 3 Project (Contd…..) 4 Electives: Group I – Finance MF0001 Security Analysis & Portfolio Management 2 MF0002 Mergers & Acquisitions 2 MF0003 Taxation Management 2 MF0004 Internal Audit & Control 2 Group II – Marketing MK0001 Sales, Distribution & Supply Chain Management 2 MK0002 Consumer Behaviour 2 MK0003 Retail Marketing 2 MK0004 Marketing Research 2

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Group III – Human Resource Management MU0001 Manpower Planning & Resourcing 2 MU0002 Management & Organizational Development 2 MU0003 Employee Relations Management 2 MU0004 HR Audit 2 Group IV – Information Systems MI0024 Software Engineering 2 MI0025 Database Management Systems (DBMS) 2 MI0026 Computer Networks 2 MI0027 Business Intelligence and Tools 2 Group V - Healthcare Services MH0040 Health Administration 2

MH0041 Hospital Organization, Operations and Planning 2 MH0042 Hospital and Healthcare Information

Management 2

MH0043 Finance, Economics, and Materials Management in Healthcare Services

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Group VI - Banking MA0027 Financial Systems & Commercial Banking 2 MA0028 Banking Related Laws & Practices 2 MA0029 Banking operations 2 MA0030 Retail Banking 2

Group VII – Retail Operations ML0001 Warehousing and Supply chain Management 2 ML0002 Buying and Merchandising 2 ML0003 Stores Operations 2 ML0004 Retail IT Management 2 Total Credits 50

Fourth Semester Course Title Credits

MB0036 Strategic Management & Business Policy 3 MB0037 International Business Management 3 Project (Contd….) Electives: Group I - Finance MF0006 International Financial Management 2 MF0007 Treasury Management 2 MF0008 Merchant Banking & Financial Services 2 MF0009 Insurance & Risk Management 2 Group II - Marketing

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MK0006 Services Marketing & Customer Relationship Management

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MK0007 Advertising Management & Sales Promotion 2 MK0008 E-Marketing 2 MK0009 International Marketing 2 Group III - Human Resource Management MU0006 Compensation & Benefits 2 MU0007 Performance Management &n Appraisal 2 MU0008 Talent Management & Employee Relations 2 MU0009 Change Management 2 Group IV – Information Systems MI0029 ERP 2 MI0030 E-Commerce & Web Design 2 MI0031 Technology Management 2 MI0032 E-CRM and Supply Chain Management 2 Group V - Healthcare Services MH0047 Public Relations and Marketing for Healthcare

Organizations 2

MH0048 Management of Healthcare Human Resources 2 MH0049 Legal Aspects of Healthcare Administration 2 MH0050 Quality Management in Healthcare Services 2 Group VI - Banking MA0032 Merchant Banking & Financial Services 2 MA0033 Treasury Management 2 MA0034 Corporate Banking 2 MA0035 Institutional Banking 2

Group VII – Retail Operations ML0006 Services Marketing and Customer Relationship

Management 2

ML0007 Advertising Management and Sales Promotion 2 ML0008 Mall Management 2 ML0009 Project Management 2 Total Credits 68

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6. Detailed Curriculum for M.B.A (Revised) First Semester I Management Process and Organizational Behavior (3 Credits) Subject Code - MB0022 Unit 1: Organizational Behaviour

• Introduction • The Functions of Management • Self Assessment Questions • Management Skills • Managerial Roles • Definition of Organisation Behaviour • Nature and Features of OB • Organizational Behaviour as a Discipline • Goals of Organizational Behaviour • Contributing Discipline to OB • Challenges of Organization Behaviour

Unit 2: Foundation of Organizational Behaviour: Individual Behaviour • Introduction • Basic model of Individual Behaviour • Biographical Characteristics • Abilities • Theories of learning • Principles of reinforcement • Limitations of behaviour modification

Unit 3: Values, Attitudes and Job Satisfaction • Introduction • Values • Contemporary ethical issues in Organizations • Attitude • Cognitive dissonance theory • Work attitudes and job satisfaction

Unit 4: Personality & Emotions

• Introduction • Definition of Personality • Determinants of Personality • Theories of Personality • Personality characteristics in organization

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• Emotion • Theories of Emotion Unit 5: Perception • Introduction • Perception Process • Barriers to perception • Impression management • Attribution in organization • Kelley's Attribution Theory

Unit 6: Motivation • Introduction • Process of Motivation • Nature and Importance of Motivation • Theories of Motivation • Motivating Tools • Special issues in Motivation Unit 7: Group Behaviour • Introduction • Types of Groups • Characteristics of Groups • Group Structure • Techniques for Group Decision Making • Understanding Group Productivity • Undertaking Work Teams Unit 8: Power and Politics in Organizations • Introduction • Sources of Power in Organizations • Political behaviour in organization Unit 9: Conflict Management • Introduction • Definition of Conflict • Conflict management strategies • Negotiation • Stress • Managing Stress • Framework for Preventive Stress Management • Crisis management

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Unit 10: Organizational Change and Development • Introduction • Organization Change • Resistance to Change • Approaches to Organizational Change • Definition of Organizational Development • OD Intervention or Techniques • Organization Learning • Organizational Effectiveness

II Business Communication (3 Credits) Subject Code - MB0023 Unit 1: Language and Communication

• Introduction • Definition of Communication • The Process of Communication • Barriers to Effective Communication • Types of Communication • The Impact of Communication on Performance Unit 2: Remedial English • Introduction • Parts of Speech • Sentences • Subject-Verb Agreement • Active Voice and Passive Voice • Degrees of Comparison • Direct and Indirect Speech Unit 3: Oral Skills for Effective Communication • Introduction • Advantages and Disadvantages of Oral Communication • One-to-One Oral Communication • Oral Presentations Unit 4: Listening Skills • Introduction • What is listening? • Types of Listening • Barriers of Effective Listening • Strategies for Effective Listening • Semantic Markers

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• Listening to Customer Complaints

Unit 5: Reading Skills • Introduction • What is reading? • Types of reading • SQ3R Technique Of Reading Unit 6: Writing Skills • Introduction • Note Taking • Paraphrasing • Elements of writing • Business Letter Writing • Other Business Communications Unit 7: Organizational Communication • Introduction • Communication in an Organisation • Meetings • Memo • Circulars and Notices • Report Writing • Principles of Proof Reading Unit 8: Problems of Style • Introduction • Uses of Punctuations • Punctuation Categories Unit 9: Group Discussion and Interview • Introduction • Group Discussion (GD) – Meaning and Purpose • Job Interviews

III Statistics for Management (3 Credits) Subject Code - MB0024

Unit 1: Introduction to Statistics

• Introduction • Collection, Classification and Presentation of Data • Measures of Central Tendency • Measures of Dispersion

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Unit 2: Probability • Introduction • Basic terminology used in Probability • Mutually Exclusive Events • Types of Probability • Relative Frequency of Occurrence • Subjective Probabilities • Probability Rules • Probabilities under Conditions of Statistical Independence • Probabilities under Conditions of Statistical Dependence • Baye’s theorem Unit 3: Probability Distributions • Introduction • Bernoulli Distribution • The Poisson Distribution • The Normal Probability Distribution–Continuous probability distribution Unit 4: Sampling and Sampling Distributions • Introduction • Types of Sampling • Random Sampling or Probability Sampling • Sampling Distributions • The Relationship between Sample size and standard error Unit 5: Estimation • Introduction • Point Estimates • Interval Estimates: Basic Concepts • Interval Estimates and Confidence Intervals • Calculating Interval Estimates of the Mean from Large Samples • Calculating Interval Estimates of the Proportion from Large Samples • Interval Estimates Using the student’s t Distribution • Determining the Sample size in Estimation Unit 6: Testing of Hypothesis • Concepts Basic to the Hypothesis • Testing Procedure Testing Hypotheses • Hypothesis Testing of Means when σ is known • Hypothesis Testing of Proportions: Large Samples • Hypothesis Testing of Means when σ is not known

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Unit 7: Chi – Square and ANOVA • Introduction • Chi – square χ2 as a test of independence • Analysis of Variance (ANOVA) Unit 8: Simple Correlation & Regression • Introduction • Correlation • Regression Unit 9: Business Forecasting & Time Series • Introduction • Business Forecasting • Time Series Unit 10: Index Numbers • Introduction • Index Number – Definition • Types of Index Numbers • Limitations of Index Numbers • Utility and Importance of Index Numbers

IV Financial and Management Accounting (3 Credits) Subject Code - MB0025

Unit 1: Financial Accounting – An Introduction • Introduction • Basic Accounting Concepts • Double Entry Accounting • The Accounting Trail • Financial Statements and their Nature • The Accounting Equation Unit 2: Primary Books • Introduction • Ground Rules of Journal Entry • Types of Journals Unit 3: Secondary Books • Introduction • Types of secondary books • Posting techniques in the ledger

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Unit 4: Trial Balance and Final Accounts • Introduction • Preparation of the Trial Balance • Errors and their Rectification • Final Accounts

Unit 5: Introduction to Management Accounting • Introduction • Decision-making as a Nucleus of Management • Meaning and Scope of Management Accounting • Cost Analysis • Budgetary Control • Standard Costing and Variance Analysis • Financial Analysis • Relevant Cost • Management Accounting Framework • Functions of Management Accounting • Special Features of Management Accounting • Merits and Demerits of Management Accounting • Differences between Management Accounting and Financial Accounting

Unit 6: Financial Statement Analysis • Introduction • Meaning of Ratio Analysis • Classification of Ratios • Advantages of Ratio Analysis • Limitations of Ratio Analysis • Computation of Ratios (Problems) Unit 7: Funds Flow Analysis • Introduction • Meaning of Fund Flow Statement • Objectives of Fund Flow Statement • Steps in Preparation of Fund Flow Statement • Computation of changes in Working Capital and Fund from Operation Unit 8: Cash Flow Analysis • Introduction • Meaning of Cash Flow Statement • Objectives of Cash Flow Statement • Uses of Cash Flow Statement • Steps in Preparing Cash Flow Statement • Difference between Cash and Fund Flow Statement

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• Computation of Cash from Operations

Unit 9: Understanding Cost • Introduction • Meaning of Cost • Statement of Cost or Cost Sheet • Valuation of W-I-P Unit 10: Marginal Costing and Break-even Analysis • Introduction • Concept of Marginal Costing • Break-even Chart • Break-even Analysis • Advantages (or Applications) of Marginal Costing • Limitations of Marginal Costing • Some Useful Equations of Marginal Costing Unit 11: Budgetary Control • Introduction • Meaning of Budget • Essential Features of Budgetary Control • Steps in Budgetary Control • Types of Budgets • Advantages of Budgetary Control • Limitations of Budgetary Control Unit 12: Standard Costing • Introduction • Meaning & Definition of Standard Costing • Standard Costing & Budgetary Control • Establishment of Standard Cost • Variance Analysis

V Managerial Economics (3 Credits) Subject Code - MB0026

Unit 1: Demand Analysis • Introduction • What is Managerial Economics? • Demand Analysis • Elasticity of Demand • Demand forecasting and methods of demand forecasting

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Unit 2: Market Equilibrium • Introduction • Supply Analysis • Market Equilibrium

Unit 3: Production Function • Introduction • Cost concept • Production function

Unit 4: Objectives of Firms • Introduction • Profit Maximization Model • Economist Theory of Firm • Cyert and March’s Behavioural theory • Marris Growth Maximisation Model • Baumol Static and Dynamic Model • Williamson’s Managerial Discretionary theory Unit 5: Revenue Analysis and Pricing Policies • Introduction • Revenue Analysis • Pricing Policies Unit 6: Market Analysis • Introduction • Market Structures • Industry Analysis Unit 7: Operational Significance of Consumer’s Surplus • Introduction • Meaning of Consumer Surplus • Producer’s Surplus Unit 8: Macro Economics and Business Decisions • Introduction • Basic concepts of Macro Economics • Macro Economic Ratios Unit 9: Consumption and Investment Function • Introduction • Consumption Function

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• Investment Function Unit 10: Stabilization Policies • Introduction • Monetary Policy • Fiscal and Physical Policy • Physical Policy

Unit 11: Business Cycle • Introduction • Business Cycle • Theories of Business Cycle • Inflation

Unit 12: Natural Environment and Business • Introduction • Externalities and Environmental degradation

VI Human Resource Management (3 Credits) Subject Code - MB0027

Unit 1: Human Resource Management • Introduction • The Human Resources and their Importance • Economic & Non Economic Factors and their Interaction • Evolution of the Management of Human Resources: Indian Context • Human Relations Theory • Objectives of Human Relations • Factors Responsible for Growth of Human Relations • The Position in India • The Human Relations Movement • Scope of Human Relations • Distinction between Personnel Management & Human Resources Management Unit 2: Human Resource Planning & Selection Policy • Introduction • Human Resource Planning • Need for Human Resource Planning • Process of Human Resource Planning • Human Resource Planning System • Responsibility for Human Resource Planning • Selection Policy • Recruitment Policy

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• Factors Affecting Recruitment • Sources of Recruitment • Recruitment Practices in India • The Problem of the "Sons of the Soil' • Assessment of the Recruitment Programme • Steps in Selection Procedure

Unit 3: Employee Growth & Development Training

• Introduction • Meaning of Training: • Objectives of Training • Importance of Training • Training Needs Identification • Total Organization Analysis • Task Analysis • Man Analysis • Training Areas identified by Trainers • Responsibility for Training • Training Organization • Lead Time Planning • Types and Techniques of Training and development: • Objectives of Training Methods • Classification of Training Methods/Techniques. • Training by Supervisors • Need and Importance of Management Development • Evaluation of Training • Why Training Fails? • Improving Effectiveness of Training

Unit 4: Performance Appraisal

• Employee Review, Evaluation and Recognition • How to Evaluate: Evaluation Techniques • Individual evaluation Methods • Multiple-person Evaluation Methods • Other Methods • Appraisal, Praise or Recognition • Rewards and Incentives • Promotions • 360 Degree Appraisal

Unit 5: Compensation Management

• Introduction • Wage & Salary Administration • Job Satisfaction

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• Wage and Salary Administration • Machinery for Fixing Wages • Job Evaluation • Objectives of Job Evaluation • Job Evaluation Methods • Advantages and Limitations of Job Evaluation • Promotion & Transfers

Unit 6: Morale and Motivation

• Introduction • Meaning of Morale • Importance of Morale • Morale and Productivity • Measurement of Employee Morale • Indices of Low Morale • Improving Morale • Motivation • Rules of Motivating • Eight Ways to Motivate plant Employees • Theories of Motivation • Employees and Motivation • Distinction between Morale and Motivation

Unit 7: Discipline and Disciplinary Procedure

• Introduction • Meaning of Discipline • Objectives of Discipline • Principles for Maintenance of Discipline • Basic Ingredients or Guidelines of a Disciplinary Action • Disciplinary - Action Penalties • Procedure for Disciplinary Action • Dismissal and Discharge of an Employee • Discharges of an Employee

Unit 8: Grievance and Grievance Procedure

• Introduction • What is a Grievance? • Why do Grievances Arise? • Importance of Grievance Handling • The Grievance Handling Procedure • Arbitration

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Unit 9: Groups and Group Dynamics • Introduction • Meaning of Group • Characteristics of a Group • Functions and Goals of Groups • The Types of Groups • Formal Work Groups • Informal Work Groups • Group Characteristics • Group Decision-making • Advantages of Group Decision-making • Group Dynamics • Principles of Group Dynamics

Unit 10: Leadership

• Introduction • What is Leadership? • Theories of Leadership • Classification of Leadership • Functions of a Leader • Ten Commandments of Leadership • Leadership Styles • Managerial Grid • Types of Leaders • Transformational Leader or Leadership • Charismatic Leadership • Differences between ‘Managers’ and ‘Leaders’

Second Semester I Production and Operations Management (3 Credits) Subject Code - MB0028 Unit 1: Production Management

• Introduction • Integrated Production Management • System Productivity • Capital productivity • Labour Productivity • Personnel Productivity • Training • Computer Integrated Manufacturing

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• Split-case Order Fulfilment Methods and Mechanization • General Methodology • Choice of Optimal Fulfilment Strategies • Communication of Picking Directives • Storage Density vs. Velocity • Capital Costs for On-line Storage • Order Assembly & Packing System Costs

Unit 2: Operations Management

• Introduction: • Industry Best Practices: An Introduction to Pragmatic Benchmarking Practices: • Introduction to Operations Management • Operations Strategy • Strategies & Decision- making • The Strategic Management Process • Differentiation Strategy: New Entrants • Tool for Implementation of Operations Management

Unit 3: Production Techniques & Facility Management

• Introduction • Introduction to Facility Planning Process • Production Techniques • Optimisation of Resource Utilization • Global Trends in Rapid Prototyping • Application of New Materials and Products in Manufacturing Industries “Polymer

Fibre Composites” • New Engineering Thermoplastics for Manufacturing Industry • Using Material Flow and Information Flow to Evaluate Work Center Locations

Unit 4: Total Quality Management & Total Productive Maintenance

• Introduction • Introduction to TQM • Towards TQM - ISO 9000 as Platform - Working with Intranet • Total Productive Maintenance (TPM)

Unit 5: Business Process Modeling • Introduction • Business Process Related Definitions • Logical Process Modeling • Data-Driven Approach to Process Definition • Logical Versus Physical Database Modeling • BPM – The Way Forward • Business Analyst

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• BPM Ingredients • Workflow vs. BPM • The Impact on Process Modeling • Case Study: PEPSI Vs. COKE • Template

Unit 6: Project Management • Introduction • Definition of the term ‘Project Management’ • The Project Management Life Cycle • Project Management Processes • Essentials of Project Management Philosophy • Project Management Principles • Project Lifecycle & Process Flows • Project Planning – Scoping • Planning Process: Work Breakdown Structure • Risk Management • Project Monitoring & Control • Change control • Project Closure • Post Implementation Review • Final Project reporting & Documentation • The Project Development Process Cycle • Project Mindset • The Modern Mantra of Project Management • New Horizons in Project Management – Nine Steps • Modern Trends in Project Management Perception • Project Management Information System (PMIS)

Unit 7: Supply Chain Management

• Introduction • Introduction to Supply Chain Management • Domain Applications • Supply Chain Management – The Breakthrough Article • Internet & Supply Chain • Supply Chain Management – A global perspective • Supply Chain Management - How It Works • SCM Imperatives • Seven Principles of Supply Chain Management- • Views on Supply Chain • Bullwhip Effect in Supply Chain Management • Collaborative Supply Chains • Inventory Management in Supply Chain

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• Financial Supply Chain – A New Revolution within the SCM Fold Unit 8: Plant Layout & Material Handling

• Introduction • Balancing For Material Flow • Order Picking: Principles, Practices, and Advanced Analysis • Considerations when Planning and Implementing Integrated Material Handling

Systems • Ergonomics and Material Handling: A Task-oriented Assessment of Needs and

Solutions • Approaches for Shop Floor Flow Sequencing Of Material Handling Jobs

Unit 9: Just-In-Time (JIT) & Value Engineering

• Introduction • Introduction to JIT • Research Methodology • Results and Discussion • Conclusions • Implementation of JIT through Optimization of Resource Utilization • Just-in-time Inventory in Lean Supply Chains • Vendor Managed Inventory (VMI) • E-business • Success Stories • Value Engineering: What is Value Engineering • Sample Work Sheets

Unit 10: Quantitative Modeling & Work Force Management

• Introduction • Quantitative Decision Making • Quantitative Approach • Work Force Management • Identified Key Drivers for Process Improvement

II Financial Management (3 Credits) Subject Code - MB0029 Unit 1: An Introduction to Financial Management

• Introduction • Finance Functions • Interface between Finances and other Functions • Financial Goals

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Unit 2: Financial Planning

• Introduction • Steps in Financial Planning • Factors Affecting Financial Plan • Estimation of Financial Requirements of a Firm

Unit 3: Time Value of Money

• Introduction • Time Preference Rate and Required Rate of Return • Present Value • Solved Problems—Time Value of Money • 3,6 Terminal Questions—Time Value of Money • Valuation of Bonds and Shares • Valuation of Shares

Unit 4: Leverage

• Introduction • Operating Leverage • Financial Leverage • Combined Leverage

Unit 5: Cost of Capital

• Introduction • Design of an Ideal Capital Structure • Cost of Different Sources of Finance • Weighted Average Cost of Capital

Unit 6: Capital Structure

• Introduction • Features of Ideal Capital Structure • Factors Affecting Capital Structure • Theories of Capital Structure

Unit 7: Capital Budgeting

• Introduction • Importance of Capital Budgeting • Complexities in Capital Budgeting • Phases of Capital Expenditure Decisions • Identification of Potential Investment Opportunities • Rationale of Capital Budgeting Proposals • Capital Budgeting Process • Investment Evaluation Criteria • Appraisal Criteria

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Unit 8: Capital Rationing and Risk Factor in Capital Budgeting

• Introduction • Why Capital Rationing? • Steps Involved in Capital Rationing • Risk Analysis in Capital Budgeting • Types and Sources of Risk in Capital • Techniques used for Incorporation of Risk Factor in Capital Budgeting Decision

Unit 9: Working Capital Management

• Introduction • Components of Current Assets and Current Liabilities • Concepts of Working Capital • Objective of Working Capital Management • Need for Working Capital • Operating Cycle • Determinants of Working Capital • Estimation of Working Capital • Cash Management • Inventory Management • Receivables Management

Unit 10: Dividend Decision

• Introduction • Traditional Approach • Dividend Relevance Model • Miller and Modigliani Model • Stability of Dividends • Forms of Dividends • Stock Split

III Marketing Management (3 Credits) Subject Code - MB0030 Unit 1: Introduction to Marketing

• Introduction • Definitions of market and marketing • Introduction to Marketing • The Exchange Process • Elements of Marketing Concept • Functions of Marketing • Importance of Marketing • Marketing Concepts

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• Old Concept or Product- oriented Concept • New or Modern or Customer- oriented Concept • Difference between Old & New Concepts of Marketing • Impact of Modern Concept of Marketing • The Strategic Process • Environmental Considerations • Marketing Process – An Overview • Marketing Audit • Marketing Environment • Characteristics of Marketing Environment

Unit 2: Consumer Behaviour Analysis

• Introduction • Meaning and Characteristics of Consumer Behaviour • Importance of the Study of Consumer Behaviour • Factors Influencing Consumer Behaviour • Buying Roles • Types of Buying Behaviour • Consumer Purchase Decision Process • What Buying Decisions do Business Buyers Make? • Who Participates in the Business Buying Process? • What are the Major Influences of Business Buyers? • How do Business Buyers Make their Buying Decisions? • Buying Motives • Buyer Behaviour Models

Unit 3: Marketing Mix

• Introduction • Developing Marketing Strategies • Product Strategy • Pricing Strategy • Place (Distribution Strategy) • Promotion Strategy

Unit 4: Market Segmentation

• Introduction • Concept of Market Segmentation • Benefits of Market Segmentation • Requisites of Effective Segmentation • Philosophies of Market Segmentation • Bases for Segmenting Consumer Markets • Market Segment Selection • Market Segmentation Strategies • Market Positioning

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Unit 5: Marketing Information System

• Introduction • Characteristics of MIS • Benefits of MIS • Types of Marketing Information • Components of MIS • Marketing Research • Features of Marketing Research • Scope of Marketing Research • Marketing Research Process • Objectives of Marketing Research • Importance and Advantages of Marketing Research • Limitations of Marketing Research

Unit 6: Sales Force Management

• Introduction • Need for Good Salesmen • Sales Force Decision • Sales Force Size • Recruitment and Selection • Training

Unit 7: Customer Relationship Management – An Overview

• Introduction • Relationship Marketing vs Relationship Management • Definitions Customer Relationship Management • Forms of Relationship Management • Managing Customer Loyalty and Development • Reasons behind Losing Customers by Organisations • Significance of Customer Relationship Management • Social Actions Affecting Buyer-Seller Relationships

