May PR Clips

135

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Transcript of May PR Clips

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CREDITS

cabinetry & surfaces | interior paint

CREDITS

Start!shopping!online"!M

anufacturer!and!retailer!w

ebsites!and!Facebook!pages!offer!a!w

ealth!of!tips!on!choosing!colors"!including!photo!galleries!of!finished!room

s!and!cal#culators!to!help!you!figure!out!how

!much!paint!you’ll!

need$!They’re!also!good!places!to!check!for!such!deals!as!free!sam

ples"!mov#

ing!discounts"!and!special!deals!if!you!don’t!like!the!color!you’ve!painted$

Get!the!color!perfect"!

Certain!hues!are!specific!

to!a!brand$!But!retailers!

can!often!match!colors$!

With!paint#color!form

ula!

books !and!color#matching!

computer!technology"!

you!don’t!have!to!rely!on!the!skills!of!a!sales!clerk"!though!one!w

ith!a!good!eye!and!m

ixing!equipment!

with!clean!nozzles!m

ight!be!able!to!m

atch!colors"!too$!Because!the!paint!base!and!sheen!can!differ!slightly!am

ong!brands"!be!sure!to!have!the!salesperson!put!a!dab!of!the!color!on!the!paint!chip!or!sam

ple!you’ve!taken!w

ith!you"!then!allow!

it!to!dry$!Many!retailers!

keep!a!hair!dryer!on!hand!for!just!that!purpose$

Choose!the!right!sheen"

The!best!low#luster!satin!

and !eggshell!paints!offer!easy!hiding!and!durabil#ity"!m

aking!them!ideal!for!

most!surfaces$!Flat!paints!

hide!flaws!better!but!are!

less!resistant!to!stains!and!sm

udges"!so!do!not!use!them

!in!kitchens$!Semi#

gloss!works!w

ell!for!trim"!

shelves!and!cabinets$!B

ut!choose!a!semigloss!

that!scored!Very!G

ood!or!Excellent!in!our!gloss#change!test!to!be!sure!that!the!shine!w

on’t!dull!with!

repeated!cleanings$!And!

select!one!that!also!did!w

ell!in!our!sticking!test"!so!cabinet!doors!and!draw

ers!w

on’t!stick!shut"!even!after!the!paint!is!dry$!

How

to choose

Interior paint Pick!one!of!our!top"Rated!paints!to!give!your!kitchen!a!new

!look!this!weekend#

PAIN

T!IS!ON

E!OF!TH

E!easiest and m

ost cost-effective tools in a kitchen transform

ation. With

a weekend of w

ork, you can give your space a fresh new

look, for under $100. O

ur latest tests revealed products that m

ake painting even faster, and greener—for less. A

nd, we found that a

brand’s flat, eggshell, and semi -

gloss finishes perform sim

ilarly overall so w

e’ve combined the

scores to make it easier to use our

Ratings and to shop. The details:Self #prim

ing!paints!save!work"!

All of our top picks let you skip

priming. Paints that are self-

priming are noted in the Ratings.

For most surfaces, one coat of

a recomm

ended paint should be enough to hide m

ost colors beneath. You !get!w

hat!you!pay!for" Budget paint m

ay cost less up front, but you’ll end up putting on m

ore coats for better hiding.

Lower !em

issions"!More m

anu-facturers are claim

ing that their paint is free of volatile organic com

pounds (VOCs), though the

tints used to color the bases might

have some VO

Cs. Those solvents, released into the air as paint dries, are linked to respiratory prob lem

s and air pollution. M

ost paint companies now

say that their products contain 50 or few

er grams of VO

Cs per liter and som

e we tested claim

not to have any VO

Cs. But even those “green” form

ulations might not

be entirely odor-free.

In!a!busy$!sometim

es!messy!space!like!

a!kitchen$!it’s!important!to!pick!a!paint!that!

will!hold!up!to!frequent!cleaning"!C

heck! the!“scrubbing”!category!in!our!Ratings!to!help!you!m

ake!the!right!choice"BEN

JAM

IN!M

OO

RE

Consum

erReports.org K

ITCHEN

PLANN

ING

& B

UYIN

G G

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E 65

64

KITCH

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NIN

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IDE Consum

erReports.org

cabinetry & surfaces | interior paint

Ratings

All tested paint brands in perform

ance order.

How

!should!I!paint!the!ceiling?A

! After!rem

oving!dust!and!dirt"!use!a!sm

all!sash!brush!with!flagged!or!split!ends!

to!cut!in!a!strip!of!#!inches!or!so!around!the!edges!of!the!ceiling$!W

hen!choosing! a!brush"!note!that!synthetic!bristles!tend!to!hold!latex%based!paint!better!and! apply!it!m

ore!evenly!than!natural!bristles$!Then!sw

itch!to!a!roller!with!an!extension!

pole$!Start!in!a!corner!and!work!across!the!

shorter!dimension!of!the!room

$!For!even!coverage"!paint!a!“W

”!or!“M”!pattern!about!

&!feet!wide!w

ith!the!roller"!then!fill!in!the!gaps$!'The!process!w

orks!for!walls"!too$(

How

!can!I!prevent!roller!marks?

