• Family run, free range egg business based near Ledbury on Herefordshire – Gloucestershire border, established 2004.

• Suppliers to Tesco and Asda in the Midlands and the South West.

• May’s Local supplies 50 businesses in the four neighbouring counties including doorstep sales with Cotteswold Dairy.

• Innovative sales team with strong industry experience.

Herefordshire’s premium egg

Opportunities with Aldi

Free range, premium eggs for every family and business

• May’s of Ledbury is a highly accredited producer and retailer of top quality free range eggs in the Midlands. We are also the only packer of Lion Code grade free range eggs in Herefordshire within a 50 mile radius.

• A diversified rural business started in 2004 by William and Frances May and the business is now run by Frances and her son, William. May’s seeks high margin sales within a competitive industry. We have differentiated ourselves from the majors by not sacrificing quality and this is reflected in our loyal and growing customer base. Our quality is guaranteed, with both British Egg Industry Council ‘Lion Code’ and RSPCA Freedom Food accreditation.

• Operating from our family owned and managed farm near Ledbury Herefordshire, our dedicated team care for 23,000 laying hens in state of the art, temperature controlled sheds. The welfare of our hens is paramount to production success and is therefore central to our philosophy.

Business Overview

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Registered Office:Hall Court Farm

KynastonLedbury

Herefordshire HR8 2PD

2003 2006 2010 2011 201220122011 2012 2013 2014 2015 2015

The May Family converts

building for first 7,000 hens

Win Tesco local business in 25

stores in Midlands and South-West

Asda adds a new line (aisle end

shipper) in stores increasing sales

15%

Industry sees over-supply of

egg and price of grain spikes – May’s respond

May’s Launches the Brand of Williams May’s

Free range eggs and begins marketing

product locally

Win Asda regional business supplying

15 stores in the West -Midlands

Win exclusive contract to supply London 2012 Olympic Games with

eggs

Strong egg price encourages May’s to

construct a new 16,000 bird shed

May’s Local expands to 20%

of sales

Heart of England fine foods ‘Diamond

Awards’

Win Cotteswold Dairy business to supply doorstep sales in Three

Counties

Introductory Meeting with

Aldi

• Since 2011, we have created the brand, William May’s Free Range Eggs and turned May’s from a strictly wholesale into a fully retail operation supplying two of the UK’s major supermarkets and 50 local shops, hotels and restaurants.

• Notable achievements since the launch of our brand, include securing a contract to supply the 2012 London Olympic Games and being runners up in Heart of England fine foods ‘Diamond Awards’ also in 2012.

Meet the team

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Frances May – Director and Co-founder• Frances has run her own farm in

Herefordshire since the age of 23 and is a co-founder of May’s Eggs.

• With a passion for food, she is the fourth generation of her family to produce and market quality food products.

David Barber – General Manager• David managed his family’s structural

engineering company until 2002 as well as other enterprises until joining May’s in 2011.

• With this strong background in running a business, he manages daily orders, inventory and weekly cash flow as well as customer liaison.

Will May – Director• Will graduated with a Masters from

Exeter University in 2014.

• He has worked within May’s in all aspects of the business since it was founded, from account management to strategy and new projects.

Peter Fane – Non-executive Director• Peter is a serial entrepreneur having built

up Waterers’ Landscape to sales of £25m prior to a successful sale to ISS Facility Services Ltd.

• In 2008, he founded his new venture Nurture Landscapes Ltd with 3 colleagues. Via a combination of acquisitive and organic growth, he has built Nurture to a national company employing 344 staff with annual sales of £19.5m and an EBITDA of £3.3m.

• In 2014, Nurture achieved national recognition by gaining entry into The Sunday Times Fast Track 100 group of companies.William May – Co-founder

• Background in financial investment institutions.

• Sound understanding of how business works and a broader perspective on pressures on the egg market.

• Oversees production and compliance as well as customer deliveries.

• A reason why customers and chefs keep coming back to May’s, is that we sell excellence. Our eggs have a flavour and nutritional quality that our competitors lack. This quality is a result of the providing the best feed and living conditions for the laying hens.