Unit 8: Introduction to International Marketing • Introduction • Nature of International Marketing • The International Marketing Concept • The Marketing Mix • Approaches to International Marketing • International Product Policy • International Advertising • Laws and Regulations on Advertising • International Direct Marketing • Relationship Marketing • Markets as Networks

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• International Sales Promotions • International Branding • Country-of-origin Effects • International Pricing

IV Management Information System (3 Credits) Subject Code - MB0031

Unit 1: Introduction to information systems - Management Information Systems; role and importance; manager’s view of information systems; introduction to concepts of management, systems and organizations Unit 2: Strategic uses of information systems and information technology, Business Process Re-engineering Unit 3: Planning and development of information systems - planning of information systems; systems analysis and design; approaches to alternative application development Unit 4: Applications of information systems - applications of operational, tactical and strategic information systems to business; decision support systems and expert systems Unit 5: Introduction to Electronic Business: benefits, models, Enterprise wide systems, Intranets Unit 6: Interorganizational systems: Extranets and EDI, Electronic payments and security in electronic commerce Unit 7: Management of Information Systems - organization of information systems; information technology; security and ethical issues

V Operations Research (3 Credits) Subject Code - MB0032

Unit 1: Introduction to OR • Introduction • Scope of Operations Research (OR) • The significant features of OR • Phases of Operations Research • Methodology of Operations Research • The Structure of Mathematical Model

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Unit 2: Linear Programming • Introduction • Objectives • Linear Programming • Graphical Analysis • Graphical Methods to Solve the LPP

Unit 3: Simplex Method • Introduction • The Standard form of LPP • Solution of the LPP – Simplex Method • The Simplex Algorithm • Penalty cost Method or Big-M Methods • Two Phase Method • Duality Concept • Sensitivity Analysis

Unit 4: Transportation Problem • Introduction • Formulation of transportation problem • The transportation algorithm (MODI method) • The initial basic feasible solution • North West Corner Rule • Matrix Minimum Method • Vogel’s approximation method • Moving towards optimality • Improving the solution • Degeneracy in transportation problem

Unit 5: Assignment Problem

• Introduction • Mathematical formulation of the problem • Hungarian Method: Algorithm • Routing Problem • Traveling salesman problem

Unit 6: Integer Programming Problem

• Introduction • All and Mixed I P P • Gomory’s all – IPP Method • Construction of Gomory’s Constraints • All I. P. P. algorithm • The Branch and bound technique

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Unit 7: Queuing Models

• Introduction • Queuing Theory • Analysis of a Queuing Process • Constituents of a Queuing System • Service Facility • Queue Discipline • Mathematical Analysis of Queuing Process • Single Channel Models • Multiple Service Channels • Erlang Family of Distribution of Service Times • Finite Queuing Models • Finite Queuing Tables • Measures of system efficiency • Use of finite queuing tables

Unit 8: Simulation

• Introduction • Basic Concepts • Simulation Procedure • Allocation of Random Numbers • Use of Random Number Tables • Sample Size • Application of Simulation

Unit 9: Project Scheduling and PERT-CPM • Introduction • Basic difference between PERT and CPM • PERT / CPM Network components and precedence relationships • Critical path Calculations • Determination of critical path • Determination of Floats • Project Management – PERT

VI Project Management (3 Credits) Subject Code - MB0033

Unit 1: Basics of Project Management • Introduction • Definition • The Project Life-cycle • Project Management Processes • Why do Projects Fail

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• Project Lifecycle and Process Flows • Project Planning-Scoping • Planning Tools • Planning- Estimation • PERT Analysis • Estimation Approaches • Estimation Tools • Risk Management • Project Monitoring and Control • Progress Control • Project Statues Reports • Change Control • Change Management Process • Project Closure

Unit 2: Project Management Essentials • Introduction • Project Mindset • Macro-Issues of Project Mindset • Partnering Decision Making • Knowledge (K) Factor • Conflict Management • Communication Requirements and Capabilities • Quality Management • Project Management Information System (PMIS)

Unit 3: Basic Management Issues In Project Management • Introduction • Improving Project Performance through the PMO • Project Manager Teams • Human Resource Management & Professional Responsibility • Team Work & Interpersonal Behaviour • Traits of successful teams • Personal Productivity • The Project Development Process Cycle • Modern Trends in Project Management Perception • Recent revolutions in project management

Unit 4: Organizational Issues in Project Management • Introduction • Organizational Change • Traits of the professional manager in changing scenario • Projectized Technology-based Organizations in the Century of Changes and

Challenges • Project & Programme Management ( P2M ) for Enterprise Innovation

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• Guidelines for Development of High Technology

Unit 5: Guide to Systematic Scientific Project Management • Introduction • New Horizons In Project Management – Nine Steps • Stages in a Project Management Cycle – DMAIS • The Role of Effective Data Management in the Success of Project Management • Measuring and Managing Success • Tips and tricks for successfully implementing a metrics program

Unit 6: Project Management Process • Introduction • Project Management Review Process Guide for Corporate and Major Information

Systems • Project Management Review Process Schedule and Timeline • Review Templates • Post-Review Activities • Planning for Project Surprises - Coping with Risk • Risk Management Process

Unit 7: Project Management Application Software • Introduction • Odette Documentation System Specifications • ARIS Web Publisher • Microsoft Project 2002 • Writing a Winning Business Plan

Unit 8: Project Management Support Software

• Introduction • The ARROW Project • FEDORA • VITAL • PILIN

Unit 9: Project Management Plan and Global Delivery Model

• Introduction • Project Management Plan - Xyz Project • Global Delivery Model

Unit 10: Case Studies and Practical Exercises

• Introduction • Practical Case Study No:1 • Case Study No: 2

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Third Semester I Research Methodology (3 Credits) Subject Code - MB0034

Unit 1: An Introduction to Research • Meaning of research • Purpose of research • Types of research • Significance of research in Social and Business Sciences Unit 2: Selection and Formulation of a research problem • Choosing the problem • Review of literature • Formulating the problem • Criteria of a good research problem Unit 3: Hypothesis • Introduction • Meaning and Examples of hypothesis • Hypothesis tested • Types of hypothesis • Null hypothesis • Formulation hypothesis • Need for having a working hypothesis • Problems in formulation of hypothesis • Testing of hypothesis. Unit 4: Research Design • Meaning • Needs of research design • Components of research design • Different research designs • Research design for studies in commerce and management Unit 5: Case Study • Meaning • Assumptions of case study method • Advantages and disadvantages of case study method • Making case study effective • Case study as a method of business research

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Unit 6: Sampling • Meaning • Advantages • Sampling procedure • Characteristics of good sample Methods of sampling Unit 7: Sources of Data • Primary sources of data • Advantages and disadvantages of primary data • Methods of collecting primary data • Secondary sources of data • Advantages and disadvantages of secondary data • Classification and sources of secondary data. Unit 8: Observation • Meaning • General characteristics of observation method • Process of observation • Types of observation • Prerequisites of observation • Advantages and limitations of observation • Use of observation in business research Unit 9: Schedules and Questionnaire • Meaning • Types • Process of data collection • Importance of questionnaire • Distinction between schedules and questionnaire Unit 10: Interview • Meaning • Types of interviews • Approach to the interview • Qualities of interview • Merits and demerits of interview method • Interview techniques in business research Unit 11: Processing data • Checking • Editing • Coding • Transcriptions and Tabulation • Data analysis

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• Quantitative and qualitative analysis Unit 12: Report writing • Types of reports • Contents; Styles of reporting • Steps in drafting reports • Editing the final draft • Evaluating the final drafts

II Legal Aspects of Business (3 Credits) Subject Code - MB0035

Unit 1: Law of Contract • Introduction • Law of Contract – Indian Contract Act 1872. • Offer or Proposal • Acceptance • Contractual Capacity • Free Consent • Consideration • Privity of Contract • Lawful Object

Unit 2: Discharge of Contract • Introduction • Ways of Discharge of Contract • Remedies for Breach

Unit 3: Contract of Indemnity and Guarantee • Introduction • Contract of Indemnity • Contract of Guarantee

Unit 4: Negotiable Instruments Act • Introduction • Negotiable Instruments Act • Definition & Features • Parties to Negotiable Instruments • Negotiation of Negotiable Instruments • Dishonour and Discharge

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Unit 5: Companies Act • Introduction • Companies Act, 1956 • Types of Companies • Formation for a Company • Share Capital • Company Management • Meetings

Unit 6: Information Technology Act 2000 • Introduction • Overview of the Act • What does IT Act enable? • Why Cyber Law in India?

Unit 7: Arbitration and Conciliation Act 1996 • Introduction • Scheme of the Act • Objectives of the Act • Power of Judicial Authority to Refer Parties to Arbitration • Composition of Arbitral Tribunal • Jurisdiction of Arbitral Tribunals • Conduct of Arbitral Proceedings • Award • Conciliation • Mediation • Negotiation

Unit 8: The Consumer Protection Act, 1986 • Introduction • Rights of Consumers • Consumer Complaint • Unfair Trade Practices • Restrictive Trade Practices • Consumer Disputes Redressal Agencies • Consumer Protection Councils

Unit 9: The Shops and Establishments Act • Introduction • Scope and Coverage of the Act • Provisions Relating to Shops • Provisions Relating to Establishments • Obligations and Rights of Employers and Employees

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Electives: Group I – Finance I Security Analysis and Portfolio Management (2 Credits) Subject Code - MF0001

Unit 1: Investment – A Conceptual Framework • Introduction • Meaning of Investment • Financial and Economic Meaning of Investment • Investment and Speculation • Investment and Gambling • Significance of Investment • Features of an Investment Programme • The Investment Process • Risks of Investment • Common Errors in Investment Management • Qualities of a Smart Investor Unit 2: Investment Environment • Introduction • Financial Market • Money market – features and composition • Capital Market – features and composition • Stock Exchanges: NSE , BSE and OTCEI • Stock Market Indices • Money Market Instruments • Capital Market Instruments • Financial Derivatives • Financial Intermediaries Unit 3: Fundamental Analysis • Introduction and Meaning • Factors to be considered in Economy Analysis • Economic Forecasting and Technique • Leading Coincidental and Lagging Indicators • Industry Analysis • Industry Growth Cycle • Factors Affecting Industry Performance • Practical Exposure of an Industry Analysis • Techniques of Industry Analysis • Company Analysis • Need • Factors to be Analyzed in Company Analysis

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• Chemistry of Earning • Case Study – for Company Analysis • Examples of Company Analysis • Intrinsic Value of Securities Unit 4: Technical Analysis • Meaning and Basic Tenets • Tools of Technical Analysis • Dow Theory • Charting as a Technical Tool • Important Chart Formations or Price Patterns • Fundamental and Technical Analysis – A Comparison • Technical Indicators Unit 5: Efficient Market Hypothesis • Introduction • Concept “Efficient Market” • Random Walk Theory • Assumption of Random Walk Theory • Random walk and Efficient Market Hypothesis (EMH) • Forms of Market Efficiency • Empirical Tests of EMH • Misconception about EMH with Answer • The Random walk model – Technical Analysis and Fundamental Analysis. • Implication of EMH on Security Analysis and Portfolio Management • Critique of EMH Unit 6: Bond and Share Analysis and Valuation • Introduction • Elements of Investment • Basic valuation Models – Fundamental Approach • Valuation of Bonds or Debentures • Price-yield Relationship • Risks in Debt • Duration of Bonds • Duration and Immunization • Bond Portfolio Management • Value of Preference Share • Equity Valuation • Equity Portfolio Management Unit 7: Portfolio Management – Risk and Return • Introduction • Concept of Portfolio and Portfolio Management

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• Concept of Risk and its types in Portfolio Management • Risk Diversification • Measurement of Portfolio Return. • Measurement of portfolio risk • Optimal Portfolio Unit 8: Markowitz Portfolio Selection Model • Introduction to Concept Portfolio Analysis and Diversification of Risk • Assumption of Markowitz Model • Efficient Frontier or Set • Choosing Optimum Portfolio as per Markowitz • Markowitz Diversification and Parameters • Dominance Criteria and Corner Portfolio • Modification to Efficient Frontier (Leveraged Portfolio) • Criticism to Markowitz Model • Solved Problems Unit 9: Sharpe: The Single Index Model • Introduction • Measurement of return on a individual stock • Measurement of Portfolio Return. • The Characteristic Line • Measurement of Individual Stock Risk • Measurement of Portfolio Risk • Portfolio Risk Components and Risk Diversification • Measurement of Return on an Individual Stock using Regression Equation • Optimal Portfolio – Cut off Rate Unit 10: Capital Asset Pricing Model (CAPM) • Introduction and Assumptions of CAPM • Separation Theorem • Market Portfolio • The Efficient Set or Frontier • The Capital Market Line (CML) • The Security Market Line (SML) • Inputs required for applying CAPM • Adjusting Historical Beta • Other Approaches to Beta Estimation • Market and Non-market Risk • Selected Problems Unit 11: Factor Models and Arbitrage Pricing Theory • Introduction • Single Factor Model and Variance

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• Two Factor Model and Variance • Practical Exposure to Factor Models • Arbitrage Pricing Theory (APT) • Principle of Arbitrage or Arbitrage Theory • Graphical Representation of APT • Model of APT • Assumptions of the Model • Practical Exposure • Extension of Arbitrage to Two Factor Model • Selected Problems Unit 12: International Portfolio Investments • Introduction • Foreign Portfolio Investment: As an Alternative Source • Investment Avenues to Foreign Portfolio Investors

− Country Funds − American Depository Receipts − Global Depository Receipts

• International Equity Indices • Emerging Markets • International Diversification • Risk and Return from Foreign Investing • International Listing

II Mergers and Acquisitions (2 Credits) Subject Code - MF0002

Unit 1: Introduction • Meaning • Types and characteristics • Motives behind mergers • Theories of mergers operating, financial and managerial synergy of mergers • Role of industry life cycle • Value creation in horizontal, vertical and conglomerate mergers – change forces contributing to M & A activities Unit 2: M & A – A strategic perspective • Merger Process • Five-stage model -due diligence (detailed discussion) • Methods of financing mergers-Cash offer, Share exchange ratio • Mergers as a capital budgeting decision

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Unit 3: Corporate restructuring • Meaning and Definition • Different methods of restructuring joint ventures • Sell off and spin off • Divestitures • Equity carve out • Leveraged buy outs (LBO) • Management buy outs • Master limited partnerships • Employee stock ownership plans (ESOP) Unit 4: Valuation • Meaning and valuation approaches • Discounted cash flow valuation • Relative valuation • Valuing operating and financial synergy • Valuing corporate control • Valuing of LBO Unit 5: Process of merger integration • Organizational and human aspects • Managerial challenges of M & A Unit 6: Accounting for amalgamation • Pooling of interest method • Purchase method • Procedure laid down under Indian companies act of 1956 Unit 7: Take over defenses • Financial defensive measures • Coercive offers and defense • Anti-takeover amendments • Poison pill defense Unit 8: Legal and regulatory frame work of M & A • Provisions of Company’s Act 1956, • Indian Income Tax act 1961 • SEBI take over code, Provisions of Competition Act.

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III Taxation Management (2 Credits) Subject Code - MF0003 Part A: Direct Taxes Section 1 - Income Tax and Corporate tax

Unit 1: Basics of taxation management • Tax planning, Tax management and tax costing • Tax avoidance and tax evasion Unit 2: Basic concepts of Income tax • Taxable event under Income Tax Act • Incidence of income tax- tax management and planning • Residential status- tax management and planning Unit 3: Different sources of income • Categorization of income as per Act • Agriculture income • Excluded/exempted income Unit 4: Remuneration to employees and tax planning • Salaries-important provisions of the Act, • Tax planning and management as to salaries

− by employees − by employers

Unit 5: Income from business or profession • Important provisions as to business/professional income

− deductible expenses − depreciation − deductions from income − set off and carry forward of losses

• Tax management and planning as to business income Unit 6: Other sources of income • Rental income • Capital gains • Income from other sources- Unit 7: Corporate Tax Management • Computation of income • rates of taxes, surcharge and cess

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• interest, advance tax and refunds, • Tax Collection and deduction at source • Returns and due dates of filing of these Returns Section 2 -Fringe Benefit Tax Unit 8: Basic concept of FBT • Definition of terms • Incidence of tax Unit 9: Tax management as to FBT • Rates for FBT • Method of payment, • Returns and forms Part B: Indirect Taxes Section 3 - Customs Law Unit 1: Basic concepts of Customs Law • Taxable event, • Types of duties Unit 2: Classification and valuation • Meaning of classification • Principles of classification • Valuation-rules and methods Unit 3: Exemptions Draw Back, Incentives • Exemptions under Customs Law • Duty Drawback • Export incentives Section 4 - Central Excise Law Unit 4: Basic concept of Central Excise Law • Taxable event, • Definitions of terms used in the Act Unit 5: Valuation and Classification • Rules of classification • Rules as to valuation

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Unit 6: Cenvat Credit • Meaning and nature • Method of obtaining cenvat credit • Tax management and planning as to cenvat credit Unit 7: Special provisions applicable • SSIs and central excise • Exporters and central excise Section 5 - Service Tax Unit 8: Basic concepts Service Tax • Taxable event • Important terms defined in the Act Unit 9: category of taxable services • Important categories • Exemptions under each category • Tax planning areas Unit 10: Tax Management under service tax • Rates of taxes • Returns to be furnished • Due dates for filing of returns Section 6 - VAT and CST Unit 11: Basic concepts of VAT and CST • Taxable event in VAT and CST • General terms used in VAT and CST • VAT credit –meaning and nature Unit 12: Tax management under VAT and CST • Procedures as to registration under VAT and CST • Method of tax payments, • Forms and Returns under VAT and CST

IV Internal Control & Audit (2 Credits) Subject Code - MF0004

Unit 1: An Introduction to Internal Control • Internal control-meaning & scope • Framework, principles of internal control • Features , components of internal control

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• SOX, COSO and COBIT and other benchmarks as to internal control Unit 2: Techniques of Evaluation of Internal Controls • ICQ and ICEQ • Flow-charts • Other techniques Unit 3: Practical Application of Internal Controls in Business • Internal control for–purchases • Internal control for sales • Internal control for cash and bank transactions • Internal control for fixed assets • Internal control for inventory • Internal control for payroll Unit 4: Financial Reporting and Internal Control • Provisions of Companies Act • Corporate Governance Code of SEBI of India • SOX and internal control • Other financial reporting standards as to internal control Unit 5: Accounting Standards and Internal Control • GAAPs and financial reporting • Indian GAAP and Accounting Standards of ICAI • International Accounting Standards Unit 6: Basics of Audit • Meaning, nature of audit • Significance of audit • Internal audit -meaning and features • Comparison of internal audit with Statutory audit • Management consultancy and audit • Investigation and audit • Types of audit Unit 7: Standards as to Audit • Accounting Standards and Audit • Auditing Assurance Standards • Qualities of an auditor Unit 8: Audit Evidence • Meaning and nature • Techniques for obtaining evidence • Audit Procedures-Compliance and Substantive Procedures

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• Materiality and audit risks • Audit techniques • Analytical procedures- use of ratio analysis in auditing Unit 9: Sampling in Audit • Need for sampling • Sampling risks • Sampling plans • Sampling methods Unit 10: Frauds and Errors • Meaning and types of errors • Meaning and types of frauds • Responsibility for fraud or error • Symptoms of frauds • Management frauds Unit 11: Investigations and Special Audits • Meaning and types of investigations • Companies Act provisions • Forensic accounting and investigations Unit 12: Audit Reports • Types of audit reports • Contents of audit reports • Significance of audit reports • CARO-its contents and importance. Unit 13: Audit Practice Management • Audit- plans • Audit programmes • Documentation of audit • Quality aspects of audit

Group II - Marketing I Sales, Distribution and Supply Chain Management (2 Credits) Subject Code - MK0001

Unit 1: Personal selling and sales management overview • Sales management and the business enterprise • Sales management, personal selling, salesmanship • Setting personal selling objectives • Determining sales related marketing policies

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• Formulating personal selling strategy Unit 2: Organizing the sales department • The effective sales executive • The Sales organization • Sales department relations • Distributive network relations Unit 3: Sales force management • Personal management • Recruiting sales personnel • Selecting sales Personnel • Sales personnel training programmes • Motivating sales personnel • Compensating sales personnel • Managing sales expenses • Sales meeting and sales contests Unit 4: Directing and controlling sales efforts • The sales budget • The Quotas • Sales territories • Sales control and cost analysis Unit 5: Logistics of distribution • Logistics and its importance • Communication and logistics • Functions of logistics management • Customer services, Demand forecasting, inventory management, materials handling, Order processing, packaging, traffic and transportation, Warehousing and storage • Application of technology in logistics and channel information systems • Process of logistics • Strategic management in logistics • Domestic and global challenges of logistics Unit 6: Channel management • History of marketing channels • Policies of marketing channels • Designing marketing channels • Assessing channel performance • Marketing channel integration and Hybrid channel systems • Recruiting channel partners and criteria • Motivating and evaluating channel members

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• Managing channel relationships • Conflicts of channel management Unit 7: Recent Trends in channel management • Wholesaling • Retailing • Ethical and social issues in Sales and distribution management Unit 8: Introduction to supply chain management • Meaning and definition of supply chain • Components of supply chain • Schools of thoughts • Process of supply chain management • Objectives of supply chain management Unit 9: Planning and designing supply chain • Supply chain integration • Forecasting in supply chain • Managing demand and supply • Network design Unit 10: Coordination in supply chain • Partnering in supply chain • Obstacles in supply chain coordination • Managerial leverages to achieve coordination • Outsourcing and supply chain • Supply chain performance Unit 11: Issues regarding information technology and supply chain • IT and supply chain • E-business and supply chain

II Consumer Behavior (2 Credits) Subject Code - MK0002

Unit 1: Understanding consumer Behavior • Meaning and Definition • Application of consumer behavior knowledge to marketing • Why study of consumer behavior in marketing • Areas of study under consumer behavior Unit 2: Consumers and market segmentation • Definition of market segmentation • Bases for market segmentation

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• Criteria for effective market segmentation • Strategies of market segmentation Unit 3: Environmental influences on consumer behavior • Cultures • Subcultures • Social class • Life styles Unit 4: Influence of group on consumer behavior • Social group • Reference group • Family Unit 5: Individual determinants of consumer behavior • Motivation • Perception • Learning • Attitudes • Personality • Self concept etc Unit 6: Consumer Decision process • Defining consumer Decisions • Consumers as decision makers • Consumer Decision making process • Consumer decision models

− Howard-Sheth Model of Buying Behavior − The Nicosia Model − Engel-Blackwell-Miniard model. − Post purchase behavior

Unit 7: Consumer research • Introduction • The process of consumer research • Managerial application of consumer research in marketing Unit 8: Diffusion of innovation • Concept of diffusion • Process of innovation diffusion • Managerial applications

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Unit 9: Consumerism • Introduction • Consumer safety • Choice • Redress • Environmental concerns and green marketing • Consumer privacy • Business response to social and ethical issues Unit 10: Business buyer behavior and decisions • Nature of business buying behavior • Business buying process • Factors influencing business buying behavior • Segmentation of business markets

III Retail Marketing (2 Credits) Subject Code - MK0003

Unit 1: Understanding retailing • Meaning, definition, Scope of retailing • Importance of retailing • Evolution of retailing • Retail environment • Consumer behavior in retail context • Retailing and market segmentation Unit 2: Retail Institutions • Theories of institutional change • Types of retailers Unit 3: Retail market strategy • Meaning • Developing competitive advantage

− Physical facilities, Merchandising, Pricing, Promotion, Patronage, -Service • Strategic positioning

− Operations, Logistics, Market research, Financing, Technology • Retail Strategic planning process • Retail organization, management and human resource policies Unit 4: Retail store management • Store management • Site selection, approaches to site selection • Store layout, Design and visual merchandising

