Let Us Put Your Business in the Streets!Let Us Put Your Business in the Streets! FREE May 2014

The 2014 Black Enterprise Entrepreneurs Conference

Bishop T.D. Jakes CEO of TDJ Enterprise

B.E. EMPOWERED B.E. INSPIRED B.E. A TRENDSETTER

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Publisher ’s Message

I am so excited about the 2014 BE Conference. This is the 2nd year in a row that this conference celebration Black Wealth and business has come to Columbus, Ohio. It is also the 2nd year that we have had the honor of being a media sponsor for the conference. This year is more exciting than last because I will be joined by my daughter who has inherit-ed my entrepreneur spirit as well as a love for media. The BE Conference gives us the opportunity to learn and grow in our businesses as well as network with business owners that look like you. I’d like to think of it as a time that we get to realize that we can do business together and do BIG business together. This year will be a treat as we will welcome Bishop T.D. Jakes. I am ready to get my praise on, network on and busi-ness ON!!!! The key to a conference like this however is to be sure to be up on you networking skills. You can’t come to an event like the BE Conference and expect something to happen. You have to make it happen. I wanted to share a few tips with you on how to take full advantage of the net-working opportunities at this year’s conference.

1. Have a plan. Know in advance whom you want to meet (directly or the type of people), which speakers you want to hear, and what tradeshow booths you want to visit. 2. Set appointments in advance. If you know that there will be people in attendance whom you know that you would like to see, call or email a few weeks in advance to schedule a time to meet for coffee, a meal, or a drink. Do not hope to "run into them", as your paths might not cross at a time when you can spend quality time together. 3. Do not focus on meeting the celebrity speakers. While meeting famous authors, speakers, and other gurus is fun, you are one of hundreds who will come up to them and shove a card in their hands. Instead, place you focus on meeting other people in attendance at the event. It is the oth-er attendees who you are most likely to bond with and create real long lasting mutually beneficial friendships. 4. Talk to the people sitting next to you. When you walk into a seminar, take the time before the presentation begins to say hello to the people seated around you. I call this the "power of hello". Once you have said something as simple as "hello", it will be easier to talk with them later in the week if you see them again. 5. Ask questions of people you meet. Never lead with your "elevator pitch". People are more interested in themselves than they are in you, so ask them questions to help them get to talking. 6. Put your technology away. Do not run to your phone, BlackBerry, or laptop at every break. When you are working on electronics you send the message that you are unap-proachable because you are busy. Utilize the time on breaks to converse with others. 7. Do not automatically send a LinkedIn or Facebook request. So often people immediately send social network-ing link requests to people they just met. However, different people have different policies about whom they link with. If they believe in only connecting with those whom they have established relationships, you make it awkward if you send them a link too early (which they then ignore). Best is to ask people if they would welcome such a link at this time. Be respectful of the fact that they might use social networking differently than you do. Immediately following them on Twitter is okay, as Twitter does not require a mutual connection acceptance. 8. Read their stuff. Many people are active bloggers, tweet-ers, authors, etc... If people create the written word, seek out their work and read it. It is a great way to get to know people by reading their stuff, but they will also be honored when

you tell them that you read their blog or follow them on Twitter. 9. Introduce others. When you meet cool people, be the conduit who connects them with others who might bebenefi-cial to them. This includes others at the conference, as well as other people you might know back home. If you ask the right types of questions, you will easily spot connections that can help others. Don't ever worry about "what's in it for me", but instead just be the person who helps others. You will over time that others will help you too. 10. Follow up. If you meet interesting people and you never follow up, it makes no difference. Own the follow up after you meet people and send them an email (or better yet, a handwritten note) telling them how much you enjoyed talk-ing with them, and plan for future discussions. ___________________________________ A few of great additional tips:

When attending evening parties, get there early. That way a cluster of conversation builds up around you and you don't face the challenge of working your way into other clus-ters like you do if you arrive late.

Another great way to meet people at parties is to play the role of informal host. For example, know where the host or celebrity guests are, where the bathroom is, the name of the waitress/bartender, etc. Stand near the entrance and be of service to people.

When you get business cards, jot a brief note on the back - where you met them, what you talked about, etc. That will make it much easier to follow up with them. A great way to follow up with them is not only to follow them on Twitter, but also to make a brief post about your conversation with them. Promoting other people is a great way to create value for them and build the relationship. Make it your goal to meet at least 25 new people at any con-ference or networking event you attend. This is the season for conferences, festivals and expos so make the best of it. If you play your cards (your business cards) right you may create enough new contacts to take your business to the next level during this season. It’s a process of elimination. You may get 50 leads and only one is a great one. At the end of the day sometimes one is all you need. This is the empowerment zone. Do YOU!

Sharon S. Gordon, Founder / Publisher of Urban Trendsetters News Magazine with Alfred Edmond, Jr, SVP and Content editor of Black Enterprise

I Love To Network!

URBAN TRENDSETTERS IS EVEN BETTER ONLINE Read it in print….Experinence it online ………….

Links from online version to Videos / Interviews / Advertisers / Full Events Calendar /Coupons & MORE!!!

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IN THIS ISSUE

Page 6: Wells Fargo, National Urban League & U.S. Hispanic Chamber of Commerce Partner to Empower Diverse Business Owners Page 7: Saving Time and Money with Mobile Apps Page 7: Changing the Game! UPFAD Makes limited Possibilities Possible for People with Disa-bilities Page 10: 10 Little Known Facts About Black Entrepreneurs

Page 16: UTS Business Spot-light Bishop Edgar Posey A Man Of Faith and Vision Page 20: Black Women On A Quest To Strip Asians Of Their Hair Industry Dominance

Publisher/CEO Sharon S. Gordon Editor-at-Large Alicia (“A.C.”) Dunlap V.P. Sales & Marketing Lisa Freeman-Williamson Sales Leonette Robinson Contributing Writers Delois R. Wright Brenda Spencer Mykayla Bryant Production/Graphics Mayda Sanchez Online Ashley Corry Distribution Cobre’ Gordon UTS Grind & Go Street Team Copyright Urban Trendsetters is published monthly and distributed the first Thursday of every month as a comple-mentary publication by Myshbre’ Media and Communication, LLC,5773 Emporium Square, Columbus, OH 43219. Publisher reserves the right to edit, reject or cancel any advertisement or editorial

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What is the BEE Business Directory?