• Standards: Our entire operation is Lion Code approved. The detailed inspection regime covers every aspect of bird welfare, food quality, hygiene and bio-security and ensures the end user quality and complete traceability.

Superior Egg Quality

• Traceability: all eggs carry our free range producer code, Lion Code logo and best before date.• Salmonella Prevention: Our hens are vaccinated against salmonella and regular testing is

undertaken every 14 weeks. No positive tests have ever been recorded.

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Bird Welfare

• Our birds are fed six times daily, with high quality feed, which contains no artificial colourant, antibiotics or hormones.

• They are able to perch, scratch and dust bathe.

• Lighting patterns are designed to suit the birds’ regular daily routine.

• State of the art naturally ventilated hen houses afford protection against excessive heat and cold.

• Our hens also have the freedom to roam in large meadows and take shade under apple trees.

• We are members of the Freedom Foods and are audited annually. This audit covers stocking density (inside and outside the hen houses), feed / water, nest box provision and every aspect of bird welfare.

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Egg Production & Packing

Eggs are packed on site and delivered directly to you within 24hrs of lay reducing “food miles” and guaranteeing freshness.

We have the ability to pack into any format of retail packaging in both pulp and plastic to suit all retail environments.

Bespoke/own brand packaging is available to upon request.

Our new Staalkat 24,000 egg/hour grading machine (seen below) will enable us to service any order size under lion code production standards.

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Key Differentiators - The Product

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No corners cutIn life, you get out what you put in, and this is no different in eggs. Farmers will try to cut costs with poor quality feed to eek out margin. We provide only the best feed for our birds and the product reflects this.

Recognisable brand – Our product looks great.Attention to detail and market research demonstrates a predictable correlation between the presentation of the product and growth in sales.

Freshness – From chicken to store within 3 daysFew producers can boast a delivery speed faster than May’s. Our eggs are often only one day old when delivered to customers. This degree of freshness is often commented upon by our customers. Our proximity to market (50 mile radius) is also appreciated and customers feel an affinity with ‘their’ local egg .

Lion Coded facilityOur ‘Lion Coded’ grading facility offers us a unique position as the only accredited operation in Herefordshire. We lead the way in terms of production standards and quality and set a benchmark for any competitors. Expansion of our facilities is essential to enable us both to obtain economies of scale and to maintain our position as the county’s leading producer and packer.

Competitive price for a quality productOur eggs rival all the others on the market. Pricing on the shelf is up to the retailer. However, with our competitive price and attractive packaging, we appeal to both discount and luxury shoppers.

Key Differentiators - The Company

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Family businessFrances and William May founded May’s Eggs in 2004 as a wholesale producer. Frances took over the running of the business and was joined as a director by her son, Will in 2014.

Personal customer serviceAll of our local customers are serviced weekly and connecting with them regularly, helps to reinforce recognition of our brand.

People identify with our ethos and mission – ‘ethically local’Whilst with Aldi we might not be always geographically local, people will be able to identify that we are a family farm and business and ‘ethically local’ in our production.

Diverse skill setThe diverse ability and experience of each member of our team makes for a powerful, results-driven team.

WelfareBird welfare is paramount and by gaining British Egg Industry Council ‘Lion Code’ and RSPCA Freedom Food accreditations, we are able to guarantee all aspects of production.Health, Safety and TraceabilityFood production standards are essential to give peace of mind to the customer. We test bi-monthly for Salmonella, stamp eggs for total traceability and strictly adhere to BEIC egg grading practice. All staff are trained and made aware of the hazards on a working farm.

Aldi – How May’s can contribute to your growth

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We invite Aldi to consider a great opportunity with May’s Eggs. We would be proud to be stocked and sold in Aldi stores who have received so many accolades in the past few years

We have a high quality, attractive, affordable product with a successful record in main stream supermarket and local sector.

We are a company who’s local values and ethos the customer can identify with and we believe this is why they are drawn to May’s.

We are well poised to grow our sales and could accommodate significant orders. Scale is not an issue.

We also pride ourselves on our flexibility, adaptability and innovation and can bring new ideas and direction in Aldi’s egg sector.