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Unit 5: Merchandise Management • Selecting merchandising and vendors • Merchandise budget • Sales forecast • Inventory planning • Assortment planning • Merchandise management and control • Purchasing systems • Merchandise purchasing Unit 6: Merchandise Pricing • Objectives of retail pricing • Determinants of retail price setting • Pricing strategies and practices • Price setting methods • Legal issues in retail pricing Unit 7: Retail control • Analyzing performance in retail store • Budgeting • Accounting records and systems Unit 8: Information technology and retailing • The role of information • Sources of information • Retail information systems • Data mining • Data warehousing and business intelligence Unit 9: Latest trends in retailing • Non store retailing etc Unit 10: Contemporary issues in retailing • Legal and ethical issues in retailing • Careers in retailing

IV Marketing Research (2 Credits) Subject Code - MK0004

Unit 1: An overview of marketing research • Meaning, Definition, and terminologies • The function of marketing research • Information and decision making • Marketing information systems

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• Marketing decision support systems • Types of research, areas of research etc Unit 2: The research process and design • Nature • Steps in research design process • Potential errors affecting the research design Unit 3: Sources of research data • Primary data and its types • Secondary data and its types • Commercial surveys, audits and panels • Survey research • Experimentation and experiment environment Unit 4: Measurement techniques in marketing research • The concept of measurement • Scales of measurement • Components of measurement • Measurement accuracy • Measurement development • Questionnaire design • Direct response attitude scales • Derived attitude scales • Observation and psychological measures Unit 5: Sampling and data analysis • The sampling process • Sample size determination • Hypothesis and its test Unit 6: Issues and techniques of quantitative data analysis • Cross tabulation • Multiple regression • Perceptual mapping • Conjoint analysis Unit 7: Writing a research report • Preparing the research report and approaches to research report • Preparing oral presentation • Reading research reports

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Unit 8: Ethical issues in marketing research • Nature • Corporate espionage Unit 9: Contemporary issues in marketing research • Role of marketing research in industry • Ethical issues- code of conduct, data-protection act • Role of agency and client • Role of in-house researcher

Group IV - Information Systems I Software Engineering (2 Credits) Subject Code - MI0024 Part One – The Product and the Process

Unit 1: The Product • The Evolving Role of Software • Software • Software Characteristics • Software Applications • Software: A Crisis on the Horizon • Software Myths Unit 2: The Process • Software Engineering: A Layered Technology • Process, Methods, and Tools • A Generic View of Software Engineering • The Software Process • Software Process Models • The Linear Sequential Model • The Prototyping Model • The RAD Model • Evolutionary Software Process Models • The Incremental Model • The Spiral Model • Fourth Generation Techniques Part Two – Managing Software Projects Unit 3: Project Management Concepts • The Management Spectrum • The People

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• The Product • The Process • The Project • People • The Players • Team Leaders • The Software Team • Coordination and Communication Issues • The Product • Software Scope • Problem Decomposition • The Process • Melding the Product and the Process • Process Decomposition • The Project Unit 4: Software Process and Project Metrics • Measures, Metrics, and Indicators • Metrics in the Process and Project Domains • Process Metrics and Software Process Improvement • Project Metrics • Software Measurement • Size-Oriented Metrics • Function-Oriented Metrics • Extended Function Point Metrics • Metrics for Software Quality • An Overview of Factors That Affect Quality • Measuring Quality • Defect Removal Efficiency Unit 5: Software Project Planning • Observations on Estimating • Project Planning Objectives • Software Scope • Obtaining Information Necessary for Scope • Feasibility • A Scoping Example • Resources • Human Resources • Reusable Software Resources • Environmental Resources • Software Project Estimation • Decomposition Techniques • Software Sizing

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• Problem-Based Estimation • An Example of LOC-Based Estimation • An Example of FP-Based Estimation • Process Based Estimation • An Example of Process-Based Estimation • Empirical Estimation Models • The Structure of Estimation Models • The COCOMO Model • The Software Equation • The Make/Buy Decision • Creating a Decision Tree • Outsourcing • Automated Estimation Tools Unit 6: Risk Analysis and Management • Reactive versus Proactive Risk Strategies • Software Risks • Risk Identification • Assessing Overall Project Risk • Risk Components and Drivers • Risk Projection • Developing a Risk Table • Assessing Risk Impact • Risk Assessment • Risk Refinement • Risk Mitigation, Monitoring, and Management • Safety Risks and Hazards • The RMMM Plan Unit 7: Project Scheduling and Tracking • Basic Concepts • Comments on “Lateness” • Basic Principles • The Relationship between People and Effort • An Example • An Empirical Relationship • Effort Distribution • Defining a Task Set for the Software Project • Degree of Rigor • Defining Adaptation Criteria • Computing a Task Set Selector Value • Interpreting the TSS Value and Selecting the Task Set • Selecting Software Engineering Tasks • Refinement of Major Tasks

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• Defining a Task Network • Scheduling • Timeline Charts • Tracking the Schedule • Earned Value Analysis • Error Tracking • The Project Plan Unit 8: Software Quality Assurance • Quality Concepts • Quality • Quality Control • Quality Assurance • Cost of Quality • The Quality Movement • Software Quality Assurance • Background Issues • SQA Activities • Software Reviews • Cost Impact of Software Defects • Defect Amplification and Removal • Formal Technical Reviews • The Review Meeting • Review Reporting and Record Keeping • Review Guidelines • Software Reliability • Measures of Reliability and Availability • Software Safety • The SQA Plan Unit 9: Software Configuration Management • Software Configuration Management • Baselines • Software Configuration Items • The SCM Process • Identification of Objects in Software Configuration • Version Control • Change Control • Configuration Audit • Status Reporting • SCM Standards

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Part Three – Conventional Methods for Software Engineering Unit 10: System Engineering • Computer Based Systems • The System Engineering Hierarchy • System Modeling • System Simulation • Business Process Engineering: An Overview • Product Engineering: An Overview • Requirements Engineering • Requirements Elicitation • Requirements Analysis and Negotiation • Requirements Specification • System Modeling • Requirements Validation • Requirements Management Unit 11: Analysis Concepts and Principles • Requirements Analysis • Requirements Elicitation for Software • Initiating the Process • Facilitated Application Specification Techniques • Quality Function Deployment • Use-Cases • Analysis Principles • The Information Domain • Modeling • Partitioning • Essential and Implementation Views • Software Prototyping • Selecting the Prototyping Approach • Prototyping Methods and Tools • Specification • Specification Principles • Representation • The Software Requirements Specification • Specification Review Unit 12: Analysis Modeling • The Elements of the analysis Model • Data Mode ling • Data Objects, Attributes, and Relationships • Cardinality and Modality • Entity/Relationship Diagrams

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• Functional Modeling and Information Flow • Data Flow Diagrams • Extensions for Real-Time Systems • Ward and Mellor Extensions • Hatley and Pirbhai Extensions • Behavioral Modeling • The Mechanics of Structured Analysis • Creating an Entity/Relationship Diagram • Creating a Data Flow Model • Creating a Control Flow Model • The Control Specification • The Process Specification • The Data Dictionary • Other Classical Analysis Methods Unit 13: Design Concepts and Principles • Software Design and Software Engineering • The Design Process • Design and Software Quality • The Evolution of Software Design • Design Principles • Design Concepts • Abstraction • Refinement • Modularity • Software Architecture • Control Hierarchy • Structural Partitioning • Data Structure • Software Procedure • Information Hiding • Effective Modular Design • Functional Independence • Cohesion • Coupling • Design Heuristics for Effective Modularity • The Design Model • Design Documentation Unit 14: Architectural Design • Software Architecture • What is Architecture? • Why is Architecture Important? • Data Design

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• Data Modeling, Data Structures, Databases, and the Data Warehouse • Data Design at the Component level • Architectural Styles • A Brief Taxonomy of Styles and Patterns • Organization and Refinement • Analyzing Alternative Architectural Designs • An Architecture Trade-off Analysis Method • Quantitative Guidance for Architectural Design • Architectural Complexity • Mapping Requirements into a Software Architecture • Transform Flow • Transaction Flow • Transform Mapping • An Example • Design Steps • Transaction Mapping • An Example • Design Steps • Refining the Architectural Design Unit 15: User Interface Design • The Golden Rules • Place the User in Control • Reduce the User’s Memory Load • Make the Interface Consistent • User Interface Design • Interface Design • Interface Design Activities • Defining Interface Objects and Actions • Design Issues • Implementation Tools • Design Evaluation Unit 16: Component-Level Design • Structured Programming • Graphical Design Notation • Tabular Design Notation • Program Design Language • A PDL Example Unit 17: Software Testing Techniques • Software Testing Fundamentals • Testing Objectives • Testing Principles

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• Testability • Test Case Design • White-Box Testing • Basis Path Testing • Flow Graph Notation • Cylomatic Complexity • Deriving Test Cases • Graph Matrices • Controlling Structure Testing • Condition Testing • Data Flow Testing • Loop Testing • Black-Box Testing • Graph-Based Testing Methods • Equivalence Partitioning • Boundary Value Analysis • Comparison Testing • Orthogonal Array Testing • Testing for Specialized Environments, Architectures, and Applications • Testing GUIs • Testing of Client/Server Architectures • Testing Documentation and Help Facilities • Testing for Real-Time Systems Unit 18: Technical Metrics for Software • Software Quality • McCall’s Quality Factors • FURPS • ISO 9126 Quality Factors • The Transition to a Quantitative View • A Framework for Technical Software Metrics • The Challenge of Technical Metrics • Measurement Principles • The Attributes of Effective Software Metrics • Metrics for the Analysis Model • Function-Based Metrics • The Bang Metrics • Metrics for Specification Quality • Metrics for the Design Model • Architectural Design Metrics • Component-Level Design Metrics • Interface Design Metrics • Metrics for Source Code • Metrics for Testing

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• Metrics for Maintenance Part Four – Object-Oriented Software Engineering Unit 19: Object-Oriented Concepts and Principles • The Object-Oriented Paradigm • Object-Oriented Concepts • Classes and Objects • Attributes • Operations, Methods, and Services • Messages • Encapsulation, Inheritance, and Polymorphism • Identifying the Elements of an Object Model • Identifying Classes and Objects • Specifying Attributes • Defining Operations • Finalizing the Object Definition • Management of Object-Oriented Software Projects • The Common Process Framework for OO • OO Project Metrics and Estimation • An OO Estimating and Scheduling Approach • Tracking Progress for an OO Project Unit 20: Object-Oriented Analysis • Object-Oriented Analysis • Conventional versus OO Approaches • The OOA Landscape • A Unified Approach to OOA • Domain Analysis • Reuse and Domain Analysis • The Domain Analysis Process • Generic Components of the OO Analysis Model • The OOA Process • Use-Cases • Class-Responsibility-Collaborator Modeling • Defining Structures and Hierarchies • Defining Subjects and Subsystems • The Object-Relationship Model • The Object-Behavior Model • Event Identification with Use-Cases • State Representations

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II Database Management Systems (2 Credits) Subject Code - MI0025

UNIT 1 DBMS [DATABASE MANAGEMENT SYSTEMS] • Different applications of traditional database • Definitions • Data • Data base • Data Base Management Systems [DBMS] • Properties of the database • Three main types of actions involved in data bases • Different types of data base users. • Responsibilities of the DBA - the data, the designer • When the regular files are used instead of DBMS files UNIT 2 DATABASE SYSTEM CONCEPT AND APPLICATION • Client service architecture. • Categories of data models. • Definition relationship and Instance • Data base schema and data base state. • Schema diagram • data Independence • logical data Independence and Physical data • Independence. • DBMS languages. • DBMS component modules. • Data base system utilities. • classification on DBMS • Criterion for classifying DBMS. UNIT 3 FILE ORGANISATION • Difference between primary and secondary Storage. • Memory hierarchies of a computer system • Definition of the following terms disk, disk pack track block, cylinder, sector, inter

block, gap, read/write head • Mechanism used to read data from or write data to the disk. • Process of disk initialisation. • Components of a disk block address • RAID • Variable block access • Techniques for allocating file blocks on disk. • Concepts of file headers. • operations of files • Buffering of blocks.

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• concurrency mean UNIT 4 INDEX STRUCTURES FOR FILES • Indexes, secondary access paths, indexing fields, primary key field, clustering field, • secondary key field, block anchor, dense index, and sparse index. UNIT 5 ENTITY-RELATIONSHIP MODEL • Data base design process. • Definition of the following terms • Entity, Attributes, Attribute Values, Relationship, Instance, Composite attribute,

simply attributes Multi-valued attribute, received attributes, stores attributes, complex attribute, and key attributes value set.

• Difference between an attribution & a value set. • Key attribution • Compose attribution • Domains of attributes • relationship Type • The difference among a relationship Instance, relation ship type & a relationship

set. • Definition • Relationship degree • Role name • Participation role • E-R Diagram • the conventions for displaying an E-R schema as a E-R diagram • The naming convention used for E-R schema diagrams. • E-R diagram of the data base of a departmental store. • E-R diagram for student information UNIT 6 RELATIONAL ALGEBRA • a) Relation b) Domain • c) Attribute d) Tuple • e) Degree of relation f) Relation data base scheme • g) Relation data base state

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UNIT 7 RELATIONAL CALCULUS • relational calculus • The tuple calculus expression. • Well formed formula WFF. • The free expression. • safe expression • Domain calculus expression. • How tuple relational calculus differ from domain relational calculus. UNIT 8 SQL • advantages of SQL • History of SQL. • What is table? Explain with an example how it is created in DQL • Data types that are allowed for SQL . • specifying of constraints & default values in SQL • the SQL commands with reference to • Substring • Arithmetic • Ordering • Concepts of nested queries. • aggregate function available in SQL • Group by clause. • Command used to modify the data base UNIT 9 FUNCTIONAL DEPENDENCIES AND NORMALIZATION FOR RELATIONAL DATABASES • The two levels of relation schema. • Fundamental approaches to design the data base. • Informal design guidelines for relation schemas • Attribute semantics as an information measure of goodness of a relation schema. • Insertion & modification anomalies • Problem of spurious tuples & how we may prevent it. • functional dependency • functional dependency for a particular relation • completeness & Soundness of Armstrong's inference rules • term normalization refer to • How do the normal forms develop historically? • Properties of normalization. • First, second & third normal forms. • Fourth & fifth Normal forms. • update anomalies

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UNIT 10 TRANSACTION PROCESSING • Various transaction states. • static and dynamic files • concurrent execution of data base transaction in a multi-user system • concurrent control • Transaction - read and writes operation. • different types of failures • What is meant by catastrophic Failure? • Transaction states / discuss the operation of recovery manage. • State diagram & discuss the typical states that a transaction goes through during

execution. • system • kinds of records in the system log • Properties of transactions. • schedule history • Concepts of recoverable cascading roll back & Script schedules. UNIT 11 CONCURRENCY CONTROL TECHNIQUES • Lock • Binary Locks • Shared/Exclusive locks • the two phase locking protocol • dead lock & starvation and the different approaches to dealing with dead lock and

starvation • Comparison binary locks to exclusive / shared locks why the latter type of locks is

preferable. UNIT 12 RECOVERY TECHNIQUES • Different types of transaction failures • Catastrophic failure. • Two main techniques for recovering for non catastrophic transaction failures. • The caching of disk blocks. • The typical kinds of entries in a system log • Check points and why are they important? • Transaction commits points and why are they important? • The recover technique based on deferred update. UNIT 13 DISTRIBUTED DATA BASE • Distributed data base concept. • difference between distributed DBMS and Centralized DBMS • Main reasons and potential advantages of distributed data bases. • the main software modules of a DBMS

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• The main function of each of the modules in the context of the client server Architecture.

• Client server architecture. • fragment of a relation • main types of fragments • Fragmentation useful concept in distributed data, base design. • data replication • Data replication useful in DBMS. UNIT 14 SECURITY AND INTEGRITY • The security & integrity violations. • security measures at different levels to protect the data base

Authorization. • Various SQL Commands to grant and revoke privileges.

III Computer Networks (2 Credits) Subject Code - MI0026

UNIT 1 INTRODUCTION TO COMPUTER NETWORKS • Introduction • Objective • Use of Computer networks • Networks for companies • Networks for people • Networks Hardware • Classification of networks • LAN • MAN • WAN • Wireless • Home networks • Networks Software • Protocol hierarchy • Design issues for the layers • Services UNIT 2 REFERENCE MODELS • Introduction • Objectives • Reference models • The OSI Reference Model • The TCP/IP Reference Model • Comparison of the OSI & the TCP/IP Reference Models

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• Example networks • The Internet • Connection-Oriented Networks • ISDN • ATM • Ethernet • Wireless LANs: 802:11 • Network standardization • Who's who in the telecommunication world? • Who's who in the standards world • Who's who in the Internet standards world? UNIT 3 DATA COMMUNICATIONS • Introduction • Objectives • Theoretical basis for communication • Fourier analysis • Band limited signals • Maximum data rate of a channel • Data transmission modes • Serial & Parallel • Simplex, Half duplex & full duplex • Synchronous & Asynchronous transmission • Switching • Circuit switching • Packet switching • Virtual circuits • Comparison of switching techniques • Multiplexing • Time division multiplexing • Frequency division multiplexing • wavelength division multiplexing UNIT 4 PHYSICAL MEDIUM • Introduction • Objectives • Transmission medium • Guided & Unguided Transmission medium • Twisted pair • Coaxial cable • Optical fiber • Comparison of fiber optics and copper wire • Fiber Optic networks • Wireless transmission

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• Electromagnetic spectrum • Radio transmission • Microwave transmission UNIT 5 Communication Satellites • Introduction • Objectives • Basic of communication satellites • Geostationary Satellites • Medium-Earth Orbit Satellites • Low-Earth Orbit Satellites • International wireless communication • Satellites versus Fiber UNIT 6 Network topologies and networking devices • Introduction • Objectives • Network topologies • Linear Bus • Ring • Star • Mesh • Hierarchical or Tree • Topology Comparison • Networking Devices • Repeaters • Hubs • Bridges • Switches • Routers • Gateways UNIT 7 DATA LINK LAYER & MAC Sub-Layer • Introduction • Objectives • Design issues • Framing • Error control • Flow control • Automatic Repeat Request Protocols • Stop and wait • Go back n • Selective repeat • High Level Data Link Control protocol

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• Multiple access protocols • Aloha • CSMA • CSMA/CD • Ethernets • Fast Ethernet • Gigabit Ethernet UNIT 8 NETWORK AND TRANSPORT LAYER • Introduction • Objectives • Design issues of Network layer • Routing Algorithms • Congestion • Quality of services • Design issues of Transport layer • Service primitives • TCP protocol • UDP protocol UNIT 9 NETWORK LAYER IN INTERNET • Introduction • Objectives • Addressing • Subnets • CIDR • Internet Control protocols • ICMP • ARP • RARP • Routing protocols • OSPF • BGP UNIT 10 INTERNET APPLICATIONS AND NETWORK SECURITY • Introduction • Objectives • Internet Applications • E-Mail • FTP • World wide web: HTML and HTTP • GOPHER • IRC • Network security

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• Responsibility and control • Cryptography • DES • Digital signatures • E-mail Security • PGP • PEMBGP • S/MIME

IV Business Intelligence and Tools (2 Credits) Subject Code - MI0027

Unit 1: Introduction to Business Intelligence (BI) Systems Introduction A Business Intelligence (BI) System Delivering the Business Value through a BI System The Business Dimensional Lifecycle Project Planning Project Management Revising the Project Planning Roles in a BI Project Future of BI Systems Unit 2: Basics of a Data Warehouse Introduction Fundamentals of a Data Warehouse Evolution of Data Warehouse Need of a Data Warehouse Characteristics of a Data Warehouse Types of Data Warehouses Advantages and Limitations of a DW System Data Warehouse Concepts and Terminology Architecture of a Data Warehouse Data Warehouse Components Data sources Extraction/Propagation Transformation/Cleansing Data Loading Data Refining Presentation and Analysis Tools The Cost of a Data Warehouse Unit 3: Architecting the Data Introduction Types of Data Real-time Data

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Derived Data Reconciled Data Enterprise Data Model Phased Enterprise Data Modeling A Simple Enterprise Data Model Advantages and Limitations of EDM Granularity of the Data Data Partitioning Objectives of partitioning Criteria of Partitioning Logical Data Partitioning Meta Data Data warehouse Metadata Use of Metadata Managing of the Metadata Total Data Quality Management (TDQM) Data Quality Types Concept of TQDM Unit 4: Data Modeling Introduction The Concept of Data Modeling Data Modeling Techniques Entity- Relationship (E-R) Modeling Basic Concepts Other Concepts Dimensional Modeling Basic Concepts Star and Snowflake Models Database Design Methodology for Data Warehouses Common Mistakes in Data Modeling Failure to Address Long-term Growth No mechanism to clean-out old Data Overuse of Synthetic Keys Inadequate Planning for Indexes Organizing the Data in a Data Warehouse

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Unit 5: Implementing and Maintaining a Data Warehouse Environment Introduction Approaches in Implementing a Data Warehouse Top Down Approach Bottom Up Approach A Combined Approach Visual Warehouse The Architecture of Visual Warehouse Measuring the Data Warehouse Results DW Tools in Use Data Modeling Tools ETL and Metadata Creation Tools Data Analysis and Report Generation Tools Commercial Tools Unit 6: Data Extraction Introduction ETL Overview Significance of ETL Processes ETL Requirements and Steps Overview of the Data Extraction Process Types of Data in Operational systems Current Value Periodic Status Source Identification Data Extraction Techniques Immediate Data Extraction Deferred Data Extraction Evaluation of the techniques Unit 7: Data Transformation and Loading Introduction Overview of Transformation Selection and Splitting/Joining Summarization Conversion Enrichment Major Transformation Types Format Revisions Decoding of Fields Calculated and Derived values Splitting of Single Fields Merging of Information Summarization Character Set Conversion Conversion of Units of Measurements

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Key Restructuring Deduplication Data Integration and Consolidation Identification of an Entity Existence of Multiple Sources Implementation of Transformation Manual Methods Transformation Tools Transformation for Dimension Attributes Type 1 Changes - Correction of Errors Type 2 Changes - History Preservation Type 3 Changes - Soft Revisions Data Loading Types of Load Modes of applying the Data Data Refresh versus Update Unit 8: Enterprise Information Systems Introduction Overview of an EIS Definition of an EIS Significance of EIS Evolution of EIS Benefits of an EIS Information Needs of Senior Managers Activities of the Senior Executives Types of Information and their Attributes Methods for Determining the Executive Information Needs Architecture and Components of EIS Hardware Software Interface Telecommunications EIS Applications Financial Marketing Manufacturing Future Trends in EIS The Intelligent EIS The Multimedia EIS The Informed EIS The Connected EIS

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Unit 9: Online Analytical Processing (OLAP) Introduction Overview of OLAP Definition of OLAP Significance of OLAP Characteristics of OLAP Functions of OLAP General Features Dimensional Analysis Drill-down and Roll-up Slice-and-Dice & Rotation OLAP Models MOLAP Model ROLAP Model MOLAP Vs. ROLAP OLAP Implementation Data Design and Preparation Administration and Management Performance management Unit 10: Data Mining and Data Visualization Introduction Concept of Data Mining Reasons for Growth and Popularity Applications of Data Mining The Knowledge Discovery Process Determination of Business Objectives Selection and Preparation of Data Application of appropriate Mining techniques Evaluation of Data Mining Results Presentation of Data Discoveries Incorporation of Usage of Discoveries Data Mining Techniques Classification Linkage Analysis Sequential Discovery Cluster Analysis Statistical Analysis Challenges to Data Mining Identification of Missing Information Data Noise and Missing Values Large Databases and High Dimensionality Evaluation of a Data Mining Tool OLAP Vs. Data Mining Data Visualization

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Group V – Healthcare Services I Health Administration (2 Credits) Subject Code - MH0040

Unit 1: Health administration, management Health care delivery system and functions – Levels of health care – Central, State and district level organizations, health care delivery at village. Unit 2: Health Planning and management Basic purpose of planning, steps in planning and management. Management methods and techniques, national health planning, national development health planning Unit 3: Health status in India Basic health definitions, demographic profile, mortality profile, health problems, communicable disease problem, nutritional problem, environmental problem, medical care problems, population problems. Unit 4: Health economics Concepts, economic impact of morbidity, definition of cost and benefit, methods of economic evaluation, quality of life. Unit 5: Health Policy Aim of health policy, Indian health policy 2002, review of health situation, current scenario, goals and objectives observations and recommendation. Unit 6: National health programmes in India National anti-malaria programme, national filariasis control programme, national leprosy eradication programme, revised national tuberculosis control programme, national aids control programme, National programme for control of blindness, IDD programme, ICDS programme, universal immunization programme, national rural health mission, reproductive and child health programme. National cancer control programme. Unit 7: International health regulation Current IHR, revised 2005 IHR international vaccination department and health regulations. Unit 8: International and national health agencies Objectives and work of World health organization UNICEF, UNDP, World Bank, International red cross, Indian red cross. Unit 9: E-health Concepts and contents – internet, world wide web, URL, electronic mail, BIDS, Radiology preparation and management, health informatics, electronic medical records.

