May 15 2012 Small Firm Practice Mangement Presentation

AmorosinoWriting.com

Violations and “Laws” on Writing Engaging Website Content

Small Firm Business PracticesConnecticut Bar Association


Agenda

1. Your treasure trove2. Website content essentials3. It’s not about you4. Drop the shotgun5. Spell reel gud


Agenda (yeah, there’s more)

6. Don’t write to your audience7. Leave Shakespeare in peace 8. Some slick writing lawyers 9. It’s not a speech. It’s a conversation.


Your Treasure Trove

• Touchpoint of business• Main moneymaker• Jakob Nielsen


Website Content Essentials

• New• Useful• Important• Accurate (honest)• Beneficial• Clear


New, Useful OR Important

New: Hired a new paralegalUseful: New IRS form availableImportant: Corporate tax law change


New, Useful AND Important

We’ve hired an associate who’s studied this new tax law change and will be available free of charge to you next Tuesday from 2 p.m. to 4 p.m. for 15 minute sessions.


It’s Not About You

• Everyone listens radio station WIIFM

• They don’t care about you. They only want the candy in your hand.


Put Down That Dang Shotgun

• 5,296 great things about your law firm

• Not a battleship but a county fair

• Let go of the wheel


Spell Reel Gud

Don’t be the attorney in the exquisitely tailored $400 Italian shirt


Don’t Write To Your Target Market

What am I crazy?


Leave Shakespeare In Peace

• Why do we write website content?• Warren Buffett• Nathaniel Hawthorne


It’s Not A Speech.It’s a conversation– Ask questions– Give calls to action– Offer free stuff– Let them sign up– Get off the reservation, Tonto


Some Slick Writing Lawyers

“I can source business directly to my blog, Facebook account, and Twitter.”

-- Ryan McKeenLeone, Throwe, Teller & Nagle, East

Hartfordaconnecticutlawblog.comHartford Business Journal, pg. 10, March 19, 2012

“…lands sophisticated patent litigation work through relationships he’s built through his blog. He’s doing seven figures in work for just those Internet relationships.”

--Kevin O’Keefe, Ceo, lexblog.com


The Hastings Law Firm

• Indianapolis, Indiana• 4 Attorneys• http://www.lawindianapolis.com/ablog/

17226.php


It’s A Conversation

Blog? but why?– Build traffic– Showcase expertise– Provide proof of value– Conversation and engagement


The Nice Law Firm

• Indianapolis, Indiana• 6 attorneys and paralegals• http://www.nicelawfirm.com/attorneys/


Clear and Honest"Many attorneys think that you have to be arrogant and intimidating to

be effective. At the Nice Law Firm, that is not our style, nor do I tolerate that type of attitude or conduct.

Most people are not familiar with the legal process and may be intimidated by legal proceedings. We believe it is our job to assist you in understanding your situation and the process or transaction in which you are involved. If we do that, you can make informed decisions about your legal affairs. I want each of our attorneys to establish and maintain a clear and frequent line of communication with their respective clients. And if you don't hear from them, call me!....

-- Robert J. Nice


Bregmann & Loman, P.C.

• Lawyers for the People• Albuquerque, NM• Two attorneys• http://www.bregmanlawfirm.com/


It’s Not About You

•Motorcycle Accident ~ $3.2 Million Jury Verdict•Wrongful Death/Premises Liability ~ $11.26 Million Judgment•Product Liability (Medical Device) ~ $1.2 Million Settlement•Employment/Sexual Harassment ~ $900,000 Jury Verdict•Contract Dispute/Commercial Litigation ~ $823,000 Judgment•Medical Malpractice ~ $500,000 Settlement


Warren Buffett

“To succeed I don't need to be Shakespeare. I must, though, have a sincere desire to inform."


The Writer Rests His Case

• Your questions• Your comments• Your knowledge for

your brethren

May 15 2012 Small Firm Practice Mangement Presentation

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Transcript of May 15 2012 Small Firm Practice Mangement Presentation