May 15, 2014 Time-Delayed and Date-Certain Delivery Mail Michael Ravnitzky.
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Transcript of May 15, 2014 Time-Delayed and Date-Certain Delivery Mail Michael Ravnitzky.
Caveat
The views expressed are solely those of the author. They do not represent the opinions of the Postal Regulatory Commission or any of the Commissioners.
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Time-Delayed Mail would leverage the ubiquity, skills and resources of the USPS, a trusted national institution
Previous methods
Wills Sealed Envelopes Headstones Family Bibles Safety Deposit Boxes Vaults or Safes
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Other methods
A trusted family friend Attorney or established law firm Recorded audiotapes/videotapes Publication in a book or article Internet websites Computer files
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E-Media allow delayed delivery
Most email software TimeCave.com LetterMeLater.com EmailAlabi.com FutureMe.org Nudgemail.com
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Time-Delayed Mail 10
Provides a way to send
Letters, photos and tangible objects
Items of personal, sentimental or intrinsic value
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Could be regarded as a form of high-value forward logistics for individuals and others
Shifts the burden of storage and logistics to the postal provider
Types of Time-Delayed Mail
Short-term delayed communications mail Less than 3 months
Long-term delayed communications mail More than 3 months
Contingency mail “If…”, “When…”, “Unless…”, “Which…”
Date-certain advertising mail
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Components of Time-Delayed Mail
Mail Acceptance Specification of Delay and Contingency
Disposition Optional Digital Redundancy Element Time-Based Addressing Onset Address Verification Sorting Storage, Transportation and Retrieval Post-Retrieval Processing Reliable Delivery
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Use of postal infrastructure - 1
National postal network Keeper of the nation’s address system Addressing conventions National Change of Address (NCOA) Postal redirection database and software (PARS) Other address update systems (CARS, COARS,
PAD) UAA reduction experience
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Use of postal infrastructure - 2
Intelligent Mail barcodes and ZIP Codes Automated sorting and mail handling
systems Procedures for handling accountable mail Forever postage products 200 federal laws protecting integrity of the
mail The Postal Inspection Service
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But it could require other elements
Handling and Intake Procedures Employee Training and Labor resources Secure storage New addressing aspects Envelope markings / visibility Enhanced postal redirection procedures Contingency handling Cost analysis Pricing structure
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Risks
Uncorrectable delivery address Loss or damage Retrieval failure or delivery failure Service discontinuance Lack of institutional continuity Possible peak congestion problems
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Date-Certain Advertising Delivery Importance of delivery timing Catalogs, sale flyers/inserts, direct
marketing Election Materials “In home dates” Read rates, Open rates, Response rates Fulfillment resources / inventory Help desk, phone center planning Mailbox clutter
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Other Potential Applications
Images extracted from social media Combining into one transaction
multiple mail pieces to be sent at different times
Flexible offsite storage options with automated return
Interactive videogaming, MMORPG, RPG, participative fiction
Birthday cards
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Conclusions
A new category of postal products would transmit messages and objects through time as well as between locations
Taps the strengths of the existing postal network and would provides a useful service
Would not require technical breakthroughs Robust address correction minimizes risk Potential value for advertising
communications
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