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Unit 10: Future trends in Health care Health and education, health and economic growth, health insurance, roll of government and private health insurance, health sector reforms, emerging trends.

II Hospital Organization, Operations, and Planning (2 Credits) Subject Code - MH0041

Unit 1: Hospital Organization • Introduction to Hospital • Definition; Hospital, organization • Types of organizations: Formal and Informal types • Matrix organization: Departmentation by time/ service etc • Classification of Hospitals • Levels of health care in India Unit 2: Hospital Planning and Design • Introduction to hospital Planning • Definition • Factors in hospital planning • Planning team • Steps in Hospital planning Unit 3: Ward Planning • Introduction • Design and Layout • Patient care areas • Space requirements Unit 4 & 5: Clinical Services • Intensive care unit • Neo-natal ICU • Dialysis • Operation theater • Blood bank • Cardiac catheterization lab • Casualty & Trauma Unit 6: Administrative Services • Billing • Enquiry & Registration • Laundry services • Medical Records Department • General Stores

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Unit 7 & 8: Clinical Support Services • Hospital pharmacy • Laboratory and Diagnostics • CSSD • Diet Department Unit 9: Non-Clinical Support Services • Housekeeping Services • Hospital Workshop • Civil Department • Electrical Department • Plumbing Department Unit 10: Hospital Committee

III Hospital and Healthcare Information Management (2 Credits) Subject Code - MH0042 Unit 1: Introduction to Health Information Management

• Definition of various terms in HIM • Importance of HIM • Uses & Scopes of HIM • Sources of HIM

Unit 2: Health Care System in India

• Organisation & structure of health care system in India • Health care services in India • National Health Policies

Unit 3: Health Information Management System

• Need & Scope of Health Information Management System • Models of HIMS • Various Applications of HIMS • Case studies

Unit 4: Evaluation of HIMS in India • Geographic Information System (GIS) • Staffing Pattern • Present HIMS in India • Barriers in Implementing HIMS

Unit 5: Hospital Information System

• Need & Scope of HIS

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• Components of HIS • Various Applications of HIS

Unit 6: Design and Implementation of Hospital Information System

• Various models of HIS • Designing HIS • Implementation & Management of HIS

Unit 7: Health Information and Health Care Financing

• Trends & Strategies • Various issues in health care financing • Control of Health Care cost • Different Health Care financing Models

Unit 8: Health Information in Health Insurance Management

• Health Insurance industry • Various types of Health Insurance Schemes • HIM professionals & Health Insurance

Unit 9: Health Information Management- an organizational View

• HIM department & Functions • Organizational Structure • Inter & Intra departmental Relationships • Role of Health Information Managers

Unit 10: Quality Assurance

• Quality Management System • Quality Management Systems in Health • Quality Assurance program in Health Care • Role of Health Information in Quality Assurance Program

IV Finance, Economics, and Materials Management in Healthcare Services

(2 Credits) Subject Code - MH0043 Unit 1: Accounting

• Definition; Accounting concepts; Accounting cycle; Rules of debit & credit; types of enterprises; cash and mercantile / accrual systems of accounting; Revenue & capital expenditure

• Bank reconciliation statement • Books of prime entry, ledgers, closing entries, preparation of trial balance and

financial statements • Depreciation and methods of calculating depreciation • Internal controls

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• Budgeting; responsibility accounting Unit 2: Cost Accounting

• Definition, Introduction of cost terms and purposes • Cost-volume-profit analysis • Cost allocation • Cost accounting for materials, labour, overheads • Job, Process costing • Activity based costing • Behaviour of costs • Pricing decisions

Unit 3: Financial Management

• An overview – evolution of financial management, goals, organization of finance function, emerging role

• Ratio Analysis • Time value of money • Techniques of capital budgeting • Dividend policy and dividend decision • Working capital policy and financing • Sources of long term sources of finance

Unit 4: Hospital Finance

• Evolution of finance function & role of CFO • Billing and cash collection • Credit arrangements and collection • Budget – a planning and control tool

Unit 5: Managed care and health insurance

• Meaning of important terms • History of managed care • HMOS, PPOs etc. • Negotiating and contracting with managed care institutions • The Indian scenario

Unit 6: Materials Management – Purchasing

• Basic Concepts • Purchase Function, purchase committee • Quantity & Quality aspects • Price issues • Vendor development, negotiations, legal aspects • Controlling packaging and transportation costs • Salvage & disposal of scrap • Purchasing policies & procedures

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• Modern trends in purchase management • Purchase of high value capital equipments, feasibility study

Unit 7: Materials Management – Inventory Control

• Importance and scope • Stores management, stores organisation, receiving, storing, issuing, stores

accounting, storage equipments, storage methods • Inventory checking and accounting • Modern trends in inventory management • Asset accounting, annual verification of assets, ageing of assets

Unit 8: Economics – Microeconomics

• Scope of Managerial Economics • Supply and Demand • Theory of Production • Theory of Cost • Pricing Theory, Policies & Practices • Relevant & Related concepts

Unit 9: Economics – Macroeconomics

• National Income • Business cycles • Money, interest rates & prices • Banks & Financial Institutions • International Trade • Role of Government

Unit 10: Economics – Health Economics

• Introduction to Health Economics • Expenditure on health • Economic groups in the health care system • Financial flows and costs in the health care system • Role of incentives in the health care system • Economic organization of medical care • Cost benefit analysis

Group VI - Banking I Financial System and Commercial Banking (2 Credits) Subject Code - MA0027

Unit 1: Financial System • Nature and structure of financial system. • Evolution of Financial system in India

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• Framework, Segments, and Efficiency in financial system. • Linkage between Financial system and Economic development. Unit 2: Financial Market • Money market and Capital Market. • Recent developments in global financial markets. • Organized and Unorganized markets. • Primary and Secondary Markets. • Impact of liberalization in Indian financial market. Unit 3: Financial Instruments • Primary and secondary, short term, medium term and long term. • Deposits, Stocks and Debts. • Securitization. • Development of security and commodity markets Unit 4: Financial Institutions • Regulatory, Intermediary and other financial institution • Banking and Non Banking Financial Companies. • Mutual Funds & Insurance Companies. • Pension Funds, NSDL and CSDL, Broker and Dealers. • Venture Funds, Financial Services Unit 5: Commercial Banking System in India • Origin and Growth of Commercial Banking in India. • Characteristics and functions of commercial Banks. • Public Sector Banks, SBI and Associates, Nationalized Banks. • Private sector Banks, Old Generation Banks- New Generation Banks. • Cooperative Banks • Development Banks • Multinational Banks Unit 6: Changing Nature of Banking Business • Traditional Banking, evolution of commercial Banking • Changes in Indian Banking since 1990, • Recent changes and challenges in Banking • Introduction of IT, computerization and Networking Unit 7: Compliance to RBI and other Regulations, • Capital Adequacy Norms • CRR and SLR and their effect on liquidity and profitability. • Other commercial concepts like ALM and Spread • Clearing house operations and RTGS • Ombudsman, Consumer forums and other statutory bodies.

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Unit 8: Designing banking products • Deposit Schemes and products-Demand and Term deposits • Loan products, Housing loans, Educational loans, consumer loans, vehicle loans • Plastic money- Credit cards, Debit cards and ATMs • Non Banking activities, selling mutual funds and Insurance products Unit 9: Marketing of Bank products • Advertisement and Campaigns • Marketing deposits • Seeking for good borrowers • Non banking income Unit 10: Customer Relations Management • Importance of Customer • Customer Loyalty • Personal Banking • Role of IT in Customer Delight • Corporate relations. • Social and Ethical considerations

II Banking Related Laws and Practices (2 Credits) Subject Code - MA0028

Unit 1: Legal Framework of Regulation of Banks • Introduction • Business of Banking • Constitution of Banks • RBI Act, 1934 • Banking Regulation Act, 1949 • RBI- Central Bank and Regulator of Banks • Government as Regulator of Banks • Control over Cooperative Banks • Regulation by other Authorities Unit 2: Regulation of Banking Business • Power to Issue Directions • Acceptance of Deposits • Loans and Advances • Regulation of Interest Rate • Reserve Funds • Maintenance of Cash Reserve • Maintenance of Liquid Assets

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Unit 3: Legal Aspects of Banking Operations • Negotiable Instruments Act and Paying Banker • Liability of Payment Banker when Customer’s Signatures on Cheque Forged • Payment to be in due course for bank to seek protection • Payment in good faith, without negligence of an Instrument on which alteration is not apparent • Payment by Bank under mistake whether recoverable Unit 4: Banker’s Right of Lien, Set off and Appropriation • Meaning of Lien and Banker’s Lien • Meaning of Set-off • Meaning of Appropriation • Conditions to be satisfied for Exercise of Bankers Lien • Conditions to be satisfied to Exercise right to set off and appropriation Unit 5: Contract of Indemnity • Meaning and Definition • Application of Indemnity Contracts to Banks • Rights of an Indemnity Holder • Damages Unit 6: Bank Guarantee • Meaning • Types of Bank Guarantees • Bankers duty to honour guarantee • Liability of bank under a guarantee given on behalf of a company ordered to be wound up • Liability of banks under a Guarantee when the main contract is suspended • Exceptions • Issuance of bank guarantee precautions to be taken • Payment under bank guarantee precautions to be taken Unit 7: Letters of Credit • Letters of Credit – General Consideration • Parties to a letter of credit • Types of Letters of credit • Documents under a letter of credit • Uniform Customs and Practice for Documentary Credits (UCP) 500 Unit 8: Law Relating to Securities and Modes of Charging • Types of borrowers • Types of credit facilities • Secured & unsecured loans

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• Registration and satisfaction of charges Unit 9: Banking Ombudsman Scheme-2002 • Purpose and Extent • Establishment and powers • Procedure for redressal of grievances • Arbitration procedure • Conciliation

III Banking Operations (2 Credits) Subject Code - MA0029

Objective: To introduce the students to the operational side of banks. Unit 1: The Banking Services • Overview of Banks and Their Services • Government Policy & Regulation • Organization & Structure of Banks Unit 2: Performance Evaluation • Financial Statements of Banks. • Measuring Bank Performance Unit 3: Corporate Financing • Determining & Measuring Interest Rates • Financial Futures, Options & Swaps Unit 4: Banks & Liquidity • Off-balance Sheet Financing • Investment Function in Banking • Liquidity & Reserve Management Unit 5: Pricing in Banks • Managing Deposit Services • Pricing Deposit Related Services • Pricing Business Loans • Pricing Consumer Loans Unit 6: Bank Management • Managing Non-deposit Liabilities • Managing Equity Capital • Bank Lending

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• Business Lending • Bank Service Outlets • Bank Mergers & Acquisitions Unit 7: International Banking Services • Introduction • Trends and future

IV Retail Banking (2 Credits) Subject Code - MA0030 .

Unit 1: Introduction • Indian Banking-Recent trends - Commercial Banking Industry • International Banking, retail Banking and wholesale banking • A strategic overview of the retail banking industry Unit 2: Personal Lending • Principles of personal lending • Legal framework; • Personal lending products; • Loan processing and risk decision; • Credit monitoring, control and recovery; • Lending administration • Risk management at portfolio level. Unit 3: The Legality of Retail Banking • The legal framework of banking transactions • Banking services • The bank-client relationship • Securities in banking transactions Unit 4: Bank Products - Deposits • Relations with Customers • Deposits-types - account opening /closing procedures – premature closure - interest rate application-renewal of deposits – procedure for settlement of claims • Types of customers • Lien – Loan against deposits • Payment and collection procedures- clearing- electronic funds transfer Unit 5: Bank Products - Advances • Categories of Retail lending – Consumer Loans, Housing Loans, Car Loans etc • Overview of appraisal and sanction • Processing - monitoring -, security and documentation procedures -stamping recovery procedures

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Unit 6: Bank Products • Credit cards • Debit cards – ATMS • Insurance – bank channel • Other products Unit 7: Marketing of Services • Basics of Marketing -Meaning • Importance and functions • Marketing of services • Selling techniques • How to close a sale • Personal Development- Customer orientation • KYC – Money laundering Unit 8: Technology & Retail Banking • Introduction to Technology in Banking; • e-Banking in practice; Secure e-Banking; • Privacy and e-Banking; • Internet Banking Products Unit 9: Recent Trends in Retail Banking • Wire transfer services • Financial Electronic Data Interchange • Cryptographic Techniques • Credit-card based system; Electronic cash payment system • Electronic cheques • Micro payment systems • Future of retail banking

Fourth Semester I Strategic Management and Business Policy (3 Credits) Subject Code - MB0036

Unit 1: Introduction to Strategy • Origin, Meaning and Definition of Strategy • Need for Strategy • Key areas in developing a Strategy • Levels at which Strategy Operates • Paradigm Planning

− Operational Planning

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− Project Planning − Contingency Planning − Short-Range Planning − Long-Range Planning − Corporate Planning − Strategic Planning

• Problems of Semantics in Terminology: Planning Terms • From Strategic Planning to Strategic Management Unit 2: An Overview of Strategic Management • Introduction and Definitions • Characteristics of Strategic Management • Importance of Strategic Management • Components of Strategic Management • Strategic Management Process • Strategic Management Models • Corporate Strategy/Corporate level Strategic Management • Nine areas of Strategic Management • Nature of Strategic Management • Element of Strategic Management • Tasks of Strategic Management • Nature of Strategic Decision-making • Conventional Decision-making • Strategic Decision-making • Issues in Strategic Decision-making • Strategists and Their Role in Strategic Management

− Role of Board of Directors − Role of Chief Executives − Role of Entrepreneurs − Role of Senior Management − Role of SBU-level Executives − Role of Corporate Planning Staff − Role of Consultants − Role of middle level Managers − Role of Executive Assistant

Unit 3: Organizational Direction: Mission and Objectives • Strategy Formulation • Mission and Purpose • Understanding Mission and Purpose

Mission Statements Characteristics of Mission Statements

• Business Definition • Dimensions of Business Definition

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• Objectives and Goals • Importance of Objectives • Principles for the Formulation of Objectives • Role of Objectives in Strategic Management Unit 4: Strategic Success: Formulation of Mission Statement • Introduction • Mission • Components of Mission Statement • Effective Mission Statement: • Determination of Mission and Objectives • How are Mission Statements formulated Unit 5: Strategic Alternatives • Introduction • Grand Strategies • Stability Strategies • Expansion Strategies/Growth Strategies • Retrenchment Strategies • Reasons for Retrenchment Strategy • Major reasons for organizations adopting different grand strategies. • Combination Strategies • Modernization Strategies • Reasons for Adopting Modernization Strategies • Diversification and Integration Strategies • Different Types of Diversification Strategies Unit 6: Analysis of Company’s External Environment • Components of a Company’s external environment • Industry Analysis • Competitive Environment Analysis • Porter’s Five Force Model • Industry driving forces • Key success factors Unit 7: Evaluating Company Resources and Competitive Strengths • Analyzing a company’s resources and competitive position • Analysis of the company’s present strategies • SWOT Analysis • Value Chain Analysis • Benchmarking and ethical conduct Unit 8: Generic Competitive strategies

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• Low Cost Provider strategy • Differentiation Strategy • Best Cost Provider Strategy • Focused Strategy • Strategic Alliances and Collaborative Partnerships • Mergers and Acquisition Strategies • Outsourcing Strategies • Strategies for using Internet in the Global scenario • International Business Level Strategies • Strategic Alliances and joint ventures with foreign partners Unit 9: Merger/Take Over and Joint Venture Strategies • Introduction • Merger • Acquisition • Tender-Offer • Leveraged Buy Out • Purpose Issues in Mergers • Issues on Mergers • Benefits • Mergers and acquisitions in different countries • The Economics • Synergies • Managerial Synergy • Financial Synergy • Operating Synergy • Factors affecting competition • Indian Scenario • Steps for takeover strategies • Joint venture strategies Unit 10: Strategic Choice • Process of Strategic Choice • Focusing on Alternatives • Considering the Selection Factors • Evaluation of Strategic Alternatives • Making the Strategic Choice • Product Life Cycle • Corporate Portfolio Analysis • BCG Matrix • Strategic Position and Action Evaluation • Overall Assessment of Corporate Portfolio Analysis • Industry, competitor and SWOT Analyses • Competitor Analysis

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• Contingency Strategies • Strategic Plan • Strategic plan some examples Unit 11: Strategy Implementation • Strategy Implementation • Strategy Implementation • Development of Policies • Strategy and Structure • Structures for Strategies • Entrepreneurial Structure • Functional Structure • Divisional Structure • Strategic Business Unit • Matrix Structure • Other types of Structures • Organizational Design and Change • Organizational Design • Information System Unit 12: Strategy Implementation Functional Issues • Functional Implementation • Functional Plans and Policies • Need for Functional Plans and Policies • Financial Plans and Policies • Marketing Plans and Policies • Operations Plans and Policies • Personnel Plans and Policies • Integration of Functional Plans and Policies • Considerations in Integration Unit 13: Strategy Implementation Behavioural Issues • Behavioural Implementation • Strategists Style and Strategy • Corporate Culture • Composition of Corporate Culture • Impact of Culture on Corporate life • Corporate politics and Use of Power • Understanding Politics and Power • Personal Values and Business Ethics • Social Responsibility and Strategic Management Unit 14: Strategic Control • Establishing Strategic controls

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• Operational Control Systems • Monitoring performance and evaluating deviations • Challenges of Strategy Implementation Unit 15: Introduction to Business Policy • Business Policy: A conceptual start up • Development of Policies • Business Policy: An overview • Business Policy and Strategy: A conceptual analysis • Focus of Strategy/Business Policy • Evolution of Business Policy • The Nature of Business Policy • Importance of Business Policy • Purpose of Business Policy • Objectives

− Objectives in terms of Knowledge − Objectives in Terms of Skills − Objectives in Terms of Attitude

Unit 16: Business Policy and other Connected Issues • Vision and Mission • What is Organizational Vision? • Vision and Mission based Slogans • Purpose • Objectives • Goals • Distinction between Goal and Strategy • Policies, Procedures and Rules • Plans and Programmes • Tactics • Forecasts • Budget

II International Business Management (3 Credits) Subject Code - MB0037

Unit 1: Introduction to international business - global economy and growth of international market pattern, international business environment - cultural attitudes and international business, Unit 2: Basis for International Trade - absolute cost advantage, comparative cost advantage, Heckscher Ohlin Theory - the Product Life Cycle Theory - the new trade theory - porters diamond - gains from trade, instruments of trade policy - tariff, subsidies - import quotas -

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export restraints - terms of trade - free trade vs protection, balance of payment vs balance of trade Unit 3: World Trade Organisation (WTO) and trading blocks - arguments for and against joining WTO; regional economic integration, the case for regional integration - implications for business - MNCs and international business - merits and demerits of MNCs’ operations Unit 4: International Monetary System - IMF and World Bank, Euro, Dollar markets, Foreign exchange, determination of exchange rates

Unit 5: Export procedures - enquiry, offer, proforma invoice, acceptance, order, contract, payment terms, letter of credit, inspection & quality control, insurance, documentation (invoice, bill of lading, certificate of origin, packing list) Unit 6: International marketing decisions - product decisions - pricing decisions, promotion decisions

Electives: Group 1- Finance I International Financial Management (2 Credits) Subject Code - MF0006

Unit 1: An Introduction to International Financial Management • Meaning and Importance • Rewards & risk of international finance • Goals of MNC • International Business methods • Exposure to international risk • International Monetary system • Multilateral financial institution • Government influence on exchange rate Unit 2: International Flow of Funds • Balance of payments (determination of current account, capital account & ORA) • International Trade flows-International • Capital Flows-Agencies that facilitate International flows • Equilibrium, disequilibrium & adjustment of Balance of payment • Trade deficits Unit 3: International Financial Markets • Foreign exchange markets-foreign exchange trading • Cash & Spot exchange markets

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• Foreign exchange rates & quotation • Forward markets-Exchange rate Behavior • Cross Rates • Foreign exchange market participants • Arbitrage profit in foreign exchange markets, Swift Mechanism Unit 4: Forecasting Foreign Exchange Rate • Measuring exchange rate movements • Exchange rate equilibrium • Factors effecting foreign exchange rate • Forecasting exchange rates • International parity relationship: interest rate parity, purchasing power parity & fisher effects Unit 5: Foreign Exchange Exposure • Management of Transaction exposure • Management of Translation exposure • Management of Economic exposure • Management of political Exposure • Management of Interest rate exposure Unit 6: Foreign Exchange Risk Management • Hedging against foreign exchange exposure • Forward market • Futures Market • Options Market • Currency Swaps • Interest rate Swap • Cross currency Swaps • Hedging through currency of invoicing • Hedging through mixed currency invoicing • Hedging through selection of supplying country Unit 7: International Capital Budgeting • Meaning of Concept • Problems associated • Evaluation of a project • Factors affecting • Risk Evaluation • Impact on Value Unit 8: Long-term Asset and Liability Management • Foreign Direct investment • Foreign portfolio investment

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• International Financial instruments: International Bond & Equity market • Short term Asst and liability management: Working Capital Policy-Cash management –Receivable Management- Inventory Management- Short term financing decision

II Treasury Management (2 Credits) Subject Code - MF0007

Unit 1: Introduction to Treasury Management • Objectives • Concept • Functions of integrated treasury • Process of Globalization • Evolving role of Treasury as profit centre • Organization of treasury Unit 2: Treasury products • Short term funds and investment management • Financial marketing • Money market • Capital market • Call money • Government securities • Certificate of deposits – Rediscounting bills - Commercial papers – Foreign Exchange Markets & treasury • Linkage of domestic operations with foreign operations Unit 3: Liquidity Planning and Managing Cash Assets • Measurement of liquidity • Objectives of cash management • Reserve with Central banks • Managing float • Managing correspondent balances • Liquidity planning • Traditional liquidity measures Unit 4: Interest Rate Risk • Factors affecting interest rates • Theories on Interest Rates Bond Dynamics • Interest Rate futures Unit 5: Central Bank and Foreign Exchange Market • Objectives • Modus operandi

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Unit 6: Liquidity Risk Management • Definition of Liquidity Risks • Sources of Liquidity Risks • Objective of Liquidity Management • Dimensions of Liquidity Management • Role of Liquidity Risk Management in the Asset Liability Management • Measuring Liquidity through Ratio Analysis • Measuring Liquidity through Cash Flow associated Ratios • MIS in Liquidity Management Unit 7: Credit Risk Management in Banks • Credit risk rating • Credit rate portfolio management • Asset liability management in banks • Asset liability management • Bank Balance Sheet • Components of assets/ liabilities and their management • ALM implementation – RBI guidelines