The BEE (Black Economic Empowerment) Business Directory is a community re-source for locating African Americans in business and to communicate additional businesses, resources and services available to build and enhance opportunities in the community. Our first edition of The BEE (Black Economic Empowerment) Busi-ness Directory will launch in Central Ohio. The BEE Business Directory will be pub-lished in print and online.

The printed version will be available for distribution September 2014. Our goal is to register over 500 businesses by submission date August 1, 2014. Join Us!

GET YOUR Free Business Listing

Premium Directory Launch

Specials Available

Including,,,,,

ADDITIONAL PHOTOS / VIDEOS / AUDIO

COUPONS / DIGITAL / PRINT & MORE

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Call Us Today 614-526-8871

1808 E. Broad

Columbus, OH

43203

www.ausohio.com

614-526-8871

Desmon Louis Smith (DLS) Education Services is a nonprofit

organization located in Columbus, Ohio. Our organization provides

educational services to the local community. We assist with develop-

ing skills in science, technology, engineering, and math (STEM) by

offering classes on building robots and designing web pages, to

name a few. In addition, we help develop computer skills such as

searching the Internet, paying bills online, and using social media.

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Business

Launching national financial education se-ries and grant programs during National Small Business Week - (BLACK PR WIRE) – SAN FRANCISCO, May 13, 2014 – In recognition of National Small Business Week, Wells Fargo is part-nering with the National Urban League and the U.S. Hispanic Chamber of Commerce (USHCC) to host a series of small business seminars and workshops nationwide. The workshops—including business resource fairs—provide attendees with information on the following topics: starting a business, access to capital, advice for young entrepre-neurs, marketing, and social media strate-

gies. The program is part of Wells Fargo’s annual Small Business Appreciation Cele-bration. Collectively, Wells Fargo has supported the National Urban League and the USHCC for more than a decade by providing program-matic support, funding and resources for members and constituents. As part of its relationship with USHCC, Wells Fargo and the USHCC Foundation offer the Chamber Training Institute (CTI) to chamber leaders throughout the year. The Chamber Training Institute series is held in six cities every other month throughout the year, and it offers executive level, two-day trainings in partnership with the University of Notre Dame’s Mendoza College of Busi-ness and the support of Wells Fargo. “At the National Urban League, we aim to provide businesses owned by people of color with the tools, guidance and resources need-ed to help them achieve long-term business success,” says Marc H. Morial, president and CEO of the National Urban League. “Our partnership with Wells Fargo has been instrumental in helping us support small businesses and thus encourages the kind of

entrepreneurship that leads to asset-building and generational wealth.” Small business success is vital to the contin-ued growth of the economy, but some small business owners may lack the resources or access to information that can guide them in reaching their goals. The joint program will provide educational resources and offer additional support for local programs benefiting diverse small business communities, such as the National Urban League’s Entrepreneurship Centers which are located in Atlanta, Chicago, Cin-cinnati, Cleveland, Houston, Jacksonville, Kansas City, Los Angeles, New Orleans and Philadelphia. These centers enable minority entrepreneurs to take advantage of new busi-ness opportunities and qualify for financing that will lead to high-level business growth through the provision of proper management skills. “We are very pleased to partner with Wells Fargo and the National Urban league on this nationwide effort. As the nation’s leading advocate for 3.2 million Hispanic-owned businesses, the USHCC recognizes the bene-fits such coalition-based initiatives provide for all American businesses,” said USHCC President & CEO Javier Palomarez. “We are delighted with the planned activities. These seminars and workshops are potentially transformative for entire communities. They empower local chambers and businesses with the networks, skills, and knowledge they need to scale their operations, create jobs, and enrich local economies.” In addition to the financial education series, Wells Fargo also introduced a broad multi-year initiative, Wells Fargo Works for Small BusinessSM, to deliver guidance and ser-vices to help more small businesses achieve financial success. The initiative includes WellsFargoWorks.com, an enhanced online resource for small business owners; and the Wells Fargo Works Project, an online video series – featuring true stories of five small businesses working with Wells Fargo to achieve their business goals – and a national contest where small business owners can compete to win $25,000 along with mentor-ship and tailored solutions for their business. Along with the Wells Fargo Works for Small Business initiative, Wells Fargo an-nounced a goal to extend $100 billion in new lending to small businesses by 2018. “We want to provide small business owners with valuable information that is convenient and easy for them to access. It’s critical for us to support small business growth – from offering financial services to delivering edu-cational resources and guidance, said Lisa Stevens, Wells Fargo’s head of Small Busi-ness and Pacific Midwest regional banking

president. “We’re bringing in industry ex-perts to share their knowledge and experi-ences directly with local business owners.” Small Business Workshops: • May 8—Morris County Hispanic Ameri-can Chamber of Commerce, Morristown, NJ • May 13—Small Business Appreciation Day: Tools for Success (Las Vegas Urban League, Las Vegas, NV) • May 14—Running an Effective Small Business (Los Angeles Urban League, Los Angeles, CA) • May 15—Small Business Legacy Summit (Urban League of Philadelphia, Philadelph-ia, PA) • May 15—South Florida Hispanic Chamber of Commerce, Miami, FL • May 20—Greater Austin Hispanic Cham-ber, Austin, TX • May 21—Orange County Hispanic Cham-ber of Commerce, Santa Ana, CA • May 21—Fresno Area Hispanic Chamber of Commerce, Fresno, CA • May 21—Access to Capital Forum “Where is The Money”(Urban League of Greater Atlanta, Atlanta, GA) • May 21—Wells Fargo Small Business Ap-preciation Week Reception (Houston Area Urban League, Houston, TX) • May 28—Hispanic Chamber of Commerce of Metro Denver, Denver, CO

Wells Fargo, National Urban League & U.S. Hispanic Chamber of Commerce Partner to Empower Diverse Business Owners

UTS Online Classifieds The Urban Trendsetters allow our

customers the opportunity to sub-

mit their classified ads and pay

online. You may add photos, vide-

os and links to your classified

ads. You may also choose to up-

load current display ad.

As with our coupons our classified

ads are available in print, online, via

e-blast in our weekly top classified

blast as well as front page top clas-

sified listing feature on our web-

site. Sell Your Items HERE!

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Business

The world is swiftly going mobile and American entrepreneurs are swiftly becoming major users of mo-bile apps. Rightly so because apps have proven their effectiveness in taking businesses to new heights. At present, there is an app for everything that we do either personally or pro-fessionally and business owners are quickly grasping the opportunities presented by ever-growing technolo-gy. Small-scale industries do not lag behind in adopting and deploying them to meet the demands arising at various levels. Small business owners realize that these apps can help them achieve multiple benefits multiple

benefits includ-ing huge sav-ings in time and money. A mobile app sur-vey was con-ducted for SBE Council, which revealed how enterprise mo-bile apps are benefitting the US based small and medium sized business owners. Here are a few key findings of this research.

Strong mobile device integration – This research revealed that small business owners have gathered pace in terms of mobile apps adoption. Half of the US small business owners are already using smart phones in their businesses. This research also revealed that because of apps, busi-ness owners are getting away from using desktops and laptops in offices. Apps helping business owners save a significant amount of time every week – Of all small business owners surveyed, around 78 percent said that using enterprise mobile apps allow

them to save a significant amount of time. Few business owners revealed that they have saved approximately 6 hours per employee in a week by us-ing enterprise mobile apps. If we cal-culate it roughly, we will conclude that 1.28 million small business own-ers in the US will save around 372.8 million hours in a year. Mobile apps are helping employee save time – In the survey, 75 percent business owners said that using mo-bile apps allow their employees to save a substantial amount of time. According to an estimate, an average of 11.3 employee hours and a median of 5.0 hours are saved every week. Based on the average pay of employ-ees in small businesses, total annual saving estimated for small businesses from employees' time saved would be around USD 17.6 billion. Moreover, if a business entity has less than 20 people using smart devices in offices, they will account to save around 2.34 billion employee hours in a year, it will help them save around USD 56.9 billion every year. Comf5 mobile apps allow business owners to focus towards sales growth – Mostly small business owners are always short of time and whatever time they have is lost is tackling one of the toughest challenges i.e. "how

to increase sales and revenue?" En-terprise mobile apps comes to rescue here as well, as survey reveals that 50 percent business owners believe that mobile apps helps them save a con-siderable amount of time, which they utilize in mulling upon how to in-crease sales and boost revenues. Around 51 percent of the business owners surveyed said that enterprise mobile apps help them become more competitive. Small business owners are seeing the "apportunity" as an opportunity. Alt-hough the majority of business own-ers still believe that desktops and the Internet are their most valuable tools to leverage the ongoing competitive era. Then, the same number of busi-ness owners says that they are quick-ly switching to mobile apps to run their businesses. It is estimated that continuously innovation and the ad-vent of 4G technology will increase this adoption rate, as the technology of enterprise mobile apps will ad-vance further. This will also be sup-ported by the continuous evolution of mobile devices , as they will contin-ue to advance and entail more busi-ness features for professional users. .

614-526-8871

Saving Time and Money with Mobile Apps

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The Journey

Colum-

bus, OH-Launching later this year, Co-lumbus will welcome the first sports, arts and entertainment company focused on individuals with disabilities, UPFAD (Unlimited Possibilities for All Disabili-ties). Designed to educate, raise awareness and empower individuals, this company will supply the demand for talented, disa-bled people and create public platforms that will highlight the gifts within this community. “People with disabilities are just like you and me except they have a greater chal-lenge,” says Founder Nicole Carter. “They are an incredibly talented group that in many instances have been neglected or devalued because of one aspect of their lives. I have seen first hand the talent that exist in this community and am honored to help provide a platform for the world to see what I have seen.” Through the creation of innovative events, partnerships and connecting to existing programs, UPFAD will provide opportunities for individuals with disabili-ties to share their talents with the commu-nity. They will supply platforms that will bring exposure and educate the overall community on the value of the disability community. “Columbus is the 13th largest city in the nation and it is time to highlight all that we as a community have to offer. The disabilities community is filled with in-credibly talented people that have not been looked at beyond their disability. I know people will be blessed and in awe

of the talent they see once the platform is given for this community to give back.” Not limited to arts and entrainment, UP-FAD will also focus on highlighting disa-bility events such as sports, that have his-torically not received the same exposure as mainstream events. “I have seen with my own eyes what this community has to offer. From singing and playing in perfect pitch, to the wheelchair basketball game. We all have a gift, and my heart is to help provide opportunities that will highlight their talents and posi-tion them for such things as endorsements and positive experiences within the com-munity. What I have seen too often is ne-glect and lack of support, but UPFAD is here to change that. We are here to be a game changer.” UPFAD was created out of the personal journey of Founder Nicole Carter. With two children with disabilities, one who is autistic and one with receptive delay, she understands the challenges individuals with disabilities face. Known as an action person, Carter educated herself on the lack of services targeted towards African Americans with disabilities and the chal-lenges faced even in the area of sports and talent. Determined not to allow her chil-dren to be limited by any circumstance, Carter established the organization that would not only educate and provide re-sources for this population, but shift the perspective of limiting individuals with disabilities. Showing the world the value of people and the unlimited possibilities that exist for all. “Since the day my son told me he wanted a guitar, my perspective has changed. I always knew my son was talented, but that day I saw his talent going beyond my home. He had an interest in music, so why not give him a platform to share his gift. There are many people in the community like my son and they are waiting for an opportunity to share what they have. UP-FAD is that resource to do just that. God really pushed me into this and I receive the charge to not only make a difference in my son's life, but in the lives of others. Helping to make limited possibilities pos-sible for all people.” For more information regarding UPFAD log onto www.UPFAD.org.

Changing the Game! UPFAD Makes limited Possibilities Possible for People with

Disabilities

By Alicia C. Dunlap, UTS Contributing Editor

Nicole “Lady Extreme” Carter Founder/CEO UPFAD

Elder Trenee Pruitt has penned “Damaged Goods Hurt by the Church” as a funda-mental reminder that those in the church can have a significant effect on the community of believers and would be believers. Ms. Pruitt’s biblical knowledge is showcased as she outlines each of her points with scriptural imprimatur. She begins by reminding us that the church is not a building but “a living organism filled with the Holy Spirit of God and organized by God”. The author begins to denote the Creator’s desire for the character of the church from a scriptur-al standpoint. She uses Galatians 5:22-23 as her reference point. She then gives a summary ( or SWOT analysis if you will )of the early churches high-lighting the strengths and weaknesses from the Ephesus, Smyrna, Pergamos, Thyatira, Philadelphia and Laodicea believers.

The writer then begins to share interviews with individuals from various walks of life, different theological back grounds, and those at different stages of their faith walk to illuminate her hypothesis of the church as a potential-ly damaging influence. Elder Pruitt follows each section with thought pro-voking ‘Self Reflections, Thoughts and Questions to Ponder’. This is recommended reading for an-yone who doesn’t want to be one of those Christians that gives Christ a bad name. This volume of work would make an excellent bible study or church leadership guided reading item. Even for secular book clubs Ms Pruitt has provided fodder for serious intro-spection and personal development.

Get more information or purchase

book on Amazon.

Damaged Goods Hurt by the Church

Damaged Goods Hurt By the Church Trenee Pruitt, Author

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Family Trends

Columbus, Ohio - Beginning June 13 – 15, 2014, D.A.D.D.S., Inc. in conjunction with The Ohio State University Extension Center will host the 3rd Annual Fatherhood Expo: “Celebrating and Equipping Fathers in Our Community.” Honoring fathers and those who serve in this role, the Fatherhood Expo will be held at Stars Indoor Sports, 6124 Busch Blvd, Columbus, Ohio 43229. “We are excited about this (year’s) expo,” states Michael Hargrove, CEO of D.A.D.D.S., Inc. “We are all about family

empowerment through fatherhood develop-ment. There are so many good fathers out there and we want them to be celebrated as well as have a positive experience as part of the expo. We want this to be the best Fa-ther's Day ever for them.” Deriv-ing out of a need to address the knowledge gap and severe lack of direct services and advocacy for fathers, fathers-to-be, and their families, D.A.D.D.S., Inc. works from the inside out to tackle the ills of today’s socie-ty, starting within the home.

“It is important that we let fathers know that they are not forgotten, but appreciated,” con-tinues Hargrove. “There are fathers who have committed to strengthening themselves and their families; ones who are willing and able to be involved with their children. Then there are those who have barriers, need en-couragement and need to know that they are not alone. The expo will appeal to both. It will be a sanctuary for fathers of all ages where they will leave encouraged and em-powered.” The Fatherhood Expo will kick off at 8 pm, Friday with the 2014 Event Kick-Off, Par-ents Night Out. Picking up Saturday, at (9) am and running through 11 pm, the day will be filled with a variety of activities such as the Fatherhood Summit; a town hall meeting (The State of the Family Union); the D.A.D.D.S Empowerment Zone (Vendor Fair); Health Pavilion; D.A.D.D.S(.) Olym-pics(TM) and more. The last day of the expo will run from 10 am to 6 pm and will feature

the All Pro (Dad)(®) Father's Day Brunch.

If you are struggling with what to get your father this year, look no further. Get him the gift that will show your apprecia-tion and celebrate him in the presence of others by taking him to the 2014 Father-

hood Expo. "A pass to the Fatherhood Expo for dad would be one of the greatest gifts his family could give him," says Hargrove. " What better way to celebrate a father or father figure than to openly honoring him for the great fa-ther that he is. Appreciate that good man!"

To sponsor, purchase tickets or for more information visit: http://www.fatherhoodexpo.com. Admission to the expo is $5 per a family up to six people and $10 per family over this limit. Special pricing is available for special activities throughout the expo. For questions regarding the event email info@4dadds.com or con-tact us at 614-596-2896. “We are excited about this (year’s) expo,” states Michael Hargrove, CEO of D.A.D.D.S., Inc. “We are all about family empowerment through fatherhood develop-ment. There are so many good fathers out there and we want them to be celebrated as well as have a positive experience as part of the expo. We want this to be the best Fa-ther's Day ever for them.” Deriving out of a need to address the knowledge gap and severe lack of direct services and advocacy for fathers, fathers-to-be, and their families, D.A.D.D.S., Inc. works from the inside out to tackle the ills of today’s society, starting within the home.

“It is important that we let fathers know that they are not forgotten, but appreciated,” con-tinues Hargrove. “There are fathers who have committed to strengthening themselves and their families; ones who are willing and able to be involved with their children. Then there are those who have barriers, need en-couragement and need to know that they are not alone. The expo will appeal to both. It

will be a sanctuary for fathers of all ages where they will leave encouraged and em-powered.” The Fatherhood Expo will kick off at 8 pm, Friday with the 2014 Event Kick-Off, Par-ents Night Out. Picking up Saturday, at (9) am and running through 11 pm, the day will be filled with a variety of activities such as the Fatherhood Summit; a town hall meeting (The State of the Family Union); the D.A.D.D.S Empowerment Zone (Vendor Fair); Health Pavilion; D.A.D.D.S(.) Olym-pics(TM) and more. The last day of the expo will run from 10 am to 6 pm and will feature

the All Pro (Dad)(®) Father's Day Brunch. If you are struggling with what to get your father this year, look no further. Get him the gift that will show your apprecia-tion and celebrate him in the presence of others by taking him to the 2014 Father-hood Expo.

"A pass to the Fatherhood Expo for dad would be one of the greatest gifts his fami-ly could give him," says Hargrove. " What better way to celebrate a father or father figure than to openly honoring him for the great father that he is. Appreciate that good man!"

To sponsor, purchase tickets or for more information visit: http://www.fatherhoodexpo.com. Admission to the expo is $5 per a family up to six people and $10 per family over this limit. Special pricing is available for special activities throughout the expo. For questions regarding the event email info@4dadds.com or con-tact us at 614-596-2896.

2014 Fatherhood Expo: Celebrating and Equipping Fathers in Our Community

D.A.D.D.S. Founder and CEO Michael Hargrove and daughter

By Alicia C. Dunlap, UTS Contributing Editor

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The Power of Video Marketing

There is an ever-growing quest to make mon-ey through the Internet. This is made evident by thousands of ads claiming you can make huge amounts of income with small amounts of work. Sadly, most of these ads are scams, and millions of people have spent their hard earned money, in an attempt to make money themselves. However, if you are interested in making web videos, than you can actually turn a profit by doing so. This may sound difficult; however, it is very easy to start making money through web videos. One of the best ways to make money through your web videos is by using ad revenue shar-ing sites. These types of sites allow you to place your web video on their sites; however, whenever your video generates income through the ads that are placed on the page, you are created a certain amount of money. While you will most likely not become rich through this type of site, you will however, make a decent amount of money. The key to making the most money off of ad revenue sites is by uploading as much content as you can, and making each video for a spe-cific type of audience. This why you will have a targeted audience that will be more interested in clicking through the ads at the end of your video. Some good ad revenue video sites are Revver and Google Video. Another way that you can make money through web videos is by going through a more professional approach that can end up being quite profitable. These types of web-sites are places where you can sell your vide-os, and photos, such as iStockVideo. This website allows you sell your videos; however,

they must be of a certain quality. In order to maximize your sells through these types of sites, make sure that you take time with the videos and make them as unique and power-ful as possible. You will then see then in-come starting to roll in. If you want to have a unique way to make money through web videos, than simply begin to search sponsors. Say you really love a certain product, and you want to create vid-eos about this product, however, before you do, contact the company that makes this prod-uct. Let them know that you want to begin a web video campaign, and show them your ideas. You may be surprised that it may be quite easy to get web video sponsors, and after doing so, you will be able to have some-one to actually pay you for making a web video. This is a great way to create a constant in-

come, because if you do a good job, than

most companies will keep having you make

videos for them. Remember, the key is to be

professional in your videos and have at least

five to ten videos already outlined and ready

to film. There are many different ways that

you can make money through making web

videos; all it takes is a desire to succeed and a

desire to be creative. After you have done

these two, you are on your way to making

money by doing something you love.

There Are 2 Million Black-Owned Businesses in the U.S. — And 10 Other Little Known Facts About Black Entrepreneurs

Naionwide — According to the United States Census Bureau, there are more than 2 million businesses in the country that are owned by African Americans. That statis-tic dispels a lot of rumors that African Americans are not successful in business. On the contrary, Black-owned businesses are a huge asset to the U.S. economy. But wait there’s more! Here are 10 more little-

known facts about Black businesses:

LOCATION: #1 – The highest ratio of Black-owned businesses is in Washington, DC where 28% percent of ALL businesses there are owned by African Americans.

#2 – The second highest ratio of Black-owned businesses is in the state of Geor-

gia, where 20% of ALL businesses there are Black-owned.

#3 – Although the ratio is only 10.6%, the state of New York actually has the most Black-owned firms at 204,093.

EMPLOYEES: #4 – Of the 2 million Black businesses in the U.S., only about 107,000 of them have actual employees and they employ more than 920,000 peo-ple with a total annual payroll of about $23.9 billion.

INDUSTRIES: #5 – Nearly 38% of Black businesses are in health care and social assistance, repair and maintenance, and personal and laundry services.

#6 – Other popular categories among Black businesses include advertising firms, auto dealerships, consulting ser-vices, restaurants, barbershops, beauty salons, and more.

TOP BUSINESSES: #7 – World Wide Technology, a global technology consult-ing firm based in St Louis, MO, is the LARGEST Black-owned business in the country. Founded by entrepreneur David

Steward, they post annual revenues of more than $2 billion.

#8 – There are actually many Black-owned businesses that generate millions in annual revenue. For example, Oprah Winfrey’s Harper Productions and Bob Johnson’s RLJ Companies. There is also GlobalHue, an advertising agency in Detroit, that gen-erates more than $480 million in annual revenue; and many, many others.

WHERE IMPROVEMENT IS NEED-ED: #9 – African Americans make up more than 13% of the U.S. population, but only own 7% of the businesses.

#10 – Nearly 1.9 million of the 2 million Black-owned businesses do not have paid employees. If each of these were able to hire just one or two employees, experts say that would be a huge solution to Black unemployment. For more stats and infor-mation pertaining to Black businesses, visit www.BlackBusiness.org

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Business

Launch & Grow Your Vision….The Women’s Business Center of Ohio

By Sharon S. Gordon

As a small business owner we are faced with highs, lows, challenges and triumphs that are sure to occur throughout our journey to success. Sometimes it may seem as though we face all phases in one single day. As publisher of UTS I have had my share of business highs and lows. During one of my low periods I had the fortunate pleasure of meeting Ellen Harvey who at the time was looking for a location that would become a business incubator for women small busi-ness owners. I of course thought that this was an excellent idea. I myself was looking for space to create an incubator for small

black business owners. What a coincidence! The differ-ence was I had no idea of what I was doing and she did. A few months past and I ran into this “angel” again and she informed me that she had found the location and invited me to stop by. I thought that

this would be an excellent story for UTS. This was the first day I walked into The Women’s Business Center of Ohio. Initially located in the basement of ECDI (Economic Community Development Insti-tute) I was elated to hear of all the services and resources this place provided. I had heard of ECDI but I had not taken the op-portunity to investigate. I just assumed it was the place you went to get a business loan for a food truck. At least that was the “word on the street.” What an understate-ment. This place was a life and business

saver. The Women’s Business Center of Ohio, powered by ECDI, is the only U.S. Small Business Administration-funded Women’s Business Center in the state. A membership card to WBC provides access to a furnished space that may be used anytime during of-fice hours. I couldn’t believe my ears. This place is what I needed to get my business back on track. I soon became the official unofficial spokesperson for this organiza-tion. They had me hook line and sinker. I have been a member of WBC for over a year and now because they haven’t been able to get rid of me I a proud board mem-ber. I love providing tips and tidbits to my fellow members as well as thanks to women such as Mayda Sanchez, owner of Unlimited Media, I get as good as I give. It feels like family at the WBC. The networking, classes and workshops have provided me with a wealth of knowledge that has allowed me not only the opportunity to stay in business but to expand my business. The assistance of Ellen Harvey the program Director and Patty Tumen our Vice President, has been invaluable. And I must not forget Carlie Urell who recently joined the staff . As the only U.S. Small Business Admin-istration-funded Women’s Business Center in the state, The WBC is part of a national network of nearly 100 educational centers

designed to assist women to start and grow small businesses. According to the SBA website, WBCs operate with the mission to, “Level the playing field for women entrepre-neurs, who still face unique obstacles in the world of business.” WBC, powered by the Economic & Com-munity Development Institute (ECDI), has more than 125 members. We are supported with individualized coaching, access to busi-ness tools, free educational classes and net-working events. The WBC also has pro-grams that help members receive access to funding through several different loan pro-grams and so much more. If you are a woman currently in business,

wanting to start a business or just have some

general questions about being an entrepre-

neur you owe to yourself to visit us at The

WBC. For more information about The

Women’s Business Center visit

www.ecdi.org or stop by during our regular

business hours, Monday-Saturday. I would

love to give you a tour.

Ellen Harvey, Director The Women’s Business Center of Ohio

Patty Tumen, Vice President The Women’s Business Center of Ohio

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Business Trends

There could be big news for small business owners, espe-cially women, looking to enhance their business. According to a survey by the National Association of Women Business Owners (NAWBO) and Web.com, women business owners (WBOs) are investing more in online marketing and customer service to get their business where they want it to be. WBOs are putting more of their money where it really counts, the study suggests, to attract new customers and make a lasting personal connection with them at the same time. Online and mobile marketing in particular have risen in importance lately, with more WBOs planning to invest in a mobile presence (up 13 percentage points over last year), as well as in their business’ social media presence (up 8 per-centage points). While 85 percent of WBOs say social media is important for building customer relationships, only 67 percent are currently using social media to connect with customers. What’s more, just half of these women are confident in their own ability to build a social media presence for their busi-ness, and only a quarter of WBOs post on social media on a daily basis. So, what steps can a small business take to flourish online? 1. Get in the game. Only four out of 10 small businesses have a dedicated business website, according to a past Web.com survey. This means 60 percent of small business-es are missing out on a tremendous opportunity to connect

and engage with potential customers at the most basic online level—through a simple business-focused, strategic website. 2. Local is where it’s at. The percentage of online search queries focused on local businesses continues to accelerate, with an even greater growth in local search via mobile devices. It is important for small busi-nesses to stake their claim now on such basic local channels as Google Places and populate those sites with the types of infor-mation consumers are most likely to search for—

products and services, hours of operation, contact phone number, physical address and so on. 3. Partner up. A small business owner’s focus should be on the business side of things—not IT and online marketing. To better increase business results, small business owners must look for a partner that understands their digital needs, provides resources to save time and helps achieve success online—all within a tightly prescribed budget. By finding an online marketing partner with a broad range of exper-tise, small business owners can focus on what should be their primary goal—a successful business. Getting started is probably the hardest part of expanding your business online. Business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the bene-fits of increased customer engagement and satisfaction as the economy improves and consumers increase spending on products and services. Small business owners who prioritize the web and social media in their marketing mix—or find a partner to help them gain this expertise—can reap the benefits of increased customer engage-ment and satisfaction.,

Growing A Small Business Online

http://teresaalewis.legalshieldassociate.com/

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UTS Business Spotlight Bishop Edgar Posey A Man Of Faith and Vision

Business

As we celebrate National

Small Business Week and the

return of the Black Enterprise

Conference, I wondered who

did I believe should be recog-

nized in this special edition of

Urban Trendsetters. When I

was informed that Bishop

Jakes was going to headline

the conference, I found my

answer. Bishop Jakes is an

innovator, motivator and be-

lieves in empowering people

and his community. It hit

me…. we have someone like

this right here in our own back

yard, literally. I have to go see

Bishop Posey.

I had the pleasure of meeting

Bishop Edgar A. Posey a cou-

ple of years ago as I was deter-

mined that with all he was do-

ing in the Linden area he need-

ed to advertise with me. Well,

though my first intention was

to sell him on me and what we

could offer him at Urban

Trendsetters, I instead realized

that he had sold me on him. I

left that meeting with no ad-

vertising but called my son

and told him that I had found the school that I

felt he should enroll my two grandchildren

The FCI Academy.

As a business owner I am often inspired by the journey of other entrepreneurs. I want to know what their vision was, where did their drive come from and did they always know that they would be doing what they are doing now? The stories of entrepreneurs excite me because I know the challenges and determination involved to keep your vision afloat. Bishop Posey had a different answer to those questions. It was simply….”I just did what

needed to be done!” The people needed homes, jobs and good schools. He said that he had been informed by a friend that the smartest thing to do was to take care of the elderly and the children. Bishop Posey has created housing developments for families and the elderly and so much more. Vi-sion and faith are an awe-some combination and

because of his obedience he has developed a blue print that we at Urban Trendsetters felt was spotlight worthy. Living Faith Apostolic Church (LFAC) was started in 1975 with Elder Edgar A. Posey as founder and pastor. The church began with only five members, and presently has in excess of 350 active and an average weekly attendance of 600. The church has experienced not only tremendous growth in membership, but also in ministry. Currently, the church broad-casts weekly on radio and television stations in the Columbus area, the U.S.A., and around the world. These broadcasts are totally self-supported.

Bishop Edgar A. Posey

The Save-A-Lot Before

Save-A –Lot Before

Students of FCI Academy

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Business

The ministry also has a thriving publica-tions ministry which features several books covering topics relating to spiritual growth and development. LFAC has maintained a stable presence in the Mock Road area as a community-based organization for over thirty years. Through its development arm, MiraCit Development Corporation, the church has fostered the development of over 200 single family homes and 86 units of rental housing, as well as the FCI, Too Childcare Center, and

FCI Academy. These entities are self-supporting nonprofit organizations with net assets exceeding $4 million. As I listened to the Bishop Posey tell of his journey I was pleased to see how completely humble he was. He took no credit for the obvious success but gave God all the glory. Bishop Posey spoke of having to move his church on a couple of occasions however still remaining on Mock Road. I suppose you can say that it was meant for him to remain

and stay put. God had a plan. The renovation of the FCI Plaza is part of the vision of Living Faith Apostolic Church and Bishop Edgar Posey, after witnessing years of decline in the area. Several initiatives in recent years have brought new housing developments for fami-lies and seniors, a childcare center and K-12 charter school, new businesses and job opportunities, and a safer neighborhood to the Mock Road Com-munity. I was absolutely de-lighted when I heard that the neighborhood was getting a new gro-cery store. I guess I should have known that Bishop Posey Bishop Posey Contin-ued from page 16 Continued From Page 17

Business DirectoryBusiness Directory

The Salon By Design 2220 Mock Road

Columbus, Ohio 43211 Joe Morgan/ The Hair Doctor

614-471-9918 Tuesday - Friday 10AM-6PM

Saturday 8AM-5PM

Numbered Hairs, LLC. 2228 Mock Road Columbus, OH 43219 (614) 214-6298 Find us FB at Numbered Hairs, LLC.

Majestic Apparel 2222 Mock Rd. Columbus, OH 43219 614.530.1260 "Custom Clergy At-tire"

Miracit Housing Development Project

Save-A-Lot After

Shopper’s enjoy the new community grocery store.

Dr. Edgar A. Posey pictured with his wife Tracy

Continue on Page26

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Log Onto URBAN TRENDSETTERS NEWS MAGAZINE TODAY AND CLICK 90 DAYS

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Your Health is Your Wealth Tips To Help You Get Active

(With many people juggling the demands of work, family and other commitments, it may seem impossible to add something else—like physical activity—to the mix. You are not alone. With some planning and ad-justable tips, you and your family can build physical activity into your routine. To help, here are some tips from the Weight-control Information Network (WIN), a national information service of the Na-tional Institute of Diabetes and Digestive and Kidney Diseases, part of the National Institutes of Health:

Get Started •Try a new activity each day, like brisk walking or dancing, to find out what you enjoy. Stick with what you like best. •If you must spend a lot of time sitting down each day, try to take breaks to stand up and move around every 30 minutes.

Craft a Plan That Fits Your Day and Your Budget

•If you have a hard time fitting in exercise, do 10 minutes at a time. Spread these bursts of activity throughout the day. •If cost is an issue, try activities that are cheap or free, such as walking. Also, find out if your local recreation or community center offers reduced rates or pay-as-you-go options.

Keep Up the Good Work •Make it social. Involve your family and friends in physical activity to have fun, spend quality time together and stay on track. •Once you start meeting your goals, reward yourself! Take a relaxing hot bath or show-er, try a new healthy recipe with friends, work out to new music, or join an afforda-ble sports team, recreation center or exer-cise class. Learn more from WIN’s “Tips to Help You Get Active.” The brochure presents the federal government’s physical activity guidelines, offers more ideas to help you get active, and includes places for you to write down goals and ways to stay on track. To find out more, visit www.win.niddk.nih.gov or call 1-877-946-4627, or follow WIN on Facebook at www.facebook.com/win.niddk.nih.gov.

Involve your family and friends in physical activity to have fun, spend quality time to-gether and stay on track.

Nationwide — The beauty industry involves black women from all corners of the world as customers, stylists, clinicians, models, manufacturers, spokespersons and more. The ethnic beauty business is a $15 billion busi-ness that consists of a 96% African-American customer base, but roughly only 3% of the retailers are African-American.

There has been talk in salons, on talk shows, at events and classrooms on what should be

done about the disparities and discrimina-tions in the industry. Some say boycott hair products, while others say boycott Asian-owned stores. However, there has been another group of individuals who have de-cided to take a more bold approach.

Real Estate investor, Princess Hill, and award-winning competition and master stylist, Kelly Williams, who are long-time friends and Detroit natives decided to open their own beauty supply store in Detroit, Michigan, a city that has been hit harshly by the downsizing of the auto industry and the political scandal of former mayor Kwame Kilpatrick.

Hill and Williams contacted Beauty Supply Institute

(www.BeautySupplyInstitute.com), a com-pany founded by economic activist Devin Robinson, who opened 3 of his own stores within 18 months almost 10 years ago (after being chased out of one by a golf-club-holding Korean owner for what turned out to be a case false accusation). Robinson also staged a one-week boycott in 2009 against non-black-owned beauty supply stores. Since that time, Beauty Supply Institute has opened almost 70 stores for other black women in the United States, Canada and the

Caribbean and have helped to generate over $13,000,000 in gross revenues for urban communities.

Koreans (and Middle Easterners) continue to have a dominant presence in the beauty mar-ket. When we asked the Detroit store owners why, they said, “Their communities teach their children from young how to become great merchants. We may know more of the products but they know more about the retail business. This is why we were pleased once we began working with Beauty Supply Insti-tute. They focus so much on running the retail business and it made us extremely pre-pared to be successful and profitable.”

They went on to say, “No black beauty busi-ness owner is immune to the industry dispar-ities and lockouts. Kizure felt it and now we see Carol’s Daughter undergoing a bankrupt-cy restructuring. But this industry is con-stantly growing so I doubt these companies will close their doors for good. They are run by smart people and we should ensure we stand behind them as they re-emerge. We are in this business for the long-haul so you can expect to see us pop up more and more stores across the country.” Hill and Wil-liams are already working on their second store in Maryland.

Devin Robinson (www.DevinRobinson.com), along with George Fraser of Frasernet (www.Frasernet.com), and others will be featured panelist at the U.S. Capitol in Washington D.C. on May 19th, 2014 dis-cussing issues in the beauty industry (www.TrichologySummit.com); an event organized by, trichologist and master educa-tor Connie Judge, the founder of the Nation-al Trichology Training Institute in Stock-bridge, Georgia..The Beauty Supply Institute will hold its 5th annual Beauty Supply Store Start-Up Summer Conference in Atlanta, Georgia on August 16-17, 2014. The key-note speaker will be nationally syndicated radio host, Michael Baisden.

Connie Judge, the founder of the National Trichology Training Institute in Stock-bridge, Georgia.

The Beauty Supply Institute will hold its 5th annual Beauty Supply Store Start-Up Summer Conference in Atlanta, Georgia on August 16-17, 2014. The keynote speaker will be nationally syndicated radio host, Michael Baisden.

Black Women On A Quest To Strip Asians Of Their Hair Industry Dominance

Real Estate investor, Princess Hill, and master stylist, Kelly Williams, who are long-time friends and Detroit natives decided to open their own beauty supply store.

