Register Number :

Name of the Candidate :

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M.B.A. DEGREE EXAMINATION, 2010

( SECOND YEAR )

( PAPER - X )

220. MARKETING MANAGEMENT

( Common with M.B.A. Three year programme )

December ] [ Time : 3 Hours

Maximum : 75 Marks

PART – A ( 5× 3 = 15 )

Answer any FIVE questionsin about TEN line each.

All questions carry equal marks.

1. Write short notes on:

(a) Marketing Dynamics.

(b) AMA.

(c) Promotion Mix.

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(d) Retail Management.

(e) Customer Delight.

(f) Holistic Marketing Concept.

(g) Communication Mix.

(h) Storage.

PART – B ( 3× 10 = 30 )

Answer any THREE questions.All questions carry equal marks.

2. What are the classical Four P’s of Marketing?

3. Explain the Packaging Concept.

4. Draft the Process of Customerization.

5. In what major ways do Industrial and ConsumerMarkets differ?

6. List and give examples of the Three MajorDimensions of a firm’s product mix.

PART – C ( 1× 15 = 15 )

Answer any ONE question.

7. Enumerate the various stages involved in newproduct development.

8. How is the PLC concept useful in AssessingMarket Contribution?

9. Explain some of the popular pricing methods.

PART – D (1× 15 = 15 )

( Compulsory )

10. An international company is planning tointroduce a new line of trucks with luxurycabin features. Propose a plan for encouragingthe dealers to sell these trucks and to promotethese trucks to their target customers.

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