Maynard

How am I influenced?

Internet Marketing Terms

PPC – pay per clickPPL – pay per lead(only paid if a sale is generated)

Advertising Metrics

ROS – run of siteHit every pageRun your advertising

campaign throughout the site, reaching a diverse audience, getting varied hits and covering all your bases.

Maximum reachYour advertising campaign

will reach far and wide, appearing on different sections at different times, expanding your customer base.

Advertising Terms

ROI – return on investmentcompanies compare the ROI of different

projects to select which projects to pursue

Advertising terms cont.

Opt-in – permission email

Advertising terms cont.

Stickiness – the ability to hold the attention of site visitor & keep them returning to the site

Social Media connection points Surveys and Polls Maps/Images/Videos Free offers What's New content Discount and coupon offers Specials and promotions Chat rooms and Bulletin Boards Jokes, Cartoons and Trivia Site of the Day, Tip of the Day, etc. Event Calendars

Advertising Terms cont.

Unique visitors – a single visitory to your site within 24 hours

Impression – 1 display of an adSession – each visit to each site by 1 personEnd Session – close all pages from that siteHit – visit site or request info/picture/item

onceFrequency cap - # of times 1 visitor sees a

certain adCookie – small files stored on computer

about preferences & site usage, ex. Name, address

Session cookie – temporary. Deleted when you leave the site

Common E-Commerce Terms

1. keyword loaded URL2. free and valuable resources on site3. user friendly site4. contest/coupons5. banner ads6. pop up ads7. affiliate marketing8. search engine optimization

Top 8 Internet Marketing Techniques

1. URL on everything– ex. Bags, uniforms2. opt in email – send out sales, new stuff3. press releases – send the media info about

new products, new resources, updated site4. awards – nominate y0ur company for

awards, like the Webby5. survey – have a pop-up survey when

entering or leaving the site6. pod casting – send videos, sales, news,

coupons

The Best of the Rest

Promotional mix – advertising, publicity, personal selling, sales promotion

PROMOTION

Promotional Objectives

Promotional Goals

Ex.

inform increase customer

awareness

new Ipad

persuade Increase sales 3 day sale

remind Increase market share

happy GAP ad

Credibility - Perception of media by marketCost– Unit cost –per one message, absolute cost –for entire

projectLead Time - Amt of time to notify media prior to posting

messageLifetime - Amt of time message lastsAttention grabbing/appeals to senses - With in first 3 secs – or

else change channel, flip pageEnvironmental issues - Recyclable, reusableFlexibility - Use for many types of productsFrequency - # of times 1 person in target market gets the

messageReach - # of people who get the message at least 1 timeReproducibility - Ability to use the same message againSelectivity - Ability to choose a distinct target market to hear

message

Media Criteria

Print:NewspaperMagazineYellow Pages

BroadcastRadioTelevision

InternetBannerKeywordInterstitialWebcasting/email

OtherDirect mailGiftsOutdoor signsCorporate

sponsorships

Types of Media: