SOCIAL MEDIA UPDATEMay 2012Adam Deardurff@adam3cc

TUMBLR$1,100,000,000 is a lotta cash

The Stats

102MILLION

Tumblr Blogs(42MM in Jan '12)

29.2MILLION

Unique Visitors    in March

$25KMILLION

For Brand Ads

http://www.digiday.com/brands/15-stats-brands-should-know-about-tumblr/

Inspired advertising is coming

Yahoo will monetize the platform introducing better targeting and new advertising opportunities, encouraging brands to participate.

Currently, targeting is limited to geography.

TWITTERNow a place for active content and lead gen.

Google Glass App - #throughglass

https://blog.twitter.com/company

Twitter-exclusive events

Paid Keyword Targeting

Contextual relevance by targeting keywords in users’ posts

This tactic is currently seeing the highest Promoted Tweet engagement rate

Lead Generation Cards

One click signup to an email list within the feed.

Test Brands:PricelineFull SailNew Relic

http://www.engadget.com/2013/05/23/twitter-lead-generation-card/

“Today, the Lead Generation Card will only be available to our managed clients; we have plans 

to launch this Card globally and to small and medium‐sized 

businesses soon.”‐ Mitali Pattnaik, Product Manager for Revenue

Twitter TV Ad Targeting

Help facilitate a coordinated, multi‐screen effortA new TV Ads dashboardShows when that specific brand’s TV ads have aireddigital teamsAlign not only with what’s shown on TV and whengive insight into Understand how Promoted Tweets can be crafted in the most effective ways

64%of Mobile Centric users on Twitter use it in 

front of the TV at home

http://marketingland.com/twitter-launches-tv-ad-targeting-beta-for-select-advertisers-45333

Twitter TV Ad Targeting - How it works

"TV ad targeting works by using video fingerprinting technology to automatically 

detect when and where a brand’s commercials are running on TV, without requiring that 

advertiser to do any manual tracking or upload media plan details. Whenever a commercial airs during a TV show, Twitter not only determines where and when it ran, but can identify users on Twitter who tweeted about the program where the ad aired during that program. We believe a user engaged enough with a TV show to tweet about it very likely saw the commercials as 

well."

INSTAGRAMFacebook only paid $715MM 

The Stats

100MILLION

Active Monthly Users

40MILLION

Photos Posted  Per Day

41PERCENT

Of Brands Post at Least One 

Photo per Week

http://www.digiday.com/brands/15-stats-brands-should-know-about-instagram/

"Photos of you"

Tag those you follow

Only image owner can tag

Images are displayed in profile

Display can be turned on or off

http://blog.instagram.com/post/49445004952/photosofyou

#WHP = Weekend Hashtag Project

Follow live events

GOOGLE+Continuing to grow and change.

The Stats

359MILLION

Active Monthly Users

>500MILLION

People Have Created Accounts 

(Or Have Enabled Accounts)

25PERCENT

Of the World's Internet Users are Active at Least Once a 

Month

GlobalWebIndex.net | Business Insider

Old User Interface

New UI

Automatic Hashtagging

Auto-Enhancing Photo Uploads

Redesigned mobile web experience

Hangouts updates

http://mrl.li/12GR5EF

LINKEDIN"...the content destination of choice for business professionals."

The Stats

200MILLIONMembers

155MILLION

Monthly Unique Visitors

2+SIGN‐UPSPer Second

LinkedIn Today - select channels

LinkedIn Today - select users

My LinkedIn Today

Pinterest‐style feedImagery InteractionsAds

“If you want presentations, white papers, webinars and other 

business‐related content, LinkedIn should be your 

destination!”

PROMOTED POSTS

Coming soon... ad placements that are served up in the newsfeed like Facebook.

Purchased Pulse

Paid $90 million in April

A visual "Google Reader" that displays stories from       subscribed news feeds specifically built for mobile in 2010.

30MILLIONUsers

190COUNTRIES

750+PUBLISHERS

http://www.huffingtonpost.com/2013/04/12/linkedin-pulse_n_3064619.html

A look at Pulse

SLIDESHARE"The Quiet Giant of Content Marketing" ‐ Forbes

Purchased Slideshare

Last year Linkedin paid $118.8 million

Gets more small business owners and C‐level executives on average than any other social network.

50MILLION

Monthly Unique Visitors

10MILLION

Presentations

130MILLIONMonthly 

Pageviews

http://blog.slideshare.net/2013/05/09/10-million-presentations-uploaded-to-slideshare/

How to Use It?

Create content early and often

New or controversial topics resonate

Remember your audience

More tips…

http://www.forbes.com/sites/marketshare/2013/02/28/slideshare-the-quiet-giant-of-content-marketing/http://www.b2bmarketinginsider.com/content-marketing/slideshare-is-the-biggest-opportunity-in-b2b-content-marketing?sf12882848=1

PINTERESTFind. Learn. Share.

Activate Your NEW PinterestGet new look button!

Old Pins Were Social

Cues from Google

NEW Recipe Pins

BRANDS:Better Homes & GardensGood HousekeepingEpicuriousMartha StewartMyRecipesNestle Very Best BakingWhole Foods

NEW Products Pins

BRANDS:eBayEtsyHome DepotModclothNeiman MarcusNordstromSephoraTargetWalmart

NEW Movie Pins

BRANDS:FlixsterNetflixRotton Tomatoes

What Else is there...

How to get RICH PINS?

1.Embed code in the places that need rich snippets

2.Add appropriate metatags to your site3.Validate your rich pins in Rich Pins 

Validator4.APPLY to get them on Pinterest

http://business.pinterest.com/rich‐pins/ 

In-App Pinning - iOS & Android

BRANDS:BehanceEtsyJetsetterModclothSnapguide

On Trend Posts

GET INSPIRATION:PhotosProjectsRecipesColor palettes

http://blog.pinterest.com

Tagging Friends

Send Pins to Friends

SNAPGUIDEAn Apple Exclusive

“My goal is to inspire people to make things 

that they might otherwise buy.”

‐ Daniel Raffel

http://techcrunch.com/2013/02/10/visual-how-to-app-snapguide-passes-1m-uniques-snaps-up-youtube-designer-and-gears-up-for-growth/

What is it?

Launched in 2011

Way to show step‐by‐step how‐to guides through a series of photos

One million monthly unique visitors

Mobile apps for iOS devices

Aiming to be a YouTube competitor

How it works?

“Making video is hard, snapping pictures is 

easy.”

http://startupbook.co/2013/02/17/snapguide-founded-by-a-former-chef-and-yahoo-product-manager-is-challenging-youtube-as-a-platform-for-how-to-guides/

FOURSQUAREUpdates and whatnot

Search is front and center

Less gamification – badges, leader boards, etc.More discoveryRich date = better search 

New filtering systems

Specific human-speech search

”Try these five searches. They show 

exactly the type of thing you can oynly do 

with Foursquare (get super specific, we 

dare you):

1. A cheap sushi place that’s nearby and 

open now, but that I haven't been to 

yet.

2. A bar downtown that’s new to me, but 

that my friends have been to. Oh, and 

that has margaritas… “

http://blog.foursquare.com/2013/05/22/super-specific-searches-to-suit-your-every-need-foursquare-does-it-better/

More menus

Foursquare partners with SinglePlatform and Locu to provide up‐to‐date local menus

http://blog.foursquare.com/2013/05/14/picking-the-perfect-spot-just-got-easier-with-even-more-menus-in-explore/

A SOCIAL HOUSE OF CARDSKeep it bite‐size. Keep it visual.

Everybody's doing it

linkedin       twitter         google+       pinterest            

google glass     snapguide