III Merchant Banking and Financial Services (2 Credits) Subject Code - MF0008

Unit 1: An Introduction to Merchant Banking • Meaning of Merchant Banking • Nature of services • Structure of merchant banking firms • Financial Markets: Capital markets-Money market- Forex markets. Linkages between the markets Unit 2: Merchant Bankers and SEBI • SEBI guidelines for merchant bankers • Issue Management-equity issues, rights issues, debenture issues, Book building, • Private placement: Pre issue and post issue activities • Raising of capital from international markets: Loan syndication, ADRs, GDRs, EDRs, ECB, IDR Design of Capital structure—pricing of issues. Unit 3: Financial Services • Fund based and fee based services • Credit rating – Meaning and Definition • Process of credit rating of financial instruments • Depositary services • Role of depositories

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• A brief discussion on performance of NSDL and CSDL • Stock Broking Services including SEBI guidelines: Unit 4: Money Markets • Instruments with their features including treasury bills, commercial bills, commercial papers, certificate of deposits and gild-edged securities. • Money Market, Mutual Funds • Bills Discounting, Factoring, Forfeiting. Consumer finance, credit cards, vehicle financing and consumer durable financing. Unit 5: Lease Financing • Meaning and types • Historical perspective • Present legislative frameworks of leasing, lease & taxes • Lease evaluation form lessor and lessee’s point of view Unit 6: Hire Purchasing • Concept and characteristics • Hire purchase V/s Lease • Condition and warranties in leasing and their implications, tax implications of hire purchasing. • Evaluation of hire purchasing from hirer & hiree’s angle Unit 7: Securitization of Debt • Meaning • Features • Special Purpose Vehicle • Pass Through Certificate & mechanism. Unit 8: Marketing of Financial Services • Conceptual framework • Distribution • Pricing • Promotion • Attracting & retaining customers • Segmentation • Positioning • Development and launching of new products • Behavioral profile of customers

IV Insurance and Risk Management (2 Credits) Subject Code - MF0009

Unit 1: An Introduction to Risk

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• Meaning and Definition of Risk • Uncertainty and Risk • Classification of Risk • The Degree of Risk Unit 2 Risk Management • Meaning, Definition and Importance of Risk Management • Characteristics of Risk Management • Importance of Risk Management • Misconceptions of Risk Management • Risk Manager and his Functions • The History of Modern Risk Management • Rules of the Risk Management • Risk Management Process • Determination of objectives • Identification of Risks • Evaluation of Risks • Consideration of Alternatives • Implementing of the Decision • Evaluation and Review • Tools of Risk Management Unit 3: Insurance as a Risk Management Technique • Introduction • Objectives of Insurance Business • Nature of Insurance Business • Essential Elements • Insurance and Risk • Insurance and Social Security • Insurance and Financial Security • Insurance and Economic Development • Insurance and Contract of indemnity • Insurance and Bailment • Insurance and Contract of Guarantee • Principles of Insurance

− Principle of Indemnity − Principle of Insurable Interest − Principle of Subrogation − Principle of Utmost Good Faith

• Requisites of Insurable Risk • Insurance Contract

− Requirements of an Insurance Contract − Distinguishing Characteristics of Insurance Contract − Parties to the Insurance Contract

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− The Insurance Contract and Time Duration − Discharge of Insurance Contract

• Fields of Insurance − Channels of Distribution in Insurance − Functions of Insurers

• Policy Provisions − Declarations − The Insuring Agreement − Exclusions − Common Policy Conditions − Basis of Recovery

• Principles of Social Insurance − Social and Economic Values − Social Costs of Insurance

Unit 4: Selecting and Implementing Risk Management Techniques • Introduction • Avoid Risks if Possible • Implement Appropriate Loss Control measures • Select the Optimal mix of Risk Retention and Risk Transfer • Implementing Decisions

− Organization for Risk Management − Commercial Risk Management − Managing Risk Management Program

• Subjective Risk Management − Obtaining More Information − Group Discussion

• Actuarial Modeling of Risk Management − Nature of Actuarial Practice − Actuarial Modeling Principles

Unit 5: Legal aspects of Insurance • Insurance Act 1938 • Indian Contract 1872 • Consumer Protection Act 1986 • Insurance Ombudsman • Contract of Agency • Special principles of insurance contract including re-insurance & double insurance Unit 6: Banc Assurance • Concept • Origin • Role • Critical issues

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• Functional aspects • Indian scenario and Future prospects Unit 7: Indian Insurance Industry • Global and Indian Insurance Markets

− Global Spread of Insurance − Indian Insurance Trends − Globalization and Indian Insurance industry − Indian Insurance Market − Disinvestments in Public Sector Enterprises − Insurance Regulating Authority − Pre-requisites for a sound Insurance Market in India

• Classification of Insurance Industry − History of General Insurance in India − Life Insurance in India

• General Insurance Corporation of India Group II – Marketing I Services Marketing and Customer Relationship Management (2 Credits) Subject Code - MK0006

Unit 1: Introduction to services marketing • Factors influencing the growth of service sector • Differences in marketing of tangible goods vs. services • Definition • Characteristics of services • Basic difference between goods and services • Classification of services

Unit 2: Consumer behavior in services

• Customer expectations of services • Customer perception of services • Strategies for influencing customer perceptions • Understanding customer expectations through research

Unit 3: Strategic issues in services marketing • Market segmentation and targeting • Positioning and differentiation of strategies • Managing demand and capacity • Delivering and performing services Unit 4: Services marketing mix

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• Elements of services marketing mix • Product, packaging the service • Pricing • Promotion and communication • Place • People • process • Physical evidence Unit 5: Enhancing services marketing potential • Relationship marketing • Internal marketing • Supplementary services • International services marketing Unit 6: Challenges of service marketing • Developing and managing the customer service function • Marketing planning for service • Service quality Unit 7: Marketing services in • Airlines, Hotels, Courier, Hospital, Hospitality, Education, Professional services, Financial services etc Unit 8: Understanding customer relationship marketing • Introduction • CRM defined • Emerging concepts in CRM • Benefits of CRM to Firm and customer Unit 9: CRM Strategy • Mission and vision • SWOT analysis • Strategy formulation • Strategy implementation • Developing IT and Operational capabilities for CRM • Maximizing customers value through CRM

Unit 10: Role of CRM in services marketing

• Applications • Use of CRM in designing and delivering of services • maintaining relationship by using CRM models

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II Advertising Management and Sales Promotion (2 Credits) Subject Code - MK0007

Unit 1: Basic concepts in advertising management • Importance of advertising in marketing • Meaning of advertising • How does advertising persuade the buyer • Role of advertising in marketing mix and Positioning decisions • Advertisers and advertising agency • The role of account executive • Choosing an advertising agency Unit 2: Setting advertising objectives and formulating advertising strategies • Advertising objectives vs. marketing objectives • Behavioral objectives • Communication objectives Unit 3: Understanding persuasive advertising message • Attention • Interpretation and the processing of information • Learning, persuasion and attitude change • Theories of advertising Unit 4: Advertising budgets • Budget information available • Typical spending patterns • Common budgeting approaches • The role of experimentation • Decision support systems Unit 5: Media planning • Media objectives • Media options available • Media selection and space buying • New media • Direct marketing Unit 6: Advertising copy design strategy • Copy objective • Advertising Copy types • Copy testing and methods • Creativity in advertising

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Unit 7: Execution strategy • Apparent advertising objectives • Target audience • Executional format • Elements of advertising execution • Evaluating advertising campaigns Unit 8: Understanding sales promotion • Meaning of sales promotion • Importance of sales promotion • How sales promotion differ from advertising • Tools and techniques of sales promotion • Sales promotion and the information technology • Organizing sales promotion campaigns • Potentials and limitations of the sales promotions

III E-Marketing (2 Credits) Subject Code - MK0008

Unit 1: Introduction to E-Marketing • What is e-marketing • How does e-marketing relate to e-business • What is internet • E-marketing past, present, and future Unit 2: Strategic e-marketing • Strategic planning • From strategy to electronic strategy • From business model to e-business model • E-business models • Performance metrics Unit 3: The e-marketing plan • Overview of the e-marketing planning process • Creating an e-marketing plan • A seven step e-marketing plan Unit 4: Ethical and legal issues of e-marketing • Software piracy • Overview of ethics and legal issues • Privacy • Digital property

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• Online expression • Emerging issues Unit 5: E-marketing Knowledge • Data drives strategy • Marketing knowledge management • Other technology enabled approaches • Real space approaches • Marketing databases and data warehouses • Data analysis and distribution • Knowledge management metrics Unit 6: Consumer behavior • Consumers in the twenty first century • Inside the internet exchange process • Segmentation and targeting strategies • Market segmentation bases and variables • Targeting online customers • Differentiation and positioning strategies • Differentiation dimensions • Differentiation strategies • Bases and strategies for positioning • Repositioning strategies Unit 7: E-marketing management • Product strategies

− Many products capitalize on internet properties − Creating customer value online − Product benefits − E-marketing enhanced product development − A taxonomy for internet products

Unit 8: Pricing strategies • The internet changes pricing strategies • Buyer and seller perspectives • Pricing strategies Unit 9: Distribution strategies • Distribution channel overview • Types of intermediaries • Distribution channel length and function • Channel management and power • Classifying online channel members

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• Distribution channel metrics Unit 10: Communication strategies • Overview of e-marketing communications • Integrated marketing communication • Internet advertising • Marketing public relations • Sales promotion offers • Which media and vehicle to buy Unit 11: E-customer relationship management • Building customer relationship • E-relationship marketing defined • Stake holders • E-CRM building blocks

IV International Marketing (2 Credits) Subject Code - MK0009

Unit 1: Nature of international marketing • Introduction • Process on international marketing • International dimensions of marketing • Domestic marketing VS international marketing • The applicability of marketing • Multinational corporations • The process of internationalization • Benefits of international marketing Unit 2: Trade distortions and marketing barriers • Protection of local industries • Government: a contribution to protectionism • Tariff barriers • Non-tariff barriers • Private barriers • WTO • Preferential systems Unit 3: International marketing environment • Political • Legal • Cultural • Technological environment

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• Natural environment etc Unit 4: Consumer behaviour in the international context • Perspectives on the consumer behavior • Motivation • Learning • Personality • Psychographics • Perception • Attitudes • Social class • Group • Family • Opinion leaderships • Diffusion of innovations Unit 5: International market research and information system • Nature of marketing research • Marketing information sources • Secondary research • Primary research • Sampling • Basic methods of data collection • Measurement • Marketing information system Unit 6: International market entry strategies • FDI • Exporting • Licensing • Management contract • Joint venture • Manufacturing • Assembly operations • Turnkey operations • Acquisition • Strategic alliances • Analysis of entry strategies • FTZ’s Unit 7: International Product strategies • Meaning of product • New product development • Market segmentation

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• Product adoption • Theory of international product lifecycle • Product standardization vs. product adaptation • Marketing of services • Branding and packaging decisions Unit 8: International Channel of distribution • Direct and indirect selling channels • Types of intermediaries for direct channels • Types of intermediaries for indirect channels • Channel development • Channel adaptation • Channel decisions • Determinants of channel types • Black market • Grey market • Distribution of services • Physical distribution and documentation • Modes of transportation • Cargo or transportation insurance • Packaging • Freight forwarder and Customs broker • Documentation Unit 9: International promotion strategies • Promotion and communication • Promotion mix • Personal selling • Publicity • Sales promotion • Advertising • The role of advertising in international market • Patterns of advertising expenditures • Advertising and regulations • Media selection • Standardized international advertising Unit 10: International pricing strategies • The role of price in international markets • Price standardization • Pricing decisions • Alternative pricing strategies • Dumping

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• Price distortions • Inflation • Transfer pricing • Counter trade and terms of sale/payment

− Counter trade − Price quotation − Terms of sale − Methods of financing and means of payment

• Sources of financing and international money markets • Currencies and foreign exchange

Group III – Human Resource Management I Compensation Benefits (2 Credits) Subject Code - MU0006

Unit 1: Introduction to compensation benefits • Introduction • Wages and salaries • Concepts • Dimensions and basis for fixing the salaries Unit 2: Employee satisfaction and motivation issues in compensation design • Equity theory • Satisfaction with pay • Designing equitable compensation systems • Establishing internal equity • Job evaluation methods Unit 3: Establishing external equity • Wage and salary surveys • Pay level policy • Wages and compensation benchmarking Unit 4: Establishing individual equity • Designing pay ranges • Individual pay structures Unit 5: Administering compensation systems • Components of wages

− Basic wages − Dearness allowance

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− HRA − CCA etc

• Basis for calculation • Profit sharing schemes • Individual bonus schemes • Retirement benefits and their administration • Perquisites and fringe benefits • Preparation of Payroll • Pay secrecy • Impact of inflation • Wage concession • Wage compression and employee participation in wages fixation Unit 6: Legal regulations of compensation systems • Review of laws affecting compensation like • Minimum wages Act • Payment of wages act • Equal remuneration Act • Bonus Act • Companies Act • Other laws affecting compensation like • Service tax • Professional Tax Etc Unit 7 : Income tax implications • Taxation on salary income • Taxation of allowances • Perquisites • Fringe benefits • Retirement benefits • Fixation of tax liability • Documentation and returns Unit 8: Incentives compensation and benefits • Strategic importance of variable pay • Linking pay to performance • Factors affecting the design of incentive systems • Performance standards • Measurement and associated reward system • Individual incentives • Price rate incentive • Other incentive schemes • Commissions • Bonus • Skill based pay

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• Merit pay • Development related pay components • Group incentives • Profit sharing, gain sharing plans, ESOPs • Barriers to pay for performance success • Making variable pay successful Unit 9: Executive compensation • Goals of executive compensation • Designing executive compensation systems • Relativity between executive compensation and other groups of employees • Executive bonus plan • Long term incentives • Executive perquisites and fringe benefits • Retirement benefits • Legal provision relating to executive compensation • Pay for competencies • Pay for performance Unit 10: Other benefits • Wellness programs • Educational assistance • Child care assistance • Loans • Healthcare • House building advance • Flexible benefit options or cafeteria • Style benefit plans

II Performance Management & Appraisal (2 Credits) Subject Code - MU0007

Unit 1: Concept of Performance Appraisal, • Objectives of Performance Appraisal, Unit 2: The Appraisal Process, • The Appraisers, • Self Appraisal, • Supervisors, • Peers, • Customers • Clients • Subordinates

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Unit 3: Performance Appraisal Methods, • Management by Objectives, • Graphic Rating Method, • Work Standards Approach, • Essay Appraisal, • Critical Incident Method, • Forced Choice Rating Method, • Point Allocation Method, • Ranking Method, • Checklist, • Behaviorally Anchored Rating Scale, • 360 Degree Performance Appraisal, • Team Appraisals, • Balanced Scorecards Unit 4: The Appraisal Interview, • Challenges of Appraisal Interview • Pitfalls in Performance Appraisal • Uses of Performance Appraisal Unit 5: Ethics of Performance Appraisal

III Talent Management & Employee Retention (2 Credits) Subject Code - MU0008

Unit 1: Introduction • Define Talent • Identify Types of Talent. • Define skills and knowledge. • Differentiate between Talent, Skill, and Knowledge. • What is Talent Management? Unit 2: Understanding Talent Management System • Identify key phases for implementing a Talent Management Program. • Identify guidelines for managing Talent. • Compare Talent Management with Replacement Planning. • Compare Talent Management with Traditional Processes. • Identify challenges in managing Talent. • Identify key elements in developing a winning Talent strategy. Unit 3: Talent Management During • Recruitment • Retention

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• Employee Development • Leadership and "high potential employee" development • Performance Management • Workforce Planning • Culture Unit 4: Advantage of Talent Management • Identify the importance of Talent management. • Identify benefits of Talent Management. Unit 5: Introducing a Talent Management System Unit 6: Developing the Building Blocks of Talent Management: • Competencies, Performance Management, Career Track Planning

Competencies: The First Building Block of Talent Management How Competencies Create Economic Value

• BUILDING BLOCK 2. Performance Management Selecting the Right Performance Management System Performance Appraisal Using 360-Degree Feedback in a Talent Management System • BUILDING BLOCK 3. Evaluating Employee Potential, Determining Every

Employee's Potential for Growth, Finding High-Potential Talent throughout the Organization, Optimizing Employee Potential,Locating the Super keepers

• BUILDING BLOCK 4. Recruiting Super Keepers- finding and hiring fast, using a talent management model for selection.

Unit 7: Talent Planning • Achieving Organization Excellence Through Talent Planning and Development Developing Super keepers Unit 8: Using Compensation to Implement A Talent Management Plan • Integrating Compensation with Talent Management • Compensating Super keepers • Linking Competencies to Performance and Pay • Using Long-Term Incentives to Retain Top Talent: Super Rewards for Super

keepers Unit 9: Using Information Technology to Support A Talent Management System Unit 10: Role of HR in Talent Management • Executing Talent Management Strategy • Being custodians of the talent management process • Providing guidance and fresh thinking about Talent Management Programs Unit 11: Measures & Monitor of Talent

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Self-Management • Progress monitoring • Self assessment • Competencies update Employee Management • Appraisals • Project reviews • Performance reviews • Progress monitoring Career Progression Metrics • Training completion & success rates • Skills improvement rates • On-the-Job Proficiencies Unit 12: Talent Retention Map/ Retention Strategy • Identify reasons for employees leaving an organization. • Identify reasons for retaining Talent. • Identify measures to retain Talent.

IV Change Management (2 Credits) Subject Code - MU0009

Unit 1: Fundamentals of Change Management

• Basics of Change Management • Schools & Concepts of Change Management • Importance of Change • Understanding the basics of change • Identifying essential areas of change • Leading Change • Promoting successful change • Understanding resilience

Unit 2: Change Process

• Steps of a change process • Forces behind Change • Analyzing a situation • Understanding the aspects of change • Creating a sense of urgency • Motivating employees

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• Preventing failures • Monitor the progress

Unit 3: Obstacles to Change

• Resistance • Complacency • Crisis • Reaction to crisis • Preparing for crisis

Unit 4: Managing Change

• Creativity- encouraging creativity • Commitment- developing commitment • Communication • Communicating during a change • Demonstrating support by listening • Controlling grapevine

Unit 5: Adapting To Change

• Truths and Misconceptions • Understanding the Transition Process • Factors affecting Response

Unit 6: Coping With Uncertainty

• The Exploration phase • Understanding Response • Understanding Requirements • Managing Exploration

Unit 7: Variables That Influence Success Of Change

• Lack of commitment • Lack of communication • Lack of patience • Lack of emotion • Lack of knowledge

Unit 8: Steps to Implement Change

• Participation of Employees • Planning for Change • Protecting Employees’ Interests • Group Dynamics • Cautions and Slow Introduction • Positive Motion

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• Career planning and development • Organisational Development

Unit 9: Individual Change Management

• How People Learn • Factors Influencing Peoples Response to Change • Approaches to Individual Change • Personality and Change • Resistance to Change

Unit 10: Team Change

• Types of Organizational Team • The Effective Team • Team Change • Belbin's Team Types • Teams as Agents for Change

Unit 11: Leadership and Change

• The difference between Management and Leadership • Linking Leadership and Metaphor • Different types of Leadership and their effects • Leadership Roles and the Change Process • Emotional Competencies of Leaders • Coping with the demands of Leadership of Change

Unit 12: Organizational Change

• Organisational Metaphors- history of change in organisations, values and assumptions about human behavior in organisational settings

• Change and transition in organisation and Organisation Development an overview • Assumptions about Organisational Change, the causes and context of change and

transformation. • Barriers to Organizational Change • Models of Organisational Change • Developing an Integrated Approach to Change • Organisational Culture and Organisational Change

Group IV- Information Systems I Enterprise Resource Planning (2 Credits) Subject Code - MI0029

Unit 1: Concept of ERP - business needs, objectives of ERP Unit 2: ERP technologies, database systems

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Unit 3: Components of ERP Unit 4 and Unit 5: Business process re-engineering - introduction, different faces of reengineering, IT & BPR, principles of business engineering, ERP & BPR Unit 6 and Unit 7: Implementation of ERP - an overview, role of consultants, vendors (software & hardware) & users Unit 8: ERP implementation: issues and methodology, post - implementation options Unit 9: ERP - a competitive software product: SAP, BAAN, people soft, marsman

Unit 10: Marketing of ERP - An Overview, Market Dynamics & Competitive Strategy Case Studies

II E-Commerce and Web Design (2 Credits) Subject Code - MI0030

Unit 1: E-business: an introduction, its impact & benefits, models in e-business, e-business in India, application areas of e-business, electronic marketplaces Unit 2: E-business in retail sector: models and cases Unit 3: Online customer services: tools, Intelligent agents for consumers, E-business in services sector Unit 4 and Unit 5: Infrastructure for e-business, Electronic commerce for small and medium sized business, Business-to-Business E-Business, Intranets and Extranets in business organizations; electronic data interchange and value added networks; B2B models and cases Unit 6 and Unit 7: Security technologies and issues in E-business - firewalls, cryptography and authentication, security standards, Digital Certificates, Certifying Authority, Electronic payment systems Unit 8: Protocols: SET, SSL, Internet consumers and Market research Unit 9: Advertising on Internet: Methods and strategies, pricing models Unit 10: Legal Issues in E-business, Overview of IT Bill-2000

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III Technology Management (2 Credits) Subject Code - MI0031

Unit 1 and Unit 2: Definition, key concepts, role, importance, life cycle approach, innovation process, integrating people and technology, human factors in technology operations Unit 3 and Unit 4: Technology - strategy relationship in the large corporation, global technology comparison, resource leverage Unit 5 and Unit 6: Generic competitive technology strategies, relationship between technology strategy and corporate strategy, strategic shifts and resource commitments, technology vision and goals, technology leadership Unit 7 and Unit 8: SWOT analysis for technology, matching business portfolio and technology portfolio, Technology-market mix, flexibility in technology strategy Unit 9 and Unit 10: Strategic technology planning, investment in technology, technology strategy and functional strategy, implementation and control of technology strategy, global linkages.

