May 22 Open Dialogue on Engagement in Pro Bono & Skills Based Volunteering
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Transcript of May 22 Open Dialogue on Engagement in Pro Bono & Skills Based Volunteering
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SLIDE 1
Open Dialogue on Engagement in Pro Bono and Skills Based Volunteering
May 22, 2014
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SLIDE 2
THE POWER OF PRO BONO
2
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SLIDE 3
WHY PRO BONO FOR NONPROFITS?
What could you do if you had 20% of your time and budget back?
How can you be sustainable? What’s your ridiculous idea for social
change?
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SLIDE 4
WHY PRO BONO FOR PROVIDERS?
How would you change your community if you could donate $12,000? If your company could multiply that amount?
How would you or your company change with a big morale and reputational boost? With new opportunities for professional development and innovation?
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SLIDE 5
THE CHALLENGE
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SLIDE 6
AS A RESULT, GROUPS ARE STUCK
HAMSTER WHEEL OF SURVIVAL
INCREASE
IMPACT
INNOVATE
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SLIDE 7
AND FOR PROVIDERS
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SLIDE 8
It’s not about doing more with less—it’s about doing more with more.
►Addressing sector challenges w/ advanced methods
►Increasing operational capacity
►Refocusing resources for programs + innovation
Impact + Sustainability
►Growing professional network for social change
►Encouraging deeper service (e.g., board members)
►Boosting morale through meaningful service
Deeper engagement
►Providing professional development opportunities
►Encouraging cross-sector collaboration & learning
►Joining a prestigious pro bono community
Organizational development
SLIDE 8
SOLUTION…PRO BONO!
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SLIDE 9
SUBSTANTIAL BUSINESS BENEFITS
Human Resources Reputation Innovation
91% of HR execs. pro bono service adds value to training and development programs1
70% of employees feel better about their company as a result of their pro bono experience2
Corporate citizenship is now the top driver of reputation3
Pro bono helps companies stay visible in the community, even in the face of cutbacks
Employees build new professional & business networks in a challenging environment
Employees question assumptions, try creative approaches, work in new teams, and sharpen skills
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SLIDE 10 1 Taproot Foundation and Board Source, 2011 Nonprofit Leader Survey (unpublished data).
but only 3% have access to it.
NONPROFITS WANT PRO BONO
of nonprofits say they want more pro bono
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SLIDE 11
Increasingly, organizations are focused on SKILLS rather than the perceived benefits of Fortune 100 affiliation for board members
© Taproot Foundation 2011
86%
Would select new board member based on right skill-set regardless of affiliation
14%
Would prefer board members from Fortune 100 companies
AND THEY’RE FOCUSED ON SKILLS
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SLIDE 12
SO, WHAT ARE THE OBSTACLES?
“Nonprofit Survey: Leveraging Pro Bono Resources”, FTI Consulting and the Taproot Foundation, 2011.
Don’t know how to FIND high quality pro bono resources
65%
Don’t have enough staff TIME to manage pro bono resources
51%
Don’t have enough staff EXPERTISE to manage pro bono
26%
Surveyed nonprofits reported:Be able to IDENTIFY and RECRUIT pro bono resources
STRUCTURE work to take advantage of pro bono resources
Improve RELIABILITY of pro bono
FACT
ORS
TH
AT IM
PRO
VE
ABIL
ITY
TO L
EVER
AGE
PRO
BO
NO
SECURE
SCOPE
MANAGE
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BECOMING POWERED BYPRO BONO
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SLIDE 14
MAKING BUDGET
“EXTRA HANDS” TO DELIVER SERVICES/PROGRAMS
INFRASTRUCTURE AND LEADERSHIP
FINANCIAL SUPPORT
HANDS-ON VOLUNTEERING
SKILLS-BASED VOLUNTEERING
GENERAL SKILLS PRO BONO EXPERTISE
BOARD SERVICE
Cash grants Dollars for
Doers Matching gifts
Playground clean-up
Soup kitchen Planting a
garden
Tutoring Literacy
programs Event
coordination
IT assistance Marketing Design HR consulting Legal counsel
Board placement
Board member training
SPECTRUM OF VOLUNTEERISM
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SLIDE 15
BOARDSERVICE
PRO BONOSERVICE
SKILLEDVOLUNTEERING
“HANDS-ON”VOLUNTEERING
BUILDS INFRASTRUCTURE AND LEADERSHIP
CAPABILITIES
PROVIDES EXTRA HANDS
IMPACT
High
Low
NUMBER OF VOLUNTEERS
Low
High
PRO BONO AND VOLUNTEERING
SLIDE 15
IMPACT
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SLIDE 16
PRO BONO MODELS
© Taproot Foundation 2011
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SLIDE 17
GETTING STARTED
Insert white PNG logo here.
