Maxta  Confiden,al  

Thinking outside the storage box Software-Defined VM-centric Storage

Yoram  Novick  –  Founder  &  CEO  Amar  Rao  –  VP  Business  Development  &  OEM  Sales  November  13,  2013  

Under  NDA  un,l  November  12,  2013  

Maxta  Confiden,al  

Maxta at a Glance

! HQ  –  Sunnyvale  CA  (Delaware  corpora,on)    ! Execu,ves  

―  Yoram  Novick  –  CEO  and  Founder  ―  Amar  Rao  –  VP  BD  &  OEM  Sales  ―  Steve  Velardi  –  VP  Sales  

! Employees                ―  20  employees  ―  Outsourcing  QA  (India)  

! Funding  –  $10M  Series  A  (Andreessen  Horowitz)  ! Product  Status  

―  Maxta  soWware  is  Generally  Available  

MISSION:    To  drama,cally  simplify  and  streamline  IT    

Maxta  Confiden,al  

Storage Challenges in the Virtual Data Center

! Complexity  of  storage  ―  Storage  constructs  are  different  from  server  constructs  ―  Storage  UI  is  required  in  addi,on  to  VM  UI  

! Enterprise-­‐class  storage  capabili,es  are  essen,al  ―  Highly  available  shared  storage  ―  Space/,me/performance  efficient  Snapshots/Clones  ―  Capacity  Op,miza,on  

! High  CAPEX/OPEX  ―  Storage  arrays  are  inherently  expensive  and  complex  to  

manage  

Maxta  Confiden,al  

Maxta Storage Platform Overview

! Eliminate  Storage  Arrays  and  Storage  Networking  

! Drama,cally  Simplify  IT  by  elimina,ng  Storage  Management  

! Provide  Hypervisor  agnos,c,  VM-­‐centric  Enterprise-­‐class  data  services  for  VM  agility,  con,nuous  availability,  data  protec,on,  and  capacity  op,miza,on  

! Op,mize  for  flash  performance  and  hard  disk  capacity  

! Enable  compute/storage  convergence  on  standard  servers  maximizing  capital  and  opera,onal  savings  

! Provide  investment  protec,on  

Maxta  Confiden,al  

Maxta Architecture

Maxta  Aggregated  Storage  Pool  Server  1

Hypervisor

MxSP

SSD   Disk  Drives

Server  n

Hypervisor

MxSP

SSD   Disk  Drives

Server  2

Hypervisor

MxSP

SSD   Disk  Drives

             Maxta  Global  Namespace

Ethernet

Virtualiza@on  UI

Maxta  Confiden,al  

Maxta Value Proposition

Enterprise  Storage  Redefined  for  the  Virtual  Data  Center   SAN NAS

Manage  VMs,  NOT  Storage  

Provide  Enterprise  Class  Data  Services  

Leverage  Convergence  and  Commodity  Components  

Drama,cally  Simplify  IT  Enhance  Resiliency,  

Con,nuous  Availability,  Data  Protec,on  &  Agility  

Maximize  CAPEX  and  OPEX  Savings  

Eliminate  storage  arrays  and  storage  networking  

Maxta  Confiden,al  

Maxta Capabilities

Streamline  IT  by  integra,ng  storage  with  virtualiza,on  from  UI  to  data  management  

(Manage  VMs  for  storage)  

Protect  your  applica,ons  simply  &  efficiently  (Best  in  class  snapshot  and  clone  technology)  

Deliver  end-­‐to-­‐end  data  integrity  (Leverage  strong  checksums)  

Maximize  storage  u,liza,on  (Thin  provisioning,  Compression,  De-­‐duplica,on,  Flash  op,mized)  

Maxta  Confiden,al  

Initial Target Use cases

! Enterprise  ―  ROBO  (Remote  Office,  Branch  Office)  ―  Test  and  development  environments    ―  DR  site  storage    ―  Virtual  Desktop  Infrastructure  (VDI)    