IV E-CRM and Supply Chain Management (2 Credits) Subject Code - MI0032

Unit 1: Introduction to Customer Relationship Management • Introduction • Customer Relationship Management (CRM) • Evolution of CRM • Anatomy of the CRM Campaign • Types of CRM • The Customer Relationship Management Cycle • Business Drivers of CRM • The Return on CRM Methods • An Architecture for Developing CRM • Analysis/Profiling • Campaign Planning and Management • Customer Interaction • The Data Warehouse – A Decision Driven Environment • CRM Essentials • Implementation of CRM • CRM Applications Availability • Networks in Place • Technical Difficulties

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• Sponsorship, Acceptance and other Cultural Issues • Customer Interaction Center • Business Benefits of CRM • Business Challenges of CRM • Emerging Impact of e-Commerce on CRM Unit 2: E-Business: The Opportunities Ahead • Introduction to e-Business • Business Drivers of e-Business • Evolution Theory • Types of Business on Internet • Rules for e-Business • Benefits of e-Business • Indian Perspective of E-Business • e-Business Barriers in India • Areas of e-business invasion in Indian Environment Unit 3: E-CRM: The New Concept in Marketing • Introduction • Electronic-Customer Relationship Management (E-CRM) • E-CRM versus CRM • The Six “Es’” of e-CRM • Key e-CRM Features • Evolving to e-CRM • Technological and Business issues involved • E-CRM Business Drivers • E-CRM Assessment • E-CRM Strategy Alignment • E-CRM Architecture • E-Loyalty Matrix • E-CRM Components • The five Engines of E-CRM • Implementations of E-CRM • Serving Customers the e-Business way • Challenges in Delivering true E-CRM Unit 4: Indian E-CRM Scenario • CRM in India • Market Potential of E-CRM in India Unit 5: History of ERP • Introduction • Requirements Generation to MRP • Closing the MRP Loop

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• Manufacturing Resource Planning (MRPII) • Just In Time (JIT) • Enterprise Resource Planning (ERP) • Supply Chain Management Unit 6: The Theory of Constraints and ERP • Management Philosophies and Information Technology • The Basics of Theory of Constraints (TOC) • Specific TOC Techniques • Project Management – The TOC way • Throughout and Constraints Accounting • Defining the Requirements for ERP according to the TOC Generic thinking • Managing the Implementation Project Unit 7: Sales and Operations Planning • Introduction • Why Sales and Operations Planning? • Impact of Change • Elements of Sales and Operations Planning • Sales and Operation Planning Implementation • Demand Planning • Supply Planning • Senior Management Business Review • Global Sales and Operations Planning Unit 8: Buffer Resource Strategy • Introduction • Inventory Buffers • Volume/Variety Matrix • Make-to-stock/Assembly-to-order: I-Type Company Unit 9: Enterprise Resource Management • Introduction • ERM Checklist Unit 10: Integrating the Supply Chain to Reap the Rewards • Introduction • Scor Model • Supply Chain Competitiveness • Plossl’s Seven Supply Chain Points • Strategic Sourcing and Procurement • Supplier Partnership Characteristics • Supplier Partnership Cautions • Strategic Sourcing Summary

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• Distribution Networks • Distribution Requirements Planning • Performance Measurements

Group V – Healthcare Services I Public Relations and Marketing for Healthcare Organizations (2 Credits) Subject Code - MH0047

Unit 1: Role of Marketing in Healthcare Sector Unit 2: External and Internal Analysis Unit 3: Segmentation, Targeting and Positioning for a Hospital Unit 4: Ensuring Service Quality as Marketing Tool Unit 5: Service Mix, Brand Building and Differentiation Unit 6: Promotional Activities- empanelment, press and media, camps, cme, associations, clubs of patients Unit 7: Promotional Tools- hoardings, banners, MCI laws, web site, cam to cam, pamphlets, brochures, cable TV, radio, newspaper ads Unit 8: Medical Tourism Unit 9: Role of Marketing Department and its Management. Internal marketing Unit 10: Importance and use of CRM

II Management of Healthcare Human Resources (2 Credits) Subject Code - MH0048

Unit 1: Introduction to HRM • Dimensions in HRM involvement • Definition & Scope of HRM

Definition of HRM Scope of HRM Core role of HRM

Unit 2: HRM in Health Care

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Unit 3: Defining the Core role of HRM • PLANNING AND ORGANISING FOR WORK, PEOPLE AND HRM

Strategic perspective Organisation design Change management

• PEOPLE ACQUISITION AND DEVELOPMENT Staffing the organization Training & development Career Management Performance Management Industrial Relations

• ADMINISTRATION OF POLICIES, PROGRAMMES & PRACTICES Compensation management Information management Administrative management Financial management Manpower planning

Unit 4: Recruitment and Selection • Introduction • Job Description • Personnel Specification • Finding Candidates for the Job • Selection & Aids to Selection

Selection Program Principles of Interviewing Why Interview is Popular Interview Plan Interview conduct

• Other Methods of Selection • Conclusion Unit 5: Wage and Salary Administration Unit 6: Performance Appraisal • Introduction & Definition • Importance of Performance Appraisal • What can drive the Employee? • What drives the Organization? • Potential benefits of Formal Appraisal • Methods of Appraisal

Free Written Ratings Forced Choice Rating Technique Ranking Method

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Paired Comparison Ranking Critical Incident Method Graphic Rating Scale Behaviorally Anchored Rating Scale Appraisal by Objectives

• Conflicts in Appraisal • Conducting a successful Appraisal Interview • Components of Effective Performance Appraisal • The Management of Poor Performance

Diagnosing Poor Performance Dealing with Poor Performance

• Conclusion Unit 7: Reward Management • Overview and Introduction • The Nature of Reward Management

Incentives and Classification of Incentives • A Model of Reward Management

Reward Options • The Variable Remuneration • Job Analysis and Job Evaluation of Reward Model

Methods of Job Evaluation • Reward Competitiveness and Reward Model, Government Pay • Conclusion Unit 8: Welfare and Working conditions, Employee Grievance and Workers Participation in Management Unit 9: Training and Development • Introduction and Role of Training and Development • Identifying Training Needs • Training Methods

On the Job Training Methods Of the Job Training Methods

• Conclusion Unit 10: Communication, Corporate Social responsibilities

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III Legal Aspects of Healthcare Administration (2 Credits) Subject Code - MH0049 Unit 1: Introduction to the Indian Legal System Introduction, The Constitution, The Judiciary, Criminal Law, Civil Law, Courts of Law, Fundamental Rights, Health as a Fundamental Right, Landmark Cases, Public Interest Litigations Unit 2: Systems of Medicine Introduction to various systems of medicine, Allopathy, Ayurveda, Homoeopathy, Unani, Siddha Unit 3: Introduction to Medical Ethics Introduction, Important Documents and Ethical Codes, Hippocratic Oath, declaration of Geneva, International Code of Medical Ethics, Punishment and Disciplinary Action, Informed Consent, Landmark Cases Unit 4: Confidentiality Introduction to Confidentiality, Professional Secrecy, Confidentiality in India and Exceptions, Electronic Medical Records, HIPAA Unit 5: Liability Introduction to Liability, Accountability to patients, Accountability to third parties, Vicarious liability Unit 6: Medical Negligence Introduction to medical negligence, Definitions of Negligence, Bolam Test, Standard of care, Criminal Negligence and Civil Negligence, Indian Penal Code, Burden of Proof, Landmark Cases, Defenses against Medical Negligence, Contributory Negligence Unit 7: The Consumer Protection Act Introduction to CPA, Consumer Courts - District Forum, State Commission, National Consumer Dispute Redressal Forum, Landmark Case Unit 8: Medical Emergencies and the Law Introduction, Landmark Cases, Legal Perspective, Safeguarding the medical community Unit 9: Prenatal Diagnostic Techniques Act and Medical Termination of Pregnancies Act Introduction and Need for these Acts, Salient Features of each Act, Legal and Ethical Issues, Cases Unit 10: Euthanasia Introduction to Euthanasia, Classification, Living Wills, International Perspective, Indian Scenario, Slippery Slope Argument, Landmark Cases

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IV Quality Management in Healthcare Services (2 Credits) Subject Code - MH0050

Unit 1: Introduction • Quality & Quality Management Systems (QMS) • History of quality • Quality in healthcare: a brief history • Contributions of Deming, Juran, Crosby etc. Unit 2: QMS • Introduction • Various approaches • Cost of quality Unit 3: Quality in health care • Dimensions • Attributes • Aims • Requirements • Problems Unit 4: Quality tools • Seven basic tools • Seven management tools • Other tools Unit 5: Organizing for quality • Importance of human element • Leadership • Teamwork • Empowerment Unit 6: Quality assurance and improvement • Quality assurance • Measurement of quality • Quality Improvement Unit 7: ISO and Accreditation Unit 8: Six sigma and Lean Unit 9: TQM and Benchmarking Unit 10: Malcolm Baldridge award

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Group VI - Banking I Merchant Banking and Financial Services (2 Credits) Subject Code - MA0032

Unit 1: An Introduction to Merchant Banking • Meaning of Merchant Banking • Nature of services • Structure of merchant banking firms • Financial Markets: Capital markets-Money market- Forex markets. Linkages between the markets Unit 2: Merchant Bankers and SEBI • SEBI guidelines for merchant bankers • Issue Management-equity issues, rights issues, debenture issues, Book building, • Private placement: Pre issue and post issue activities • Raising of capital from international markets: Loan syndication, ADRs, GDRs, EDRs, ECB, IDR Design of Capital structure—pricing of issues. Unit 3: Financial Services • Fund based and fee based services • Credit rating – Meaning and Definition • Process of credit rating of financial instruments • Depositary services • Role of depositories • A brief discussion on performance of NSDL and CSDL • Stock Broking Services including SEBI guidelines: Unit 4: Money Markets • Instruments with their features including treasury bills, commercial bills, commercial papers, certificate of deposits and gild-edged securities. • Money Market, Mutual Funds • Bills Discounting, Factoring, Forfeiting. Consumer finance, credit cards, vehicle financing and consumer durable financing. Unit 5: Lease Financing • Meaning and types • Historical perspective • Present legislative frameworks of leasing, lease & taxes • Lease evaluation form lessor and lessee’s point of view Unit 6: Hire Purchasing • Concept and characteristics • Hire purchase V/s Lease

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• Condition and warranties in leasing and their implications, tax implications of hire purchasing. • Evaluation of hire purchasing from hirer & hiree’s angle Unit 7: Securitization of Debt • Meaning • Features • Special Purpose Vehicle • Pass Through Certificate & mechanism. Unit 8: Marketing of Financial Services • Conceptual framework • Distribution • Pricing • Promotion • Attracting & retaining customers • Segmentation • Positioning • Development and launching of new products • Behavioral profile of customers

II Treasury Management (2 Credits) Subject Code - MA0033

Unit 1: Introduction to Treasury Management • Objectives • Concept • Functions of integrated treasury • Process of Globalization • Evolving role of Treasury as profit centre • Organization of treasury Unit 2: Treasury products • Short term funds and investment management • Financial marketing • Money market • Capital market • Call money • Government securities • Certificate of deposits – Rediscounting bills - Commercial papers – Foreign Exchange Markets & treasury

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• Linkage of domestic operations with foreign operations Unit 3: Liquidity Planning and Managing Cash Assets • Measurement of liquidity • Objectives of cash management • Reserve with Central banks • Managing float • Managing correspondent balances • Liquidity planning • Traditional liquidity measures Unit 4: Interest Rate Risk • Factors affecting interest rates • Theories on Interest Rates Bond Dynamics • Interest Rate futures Unit 5: Central Bank and Foreign Exchange Market • Objectives • Modus operandi Unit 6: Liquidity Risk Management • Definition of Liquidity Risks • Sources of Liquidity Risks • Objective of Liquidity Management • Dimensions of Liquidity Management • Role of Liquidity Risk Management in the Asset Liability Management • Measuring Liquidity through Ratio Analysis • Measuring Liquidity through Cash Flow associated Ratios • MIS in Liquidity Management Unit 7: Credit Risk Management in Banks • Credit risk rating • Credit rate portfolio management • Asset liability management in banks • Asset liability management • Bank Balance Sheet • Components of assets/ liabilities and their management • ALM implementation – RBI guidelines

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III Corporate Banking (2 Credits) Subject Code - MA0034 Unit 1: Corporate Banking

• Meaning of Corporate Banking • Role of Banks • Banks as Financial intermediaries • Economic growth and role of Banks • Role of Banks in creation of money • Banks as agents of social change • Role of Banks in promoting entrepreneurship

Unit 2: Relationship between Banker and Customer

• Introduction • General Relationship between Banker and Customer • Relationship as debtor and creditor • Banker as Trustee • Banker as Agent • Obligation as Banker • Garnish order • Wrongful dishonour • Obligation to maintain secrecy • Banker’s rights • Exceptions to the Right of General lien • Right of set off • Right of Appropriation • Limitation • Nomination facility

Unit 3: Introduction – Genesis of Commercial Banking and Indian Banking System

• Introduction – Meaning of Banks • Birth of Banks in India • History of Commercial Banks in India • Emerging Trends

Unit 4: Types of Customers

• Introduction • Joint Hindu Family • Partnership firm • Corporate customers • Clubs, Societies and charitable organizations

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Unit 5: Corporate Banking Services • Collection • Payment solution • Corporate Internet Banking • Services relating to other areas • Export document tracking • Corporate credit

Unit 6: Cash Management Service

• Electronic Banking • Importance of Cash Management for a Corporate Entity • Importance of Fee-based Services Segment to Banks • Types of Cash Management Services • Indian scenario • Issues that banks have to face

Unit 7: Remittance of Fund – Telegraphic Transfer

• What is Telegraphic Transfer (Wire Transfer) • Advantage of Telegraphic Transfer of Funds • Disadvantages of Telegraphic Transfer • Process of Transfer of Funds

Unit 8: Real Time Gross Settlement (RTGS)

• Introduction • Difference between existing system and RTGS • Settlement Account of Funding Account • Mandate • Transaction types • Sending Messages to IFTP System • Priority of Transactions • Settlement of Transaction • Un-cleared Accounts • Queuing Mechanism • Grid lock Mechanism • IDL Facility • Reversal and Maturity • Customer Transactions • Tariffs • System Administration • Advantages of RTGS • Rights and Obligations of Customers

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Unit 9: New Banking Facilities and Services • Introduction • Electronic Clearing Systems • Electronic Fund Transfer • Single Window Systems • Phone Banking • Internet Banking • Debit Cards • Universal Banking • ATM Card • Core Banking Solution • Retail Banking • Credit Cards • MICR Technology

Unit 10: Negotiable Instruments

• Introduction • Definition • Holder and Holder in due course • Payment in due course • Types of bills • Acceptance • Crossing of Cheques • Endorsement • Collection of Cheques • Demand and Usance Bills • Collection of Bills • Purchase and Discounting of bills

Unit 11: Loans and Advances

• Introduction • Canons of Lending • Style of Credit • Norms for credit exposure • Different methods of charge creation • Types of Mortgage • Sub Mortgage • Assignment • Secured Advances • Documents of Title to goods • Lending Against NSCs • Ownership securities • Advances against life policies • Advances against Real Estate

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• Advance against Jewellery • Recovery of Loans • Letter of Credit • Circular Notes • Circular Cheques • Travellers Cheques • Letter of Commercial Credit • Types of Letter of Credit • Opening of Letter of Credit • Uniform, Customs and practice for Documentary Credits

Unit 12: Subsidiary Services

• Introduction • Agency Services • General Utility Services • Ancillary Services • Bancassurance • Merchant Banking • Leasing and merchant banking subsidiaries • Factoring

Unit 13: Guarantees

• Introduction • Definition of Guarantee • Essential features of a contract of Guarantee • Liability of the Surety • Rights of Surety • Obligations of creditor towards surety • Rights of Creditor • RBI guidelines on Personal Guarantee

Unit 14: Prevention of Money Laundering

• Introduction • Objectives of prevention of Money Laundering Act 2002 • Guidelines on know your customer Norms & Anti Money • Laundering Measures • Customer Identification Procedure • Monitoring Transactions • Risk Management • Customer Education • Maintenance o Records of Transactions • Information to be preserved • Maintenance and preservation of Records • Reporting

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Unit 15: Asset Liability Management and Risk Management

• Introduction • Credit Risk • Liquidity Risk • Interest Rate Risk • Asset Liability Management

Unit 16: Relationship Management

• Introduction • Historical Back ground • Shifting of Focus • Aspects of Relationship • Central Element

Unit 17: Customer Service

• Introduction • Goiporia Committee • Competition

Unit 18: Consumer Protection Act

• Introduction • Relief • Service • Deficiency in service

Unit 19: Banking Ombudsman Scheme

• Introduction • Grounds of complaint • Rules for filing complaint • Role of Arbitrator • Award • Reporting

Unit 20: Basel II Norms

• Introduction • Objectives • Pillars of Basel II • Capital Adequacy • Risk Based supervision • Market Disclosures • Banking opportunities • Non banking opportunities • Constraints and Hurdles

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Unit 21: Financial Inclusion

• Introduction • Meaning • Vital components • Shift of Emphasis • New opportunities • Advantages • Strategies • National challenge

Unit 22: Banking Reforms

• Introduction • Reforms in a nutshell • Transparency • Capital Adequacy • New Banks • Deregulation of Interest Rates • Branch Rationalisation • Ombudsman Scheme • Impact and New Trends • Challenges

IV Institutional Baking (2 Credits) Subject Code - MA0035

Unit 1: Industrial Development Bank of India (IDBI) • Overview • Subsi`diaries • Products • Features • Functions • Recent growth Unit 2: Industrial Finance Corporation of India (IFCI) • Overview • Products • Features • Functions • Working • Recent growth

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Unit 3: State Financial Corporations • Functions • Difference between SFC & IFCI • Functions • Working • Recent growth • State Industrial Development Corporations Unit 4: Industrial Credit and Investment Corporation of India ( ICICI) • Features • Functions • Functions • Working • Recent growth Unit 5: Small Industries Development Bank of India (SIDBI) • Role • Functions • Progress and Growth • Working Unit 6: Industrial Investment Bank of India (IIBI) • Overview • Functions • Recent Growth Unit 7: Investment Institutions • Unit Trust of India (UTI )

- Operation of UTI - Advantages - Assessment of the Unit Trust - Causes for the failure of UTI

• Life Insurance Corporation of India - Operation - Functions

• General Insurance Corporation of India - Operation - Functions

Unit 8: Specialized Finance Institutions • IFCI Venture Capital Funds ( IVCF) • ICICI Venture Funds • Tourism Finance Corporation of India (TFCI

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7. Counseling Details (Semester-wise)

A 4 Credit theory Course has a total of 120 Study hours that includes around 76 hours of self study, 12 hours of VSAT lectures, 12 hours of lecture by Learning Centre faculty and 20 hours of assignment related work. Total time for VSAT Lectures for 16 Credits in a Semester = 48 hours Total time for LC Lectures for 16 Credits in a Semester = 48 hours

The LC lecture time may be utilized for course material related lectures, provision of information on University procedures and examination related matters, person specific counselling on study skills, etc. The actual time for Course material related lectures at the Learning Centres depends on the nature of a particular Subject, although the general pattern is as given above.

133

a) Theory Counseling Details –MBA-Revamping First Semester

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

1

MB0022 Management process and organization behavior

Management Process, Personal Growth and Development, Individual Behaviour, Perception, Attitudes and Values Learning, Motivation, Leadership, Work Stress, Conflict, Organizational Change and Development, International, organizational Behaviour

12

Meaning and Definition Scope and Features of Management Significance of Management Administration Vs. Management Levels of Management or Managerial Hierarchy Manager’s Roles Managerial Skills Qualities required by a Manager

20

2

MB0023 Business Communication

Language and Communication, Remedial English, Oral Skills for effective communication, Listening Skills, Writing Skills, Organizational Communication, Use of visual and audio aids in written and oral communication. Cross cultural communication, Business etiquette

12

Need, Purpose, Nature, Process of communication (Channel of communication), Barriers to communication and overcoming these barriers, Non-verbal communication, signs, symbols and body language (eye contact, facial expression and posture.) language as a sign ystem.Communication in Hospitality organization and its effects on performance. Tips to prepare curriculum vitae How to perform in GD and Interview

20

3

MB0024 Statistics for management

Role of Mathematics and statistics in Business Decisions, Set Theory, Logarithms: interest, depreciation and annuities, Equations: Linear, Quadratic & Simultaneous Equations, Matrix Algebra, Binomial Theorem and its applications, Principles of Mathematical Induction,

12

Basic concepts and role of management science in decision making, Linear Programming Problem [LPP] – Graphical solution. Simplex algorithm – Two-phase method, Post optimal/ sensitivity analysis and economic interpretation, Transportation and Assignment models, Meaning, assumptions and problem

20

134

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Arithmetic Progression & Geometric , Progression, Optimization Techniques:

formulation / model construction, solution methodology, sensitivity analysis and applications

4

MB0025 Financial and Management accounting

Trial balance and, Rectification of Errors, Final Accounts and Statement, Financial Statement Analysis Funds Flow Statement Cash Flow Statement, Understanding Cost Marginal Costing and Break-even Analysis Budgetary Control Standard Costing

12

An Introduction to Accounting, Meaning, Functions and Objectives of accounting, Branches of Accounting, Kinds of Accounting Activities, Single and Double entry system of book-keeping, Accounting Principles, Conventions and Concepts, Journal, Ledger

20

5

MB0026 Managerial Economics

Demand Analysis and Forecasting Cost and Production Analysis, Price and Output Decisions under Different Market Structure, Pricing Policies and Practices Profit Management Capital Management

12

An Introduction to Managerial Economics, Nature and scope of Managerial Economics Economic Theory and Managerial Economics Managerial Economist – Role and Responsibilities

20

6

MB0027 Human Resource Management

Recruitment and Selection Performance appraisal System Employee discipline Grievance Management Industrial relations Trade Unions Collective bargaining Industrial Democracy and employee participation Development of personnel Career planning and development Compensation and benefits

12

Introduction to Human resource management Significance, Objectives, Functions, A diagnostic model, External and internal environment, Forces and influences Organizing HRM function

20

135

Second Semester

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

7

MB0028 Production and Operation Management

Product Design & Development, CAD / CAM Facility Location - Plant facilities, Production Planning and Control - Inventory and materials management - Stores management - Work study - need and technique of work-study, overview of Just In Time (JIT), Value Analysis -

12

Introduction : Nature and scope of production and operations management, role of operations management in total management system, interfaces between operations systems and other functional areas

20

8

MB0029 Financial Management

Financial Plan, Concepts in Valuation, Leverage, Cost of Capital, Capital Structure, Capital Budgeting, Capital Rationing and Risk Factor in Capital Budgeting, Working Capital Management, Dividend Decision

12

An Introduction to Financial Management Meaning of Financial Management, Importance of Financial Management Scope and functions of Financial Management Objectives of Financial Management Organization of the Finance Functions Financial Management Process Financial Decisions Methods of Financial Management, Financial Management and other Disciplines

20

9

MB0030 Marketing Management

Consumer Behavior Analysis, Marketing Mix, Market segmentation, Marketing Information System, Planning and Control of Marketing Operations, Customer Relationship Management – An Overview, Supply Chain Management, An Introduction to International Marketing, Recent Trends in Marketing

12

Introduction to Marketing Concepts of market, marketing and marketing management, Types of markets, Marketing Philosophy- Production concept, Product concept, Sales concept, Marketing concept, Societal concept, Marketing Process, Marketing Environment, Marketing Audit

20

136

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

10

MB0031 Management Information System

Strategic uses of information systems and information technology, Business Process Re-engineering, Planning and development of information systems - planning of information systems; systems analysis and design; approaches to alternative application development, Applications of information systems - applications of operational, tactical and strategic information systems to business; decision support systems and expert systems, Introduction to Electronic Business: benefits, models, Enterprise wide systems, Intranets, Interorganizational systems: Extranets and EDI, Electronic payments and security in electronic commerce, Management of Information Systems - organization of information systems; information technology; security and ethical issues

12

Introduction to information systems - Management Information Systems; role and importance; manager’s view of information systems; introduction to concepts of management, systems and organizations

20

11

MB0032 Operations research

Linear Programming Problem (LPP) Model, Solution to LP Problem – Transportation Problem (TP):Assignment Problem (AP), Integer Programming (IP), Queuing Theory, Simulation, Project Scheduling

12

Introduction to OR Definition (s) of OR - Evolution of OR as a discipline – Applications in Manufacturing & Service Industry – Concept of Models – Types of Models – Advantages & Disadvantages of Models – OR organizations (INFORMS, ORSOC) etc.

