Mayfair Hotel

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 HELLO@TRAVERTRIPPER.COM

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 HELLO@TRAVERTRIPPER.COM 2

Overview Mayfair Hotel & Spa, located in

Miami’s stylish Coconut Grove

neighborhood, is a four-star

independent property featuring

179 luxury suites, premium event

space, and a world-class day spa.

The hotel’s average daily rate

runs from $260 to $280 during

the high season from November

through February, and from $150

to $160 during the remainder

of the year.

Following a period of declining

revenue and poor conversion

rates on its hotel website,

Mayfair turned to Travel Tripper

to improve the performance

of its direct booking channel

and better manage its digital

marketing strategies. Using Travel

Tripper’s solutions and expertise,

Mayfair significantly improved

site traffic, conversions, direct

bookings, and most importantly,

revenue, in less than six months.

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 HELLO@TRAVERTRIPPER.COM 3

Prior to working with Travel

Tripper, Mayfair employed a

legacy hotel reservations system

on its website that performed

poorly. The booking engine

had an outdated and clunky

design that made it frustrating

for travelers to make direct

bookings. Usability problems

included having photos too

small to see and information

too difficult to find, as well as

complicating the decision-

making process with too

many room and rate options.

Consequently, the site had low

conversion rates.

Further compounding the

problem was the hotel’s previous

PPC marketing strategy, which

relied too heavily on spending

advertising dollars on brand

search terms such as “mayfair

hotel miami” while ignoring

broader destination terms such

as “coconut grove hotels.” By

doing so, Mayfair had been

missing out on potential web

traffic from travelers who were

searching for hotels in the

vicinity but had not heard of

the hotel before.

Challenges

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 HELLO@TRAVERTRIPPER.COM 4

By integrating Travel Tripper’s

innovative CRS and booking

engine onto its site, Mayfair

has vastly improved its user

experience. The booking engine’s

design, which emphasizes large

photos, allows Mayfair to better

showcase its room types and

amenities to potential guests.

Other features, such as Travel

Tripper’s unique booking flow

and Automated Best Rate

Guarantee, help to simplify and

ease the decision process for

the traveler, increasing the

likelihood of booking.

Meanwhile, Travel Tripper’s

digital marketing team has

implemented a new PPC

marketing strategy for Mayfair

that not only reduces advertising

costs, but also better balances

PPC spend between brand and

destination search terms. This

allows Mayfair to reach a broader

audience and bring higher traffic

to the website. Combined with

the new booking engine, the PPC

campaigns become far more

effective in terms of conversions

and return on investment.

Solutions

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 HELLO@TRAVERTRIPPER.COM 5

In switching to Travel Tripper’s

CRS and booking engine,

the performance of Mayfair’s

direct booking channel has

tremendously improved. The

website sees increased traffic,

higher conversions, and now

generates significantly more

revenue for the hotel.

With Travel Tripper overseeing its

PPC strategy, Mayfair has greatly

expanded its online reach,

brought in more site traffic, and

generated significant revenue

for the hotel. By keeping a close

eye on budget and conversions,

Travel Tripper has been able to

stretch advertising dollars and

bring Mayfair the greatest return

on ad spend (ROA) possible.

Results

Year-over-year

website revenue

has increased by an

average of 84%

During this year’s

high season,

Mayfair’s revenue

nearly doubled from

the previous year

Conversion rates

have increased by

68%

Monthly PPC spend

has dropped by an

average of 33%,

saving Mayfair on

advertising costs

ROA has more

than doubled—

every $1 spent on

PPC advertising

now yields more

than $11 in revenue

instead of $5

Direct bookings

have increased by

an average of 76%

Combined with

the Travel Tripper

booking engine,

monthly booked

revenue from PPC

campaigns has

increased by 54%

84%

2X

2X

68%

33%

76%

54%

CASE STUDY

MAYFAIR HOTEL

TRAVEL TRIPPER 370 LEXINGTON AVE SUITE 1601 NEW YORK, NY 10017 T: +1 212 683 6161 TRAVERTRIPPER.COM 6

Travel Tripper is a hotel

technology provider and

strategic partner helping

hotels  to dominate digitally

from search to stay. From

our powerful booking and

web platform to our expert

distribution and marketing

team, our innovative solutions

and services help hotels

worldwide to generate

demand, optimize conversions,

and maximize revenue.

To learn more about Travel

Tripper or to receive a free

demo, please contact our

sales team:

PJ McIntyre

Senior Director of Sales

P: 646.666.8149

M: 973.787.4541

pj@traveltripper.com

Travel Tripper

370 Lexington Ave Ste 1601

New York, NY 10017

+1 212.683.6161

traveltripper.com

Travel Tripper is a full-service hospitality technology provider

and strategic partner in helping hotels worldwide to generate

demand, optimize conversions, and maximize revenue. Known

in the industry for its constant innovation and exceptional

expertise, Travel Tripper provides a comprehensive suite of

solutions that empowers hotels from search to stay, including

central reservation systems, hotel distribution, website and

booking, and digital marketing.

Visit our website for more information, and subscribe to our

blog to receive important tips, guides, and resources on hotel

distribution and marketing.

www.traveltripper.com

To learn more about Travel Tripper

or to receive a demo, please

contact our sales teams:

AMERICAS

370 Lexington Ave Ste 1601

New York, NY 10017

+1 212.683.6161

ussales@traveltripper.com

EUROPE / MIDDLE EAST / AFRICA

25 Moorgate

London, EC2R 6AY

United Kingdom

uksales@traveltripper.com

ASIA / AUSTRALIA

307-309, 3rd Floor

Manjeera Trinity Corporate

JNTU - Hitech City Road, Kukatpally

Hyderabad, India

+91 40 3002 4444

apacsales@traveltripper.com