Mayo Clinic Social Media Strategy
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Transcript of Mayo Clinic Social Media Strategy
![Page 1: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/1.jpg)
Mayo Clinic
Presentation By, Gennafer Musial
An Online Marketing Strategy Targeting Social Media and the Medical Industry
![Page 2: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/2.jpg)
“the three underpinnings … patient care, medical research and academic education.”
![Page 3: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/3.jpg)
Current Media Strategy
SOCIAL MEDIA:FACEBOOK
ANDTWITTER
VIDEO: YOUTUBE
BLOGGING/ ONLINE RADIO:
WORDPRESS
![Page 4: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/4.jpg)
THE PROFILE
![Page 5: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/5.jpg)
SOCIAL MEDIA:
FACEBOOKAND
VIDEO: YOUTUBE
BLOGGING/ ONLINE RADIO:
WORDPRESSHOME
SITE
Social Media Integration
![Page 6: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/6.jpg)
77
% of internet users read blogs
![Page 7: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/7.jpg)
Quantify Interest Through Retweets and Hits on Links
Target Most Popular Tweeted Subjects
![Page 8: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/8.jpg)
Quantify interest by the number of
“likes” to the page as a wholeposts on the page’s wallcomments on the discussion boardsviews to the videos posted
![Page 9: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/9.jpg)
10 days
Designing the
ProfileTemplate
5 days
Finalizing Profile Design
2 days
Setting Up the Profile System
Tracking and
Analyzing Twitter
and Facebook
3 wks
![Page 10: Mayo Clinic Social Media Strategy](https://reader033.fdocuments.us/reader033/viewer/2022061112/5456943eb1af9fc15d8b460d/html5/thumbnails/10.jpg)
Profile Design
Social Media Training
Social Media Monitoring
Blogging Setup
Social Media Plan:Costs5%
55%
25%
15%