20

12

MB0033 Project management

Strategic management and project selection, The project manager, Project organization,

12

Projects in contemporary organizations Introduction to project

20

137

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Project planning, Conflicts and negotiation, Budget and cost estimation, Scheduling, Resource allocation, Monitoring and information systems, Project control, Project auditing, Project termination

management, The definition of a Project, Why Project management, The project life cycle, The project management in practice

Third Semester : Core subject

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

13

MB0034 Research methodology

Selection and Formulation of a research problem, Hypothesis, Research Design, Case Study, Sampling Sources of Data, Observation, Schedules and Questionnaire, Interview, Processing data, Report writing

12

An Introduction to Research, Meaning of research, Purpose of research, Types of research, Significance of research in Social and Business Sciences,

20

14

MB0035 Legal Aspects of Business

Law of Contract, Negotiable Instruments Act, Arbitration Act, Information Technology Act , Competition Act Consumer Protection Act, Companies Act

12

Discharge of contract, Contract of Indemnity and Contract of Guarantee, Meaning - Contract of Indemnity , Essentials, Meaning – Contract of Guarantee, Essentials, Differences between Contract of Indemnity and Contract of Guarantee, Extent of surety’s liability, Rights of surety Discharge of surety’s liability

20

138

Third Semester: Finance Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

15

MF0001 Security analysis and portfolio management

Investment Environment, Fundamental Analysis, Technical Analysis, Efficient Market Hypothesis, Bond and Share Analysis and Valuation, Portfolio Management – Risk and Return Markowitz Portfolio Selection Model, Sharpe: The Single Index Model, Capital Asset Pricing Model (CAPM), Factor Models and Arbitrage Pricing Theory, International Portfolio Investments

12

Investment – A Conceptual Framework: Introduction, Meaning of Investment, Financial and Economic Meaning of Investment, Investment and Speculation, Investment and Gambling, Significance of Investment, Features of an Investment Programme, The Investment Process, Risks of Investment, Common Errors in Investment Management, Qualities of a Smart Investor

20

16

MF0002 Mergers and Acquisitions

M & A – A strategic perspective, Corporate restructuring, valuation, Process of merger integration, Accounting for amalgamation, Take over defenses Legal and regulatory frame work of M & A

12

Introduction, Meaning, Types and characteristics, Motives behind mergers, Theories of mergers operating, financial and managerial synergy of mergers, Role of industry life cycle, Value creation in horizontal, vertical and conglomerate mergers – change forces contributing to M & A activities

20

17

MF0003 Taxation management

Different sources of income, Remuneration to employees and tax planning,: Income from business or profession, Other sources of income, Corporate Tax Management, Basic concept of FBT, Tax management as to FBT, INDIRECT TAXES, ustoms Law, Basic concepts of Customs Law, Classification and valuation, Exemptions Draw Back, Incentives Central Excise

12

Income Tax and Corporate tax, Basics of taxation management, Tax planning, Tax management and tax costing, tax avoidance and tax evasion, : Basic concepts of Income tax, taxable event under Income Tax Act, Incidence of income tax- tax management and planning, residential status- tax management and planning

20

139

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Law, Basic concept of Central Excise Law, Valuation and Classification, Cenvat credit, Special provisions applicable Basic concepts Service Tax, category of taxable services, Tax Management under service tax, Basic concepts of VAT and CST Tax management under VAT and CST

18

MF0004 Internal Audit and Control

Techniques of Evaluation of Internal Controls, Practical Application of Internal Controls in Business, Financial Reporting and Internal Control, Accounting Standards and Internal Control, Basics of Audit, Standards as to Audit, Audit Evidence, Sampling in Audit, Frauds and Errors, Investigations and Special Audits, Audit Reports, Audit Practice Management

12

An Introduction to Internal Control SOX, COSO and COBIT and other benchmarks as to internal control

20

Third Semester: Marketing Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

19

MK0001 Sales, distribution and supply chain management

Organizing the sales department, Sales force management, Directing and controlling sales efforts, Logistics of distribution Channel management, Recent Trends in channel management, Introduction to supply chain management, Planning and designing supply chain, Coordination in supply

Personal selling and sales management overview, Sales management and the business enterprise, Sales management, personal selling, salesmanship, Setting personal selling objectives, Determining sales related marketing policies, Formulating personal selling strategy

20

140

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

chain, Issues regarding information technology and supply chain

MK0002 Consumer behavior

Consumers and market segmentation, Environmental influences on consumer behavior Influence of group on consumer behavior Individual determinants of consumer behavior Consumer Decision process Consumer research Diffusion of innovation Consumerism Business buyer behavior and decisions

12

Understanding consumer Behavior, Meaning and Definition, Application of consumer behavior knowledge to marketing, Why study of consumer behavior in marketing, Areas of study under consumer behavior

20

MK0003 Retail Marketing

Retail Institutions, Retail market strategy, Retail store management, Merchandise Management, Merchandise Pricing Retail control, Information technology and retailing Latest trends in retailing, Contemporary issues in retailing

12

Understanding retailing, Meaning, definition, Scope of retailing, Importance of retailing, Evolution of retailing, Retail environment, Consumer behavior in retail context, Retailing and market segmentation

20

MK0004 Marketing Research

The research process and design, Sources of research data, Measurement techniques in marketing research, Sampling and data analysis, Issues and techniques of quantitative data analysis, Writing a research report, Ethical issues in marketing research, Contemporary issues in marketing research

12

An overview of marketing research, Meaning, Definition, and terminologies, The function of marketing research, Information and decision making, Marketing information systems, Marketing decision support systems, Types of research, areas of research etc

20

141

Third Semester: Human Resource Management Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MU0001 Manpower planning and Resourcing

MU0002 Management and organizational development

MU0003 Employee Relations Management

Leadership, communication, decision making, motivation, conflict management, Discipline and Discipline procedure, industrial relations-strategic / directional management , the laws governing employee relations international human resources management

12

ORGANIZATIONAL CULTURES, Introduction, Organizational Culture and Conflicts, Building an Organizational Culture, Essential elements for a Good Organizational Culture Conclusion. A PERSPECTIVE, Introduction, Characteristics of Employee Relations, Importance of Employee Relations, Employee Expectations. employee relations strategy, Introduction, Employee Relations Strategies, Employee Relations, Staff and Organization, Employee Relations Challenges faced by an Organization, Framework of Employee Relations, Practical Principles for HR Managers, The Ten Commandments for HR Managers. employee relations policies & procedures

20

MU0004

HR Audit

142

Third Semester: Information Systems Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MI0024 Software Engineering

Software process and project metrics, software project planning, risk analysis and management, project scheduling and tracking, software quality assurance, software configuration management., system engineering, analysis concepts and principles, analysis modeling, design concepts and principles, architectural design, user interface design, component-level design, software testing techniques, technical metrics for software, object-oriented software engineering, object-oriented concepts and principles, object-oriented analysis, object-oriented design, advanced topic in software engineering Computer-aided software engineering

12

The product and the process, the product, the process, managing software projects, project management concepts,

20

MI0025 Database Management systems

Relational Model, SQL, Functional Dependencies, Normalization, Object-Oriented Databases, Storage & File Structure, Database System Architectures, Distributed Databases Security and Integrity

12

Entity Relationship Model An Introduction, Entity - relationship model: basic concepts, design issues, mapping constraints, keys, Entity - relationship diagram, design of an E-R database schema, Reduction of an E-R schema to tables. Lab: Application software development using Oracle or Microsoft SQL Server as Back-end and Microsoft .NET as front-end.

20

143

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MI0026 Computer Networks

The Physical Layer, Communication Satellite, The Medium Access Sub layer, The Network Layer, Internet

12

Introduction to Computer Networks Computer networks: introduction: uses of computer networks, network hardware, network software, protocol hierarchies, reference models, example networks, example data communication services, network standardization.

20

MI0027 Business Intelligence and Tools

Developing and Populating the Databases Setup and Physical the Design Designing the ETL System Developing the ETL System Designing the Analysis Services OLAP Database Developing the BI Applications Business Intelligence Applications Building the BI Application in Reporting Services Incorporating Data Mining Deploying and Managing the DW/BI System Working with an Existing Data Warehouse Security Metadata Plan Deployment Operations and Maintenance Extending the DW/BI System Managing Growth Real-Time Business Intelligence Present Imperatives and Future Outlook

12

Business Intelligence and ToolsRequirements, Realities, and Architecture Defining Business Requirements Designing the Business Process Dimensional Model The Toolset

20

144

Third Semester: Healthcare Services Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MH0040 Health Administration

Structure and function of health care delivery system, Organization and administration of health system, National health programmes, Overview of health policy, Public health ethics and legislation, Health system research and survey methods, Human resource management, Vital statistics and health information system, Social marketing

12

Over view of health system and health situation in India

20

MH0041 Hospital Organisation, Operations, and Planning

Hospital planning and design, ward planning, clinical services, administrative services, Clinical support services, non-clinical support services, hospital committee

12

Hospital Organisation, Introduction to Hospital, Definition; Hospital, organization , Types of organizations: Formal and Informal types, Matrix organization: Departmentation by time/ service etc, Classification of Hospitals, Levels of health care in India

20

MH0042 Hospital and Healthcare Information Management

Health Care System in India, Health Information Management System, Evaluation of HIMS in India, Hospital Information System, Design & Implementation of Hospital Information System, Health Information & Health Care financing, Health Information in Health Insurance Management, Health Information Management- an organizational View, Quality Assurance

12

Introduction to Health Information Management Definition of various terms in HIM Importance of HIM Uses & Scopes of HIM Sources of HIM

20

145

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MH0043 Finance, Economics, and Materials Management in healthcare services

Materials Management in Health Care Stores management, Functions of purchase department, Accounting, Cost accounting, Finance and Hospital & Health Finance, Accounting: Cost accounting: Finance, Hospital and Health Finance: Health Insurance

12

Principles of Economics & Health Economics, Definitions, basic theories, National Income, Measurement, Difficulties in measurement, Uses, Theory of Distribution, Principle of substitution, Marginal Productivity, Wages, Rent, Interest, Profit. Health Economics,

20

Third Semester: Banking Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MA0027 Financial Systems and commercial banking

Financial Market, Financial Instruments, Financial Institutions, Commercial Banking System in India, Changing Nature of Banking Business, Compliance to RBI and other Regulations, Designing banking products, Marketing of Bank products, Customer Relations Management

12

Financial System, Nature and structure of financial system, Evolution of Financial system in India, Framework, Segments, and Efficiency in financial system, Linkage between Financial system and Economic development.

20

MA0028 Banking related Laws and practices

Regulation of Banking Business, Legal Aspects of Banking Operations, Banker’s Right of Lien, Set off and Appropriation, Contract of Indemnity, Bank Guarantee, Letters of Credit, Law Relating to Securities and Modes of Charging, Banking Ombudsman Scheme- 2002,

12

Legal Framework of Regulation of Banks, Introduction, Business of Banking, Constitution of Banks, RBI Act, 1934, Banking Regulation Act, 1949, RBI- Central Bank and Regulator of Banks, Government as Regulator of Banks, Control over Cooperative Banks, Regulation by other Authorities.

20

146

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MA0029 Banking operations

Performance Evaluation, Corporate Financing, Banks & Liquidity, Pricing in Banks, Bank Management, International Banking Services.

12

The Banking Services, Overview of Banks and Their Services, Government Policy & Regulation, Organization & Structure of Banks

20

MA0030 Retail Banking

Personal Lending, The Legality of Retail Banking, Bank Products – Deposits, Bank Products – Advances, Bank Products, Marketing of Services, Technology & Retail Banking, Recent Trends in Retail Banking,

Introduction, Indian Banking-Recent trends - Commercial Banking Industry, International Banking, retail Banking and wholesale banking, A strategic overview of the retail banking industry

Fourth Semester: Core Subjects

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MB0036 Strategic Management and business policy

An Overview of Strategic Management, Organizational Direction: Mission and Objectives, Strategic Success: Formulation of Mission Statement, Strategic Alternatives, Analysis of Company’s External Environment, Evaluating Company Resources and Competitive Strengths, Generic Competitive strategies, Merger /Take Over and Joint Venture Strategies, Strategic Choice, Strategy Implementation, Functional Issues, Behavioral Issues, Strategic Control, Unit 12: Introduction to Business Policy, Business Policy and other

12

Introduction to Strategy, Origin, Meaning and Definition of Strategy, Need for Strategy, Key areas in developing a Strategy, Levels at which Strategy Operates, Paradigm Planning, -Operational Planning, -Project Planning, Contingency Planning, Short-Range Planning, Long-Range Planning, Corporate Planning, Strategic Planning, Problems of Semantics in Terminology, Planning Terms, From Strategic Planning to Strategic Management

20

147

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Connected Issues

MB0037 International business Management

World Trade Organization (WTO) and trading blocks - arguments for and against joining WTO; regional economic integration, the case for regional integration - implications for business, MNCs and international business - merits and demerits of MNCs’ operations, International Monetary System - IMF and World Bank, Euro, Dollar markets, foreign exchange, determination of exchange rates, Export procedures - enquiry, offer, proforma invoice, acceptance, order, contract, payment terms, letter of credit, inspection & quality control, insurance, documentation (invoice, bill of lading, certificate of origin, packing list), International marketing decisions - product decisions - pricing decisions, promotion decisions

Introduction to international business - global economy and growth of international market pattern, international business environment - cultural attitudes and international business, Basis for International Trade - absolute cost advantage, comparative cost advantage, Heckscher Ohlin Theory the Product Life Cycle Theory the new trade theory porters diamond gains from trade, instruments of trade policy tariff, subsidies import quotas - export restraints - terms of trade - free trade vs protection, balance of payment vs balance of trade

Fourth Semester: Finance Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MF0006 International financial management

International Flow of Funds, International Financial Markets, Forecasting Foreign Exchange Rate, Foreign Exchange Exposure, Foreign Exchange

12

An Introduction to International Financial Management, Meaning and Importance, Rewards & risk of international finance, Goals of MNC, International Business

20

148

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Risk Management, international Capital Budgeting, Long-term Asset and Liability Management

methods , Exposure to international risk, International Monetary system, Multilateral financial institution, Government influence on exchange rate

MF0007 Treasury Management

Treasury products, Liquidity Planning and Managing Cash Assets, Interest Rate Risk, Central Bank and Foreign Exchange Market, Liquidity Risk Management, Credit Risk Management in Banks,

12

Introduction to Treasury Management, Objectives , Concept, Functions of integrated treasury, Process of Globalization , Evolving role of Treasury as profit centre , Organization of treasury

20

MF0008 Merchant Banking and Financial Services

Merchant Bankers and SEBI, Financial Services, Money Markets, Lease Financing, Hire Purchasing, Securitization of Debt, Marketing of Financial Services

12

An Introduction to Merchant Banking, Meaning of Merchant Banking, Nature of services, Structure of merchant banking firms, Financial Markets: Capital markets-Money market- Forex markets. Linkages between the markets

20

MF0009 Insurance and Risk Management

Risk Management, Insurance as a Risk Management Technique, Selecting and Implementing Risk Management Techniques, Legal aspects of Insurance, Banc Assurance, Indian Insurance Industry,

An Introduction to Risk, Meaning and Definition of Risk, Uncertainty and Risk , Classification of Risk, The Degree of Risk

Fourth Semester: Marketing Specialization

Sl. No.

Subject Code and

Subject title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MK0006 Services Marketing and

Consumer behavior in services, Strategic issues in services marketing, Services marketing mix, Enhancing services

12

Introduction to services marketing, Factors influencing the growth of service sector, Differences in marketing of

20

149

Sl. No.

Subject Code and

Subject title

VSAT Session LC Lecture Topic Time Suggested Topic Time

customer relationship management

marketing potential, Challenges of service marketing, Marketing services in , Airlines, Hotels, Courier, Hospital, Hospitality, Education,Professional services, Financial services etc, Understanding customer relationship marketing, CRM Strategy, Role of CRM in services marketing,

tangible goods vs. services, Definition, Characteristics of services, Basic difference between goods and services Classification of services

MK0007 Advertising Management and Sales Promotion

Setting advertising objectives and formulating advertising strategies, Understanding persuasive advertising message, Advertising budgets, Media planning, Advertising copy design strategy, Execution strategy, Understanding sales promotion,

12

Basic concepts in advertising management, Importance of advertising in marketing, Meaning of advertising, How does advertising persuade the buyer, Role of advertising in marketing mix and Positioning decisions, Advertisers and advertising agency, The role of account executive, Choosing an advertising agency

20

MK0008 E-Marketing

Strategic e-marketing, The e-marketing plan, Ethical and legal issues of e-marketing, E-marketing Knowledge, Consumer behavior, Differentiation and positioning strategies, E-marketing management, Pricing strategies, distribution strategies, Communication strategies, E-customer relationship management

12

Introduction to E-Marketing, What is e-marketing, How does e-marketing relate to e-business, What is internet, E-marketing past, present, and future?

20

MK0009 International Marketing

Trade distortions and marketing barriers, International marketing environment, Consumer behaviour in the international context, International market research and information system, International market entry strategies, International Product strategies,

12

Nature of international marketing, Introduction, Process on international marketing, International dimensions of marketing, Domestic marketing VS international marketing, The applicability of marketing, Multinational corporations, The

20

150

Sl. No.

Subject Code and

Subject title

VSAT Session LC Lecture Topic Time Suggested Topic Time

International Channel of distribution, International promotion strategies, International pricing strategies

process of internationalization, Benefits of international marketing

Fourth Semester: Human Resource Management Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MU0006 Compensation and Benefits

Compensation design, Compensation, Management in India, incentives, Fringe benefits, Executive remuneration income tax

12

Perspective on compensation management Introduction to compensation benefits, Introduction, Development of a Compensation Philosophy., Need for Rational Wage Policy, Economic Objectives of Wage Policy, Social Objectives of Wage Policy, Components of Remuneration Theories of Remuneration, Objectives of Compensation Planning.

20

MU0007 Performance Management and Appraisal

Performance Appraisal Methods, Management by Objectives, Graphic Rating Method, Work Standards Approach, Essay Appraisal, Critical Incident Method, Forced Choice Rating Method, Point Allocation Method, Ranking Method, Checklist, Behaviorally Anchored Rating Scale, 360 Degree Performance Appraisal, Team Appraisals, Balanced Scorecards, The Appraisal Interview, Ethics of Performance Appraisal

12

Concept of Performance Appraisal, Objectives of Performance Appraisal, The Appraisal Process, The Appraisers, Self Appraisal, Supervisors, Peers, Customers, Clients, Subordinates

20

151

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MU0008 Talent Management and Employee Relation

Understanding talent management system, talent management during, recruitment , retention , employee development , leadership and "high potential employee" development , performance management , workforce planning , culture, advantage of talent management, introducing a talent management system, developing the building blocks of talent management, talent planning, using compensation to implement a talent management plan, using information technology to support a talent management system, role of hr in talent management, measures & monitor of talent, talent retention map/ retention strategy,

12

Introduction talent management, Define Talent, Identify Types of Talent, Define skills and knowledge, Differentiate between Talent, Skill, and Knowledge. What is Talent Management?

20

MU0009 Change Management

Change process, obstacles to change, managing change, adapting to change, Coping with Uncertainty, Variables that influence success of change, Steps to implement change, individual change management, team change, leadership and change, organizational change

12

Fundamentals Of Change Management, Basics of Change Management, Understanding levels of change, Identifying misconceptions of change, Schools & Concepts of Change Management, Importance of Change, Understanding the basics of change, Identifying essential areas of change, Leading Change, Promoting successful change, Understanding resilience

20

152

Fourth Semester – Information Systems Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MI0029 ERP

Components of ERP, Business process re-engineering - introduction, different faces of reengineering, IT & BPR,

principles of business engineering, ERP & BPR, Implementation of ERP - an overview, role of consultants, vendors (software & hardware) & users, ERP implementation: issues and methodology, post - implementation options, ERP - a competitive software product: SAP, BAAN, people soft, marsman, Marketing of ERP - An Overview, Market Dynamics & Competitive Strategy

12

Concept of ERP - business needs, objectives of ERP, ERP technologies, database systems

20

MI0030 E-Commerce and Web Design

Online customer services: Infrastructure for e-business, Electronic commerce for small and medium sized business, Business-to-Business E-Business, Intranets and Extranets in business organizations; electronic data interchange and value added networks; B2B models and cases, Security technologies and issues in E-business - firewalls, cryptography and authentication, security standards, Digital Certificates, Certifying Authority, Electronic payment systems, Protocols: SET, SSL, Internet consumers and Market research, Advertising on Internet: Methods and

12

E-business: an introduction, its impact & benefits, models in e-business, e-business in India, application areas of e-business, electronic market places, E-business in retail sector: models and cases

20

153

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

strategies, Pricing models, Legal Issues in E-business, Overview of IT Bill-2000

MI0031 Technology Management

Generic competitive technology strategies, relationship between technology strategy and corporate strategy, strategic shifts and resource commitments, technology vision and goals, technology leadership, SWOT analysis for technology, matching business portfolio and technology portfolio, Technology-market mix, flexibility in technology strategy, Strategic technology planning, investment in technology, technology strategy and functional strategy, implementation and control of technology strategy, global linkages

12

Definition, key concepts, role, importance, life cycle approach, innovation process, integrating, people and technology, human factors in technology operations, Technology - strategy relationship in the large corporation, global technology comparison, resource leverage

20

MI0032 E-CRM and Supply Chain Management

E-Business: The Opportunities Ahead, E-CRM: The New Concept in Marketing, Indian E-CRM Scenario, CRM in India, Market Potential of E-CRM in India, History of ERP, The Theory of Constraints and ERP, Sales and Operations Planning, Buffer Resource Strategy, Enterprise Resource Management, Integrating the Supply Chain to Reap the Rewards,

12

Introduction to Customer Relationship Management Introduction, Customer Relationship Management (CRM), Evolution of CRM, Anatomy of the CRM Campaign, Types of CRM, The Customer Relationship Management Cycle, Business Drivers of CRM, The Return on CRM Methods, An Architecture for Developing CRM, Analysis/Profiling, Campaign Planning and Management, Customer Interaction, The Data Warehouse – A Decision Driven Environment, CRM Essentials,

20

154

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Implementation of CRM, CRM Applications Availability, Networks in Place, Technical Difficulties, Sponsorship, Acceptance and other Cultural Issues, Customer Interaction Center, Business Benefits of CRM, Business Challenges of CRM, Emerging Impact of e-Commerce on CRM

Fourth Semester – Healthcare Services Specialization

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

MH0047 Public Relations and Marketing for Healthcare Organizations

Segmentation, Targeting and Positioning for a Hospital, Ensuring Service Quality as Marketing Tool, Service Mix, Brand Building and Differentiation, Promotional Activities- empanelment, press and media, camps, cme, associations, clubs of patients, Promotional Tools- hoardings, banners, MCI laws, web site, cam to cam, pamphlets, brochures, cable TV, radio, newspaper ads, Medical Tourism, Role of Marketing Department and its Management. Internal marketing, Importance and use of CRM

12

Role of Marketing in Healthcare Sector, External and Internal Analysis

20

MH0048 Management of Healthcare Human Resources

HR Function – Its scope, HR in Health Sector, Manpower planning, Selection – Process and methods, Training, Performance Appraisal, Wage and Salary Administration, Welfare and Working conditions,

12

Organization Philosophy and HR Management

20

155

Sl. No.

Subject Code and Subject

title

VSAT Session LC Lecture Topic Time Suggested Topic Time

Employee Grievance and Workers Participation Management, Communication, Corporate Social responsibilities

MH0049 Legal Aspects of Healthcare Administration

Laws related to medical practice, Regulatory framework of hospitals, Other legal concerns, Case studies

12

Introduction, Legal processes & procedures, legal terminology, Basic understanding of criminal law, civil law(law of torts), law of contract, law of evidence, trust laws, commercial law.

20

MH0050 Quality Management in Healthcare Services

QMS, Quality in health care, Quality tools, Organizing for quality, Quality assurance & improvement, ISO and Accreditation, Six sigma and Lean, TQM and Benchmarking, Malcolm Baldridge award

12

Introduction, Quality & Quality Management Systems (QMS), History of quality, Quality in healthcare: a brief history, Contributions of Deming, Juran, Crosby etc.

20

Fourth Semester – Banking Specialization

Sl. No

Subject Code and Subject

title

VSAT Session LC Lecture Topic Tim

e Suggested Topic Time

MA0032 Merchant Banking and Financial Services

Merchant Bankers and SEBI, Financial Services, Money Markets, Lease Financing, Hire Purchasing, Securitization of Debt, Marketing of Financial Services

12

An Introduction to Merchant Banking, Meaning of Merchant Banking, Nature of services, Structure of merchant banking firms, Financial Markets: Capital markets-Money market- Forex markets. Linkages between the markets

20

MA0033 Treasury Management

Treasury products, Liquidity Planning and Managing Cash Assets,

12

Introduction to Treasury Management, Objectives , Concept, Functions of integrated

20

156

Sl. No

Subject Code and Subject

title

VSAT Session LC Lecture Topic Tim

e Suggested Topic Time

Interest Rate Risk, Central Bank and Foreign Exchange Market, Liquidity Risk Management, Credit Risk Management in Banks,

treasury, Process of Globalization , Evolving role of Treasury as profit centre , Organization of treasury

MA0034 Corporate Banking

Legality of Transactions, Customers of the corporate bank, Facility Letters and Loan Agreements, Security, Legal remedies, their enforcement and the relevance of the doctrine of waiver at the bank’s option, Insolvency of customers of the Corporate Bank

12

The Contractual Nature of the Banker/Corporate Customer Relationship, Contractual nature of the banker / customer relationship, Impact of potential legal liability of bankers in relation to both breach of contract and tort, especially negligence, Rights and duties of the bank and customer, Duty as trustee – emphasis on constructive trustee, Provision of references/status enquiries, Legal principles of combination and set-off, The legal aspects of money laundering

20

MA0035 Institutional Banking

Industrial Finance Corporation if India (IFCI), State Financial Corporations, Industrial Credit and Investment Corporation of India ( ICICI), Small Industries Development Bank of India (SIDBI), Industrial Investment Bank of India (IIBI), Investment Institutions, Specialized Finance Institutions

Industrial Development Bank of India (IDBI), Overview , Subsidiaries , Products , Features , Functions , Recent growth

Instructions for case presentation and Group discussion: * Guidelines for case presentation: • Two cases may be presented per subject.

