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Vikas

Anuj

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SnehaLalitaMikitapriya

madlani MAmSubmitted to :-

TOPIC

Mumbai’s Dabbawala

Service• Mumbai’s Annadatas

Cell No.: 91-9869152163 Andheri Office - 26821897, Grant Rd. Office – 23860742.

Off: 3, Raghunath Pathak Chawl, Sambhaji Nagar, Sahar Road, Near Fly-Over Bridge, Andheri (E), Mumbai – 69.Email Id: rdmedgedabbawala@yahoo.co.inWeb Site : www.mumbaidabbawala.com

The Wonder Of Dabbawallas UnfoldedNUTAN MUMBAI TIFFIN BOX SUPPLIERS

ASSOCIATION

A Tribute to

Late Shri. Dhondiba R. Medge

Late Shri. Mahadu H. Bachche

INTRODUCTION HISTORY NMTBSA WORKING OF NMTBSA ORGANIZATION STRUCTURE APPROACH HUMAN RESOURCES MANAGEMENT LOGISTICS & CODING TIMING SIX SIGMA SWOT CORPORATE SOCIAL RESPONSIBILITIES VISITING & FELICITATION SOME MORE ACHIEVEMENT CONCLUSION

Hon. Mahadeo Havaji Bacche

Educated only up to Class 2 Started the Dabbawala System

with a handful of 35 Dabbawala in 1890

Hon. Dhondiba Medge

Educated only up to class 4 Framed the Rules and Regulations

of Dabbawala

FOUNDER OF DABBAWALA SYSTEM

HISTORY Started in 1890 Mahadeo Havaji Bacche (Mahadeo), a

migrant from North Maharashtra, started the lunch delivery service.

Mahadeo recruited youth from the villages neighboring Mumbai, who were involved in agricultural work

Service started with about 100 Dabbawalas

(Nutan Mumbai Tiffin Box Suppliers Association)

• History : Started in 1890• Charitable trust : Registered in 1956• Avg. Literacy Rate : 8th Grade Schooling• Total area coverage : 60 Kms • Employee Strength : 5000• Number of Tiffin's : 2,00,000 Tiffin Boxes i.e 4,00,000 transactions every day.• Time taken : 3 hrs

What is NMTBSA?

Tiffin Basket’s weight:

70-75 kgs.

Working of NMTBSA• Error Rate : 1 in 16 million transactions• Six Sigma performance (99.999997)• Technological Backup : Nil.• Cost of service - Rs. 300/- to 350/- month

($ 6.00/month)• Standard price for all (Weight, Distance,

Space)• Rs. 70 to 80 Cr. Turnover approximately. • “No strike” record as each one a share

holder • Earnings - Rs. 5000/- to 6000/- per month.• Diwali Bonus: One month’s extra payment

from customers.

WORK IS WORSHIP

PRESIDENT & GENERAL SECRETARYNUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION

DUTIES AND RESPONSIBILITIES PRESIDENT AND VICE PRESIDENT

1. Taking monthly meeting

2. Checking account of the association

3. Solving the problem among the members GENERAL SECREATARY1. Drafting various types of letters

2. Collecting the trust fees MUKADAM 1. Supervising the functioning of the members in his group. MEMBERS

1. To drivers Tiffin boxes to the customers & carry Tiffin boxes back to their home respectively

ATTITUDE “People study business books and then

practice. We practiced first and have now become case studies” Raghunath Medge (President)

“It’s a model of managerial & organizational simplicity” C. K. Pralhad

DABBAWALA AS MARKETING RESOURCE Marketing pamphlets with the “Dabba”. Sticker, Tag and Sample Piece of Goods with

“Dabba

DISCIPLINE :• No Alcohol Drinking during business hours• Wearing White Cap during business hours• Carry Identity Cards

Code of conduct• Rs 500- Drinking on duty• Rs 100- Smoking on duty• Rs 25- Not wearing white cap• Rs 25- Not carrying ID card• Rs 1000- Leave without intimation, sacked if repeated in 2-3 instances

WOMEN:• Mrs. Bhikhubai of Borivali(East)• Mrs. Anandibai of Andheri(East)