17
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SLIDE 18
BEFORE YOU BEGIN…
What is the specific, task, process, or deliverable you are hoping to produce?
Why is this important to meet your departmental, organizational, and multi-year strategic goals?
What will be and not be accomplished by this project? How will you know when the project is complete and
successful? What timeline and resources are important to the project? What skills are required? What are some key barriers to getting started?
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SLIDE 19
KEY AREAS OF PRO BONO
1. TALENT & LEADERSHIP The right board members, employees and volunteers in the right roles with the right structure, goals, feedback. and development
• Board Recruitment, HR Capacity Build, Volunteer Management, Performance Management, Pro Bono Recruitment
2. VOICE & NETWORK A clear and powerful voice that engages broad stakeholders in your mission and reaches across organizations to make collective impact.
• Key Messages & Brand Strategy, Website, Collateral, Competitor/Collaborative Analysis, Visual Identity & Brand Strategy
3. ADAPTIVE LEARNINGTimely and actionable program, fundraising and strategic input that drives a culture of continuous improvement.
• Strategic Planning Prep, Strategic Scorecard, Financial Analysis, Donor Database, Program Measurement
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Establish ground rules, timelines, & comm. strategies.
Focus on evaluation & training so you can ensure impact and get even better results next time.
MANAGESCOPE
Prioritize possible projects.
Select one that is good for pro bono.
Build a clear scope document.
Make contact.
Create a solid agreement.
Define success and stakeholder buy-in
SECURE
SLIDE 20
USING PRO BONO SUCCESSFULLY
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PRINCIPLE ONE
PRINCIPLE TWO
PRINCIPLE THREE
PRINCIPLE FOUR
PRINCIPLE FIVE
Know and define the needs
Provide right resource for right job
Be realistic about pro bono deadlines
Treat this like a paid engagement
Learning goes both ways
SLIDE 21
PRINCIPLES OF GOOD PRO BONO
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SLIDE 22
PANELISTS
Jen Sterling: President/CEO of Red Thinking
Kelly Waldron: Corporate Citizenship Manager for Deloitte
Lynn O’Connell: Executive Director of Computer C.O.R.E.
Pheobe Bicknell: Outreach Manager for Habitat for Humanity of Northern Virginia
Rachel Tappis: Associate Director of Community Impact for The Advisory Board Company
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SLIDE 23
RESOURCES
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SLIDE 24
ABOUT THE TAPROOT FOUNDATION
► 5 offices: San Francisco Bay Area, Los Angeles, Chicago, New York, and Washington DC
► 4,000+ professionals delivering 1+ million hours of pro bono consulting valued at over $130 million since 2001
► Consulted to 100+ Fortune 500 companies to build and advance employee pro bono programs
Our mission is to lead, mobilize and engage professionals in pro bono service that drives social change.
taprootfoundation.org
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SLIDE 25
BUILDING PRO BONO MARKETPLACE
DOService Grant Program
ENABLEPB2 + Advisory Services + Marketplace
INSPIREMLK Dream Lab + Pro Bono Week + Global Summit
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SLIDE 26
TAPROOTFOUNDATION.ORG
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SLIDE 27
ONLINE MARKETPLACE
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SLIDE 28
OTHER ONLINE RESOURCES
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SLIDE 29
“This book is a critical resource for any nonprofit board serious about resource generation.”
- Linda CromptonCEO, BoardSource
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SLIDE 31
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SLIDE 32
VOLUNTEER FAIRFAX: NEXT STEPS
NONPROFIT & COUNTY AGENCIES*• Create pro bono and skills based opportunities in
VolunteerNow!, listing skills and certifications required• Select few featured on Pro Bono & Skills-Based
Volunteering Pinboard on Share your Expertise Webpage*You must be a member of Volunteer Fairfax to use the
database
COMPANIES• Complete survey in your packet or online at
http://bit.ly/ProBonoStart by June 1• Your skills will be anonymously posted onto Pro Bono
and Skills-Based Volunteering PinboardFor any questions on posting (instructions in packet) and membership, please contact Anna McDevitt at [email protected].
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SLIDE 33
PRO BONO & SKILLS-BASED VOLUNTEERTING PINBOARD
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SLIDE 34
VOLUNTEER FAIRFAX WEBSITE CONTACT INFO
volunteerfairfax.org
Jeanne SandersExecutive Director
Anna McDevittAgency Relations & Training Coordinator