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Fit N Trendy

PERSONAL FITNESS NAVIGATORS AND ROKKI BONNER JOINS TEAM URBAN TRENDSETTERS AS

WE GET FIT IN THE CITY

You want things like: *Guidance in your nutrition, exercise, and health endeavors. *You wanted accountability. *And you probably wanted to be inspired. Good news my friend - WE CAN deliver you results in all those areas of your life! ...But what about the times when you're not around us? Will you be living a life that is congruent with fat burning success? -or- Will you be sending yourself deeper into the

endless pit of over-indulgence that got you fat in the first place? Only you know the answer to these 4 questions, so that's why it's mandatory that you take a few moments out of your day to answer them immediately "4" Big Questions That Will Make or Break Your Fat-Loss Goals *Question #1: What kind of weight loss re-sults do you want to achieve? *Question #2: Who are the "5" people that you spend the most time with in your life currently? *Question #3: Do these "5" people have the same goals/ambitions that you have in terms of your weight loss goals? *Question #4: If they do have the same pas-sion/goals/ambitions as you do, then how can you incorporate them more into your life? Take a few minutes to answer these ques-tions and we will talk it over, o.k.? -Tick--Tock--Tick--Tock--Tick- All done yet? You are? AWESOME!

The Rule of "5" And You You probably are wondering why I decided to have you answer these "4" questions right? The truth is this...I want you to succeed, and succeed at a monumental level so that you can get to your goal as soon as humanly possible. Chances are since you took the time to answer these questions you do too, right? Good! That means that we're both on the same page, and since we got that out of the way let's break down the Rule of "5" and what it means to you. Studies show that the "5" people you spend the most time with directly influence your thoughts, your values, your actions, your income, your goals, and even your weight loss. (Note: It's true, birds of a feather *DO* flock together!) When you put that into perspective, and you look over your answers you have to make a big decision? Do any of those people share your same values and goals in terms of fat loss? Are these people in shape, or are they even worse off then you are right now?

If they are out of shape, do they want to make a change? In reality, are these "5" people positively or negatively affecting your life and your weight loss goals? Cut To The Chase! If these "5" people are not helping you get to your goals, and they do not share the same vision as you do, then you need to eliminate them from your life, or minimize your inter-action with them. But what if they are helping you move towards your goals? Or they are in position to make a big change just like you? What do you do with these people? The answer is simple: *Keep them around. *Spend more time with them. *And encourage them while they simultane-ously encourage you! To join Rokki on a journey to a healthy life-style log onto www.columbuspersonaltrainers.com or con-tact Fitness Navigators at 614-217-7170.

Rokki Bonner, CEO Fitness Navigators

To get to where you want to go in fitness, and in life you have to have a plan...

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Careers in Cosmetology Include Make-Up Artist

Photo & Movie Stylist Image Consultant

Manicurist Platform Artist Hair Designer

Beauty Magazine Writer Hair Color Specialist Salon or Spa Owner

Beauty Editor Cosmetology Instructor

Beauty Product Distributor

We Offer Professional Beauty Services

Client Service Hours Day Services Tuesday - Saturday 8:30AM-2:00PM Evening Services Tuesday, Wednesday and Thursday 5:30PM-7:00PM

www.newdirectionsbeautyinstitute.com 2013 East Dublin Granville Road / Columbus, OH 43203 / 614-396-7003

Are you ready for a change? Do you have a passion for beauty? It's time to take your life in a new direction! You can enroll now at New Directions Beauty Institute. Now Offering Courses In:

Cosmetology Nail Technology

Natural Hair Styling Esthetics

Salon Management Courses

Your dreams are closer than you think....really they are!!

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BEAUTY AND STYLE TRENDS GUIDE

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would be behind this development. I had already began to call the area “Poseyville” however now he was taking it a step further. FCI Marketplace Hold-ings, LLC opened the First African American owned Save-A-Lot food store in Ohio. Located at 2200 Mock Road, Columbus, Ohio, FCI Marketplace Save-A-Lot was the newest addition to the more than 850 Independent Retailers under the Save-a-Lot brand. The open-ing of the store alleviated the “food de-sert” condition which had plagued the Mock Road community, and immediate-ly created 20 new jobs. The store is located within the FCI Plaza

(formerly Arlington Park Shopping Cen-ter & Mock Road Plaza) in the North Central area of Columbus. The FCI Mar-ketplace Save-A-Lot is an 18,000 sq. ft. fully stocked grocery store and carries a full line of groceries, fresh produce, fresh and frozen meats, and baked goods. The store also features a an array of Ohio-based products. As a 20 year residence of the Linden area myself I have personally watched the growth of the Mock Road area due to the diligence and persistence of one man to empower his community. It has been a great sight to witness. I have several friends that live in the homes developed through MiraCit, my children practiced cheerleading and football at the park Bishop Posey renovated and my grand-children attend FCI Academy. It wasn’t until my interview with him that I realize how much I owe this man of God. Congratulations to you Bishop Posey for being a great example of an Urban Trendsetters. You saw a need and you fulfilled the need to the betterment of your community. We have much to learn from you and I am excited to see what’s next.

Bishop Edgar A. Posey

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CROSSING CULTURES TRAVEL AND TOURS

Julialynne Walker Owner

614.214.6277 crossingculturestt@gmail.com

www.ytbtravel.com/crossingcultures Twitter: #CCTTJW

Vision Statement Crossing Cultures Travel and Tours’ vision is to be the most creative gate-way to the African Diaspora for all.

Mission Statement To celebrate the African Diaspora, to grow eco-tourism and to ensure com-fortable travel though regular end-to-end service for all.

Commitment Statement Crossing Cultures Travel and Tours commits to share our knowledge freely while respecting your specific desires and to do so in a manner that encour-ages a long-term commitment from both parties. All of our services meet the highest standards of professionalism and are delivered in a personable man-ner at all times

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URBAN TRENDSETTERS BUSINESS DIRECTORY “Let Us Put Your Business in the Streets”

REGISTER YOUR BUSINESS IN OUR ONLINE BUSINESS DIRECTORY FREE AT WWW.URBANTRENDSETTERS.COM /UTS BIZ LIST

Starlett L. Hylton 614-774-0826 Starhylton1@hotmail.com

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