7/25/2019 mba annamali questions part7

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Total No. of Pages: 2 6846Register Number:

Name of the Candidate:

M.B.A DEGREE EXAMINATION, May 2015

(SECOND YEAR)

220: MARKETING MANAGEMENT

Time: Three hours Maximum: 75 marks

SECTION - A

Answer any FIVE questions (5 3 = 15)

Write short note on:

1. Marketing Research

2. Modern concept of marketing

3. Consumer and Industrial market

4. Consumer Behaviour

5. Define goods

6. Product elimination

7. Product identification

8. Sales promotion

SECTION - BAnswer any THREE questions (3 10 = 30)

9. Difference Between traditional and Modern marketing

10. How do you forecast sales? Explain in detail.

11. What are the stages available in production of a product?

12. Explain the different kinds of Marketing strategies adopted by Business units.

13. What are the Functions of a Retailer?

SECTION - CAnswer any ONE question (1 15 = 15)

14. Define labelling and its types.

15. Define advertising. What are its advantages & disadvantages?

16. Write a note on promotional mix.

SECTION - D

COMPULSORY (1 15 = 15)

17. Explain about Indian marketing Environment.

7/25/2019 mba annamali questions part7

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