MBA Research Tools Workshop - York University Libraries · Thursday, October 1, 2015 5:30pm to...
29
MBA Research Tools Workshop Sophie Bury Head, Peter F. Bronfman Business Library Bronfman Business Library [email protected]
Transcript of MBA Research Tools Workshop - York University Libraries · Thursday, October 1, 2015 5:30pm to...
MBA Research Tools Workshop Sophie Bury Head, Peter F. Bronfman Business Library Bronfman Business Library [email protected]
• Learn about business
research databases
• News/updates on
business library
services
• Research tips
• And much more…
Staying in Touch with Bronfman
2
Peter F. Bronfman Business Library
3 Quick Start Guide
www.library.yorku.ca/web/bbl
Sustainability Research
Finding Business Articles
Company research
Publicly-traded companies, private companies
Competitor analysis, SWOTs, company filings and financials, CSR activities
Industry research
Domestic, global; broadly-defined, niche.
Market research
Reports including five forces analysis and market segmentation data
Citation management tool Zotero
4
Agenda
5
• Think about this from the outset
• Citing Business Resources Guide – using MLA or APA
• Citation Management
Tools • Zotero
Citing and Managing Your Sources
Attend our workshop Stress Free Citation: Cite it Right with APA! Thursday, October 1, 2015 5:30pm to 7:00pm SSB N109
• “Analyze contextual forces influencing the company…including corporate earthquakes…”
• “…challenge taken-for-granted assumptions”
• Identify major TBL challenges facing the company
• Come up with “doable” breakthrough solutions • Compile a bibliography of sources consulted
6 Excerpts from MGMT 5150 Syllabus
Sustainability Research
8
Corporate Governance Guide: Sustainability Tab
Related Terms:
Apparel
Fashion
Cruise ship
Tourism Ecotourism
Chocolate
Cocoa
Sustainable IT Green computing/IT ICT sustainability
Sustainalytics – Hershey Co. ESG Rankings
9
Sustainalytics – Hershey Co. Policies/Programs – Ratings and Descriptions
10
Sustainalytics – Hershey Co. Controversies
11
Citing Sustainalytics Reports
• Zotero works well with articles databases, and less well with company and industry databases like Sustainalytics.
• For help consult:
Citing Business Resources Guide – using MLA or APA
12
Finding Business Articles Guide
Finding Business Articles
Finding Business Articles Guide
1. Select the Databases Tab 2. Select the Journal articles
subtab 3. Select Proquest Business
or Business Source Premier (Ebsco)
Finding Business Articles
Proquest & Ebsco Importing articles to Zotero
Public vs private companies
• Publicly-Traded • Private
Core Resource: Company Research Guide available from the Bronfman Business Library home page Section for publicly traded and private companies 17
Company Research
• Mergent Online (International)
• click on reports link for company
• SEDAR (Canada) • EDGAR (United States)
We recommend the Annual reports/filings section and public companies section of the Company Research Guide. 18
Public Companies – Filings/Financials
• Hoovers – Publicly traded and private companies – International coverage
• PrivCo – Non-publicly traded companies – International coverage – Individual account is required
• NetAdvantage – U.S. coverage – Select Directories - > Click on the option to search by
private companies which appears under Register of Corporations, Executives and Directors
• Bronfman Business Library: Reference Collection
– Scott’s Directories T 12.5 C22 O6 – Canadian Key Business Directory HG 4090 Z5 C3 – Ontario Business to Business Sales and Marketing Directory HF
3229 O5 O56 19
Company Research Guide
Private Company - Information Sources
We recommend the SWOT analysis section of the Company Research Guide.
20
SWOT Analysis
21
Analyst Reports
We recommend the analyst reports section of the Company Research Guide.
Idustry Research
Different databases have different strengths.
Quick Start Guide
Our Industry Research guide is geared to help you choose the one(s) that will help you best!
22
Industry Research
Database demos •Business Monitor (BMIResearch)
–Industries defined at quite a broad level –Global coverage
•IBISWorld –Good for niche industries –USA, Canada, China, Global
23
Industry Research – Two Key Databases
We recommend the Competitors and Industry Codes sections of our Company Research Guide
Hoovers build a list function
24
Industry Research & Competitor Analysis
Call #: Bronf Ref HF 5410 M33 Available in the Reference Room at the Bronfman Business Library.
25
• market segmentation • consumer trends analysis
Market Research
Market Research Guide
• Zotero • Mendeley
Citation Management Tools can: • Store citations from library
catalogues and periodical databases.
• Format and print your final bibliography in the citation style of your choice.
• Store full-text PDFs, images, audio or video files and web page snapshots.
• Help you collaborate with others on group projects.
Citation Management Tools
http://researchguides.library.yorku.ca/zotero
27
Zotero
• Corporate Governance http://researchguides.library.yorku.ca/corporategovernance
• Business Ethics http://researchguides.library.yorku.ca/businessethics
• Company Research http://researchguides.library.yorku.ca/companyresearch
• Industry Research http://researchguides.library.yorku.ca/industryresearch
• Finding Business Articles: http://researchguides.library.yorku.ca/businessarticles
• Business Resources A-Z http://www.library.yorku.ca/web/bbl/collections/businessonline/
• Bronfman Business Research Guides http://www.library.yorku.ca/web/bbl/guides/
28
Useful Resources
Questions? Business librarians are available to help you throughout the year: In person: Reference Desk at Schulich Building S237 E-mail: [email protected] Phone: 416-736-5139 Chat: IM Chat Reference (available on the Bronfman Business Library homepage
29