157

• Best one should be considered while awarding marks. • Out of two case study presentations, one case must be from the assignment given in the

programme guide and the second case may be presented from any topic selected by the students. They can seek the direction from the learning center facilitator.

• Time for presentation – 15 minutes. • Time for question & answers – 5 minutes. * Guidelines for Group Discussion: • Topics for the Group discussion must be given by the center concerned. • Each group may consist maximum of 6 students. • Time for discussion – 1 hour Instructions for project work Introduction: This guide will provide you all the information you need to know for developing a project dissertation. As the Project work is very important part of MBA course curriculum, it has been marked for four credits. The objectives of the MBA course curriculum Project work are to: 1) Enable students to develop further the skills and knowledge gained on the course by applying them to the analysis of a specific business problem or issue, via a substantial piece of independent work carried out over an extended period. 2) For students to demonstrate proficiency in the design of a research project, application of appropriate research methods, collection and analysis of data, and presentation of results. Learning Outcomes On successful completion of the MBA course curriculum Project work, students will be able to: 1) Demonstrate clarity of problem definition and scope; critical evaluation of a focused review of relevant literature; a carefully argued case for the research methods employed; proficiency in the analysis and interpretation of qualitative and/or quantitative data, where appropriate; and sensitivity to the organizational context for which recommendations are made, where appropriate. 2) Present the results of their research in an academically acceptable format, paying particular attention to integration of the literature review, critical evaluation of data, clear presentation of research results, and clear evaluation of the implementability of the recommendations.

158

How to select a topic and organization? To proceed with the project work it is very important to select a right topic and right organization, where you will get required information for the successful completion of the project work. Criteria for selecting the topic and organization: Elective subject: Project can be undertaken on Elective subject. Originality: Your project work must be carried out by yourself and must be original. You can certainly take ideas from else where, but be sure that you evolve them in the unique way to suit your project requirements. Company specific: the project work should be undertaken in a company or any of its departments or any business establishments. The out come of the project work should be useful to the organization or establishment. You must consult your internal guide or external guide in selection of topic. You can do the Project in the organization where you are working / have worked / intend to work. It is good Idea to link your project to your future plans. This will be a useful for your future job prospects and it will also demonstrate to your potential employers about your enthusiasm and knowledge. Remember that you have constraints of resources like time, monetary, infrastructure, so, it is necessary to complete your project with in the specified constraints. Suggested titles for MBA course curriculum Project work: 1) To develop a financial performance measurement and reporting system The project The main objective of the project is to develop and introduce a financial performance measurement and reporting system, which would become part of the minimum quality standards for retail network. The main driver for this project is the changes within the Automotive Block Exemption Regulation (BER) and its impact on the motor industry.

The project involved understanding the impact of the BER on the motor industry and using this knowledge to identify a feasible system for Automobile Company. This system is required to be adapted to the needs of individual countries. In addition a complete launch and implementation plan for the system is required to be developed.

159

2) Major product rationalization programme with the aim of eliminating legacy products

The project The project objective is to tackle a major product rationalization programme with the aim of eliminating legacy products. This involved the production of a legacy product management policy, rationalization of stock, item, service and rep codes, and the quantification of potential savings gained through the reduction of stock holding and servicing.

3) Organization’s cultural change programme in order to achieve the organizational goals

The project The objective of the project is to focus on investigating what is needed to aid a cultural change programme. The student supposed to study the organization’s structure, culture, communication methods and employee responsibilities. This involved meetings and discussions with a wide range of employees. The aim is to produce a report outlining where the organization is now in terms of culture, and produce recommendations on what needs to be changed in order to achieve the organizational goals. This recommendation should be included input into the organization’s change strategy.

4) Internal IT strategy for XYZ Solutions Inc.

The project XYZ Solutions Inc. is a rapidly growing IT services company. Following a series of acquisitions, the company is expanding market share and developing internally. IT systems are instrumental in supporting corporate strategy and internal operations. XYZ's IT strategy currently focuses on developing these systems. This analysis supposed to outline enhancements to XYZ's existing IT strategy in order to strengthen the company's ability to utilize information technology. In developing these enhancements, the analysis required review the history, structure, and strategies of XYZ and characterize the current alignment between business objectives and internal R&D. Further to developing enhancement recommendations, the analysis should provide an implementation plan to address key sources of business-IT misalignment. The enhancements to IT strategy are an opportunity for XYZ to develop a sustainable competitive advantage through improved planning, development, and usage of IT. Qualification Criteria for Project Guide: MBA or equivalent such as PGDBA and others OR any engineering graduate with 5-years of managerial level experience in reputed organization OR Faculty in management institution having at least 3-years of teaching experience.

160

(NOTE: Prior to selection of the Project Title, please approach the organization of your choice with the authorized request letter from university study centre where you have taken admission). Planning for the project work • It is necessary to plan ahead, to make sure that you will complete your work with in

the specified time for the project work. • To achieve this, you should work out a precise schedule. • You should measure the progress of your project work according to your project

schedule. Preparation of project synopsis and submission to University study centre: With in six weeks from commencement of your fourth semester, students are required to submit project synopsis to University study centre for approval and it should contain the following points. Title of the project work: this should convey the general issues that interest you. The title should not be generic in nature and should imply that the work is being made to be able to make certain conclusions. The title may indicate the organization in which the research is being carried out. Objectives: objectives of the project should be clearly mentioned. Methodology: You should specify the methodology which you are going to adopt to carry out the project.

Format of report for the submission: 1. The full content of the report must be hard bound together so that the pages cannot be

removed or replaced. 2. The cover of the report must contain, title, name of the candidate, the award and the year of

submission. (Refer annexure A). 3. Text pages should be printed on one side of the paper, preferably with 1.5 line spacing, and

page numbers at the bottom of the each page. Margins should be 2” on the left and 1” on the right.

4. Please use separate index sheets for all chapters each chapter should start from a new page. 5. The declaration must be duly signed by the student ( Refer annexure B) 6. The project report must be about 100-150 pages. 7. Report must contain all the necessary documents such as Certificate from the viva-voce

panel (refer annexure C), Certificate of the University study centre (Refer annexure D), Company certificate, acknowledgements etc.

8. One copy of the project report along with CD must be submitted to the UNIVERSITY.

161

TABLE OF CONTENTS: Page No. Executive summary i) Introduction

ii) Objective iii) Methodology. iv) Analysis v) Conclusions

vi) Recommendations. Part I. Company Profile i) Brief Introduction of a company

ii) History (very brief) of the organization. PART II Project overview i) Introduction.

ii) Objective iii) Methodology iv) Analysis v) conclusions

vi) Recommendations. Part III i) Appendix

ii) Bibliography iii) References iv) Glossary Note: this is only suggestive but not exhaustive

Annexure A (cover page) Emblem

University centre address and code No:

Title of project report By

(Your name)

A project report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration Of Sikkim Manipal university, INDIA

Sikkim-Manipal university of Health, Medical and technological sciences

Distance education wing

162

Syndicate house Manipal -576104

Annexure-B (student declaration)

I here by declare that the project report entitled (Title)

submitted in partial fulfillment of the requirements for the degree of Masters of business Administration to Sikkim-Manipal University, India, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or

prizes

Place: (Name of candidate) Date: Reg. No:

Annexure C (Examiner’s certification) The project report of

(Your name) Title

is approved and is acceptable in quality and form

Internal Examiner External Examiners

(Name, qualification and designation) (Name, qualification)

Annexure D (university study centre certificate) This is to certify that the project report entitled

(Title)

Submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration of Sikkim-Manipal University of Health, Medical and

technological sciences (Student Name)

has worked under my supervision and guidance and that no part of this report has been submitted for the award of any other degree, Diploma, Fellowship or other similar titles or prizes and that the

work has not been published in any journal or Magazine.

(Reg. No) Certified

(Guide’s Name and Qualification)

163

8. Assessment details First Semester

Sl. No. Subject Title & Code Credits Max. Marks

IA UE

1 MB0022 Management process and Organization Behavior 3 60 140

2 MB0023 Business Communication 3 60 140

3 MB0024 Statistics for Management 3 60 140

4 MB0025 Financial and Management Accounting 3 60 140

5 MB0026 Managerial Economics 3 60 140

6 MB0027 Human Resource Management 3 60 140

Second Semester

Sl. No. Subject Title & Code Credits Max. Marks

IA UE

1 MM0028 Production & Operation Management 3 60 140

2 MB0029 Financial Management 3 60 140

3 MB0020 Marketing Management 3 60 140

4 MB0031 Management Information System 3 60 140

5 MB0032 Operations Research 3 60 140

6 MB0033 Project Management 3 60 140

164

Third Semester

Sl. No.

Title Credits Max. Marks IA UE

1 MB0034 Research Methodology 3 60 140 2 MB0035 Legal Aspects of Business 3 60 140 Project (Contd…..) 4 200 Electives: Group I – Finance 3 MF0001 Security Analysis & Portfolio Management 2 30 70 4 MF0002 Mergers & Acquisitions 2 30 70 5 MF0003 Taxation Management 2 30 70 6 MF0004 Internal Audit & Control 2 30 70 Group II – Marketing 2 30 70 7 MK0001 1Sales, Distribution & Supply Chain

Management 2 30 70

8 MK0002 Consumer Behaviour 2 30 70 9 MK0003 Retail Marketing 2 30 70

10 MK0004 Marketing Research 2 30 70 Group III – Human Resource Management

11 MU0001 Manpower Planning & Resourcing 2 30 70 12 MU0002 Organization Behaviour 2 30 70 13 MU0003 Management & Organizational Development 2 30 70 14 MU0004 Employee Relations Management 2 30 70 Group IV – Information Systems

15 MI0024 Software Engineering 2 30 70 16 MI0025 Database Management Systems (DBMS) 2 30 70 17 MI0026 Computer Networks 2 30 70 18 MI0027 Business Intelligence and Tools 2 30 70 Group V - Healthcare Services

19 MH0040 Health Administration 2 30 70

20 MH0041 Hospital Organization, Operations, and Planning

2 30 70

21 MH0042 Hospital and Healthcare Information Management

2 30 70

22 MH0043 Finance, Economics, and Materials Management in Healthcare Services

2 30 70

Group VI – Banking 23 MA0027Financial Systems & Commercial Banking 2 30 70 24 MA0028Banking Related Laws & Practices 2 30 70 25 MA0029Banking operations 2 30 70 26 MA0030Retail Banking 2 30 70

165

Group VII – Retail Operations 27 Warehousing and Supply chain Management 2 30 70 28 Buying and Merchandising 2 30 70 29 Stores Operations 2 30 70 30 Retail IT Management 2 30 70

Fourth Semester

Sl. No.

Title Credits Max. Marks IA UE

1 MB0036 Strategic Management & Business Policy 3 60 140 2 MB0037 International Business Management 3 60 140 Project (Contd….) Electives: Group I – Finance 3 MF0006 International Financial Management 2 30 70 4 MF0007 Treasury Management 2 30 70 5 MF0008 Merchant Banking & Financial Services 2 30 70 6 MF0009 Insurance & Risk Management 2 30 70 Group II – Marketing 7 MK0006 Services Marketing & Customer Relationship

Management 2 30 70

8 MK0007 Advertising Management & Sales Promotion 2 30 70 9 MK0008 E-Marketing 2 30 70

10 MK0009 International Marketing 2 30 70 Group III - Human Resource Management

11 MU0006 Compensation & Benefits 2 30 70 12 MU0007 Performance Management &n Appraisal 2 30 70 13 MU0008 Talent Management & Employee Relations 2 30 70 14 MU0009 Change Management 2 30 70 Group IV – Information Systems

15 MI0029 ERP 2 30 70 16 MI0030 E-Commerce & Web Design 2 30 70 17 MI0031 Technology Management 2 30 70 18 MI0032 E-CRM and Supply Chain Management 2 30 70 Group V - Healthcare Services

19 MH0047 Public Relations and Marketing for Healthcare Organizations

2 30 70

20 MH0048 Management of Healthcare Human Resources 2 30 70 21 MH0049 Legal Aspects of Healthcare Administration 2 30 70 22 MH0050 Quality Management in Healthcare Services 2 30 70

166

Group VI – Banking 23 MA0032 Merchant Banking & Financial Services 2 30 70 24 MA0033 Treasury Management 2 30 70 25 MA0034 Corporate Banking 2 30 70 26 MA0035 Institutional Banking 2 30 70

Group VII – Retail Operations

27 Services Marketing and Customer Relationship Management

2 30 70

28 Advertising Management and Sales Promotion 2 30 70 29 Mall Management 2 30 70 30 Project Management 2 30 70

9. List of books:

Sl. No.

Book ID Accession No. Title Author Publisher

Accounting Management 1

650BHA

650BHA000061

Accounting for Management

S K Bhattacharyya, John Dearden

Vikas Publishing House Pvt Ltd

2

650CHA

650CHA000263

Introduction to Management Accounting

Charles T Horngren, Gary L Sundem, William O Stratton

Prentice-Hall of India Private Limited

3

650HIN

650HIN000092

Management Accounting

N L Hingorani, A R Ramanathan

Sultan Chand & Sons

4

650JAW

650JAW000097

Accounting for Management

Dr.Jawahar Lal

Himalaya Publishing House

5

650KHA

650KHA000068

Management Accounting

M Y Khan & P K Jain

Tata McGraw -Hill Publishing Compnay Limited

167

Banking Management 1

650MER

650MER000101

Bank & Brokerage Back Office Procedures & Settlements

Mervyn J King

AMACOM

2

650TAN

650TAN000062

Tannan's Banking Law and Practice in India

M L Tannan

Wadhwa and Company

Sl. No.

Book ID Accession No. Title Author Publisher

Business Management 1

650FRA

650FRA000059

Business Environment ( Text and Cases)

Francis Cherunilam

Himalaya Publishing House

2

650FRA

650FRA000076

Business Environment

Francis Cherunilam

Himalaya Publishing House

3

650ICF

650ICF000070

Business Process Outsourcing Concepts and Cases

K Suresh

ICFAI Press

4

650ITC

650ITC000261

Report on Business Process Outsourcing (BPO)

ITCOT

Industrial & Technical Consultancy Organisation of Tamilnadu Limited

5

650MAT

650MAT000077

Business and Government

M J Mathew

RBSA Publishers

6

650RAJ

650RAJ000072

Business Environment

Raj Agrawal

Excel Books

7

650SHE

650SHE000055

Principles of Business management ( with case problems)

S.A. Sherlekar, V.S. Sherlekar

Himalaya Publishing House

8

650SIN

650SIN000081

An Introduction to Business Organisation and Management

B P Singh, T N Chhabra

Kitab Mahal

9

650SUR

650SUR000071

Business Process Outsourcing

K. Suresh

ICFAI University Press

168

Customer Relationship Management 1

650KRI

650KRI000069

Customer Relationship Management

Kristin Anderson Carol Kerr

Tata McGraw -Hill Publishing Compnay Limited

Sl. No.

Book ID Accession No. Title Author Publisher

Financial Management 1

650GOR

650GOR000058

Financial Markets and Services

E.Gordon, Dr.K.Natarajan

Himalaya Publishing House

2

650JAM

650JAM000090

Financial Management and Policy

James C Van Horne

Prentice Hall of India Pvt. Ltd.

3

650KHA

650KHA000052

Financial Services

M Y Khan

Tata McGraw -Hill Publishing Compnay Limited

4

650KUL

650KUL000089

Financial Management

P V Kulkarni, B G Satyaprasad

Himalaya Publishing House

5

650MAH

650MAH000067

Financial Management

Dr. S N Maheshwari

Sultan Chand & Sons

6

650PAN

650PAN000064

Financial Management

I M Pandey

Vikas Publishing House Pvt Ltd

7

650PRA

650PRA000053

Financial Management, Theory and Practice

Prasanna Chandra

Tata McGraw -Hill Publishing Compnay Limited

8 650SRI 650SRI000060 Financial Management

Prof. R.M. Srivastava

Pragati Prakashan

Human Resource Management

1

650SUB

650SUB000082

Essentials of Human Resource Management and Industrial

P Subba Rao

Himalaya Publishing House

169

Relations

Sl. No.

Book ID Accession No. Title Author Publisher

Infrastructure Management

1

650GOV

650GOV000084

India's Infrastructure : Investment Opportunities

Govt. of India

NCAER

2

650GOV

650GOV000085

The India Infrastructure Report

Govt. of India

Dr. Rakesh Mohan

3

650GOV

650GOV000086

The India Infrastructure Report

Govt. of India

Dr. Rakesh Mohan

4

650GOV

650GOV000087

The India Infrastructure Report

Govt. of India

Dr. Rakesh Mohan

Information System Audit & Control

1

650RON

650RON000066

Information Systems Control and Audit

Ron Weber

Pearson Education (Singapore) Pte.Ltd

International Business Management

1

650CHA

650CHA000065

International Business

Charles W L Hill

Tata McGraw -Hill Publishing Compnay Limited

2

650CHA

650CHA000088

International Business

Charles W L Hill

Tata McGraw -Hill Publishing Compnay Limited

3

650FRA

650FRA000100

International Trade and Export Management

Francis Cherunilam

Himalaya Publishing House

4

650SUB

650SUB000096

International Business - Text and Cases

P Subba Rao

Himalaya Publishing House

170

Sl. No.

Book ID Accession No. Title Author Publisher

Investment Management 1

650AVA

650AVA000054

Investment Management

Dr. V.A. Avadhani

Himalaya Publishing House

2

650BHA

650BHA000102

Investment Management

V K Bhalla

S Chand & Company Ltd

3

650PRA

650PRA000098

Investment Analysis and Portfolio Management

Prasanna Chandra

Tata McGraw -Hill Publishing Compnay Limited

4

650PRE

650PRE000073

Investment Management Security Analysis and Portfolio Management

Preeti Singh

Himalaya Publishing House

5

650WIL

650WIL000051

Investments

William F. Sharpe, Gordon J. Alexander, Jeffery V. Bailey

Prentice Hall of India Pvt. Ltd.

6

650WIL

650WIL000095

Investments

William F. Sharpe, Gordon J. Alexander, Jeffery V. Bailey

Prentice Hall of India Pvt. Ltd.

Management

1

650STE

650STE000075

Management

Stephen P Robbins, Mary Coulter

171

Sl. No.

Book ID Accession No. Title Author Publisher

Marketing Management 1

650DON

650DON000259

Marketing Research (Measurement & Method)

Donald S. Tull and Del I. Hawkins

Prentice Hall of India Pvt. Ltd.

2

650PHI

650PHI000260

Marketing Management

Philip Kotler

Pearson Education (Singapore) Pte.Ltd

3

650RAM

650RAM000262

Marketing Management Planning, Implementation & Control

V S Ramaswamy, S Namakumari

Macmillan India Ltd

4

650RAM

650RAM000393

Marketing Management Planning, Implementation & Control

V S Ramaswamy, S Namakumari

Macmillan India Ltd

5

650ROB

650ROB000094

Industrial Marketing

Robert A. Reeder, Edward G. Brierty and Betty H. Reeder

Prentice Hall of India Pvt. Ltd.

Personnel Management 1

650MAM

650MAM000083

Personnel Management Text & Cases

C B Mamoria, S V Gankar

Himalaya Publishing House

172

Sl. No.

Book ID Accession No. Title Author Publisher

Risk and Insurance Management 1

650ANA

650ANA000057

Insurance Management

Anand Ganguly

New Age International (P) Ltd.

2

650DAV

650DAV000080

Risk Management

David E Bell

Vikas Publishing House Pvt Ltd

3

650EMM

650EMM000079

Fundamentals of Risk and Insurance

Emmett J Vaughan, Therese Vaughan

Replika Press Pvt Ltd

4

650EMM

650EMM000099

Fundamentals of Risk and Insurance

Emmett J Vaughan, Therese Vaughan

Replika Press Pvt Ltd

5

650GEO

650GEO000063

Principles of Risk Management and Insurance

George E Rejda

Pearson Education (Singapore) Pte.Ltd

6

650TRI

650TRI000078

Risk Management and Insurance

Trieschmann, Gustavson, Hoyt

Shroff Publishers & Distributors Pvt Ltd

Sales Management 1

650RIC

650RIC000091

Sales Management Decisions, Strategies, and Cases

Richard R Still, Edward W Cundiff, Norman A P Govoni

Prentice Hall of India Pvt. Ltd.

Security Analysis and Portfolio Management 1

650DON

650DON000056

Security Analysis and Portfolio Management

Donald E. Fischer, Ronald J. Jordan

Prentice Hall of India Pvt. Ltd.

2

650DON

650DON000093

Security Analysis and Portfolio

Donald E. Fischer, Ronald J. Jordan

Tan Printers (I) PvtLtd

173

Management

Sl. No.

Book ID

Accession No. Title Author Publisher

Strategic Technology Management 1

650ROB

650ROB000074

Strategic Management of Technology and Innovation

Robert A Burgelman, Clayton M Christensen, Steven C Wheelwright

Mc Graw Hill

Cost & Accountancy

1

657JAI

657JAI000111

Advanced Accountancy

S P Jain, K L Narang

Kalyani Publishers

2

657JAI

657JAI000114

Advanced Accountancy

S P Jain, K L Narang

Kalyani Publishers

3

657JAI

657JAI000118

Cost Accounting

S P Jain, K L Narang

Kalyani Publishers

4

657JAW

657JAW000112

Cost Accounting

Jawahar Lal

Tata McGraw -Hill Publishing Compnay Limited

5

657RAM

657RAM000115

Advanced Accountancy

B S Raman

United Publishers

6

657RAM

657RAM000116

Advanced Accountancy

B S Raman

United Publishers

7

657RAM

657RAM000117

Cost Accounting

B S Raman

United Publishers

8

657RAT

657RAT000113

Costing Adviser

P V Rathnam

Kitab Mahal

Law

1

340KAP

340KAP000110

Elements of Company Law

N D Kapoor

Sultan Chand & Sons

2

340RAM

340RAM000137

Company Law

B S Raman

United Publishers

174

and Secretarial Practice

Sl. No.

Book ID

Accession No. Title Author Publisher

Economics 1

650DIP

650DIP000414

Ethics Incorporated top priority and Bottom Line

Dipankar Gupta

HarperCollins Publishers India

2

330JHI

330JHI1000103

International Economics

M L Jhingan

Vrinda Publications (P) Ltd

3

330JHI

330JHI000107

Macroeconomic Theory

M.L.Jhingan

Vrinda Publication (P) Ltd.

4

330MIS

330MIS000106

Economic Enviroment of Business

S.K.Misra and V.K.Puri

Himalaya Publishing House

5

330MIS

330MIS000108

Economic Environment of Business

S K Misra, V K Puri

Himalaya Publishing House

6

330RUD

330RUD000104

Indian Economy

Ruddar Datt, K P M Sundharam

S Chand & Company Ltd

7

330SET

330SET000109

Monetary Economics

M L Seth

Lakshmi Narain Agarwal

8

330VAI

330VAI000105

Macroeconomic Theory

M.C.Vaish

Vikas Publishing House Pvt. Ltd