A! Avoid!cheap!rollers!w

ith!obvious!seam

s$!Synthetic"!short%napped!rollers!w

ork!best!on!most!w

alls"!ceilings"!and!trim

$!Use!longer%nap!rollers!for!textured!

walls$!Steel!fram

es!with!lots!of!tines!w

ill!be!stiffer!and!sturdier"!and!sealed!ends!w

ill!keep!the!paint!on!the!roller$!Be!sure!to!give!a!new

!roller!a!rubdown!before!

use!to!remove!any!lint$!The!paint!you!use!

matters"!too"!so!look!for!high!sm

oothness!scores!in!our!Ratings$

What!if!I!m

issed!a!spot?A

! After!the!paint!dries"!usually!in!about!

)!hours"!touch!it!up$!If!you!do!it!before!the!paint!dries"!you’ll!m

ess!up!the!paint!surrounding!the!bare!spot$

HAV

E!PAIN

TING

!QU

ESTION

S? OU

R!EXPERTS!H

AVE!TH

E!AN

SWERS.

Can!I!fix!paint!runs?

A! O

nce!the!paint!is!dry"!use!fine!sand%paper!to!rem

ove!the!run"!then!retouch!w

ith!a!little!paint$!Runs!can!be!a!sign!that!you’re!loading!too!m

uch!paint!on!the!roller!or!brush!or!not!spreading!it!w

ell$

Can!I!trash!unused!paint?

A! You!should!alw

ays!keep!a!little!for!touch%ups$!Pour!it!into!a!sm

all!container!and!label!it!w

ith!the!paint!color!and!

number "!and!the!room

!it!was!used!in$!

You!can!try!contacting!local!charities"!religious!organizations"!or!high!school! or!college!dram

a!departments!to!ask!

whether!they!can!use!extra!paint"!or!

check!whether!your!com

munity!collects!

it!for!reuse$!If!you!don’t!find!any!takers"! follow

!local!waste!requirem

ents!for!proper!disposal!'such!as!taking!the!lid!off!latex!paint!and!letting!it!dry!before!disposing!of!the!can($

INTERIO

R PAIN

TS

BRAN

D & MO

DEL

PRICE

SCO

RETEST RESU

LTSRESISTS

FEATURES

Recommended

Rank

Hiding

Staining

Gloss Change

Scrubbing

Surface Smoothness

Mildew

Sticking

Fading

Self-priming

Claims Zero VOCs

d1

Behr Marquee (H

ome D

epot)$43

81

d2

Valspar Reserve (Lowe’s)

$4479

d3

Behr Premium

Plus Ultra (H

ome D

epot)$34

78

d4

Clark + Kensington Enam

el (Ace)

$3276

d5

Benjamin M

oore Aura

$5474

d6

Valspar Signature (Lowe’s)

$3473

d7

Valspar Ultra (Low

e’s)$29

72

d8

Behr Premium

Plus Enamel (H

ome D

epot)$28

71

9True Value EasyC

are Ultra Prem

ium$24

67

10O

lympic O

ne (Lowe’s)

$2767

11Benjam

in Moore N

atura$57

67

12Benjam

in Moore Regal Select

$5465

13True Value EasyC

are Platinum Enam

el$35

64

14G

lidden Duo (H

ome D

epot)$25

63

15O

lympic IC

ON

(Lowe’s)

$2562

16Sherw

in-William

s Emerald

$6361

17Sherw

in-William

s Duration H

ome

$6161

18A

ce Royal Interiors$27

60

19G

lidden High Endurance (W

almart)

$2360

20G

lidden High Endurance Plus (W

almart)

$2455

21G

lidden Premium

(Hom

e Depot)

$2554

22Farrow

& Ball Interior$105

52

23C

olor Place Interior (Walm

art)$17

43

Guide!to!the!ratings

OV

ERALL!SC

ORE!is!m

ainly!hiding"!surface!smoothness"!and!resistance!to!staining"!scrubbing"!gloss!change"!sticking"!m

ildew"!and!fading$!

Results !reflect!white"!pastel"!and!m

edium%tint!bases$!H

IDIN

G!is!coverage!of!contrasting!color!m

ainly!with!one!coat$!STAIN

ING!is!resistance!to!

water%!and!oil%based!stains$!G

LOSS!C

HAN

GE!is!appearance!change!after!rough!cleaning$!SC

RUBBIN

G!is!ability!to!resist!an!abrasive!cleaner$!

SMO

OTH

NESS!is!the!absence!of!roller!m

arks!when!dry$!RESISTS!M

ILDEW

!is!the!ability!to!inhibit!mildew

!growth$!RESISTS!STIC

KING!is!ability!to!resist!

tackiness !when!dry$!RESISTS!FAD

ING!is!resistance!to!lightening!from

!sun!rays!passing!through!a!window

$!PRICE!is!approxim

ate!retail!per!gallon$

c C

R!Best!Buy!d Recom

mended!

Excellent Very!good

Good

Fair Poor

Painter’s!tape!can!help!you!create!crisp!lines!between!colors!or!around!trim

"!In!our!tests#!FrogTape!D

elicate!Surface!Tape#!$%!to!$&#!was!easy!to!use!and!didn’t!dam

age!surfaces"

Instead!of!an!expensive!tile!installation!on!the!backsplash#!consider!painting!the!w

all!in! a!feature!color#!like! this!w

atery!blue"VA

LSP AR!RESERV

E

Consum

erReports.org K

ITCHEN

PLANN

ING

& B

UYIN

G G

UID

E 67

66

KITCH

EN PLAN

NIN

G &

BU

YING

GU

IDE Consum

erReports.org

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http://marketingland.com/millennial-mobile-how-to-searches-explode-on-youtube-128462