1 eye|las | MAY/JUNE 2016 | eyelashmag.com

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TK

LUSH LASHES | BEAUTIFUL BROWS | COLOR COSMETICS

MAY/JUNE 2016 | VOL. 3, NO. 3 | eyelashmag.com

HOW TO ACE THE YEAR’S HOTTEST SHAPES & STYLES

BEST IN BROW

SCHOOL IS INA GUIDE TO

CONTINUING EDUCATION FOR

LASH ARTISTS

PEAK CONDITIONING

THE SCOOP ON LASH AND

BROW SERUMS

VEGAS, BABY!GEARING UP

FOR LASH WARS877.760.6677 www.rapidlash.com ROCASUBA Offers Free Displays and gift with purchase items for each and every order!

No mascara streaks this summer Go Natural Go Carefree

COND

ITION

INGS

TR

EN

GT

H

★ ★ ★ ★ ★ ★ ★

★★

★★

★

★

★

BULK UPCLIENTS’ LASHES&BROWS

★

★

★

★

[AND RETAIL SALES]WITH NOURISHINGOTC CONDITIONERS

BY LIN

DA KO

SSOFF

eyelashmag.com | MAY/JUNE 2016 | eye|las 53

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HY

(FR

OM

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FT):

CO

UR

TES

Y O

F G

RA

ND

LAS

H M

D, N

OVA

LAS

H, R

EV

ITA

LAS

H, P

RE

MIE

RLA

SH

, SK

IN R

ES

EA

RC

H L

AB

S, L

AS

H F

OO

D, R

AP

IDLA

SH

USE PROPER FORMLash conditioners serve a

key purpose, especially for

the professional extensionist.

They help elevate lashes and

brows to a level of strength

that better prepares them

for professional extension

services. “These products

are made to coat the lash

[or brow] and give them

mechanical strength and

protection from breakage,”

Glogau explains.

This is especially important

when you have a client who

isn’t yet an ideal lash exten-

sion candidate. “A client with

weak lashes isn’t ready for

extensions,” conf rms Faith

Kim, co-founder of Lash

Food, a line of Ecocert-

compliant lash and brow

enhancers. She recom-

mends having these clients

use a conditioner throughout

one lash life cycle (roughly

two months) in preparation

for receiving extensions.

A major upside of the

non-prostaglandin for-

mulas is that they’re safe

and mild, and require few

warnings for use, other than

the occasional allergy. The

same holds true for brow

conditioners, though they’re

often more concentrated

because the brow area is

less delicate.

Once you start a client

on a conditioner, track her

results. “Lash pros should

know clients’ lashes [well]

enough to see if they’re lon-

ger than they were before,

or if there’s less f ll needed

because the current lashes

are stronger and are retain-

ing those extensions,” says

Kim. She also stresses that

this product category relies

on educating customers and

managing their expecta-

tions. “Not a lot of extension

clients know that what they

can have depends on what

they already have,” she says.

“If you want fuller, longer

lashes, a natural enhancer

product will help achieve

that result in the long run.”

★

★

★

★BODY BUILDERSTOP

1 [GrandeLASH MD] Extended use of this proprietary blend of vitamins, peptides and amino acids lends lashes a fuller and thicker look, according customer perception studies.

★grandelashmd.com

2 [LASH+Doctor] This pH-balanced, nonirritating formula contains peptides, multivitamins and plant extracts to strengthen lashes and brows, and arm them against loss, breakage and the aging effects of environmental damage.

★ novalash.com

3 [RevitaLash Advanced 3.5]Featuring a proprietary complex rich in fatty lipids, peptides and antioxidants, this conditioner enhances f exibility and combats breakage and brittleness so natural lashes can f ourish.

★ revitalash.com

4 [PremierLash Healthy Lash & Brow Serum] This concentrated double-duty serum includes pentapeptides to strengthen and nourish, as well as hydrating hyaluronic acid, antioxidants, vitamins and botanical extracts.

★premierlash.com

5 [neuBROW Brow Enhancing Serum] Keratin, bioengineered peptides, sweet almond protein, biotin and apple extract moisturize, protect and fortify brow hairs for a thicker, more def ned appearance.

★ skinresearchlabs.com

6 [Lash Food Phyto-Medic Eyelash Enhancer] This ecocert-compliant lash enhancer boasts a proprietary blend of natural and organic medicinal herb extracts; peony root complex; rice and soy proteins; arginine; adenosine and lavender water.