APPROACH

HUMAN RESOURCES MANAGEMENT HR PRACTICES OF THE ASSOCIATION FLAT ORGANIZATION

NO HIRE FIRE RULE

COMMUNITY BASED RECRUITMENT

SHARING COMMON BELIEF , VALUES ETHICS

FOLLOWED THE STRICT DRESS CODES

LOYALTY AND TRUST IS THEIR MONOPOLY

TRAINING PROVIDE TO NEW COMERS

OWNER AS WELL AS EMPLOYEE

QUARTERLY MEETING DISCUSS ISSUES

MANAGEMENT PRINCIPLES OF THE NMTBSA

1. TEAM WORK

2. TIME MANAGEMENT

3. INNOVATION

4. CUSTOMER RELATIONSHIP MANAGEMENT

LOGISTICS AND CODING

By using their own logics methods they deliver lacs of Tiffin's boxes

through many dabba Walla's hand.

Logistics is happening 24 hrs a day,7 days a week and 52 weeks a year.

Logistical competency is achieved by coordinating the following:

Network Design Information Transportation Inventory Warehousing

CODING

VLP : Vile Parle (Suburb in Mumbai)

9E12 : Code for Dabbawallas at Destination E : Express Towers(Bldg. Name)

12 : Floor No.

E : Code for Dabbawallas at Residential station.

3 : Code for Destination station (E.g.. Nariman Point)

JOURNEY OF DABBAWALA:

Pick up Dabba from Residence/Caterer

and bring it to Andheri Station.

*Journey in Local Train*

Unloading and Sorting at

Destination Station.

Delivery to respective customers.

Collection of Empty Dabba.

Sorting at Destinations

station.

Returning Dabba to

Residence/Caterer.

9:30 A.M- 10:30 A.M 10:34- 11:20 A.M 11:20- 12:30 P:M

12:30 - 1:00 P.M 1:15- 2:30 P.M2:48- 3:30P:M

3:30- 4:40 P.M

• 10:34-11:20 am

• This time period is actually the journey time. The dabbawalas load the wooden crates filled with tiffins onto the luggage or goods compartment in the train. Generally, they choose to occupy the last compartment of the train.

• 1:15 – 2:00 pm

• Here on begins the collection process where the dabbawalas have to pick up the tiffins from the offices where they had delivered almost an hour ago.

RETURN JOURNEY:• 2:00 – 2:30 pm• The group members meet for the segregation

as per the destination suburb.

SIX SIGMA

What is Six SigmaSix Sigma is the measure of quality that strives for near perfection. It is a disciplined, data-driven methodology focused on eliminating defects. A Six Sigma defect is defined as anything that falls outside of a customer's specifications. Six Sigma is a reference to a statistical measuring system, equivalent to just 3.4 defects per every million opportunities (Snee, 2003).

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WHY SIX SIGMA

• Intense competitive pressures – especially from rapid globalization.

• Greater consumer demand for high quality products and services, little tolerance for failures of any type.

• Top management recognition of the high quality at lower cost.

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Sigma and % accuracy Defects per Million % Accuracy

Opportunities (DPMO)One Sigma691,500 30.85%Two Sigma 308,500 69.15%Three Sigma 66,810 93.32%Four Sigma 6,210 99.38%Five Sigma 233 99.977%Six Sigma 3.4 99.9997%Seven Sigma 0.020 99.999998%

SWOT ANALYSIS

SWOT ANALYSIS Strengths:

Simplicity in organization with Innovative service Coordination, team spirit, & time management Low operation cost Customer satisfaction

Weaknesses:

High dependability onlocal trains

Funds for the association Limited Access to Education

Opportunities

Wide range publicity Operational cost is low Catering

Threats

Indirect competition is being faced from caterers like maharaja community

Indirect threats from fast foods and hotels Change in timings Company transport

CORPORATE SOCIAL RESPONSBILITIES Started in DHARMSHALA in BHIMASHANKAR districts in the year

1930 Maharashtra government prorogates HIV awareness through

DABBAWLLA CHANNEL Innovative workplace programmers carries prevention massage In the year 2005 o WORLD AIDS DAY 5000 Dabbawala delivered the Tiffin with a slogan “STOP AIDS KEEP PROMISE”

Their Achievements

Documentaries made by :

BBC ,UTV, MTV, ZEE TV, AAJ TAK, TV TODAY, SAHARA SAMAY,

STAR TV, CNBC TV 18, CNN, SONY TV, TV TOKYO, NDTV.

