May 18, 2006Source; 2006 NAR/Harris Baby Boomer Real Estate Survey

Housing and the Baby Boomer: An Insightful Perspective

May 18, 2006

Baby Boomers Today

77 million Baby Boomers 39 million women & 38 million men

35% of all US adults are Boomers 42% of US homeowners are Boomers Boomers: 73% White, non-Hispanic,

12% Black, 10% Hispanic & 4% Asian

May 18, 2006 Source; U.S. Census Bureau

Source; 2006 NAR/Harris Baby Boomer Real Estate SurveyMay 18, 2006

All Adult U.S. Baby Boomers=76,696,960

AMERICAN VOTERS (70%)N = 207,487,283

Never Homeowner (12%)

INFLUENTIAL VOTERS

?

FinanciallyUncertain

43%

Baby Boomer Segmentation

FinanciallyComfortable

41%

Financially well-off

4%

Baby Boomer Households

Married couples, 60%Other

families, 15%

Single persons, 20%

Non-families, 5%

Boomer Household Characteristics

Source; U.S. Census BureauMay 18, 2006

Boomer Household CharacteristicsBoomer Families with Children by age

67%

30%

13%

30%

0%

20%

40%

60%

80%

100%

Age 42-49 Age 50-60

Children <18 Children >18

May 18, 2006 Source; U.S. Census Bureau

Average Boomer Household Income

Affluent ($100k+) Boomer households are 55% of all US affluent households

3/4 of all Boomers & nearly 9/10 of affluent Boomers live in single family dwellings

Average Boomer Household Income($75,700 vs $60,500 US aver.)

$75,200

$77,000$78,300

$71,600

$68,000

$70,000

$72,000

$74,000

$76,000

$78,000

$80,000

Age 42-44 Age 45-49 Age 50-54 Age 55-60

May 18, 2006 Source; U.S. Census Bureau

Source; 2006 NAR/Harris Baby Boomer Real Estate SurveyMay 18, 2006

Baby Boomers and Homeownership

Agree or strongly agree with the statement:

96%

65%58%

13%

0%

20%

40%

60%

80%

100%

Owning a home isa good investment

Important to payoff home loan

quickly

OK to buy withsmall down

payment

OK to buy mostexpensive house I

can

Source; 2006 NAR/Harris Baby Boomer Real Estate SurveyMay 18, 2006

Baby Boomers’ Future Plans

47% of Boomers say they’re financially strong, but 53% say they’re weak

Boomer's ideal retirement plan

33%

26%

17%

11%7% 7%

0%5%

10%15%20%25%

30%35%

Both work &leisure

Never workfor payagain

Work part-time

Start ownbusiness

Work full-time

Other

Source; 2006 NAR/Harris Baby Boomer Real Estate SurveyMay 18, 2006

What does this mean for you and your business? Baby Boomers have a very strong

attachment to homeownership Baby Boomers are likely to keep working

well into their retirement years Baby Boomers want professional services

from their REALTORS®, first and foremost

Source; 2006 NAR/Harris Baby Boomer Real Estate SurveyMay 18, 2006

Baby Boomers and Real Estate: Today and Tomorrow

For more information on the full Survey, click here:

http://www.realtor.org/prodser.nsf/OpenProd?OpenForm&IN=186-77-06

Or contact:

T.J. Doyle at tdoyle@realtors.org

May 18, 2006Source; 2006 NAR/Harris Baby Boomer Real Estate Survey

Housing and the Baby Boomer: An Insightful Perspective

May 18, 2006