★ lashfood.com

7 [Rapidbrow Eyebrow Enhancing Serum] Formulated to boost eyebrow density, softness and sheen, this serum contains a proprietary mix that includes polypeptides and amino acids; vitamins and minerals; keratin; apple fruit cell extract and sweet almond extract.

★ rapidlash.com

7

1

2

3

4 5

6

LINDA KOSSOFF is a Los Angeles-based health and beauty journalist and contributing editor to Eye Lash.

eyelashmag.com | MAY/JUNE 2016 | eye|las 53

PH

OTO

GR

AP

HY

(FR

OM

LE

FT):

CO

UR

TES

Y O

F G

RA

ND

LAS

H M

D, N

OVA

LAS

H, R

EV

ITA

LAS

H, P

RE

MIE

RLA

SH

, SK

IN R

ES

EA

RC

H L

AB

S, L

AS

H F

OO

D, R

AP

IDLA

SH

USE PROPER FORMLash conditioners serve a

key purpose, especially for

the professional extensionist.

They help elevate lashes and

brows to a level of strength

that better prepares them

for professional extension

services. “These products

are made to coat the lash

[or brow] and give them

mechanical strength and

protection from breakage,”

Glogau explains.

This is especially important

when you have a client who

isn’t yet an ideal lash exten-

sion candidate. “A client with

weak lashes isn’t ready for

extensions,” conf rms Faith

Kim, co-founder of Lash

Food, a line of Ecocert-

compliant lash and brow

enhancers. She recom-

mends having these clients

use a conditioner throughout

one lash life cycle (roughly

two months) in preparation

for receiving extensions.

A major upside of the

non-prostaglandin for-

mulas is that they’re safe

and mild, and require few

warnings for use, other than

the occasional allergy. The

same holds true for brow

conditioners, though they’re

often more concentrated

because the brow area is

less delicate.

Once you start a client

on a conditioner, track her

results. “Lash pros should

know clients’ lashes [well]

enough to see if they’re lon-

ger than they were before,

or if there’s less f ll needed

because the current lashes

are stronger and are retain-

ing those extensions,” says

Kim. She also stresses that

this product category relies

on educating customers and

managing their expecta-

tions. “Not a lot of extension

clients know that what they

can have depends on what

they already have,” she says.

“If you want fuller, longer

lashes, a natural enhancer

product will help achieve

that result in the long run.”

★

★

★

★BODY BUILDERSTOP

1 [GrandeLASH MD] Extended use of this proprietary blend of vitamins, peptides and amino acids lends lashes a fuller and thicker look, according customer perception studies.

★grandelashmd.com

2 [LASH+Doctor] This pH-balanced, nonirritating formula contains peptides, multivitamins and plant extracts to strengthen lashes and brows, and arm them against loss, breakage and the aging effects of environmental damage.

★ novalash.com

3 [RevitaLash Advanced 3.5]Featuring a proprietary complex rich in fatty lipids, peptides and antioxidants, this conditioner enhances f exibility and combats breakage and brittleness so natural lashes can f ourish.

★ revitalash.com

4 [PremierLash Healthy Lash & Brow Serum] This concentrated double-duty serum includes pentapeptides to strengthen and nourish, as well as hydrating hyaluronic acid, antioxidants, vitamins and botanical extracts.

★premierlash.com

5 [neuBROW Brow Enhancing Serum] Keratin, bioengineered peptides, sweet almond protein, biotin and apple extract moisturize, protect and fortify brow hairs for a thicker, more def ned appearance.

★ skinresearchlabs.com

6 [Lash Food Phyto-Medic Eyelash Enhancer] This ecocert-compliant lash enhancer boasts a proprietary blend of natural and organic medicinal herb extracts; peony root complex; rice and soy proteins; arginine; adenosine and lavender water.

★ lashfood.com

7 [Rapidbrow Eyebrow Enhancing Serum] Formulated to boost eyebrow density, softness and sheen, this serum contains a proprietary mix that includes polypeptides and amino acids; vitamins and minerals; keratin; apple fruit cell extract and sweet almond extract.

★ rapidlash.com

7

1

2

3

4 5

6

LINDA KOSSOFF is a Los Angeles-based health and beauty journalist and contributing editor to Eye Lash.