CASE STUDY made by :

ICFAI Press Hyderabad & Bangalore

Richard Ivey School of Business – Canada

Also, Included in a subject in Graduate School of Journalism University of California, Berkeley

Invitations from : CAII for conference held in Bangalore, IIML, IIMA, CII Cochin, CII Delhi,

Dr. Reddy’s Lab Foundation Hyderabad, SCMHRD Pune,

SCMHRD Nasik, Sadahana – Pune, Rotary Club – Bangalore, NIQR at Chennai

Radio: German Radio Network, Radio Mirchi, Radio Mid-day, FM – Gold, BBC Radio, Radio City

Others:

World record in Best Time Management with Six Sigma rating.

Name in “GUINESS BOOK of World Records”.

Registered with Ripley's “ believe it or not”.

Participated in “Deal Ya No Deal Contest” by Sony Entertainment Television

Invited for marriage of Hon. Prince Charles of England on 9th April, 2005

Awards and Felicitation (contd.)Top 50 of India

RICHARD BRANSON CHAIRMAN VIRGIN ATLANTIC AIRWAYS MUMBAI

Sir Richard Branson, Chairman, Virgin Atlantic Airways, meeting the Mumbai's famed 'Dabbawalas' at their nodal point, the Churchgate Railway Station in South Mumbai, on April 1, 2005.

Dabbawala Products

Product Name: Dabba (Tiffin box)

Price: 200/- ( Indian Rupees , INR)

Product Name: Gandhi cap

Price: 50/- ( Indian Rupees , INR)

Product Name: Dabbawala MugDescription: This is tea / coffee mug with Dabbawala logo on it.Price: 30/- ( Indian Rupees , INR) 

Top 10 Reason For Using Dabbawalas Services 

Home made food is best for health and because health is wealth.

Home made food is cheaper.

Do you not love your mother or wife and like to eat food made by her?

Safety - The Local train of Mumbai

Dabbawalas give reliable services and their performance and accuracy match six sigma standards.

We , the DabbaWalas never go on strike.

By taking our services you are proving direct employment to 5000+ .

Even if there is no one at home to cook food for you , Dabbawalas can deliver you good quality home like lunch  through many restaurants.

Dabbawalas are an icon in their own sense and famous world over for their efficiency .

They regularly organize bhajan and kirtans and spread the essence of Marathi culture , good will and one ness of India

RECOMMENDATION Insurance cover

Job Enlargement ( advertisement )

Consult with government

Expand business

Start Adult Education Programme.

MR. RAGHUNATH MEDGE

MR. RAGHUNATH MEDGE

Order through SMS Although the service remains essentially low-tech, with the barefoot

delivery boys as the prime movers, the dabbawalas have started to embrace technology, and now allow booking for delivery through SMS. A web site, mydabbawala.com, has also been added to allow for on-line booking, in order to keep up with the times. An on-line poll on the web site ensures that customer feedback is given pride of place.

The success of the system depends on teamwork and time management that would be the envy of a modern manager. Such is the dedication and commitment of the barely literate and barefoot delivery boys (there are only a few delivery women) who form links in the extensive delivery chain, that there is no system of documentation at all. A simple color coding system doubles as an ID system for the destination and recipient. There are no elaborate layers of management either — just three layers.

Each dabbawala is also required to contribute a minimum capital in kind, in the shape of two bicycles, a wooden crate for the Tiffin's, white cotton kurta-pyjamas, and the white trademark Gandhi topi (cap). The return on capital is ensured by monthly division of the earnings of each unit. -

Sales@MyDabbawala.Com

CONCLUSION Managing more than 5000 dabbawalas daily is incredible Six sigma service provide 100% satisfaction level to their customer

WORK IS WORSHIP SERVING PEOPLE IS SERVING TO GOD ANNADAN I MAHA DAN TIME IS MONEY UNITY IS POWER LOGISTICS AND CODING