May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you...
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![Page 1: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/1.jpg)
May 07 Executive Assistant Network
Identifying your true Event Objectives (to get the outcomes you expect and want)
Jonathan McIlroy, Director, Executive Assistant Network
![Page 2: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/2.jpg)
May 07 Executive Assistant Network
My Background
• Over 10 years events experience responsible for events organized throughout Europe, USA, Asia & Australia
• Types of events include political meetings and conferences, business retreats, team building activities, conferences & exhibitions….plus much more
• Organized events for my own companies, companies I worked for, the public, other corporations, industry associations
• Noticed that throughout the world people often organize events for the wrong reason or without regard to the outcomes they want from their events
![Page 3: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/3.jpg)
May 07 Executive Assistant Network
So why do we organize events?
Praise from executives?
![Page 4: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/4.jpg)
May 07 Executive Assistant Network
So why do we organize events?
The praise and adoration from an ecstatic audience?
![Page 5: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/5.jpg)
May 07 Executive Assistant Network
So why do we organize events?
The financial rewards that come with doing a great job?
![Page 6: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/6.jpg)
May 07 Executive Assistant Network
Why do our companies have us organize events?
• “I think we should do something nice for our clients”
• “I think we need some kind of team building event to bring the staff closer together”
• “I think we need to hold a planning retreat to look at how we will meet our targets for next year”
• “I think we need to hold a national manager’s conference to ensure all our business unit heads know what others are doing”
• “I think we needs to do something nice for our staff at Christmas to reward them all for their hard work”
![Page 7: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/7.jpg)
May 07 Executive Assistant Network
Beware people with simple ideas
And those too busy to tell you what they really expect
![Page 8: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/8.jpg)
May 07 Executive Assistant Network
“The Establishment is a great venue. Let’s hold it there”
Great yes – fabulous actually……but what for?
![Page 9: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/9.jpg)
May 07 Executive Assistant Network
Note to self – people expect my events to be great
• Never forget your reputational risk
• Absolutely never forget your organization's reputational risk
![Page 10: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/10.jpg)
May 07 Executive Assistant Network
It’s not just about what you say and what the audience hears
• The effects of multiple layers of communication with the emotional effects of numerous sensory experiences
• Cognitive dissidence• Your company’s values, image and
reputation• Remember “The Establishment!!”
![Page 11: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/11.jpg)
May 07 Executive Assistant Network
Event types and event objectives
• What different event types have you been asked to organize?
• What different objectives have those meetings or events had?
• How often have you organized events with just one objective?
• How often have your organized events with multiple objectives?
![Page 12: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/12.jpg)
May 07 Executive Assistant Network
Forget the details….
• ..until you know truthfully what ALL the objectives and desired outcomes for the event are
• Prioritize your objectives
• Then consider your budget, then your timeline…..then, and only then, consider the details
![Page 13: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/13.jpg)
May 07 Executive Assistant Network
Event Objectives Summary Sheet
• Educate your executives
• Question your executives – you will risk coming across as obtuse
• Produce a summary for your executives – get them to sign off on this
![Page 14: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/14.jpg)
May 07 Executive Assistant Network
Objectives questions
• What is the nature of the event?• What is the event intended to achieve?• What specific reaction do you want from attendees (think
senses, emotions, relationships, brand management, company values)?
• Event format, intended geographical location• Event date – is that flexible?• Who should attend and why?• What messages are being delivered and by whom?• Is there a set budget?
![Page 15: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/15.jpg)
May 07 Executive Assistant Network
The WOW factor
• Events are supposed to be fun – for those who attend and for those who organize them – so sorry for all the boring planning stuff
• You need a WOW factor – but beware the Oh!-Oh! factor
![Page 16: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/16.jpg)
May 07 Executive Assistant Network
The Oh!-Oh! Factor
Sometimes there is nowhere to hide!!
![Page 17: May 07 Executive Assistant Network Identifying your true Event Objectives (to get the outcomes you expect and want) Jonathan McIlroy, Director, Executive.](https://reader036.fdocuments.us/reader036/viewer/2022070323/56649da75503460f94a93e7d/html5/thumbnails/17.jpg)
May 07 Executive Assistant Network
Organizing great events is all in the detail…..
• …..but forget these at the outset
• Meticulous planning and preparation lead to fantastic results