May Kassirer Portfolio Sep 26

8/4/2019 May Kassirer Portfolio Sep 26

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M K

Culture jammer, creator, dreamer.Urban partisan, reclaiming the streets.

Idealist, anarchist, guerilla acts tactician

unsatisfied.

52A/1 Haaliya st. Tel-aviv 66062 I srael

Tel. +972 54 232 5542

[email protected]

www.maykassirer.com


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N G F Exhibition Design, 2011

Cologne Game Lab

Kln International School of Design


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NotGames fest is a playable exhibition exploring indie

games that abandon notions of compitition, goals,

winning or losing. The exhibition sett up stall alongside

the boom and bluster of the Gamescom expo in Cologne,

and presented some of the biggest names of indie

games.

The exhibition was designed to create an ultimate

gaming experience. The idea was to create a darklabyrinth/city, and take visitor upon a journey in the

exhibition space. Great deal of thought was put in the

first stage to determine the order in which the games

were displayed and creating the best space for each

game, so people can sit down and actually play the

games undisturbed. Everything was built out of

cardboard and illuminated signs show the way to the

actual stations.


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H L Product Design concept, 2010

Azerca SonderGruppe

Kln International School of Design


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A project for Azerca SonderGruppe and Kln International

School of Design for Herbstordertage Herongen trade fair.

Azerca is a union of heather producers from northern

Germany. In the collaboration with the KISD, they were

interested in developing new ways of integrating the plants

into normal living situations. The outcome was presented on

a trade fair, and used for press releases and public relation.


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My goal in this project was to find a new use for the Heather

plant that would challenge its current image and approach

new target groups. In the search of new uses I came across

the idea of preserving the flowers using sugar. This idea also

allowed me to suggest a new way to experience Heather, as

an addible product. I decided to create Heather Lollipops,

playing with the shape of the lollipops sticks and display, to

create a playful and organic object


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L B Furniture Concept, 2011

Ready-Made

Bezalel Academy of Arts and Design


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This work is a result of a hybrid notion between the

masculine and feminine. Between the militant sphere

and the home sphere. It is a small notion on the culture of

transforming warsouvenirs into home accessories .

Little Bross is an endearing furniture piece. The

ammunition box (bross), that is well known to Israelis, is

taking on a new life intersecting with the chiseled

wooden legs.


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Bla bla bala.


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W B Product Design concept, 2010

Hand-made

The Evolution of Wine Bottles

Bezalel Academy of arts and design


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This work is related to the wine bottle and the

nuances of form which evolved in this archetype

object over hundreds of years. It testifies for richness

in places which presumably has never changed. The

new bottles are distinguished with an unordinary long

neck and a transparent bottom and black glass.


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Defaults in the craft

production were

utilized for creating

one-of-a-kind bottles

and features.


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Project Management, Branding, Marcom

2006-2009

Establishing a research team that provides consultant to financial funds.

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As project manager, among other responsibilities, I was in charge of the branding of the new

established research team, the creation of the teams web-site and all of the teams marketing

materials. All the designs were created to fit the marketing strategy and corporate identity I have

developed for this research team.

Branding process- testing different logos and color themes.


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Final branding and official papers


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Presentation

Mailers

Web-site


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S D B Strategy, Design, Marketing and more

2006-2008

written by Dr. Boaz Tamir


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In the process of working on the book start-up down that was written by Dr. Boaz Tamir, I first

helped in focusing and editing the final draft. Later on I helped conceptualizing the marketing

strategy for the book, as well as implementing the strategy into designed materials and marketing

tactics. All marketing aspects, from copywriting and design to marketing channels and media, were

made to fit the marketing objectives.

Book Cover

Above: book covers that were tested in focus groups.

The final cover for the book was chosen according to focus group findings and the heart felt tendencies of the book author.

Marketing materials

On the right: a postcard for marketing

presentations in a large book-chain.

Down: a web-banner for advertising in web-

sites.


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R P B Product Development Management, 2005-2009

The idea for the product was conceived by Carmit Turjeman, whom I worked

with in a Business consultant firm. The development of the mechanism was

complicated in a collaboration with Chinese engineers.


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This is the first sketch for the re-fill perfume bottle. The idea of the product is a small-size perfume

bottle that can be easily filled from a normal perfume bottle. The small-size re-fill perfume bottle

enables users to carry their perfume with them in their handbag or even pocket to be used

throughout the day, and not only at home.


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Many concepts for the bottle design were tested with potential consumers and in a internet survey.

According to the findings- concept A was chosen for production.

The product was sold to Victrinox- Swiss army to be used in the launching of a new perfume for men.

And a contract was sign with a distributer in Japan.


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M C Flash-Mob Events, 2004-Now

Street Culture Movement


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The first Mobile-clubbing event was organized by London-based artists Ben Cummins and Emma

Davis, at London's Liverpool Street Station in September 2003. A year later, in September 2004, me

and my two brothers organized the first mobile-clubbing event in Israel, at Rothschild St. in Tel-Aviv.

That first mobile-clubbing party is considered to be the first flash-mob event in Israel.

Mobile Clubbing events are organized using mass-emails, word-of-mouth and social

networking websites. The events are testing the limits between street parties and flash-mob events.

The objectives of the events are bringing people back to the streets and providing alternatives to

consumer culture.


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Pillow Fight Club


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Other Mobile-clubbing events:

Mobile-Bubbling - a mass soap

bubble event,

water fight club

Origami Triathlon.

Freeze Tel-aviv

May Kassirer Portfolio Sep 26

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