! Mid  market  and  SMB  ―  Storage  for  virtual  infrastructure  

Maxta  Confiden,al  

Go-to-Market Strategy

! Channel  focused  Sales  model      ―  Phase  1  :  Direct  sales,  fulfilled  through  the  channel  ―  Phase  2  :  Channel  led  sales;  100%  through  channel  ―  Phase  3  :  OEM  rela,onships    

! Ini,al  focus  on  VMware  centric  customers  and  channels  /  OEMs    ! Ini,al  North  America  market  focus  

Maxta  Confiden,al  

Thank  You  

Maxta  Confiden,al  

Backup  Slides  

Maxta  Confiden,al  

Data Center Transformation - Last Decade The Compute/Storage Gap

! Enterprise  Compute/Server  ―  Server  Virtualiza,on  redefined  Compu,ng  

•  Abstrac,on,  pooling  &  on-­‐demand  alloca,on  of  resources  •  New  levels  of  simplicity,  availability,  agility  and  cost  

! Enterprise  Storage  ―  Incremental  improvements  to  basic  architecture  

•  SAN/NAS  paradigm  virtually  unchanged  ―  Flash/SSD  is  the  only  radical  innova,on  

•  Improves  I/O  performance  and  Cost/IOPS  (not  Cost/GB)  ―  No  match  to  Compute  levels  of  simplicity,  availability,  

agility,  and  overall  cost  

Maxta  Confiden,al  

Maximize Savings – Total Cost of Ownership

Simple  &  Green  

85%  Reduc,on  in  OPEX  

Converged  

55%  Reduc,on  in  CAPEX   80%  Reduc,on  in  TCO  

Savings  

77%  Reduc,on  in  Power  and  Cooling  60%  Reduc,on  in  Floor  Space  

Environmental  

Maxta  Confiden,al  

Simplified Management

! Completely  integrated  into  vSphere  Client  and  workflow  

! Snapshot  and  Clones  at  VM  level  granularity  

! Single-­‐pane-­‐of-­‐glass  for  VM  and  storage  administra,on  

―  No  separate  storage  UI  

! Spend  less  ,me  managing  storage    

Maxta  Confiden,al  

Capacity Optimization

! Thin  Provisioning  ―  No  upfront  reserva,on  ―  Reduces  capital  expenditures,  by  boos,ng  

capacity  u,liza,on  ―  Lower  opera,ng  expenditures,  by  elimina,ng  

administra,ve  tasks  

! Compression  and  De-­‐Duplica,on  ― Inline  reduc,on  with  no  performance  penalty  ― Reduce  capacity  u,liza,on  by  3X  -­‐  5X  

Incoming  data Inline  compression  and  de-­‐duplica@on

WriGen  Data

WriGen  Data

WriGen  Data

Purchased  physical  capacity

Allocated  capacity Maximize  Storage  u/liza/on    

Maxta  Confiden,al  

Data Protection

! Unlimited  VM  level  Snapshots  and  Zero  Copy  Clones  ―  Extremely  fast  and  efficient  ―  No  upfront  reserva,on  of  space  ―  Ability  to  uniquely  revert  to  every  

snapshot  ―  Enable  backup  without  impact  to  

produc,on  applica,ons  ―  Enable  instant  provisioning  of  new  

VMs  leveraging  VM  templates  

Hypervisor

MxSP

Global  Namespace

Maxta  Storage

Maxta  Snapshot

Protect  your  applica/on  Simply,  Efficiently  

Maxta  Confiden,al  

Data Integrity

! Automa,cally  detect  and  fix  data  integrity  issues  due  to  hardware  failures  ―  Prevent  silent  data  corrup,on    

! Sustain  any  3  drive  failures  ―  Top-­‐notch  resiliency  

Checksum  reveals  that  data  is  corrupted  

MxSP  reads  from  the  replica,  validates  checksum,  returns  data  to  host,  replaces  the  corrupted  data  

MxSP MxSP

Deliver  End-­‐to-­‐End  Data  Integrity