Maxis presentation14
-
Upload
gaajeen-perumal -
Category
Marketing
-
view
141 -
download
1
Transcript of Maxis presentation14
CHOOSING THE RIGHT ADVERTISING MEDIA
Maxis Hotlink prepaid is the perfect plan for teens.
Maxis Hotlink has quite a low rate for international calls.
Maxis Hotlink has great after-sale service
MEDIUMS OF ADVERTISING
NEWSPAPER ADVERTISEMENTTELEVISION ADVERTISEMENT
BROCHURES AND FLYERS
• Allows to reach a huge number of people in a given geographic area
• The newspaper offers a predictable frequency of publication
• People expect to find advertising in their newspapers.
NEWSPAPER ADVERTISEMENT
• There is flexibility in deciding the ad size and placement within the newspaper
• Exposure to ad is not limited
TELEVISION ADVERTISEMENT
Maxis TV Commercial - Cinema.mp4
• Allows advertiser to show and tell a wide audience about the business, product, or service
• It reaches viewers when they're the most attentive
• It allows advertiser to convey the message with sight, sound, and motion, which can give the business or service instant credibility.
• It gives an opportunity to be creative and attach a personality to the business
BROCHURES AND FLYERS
• They help in promoting the service • Easy and inexpensive communication or
marketing medium • Update the people about company's product
and services• They are easy to distribute as well as easy to
design
THE BEST ADVERTISINGMEDIUM
TELEVISION ADVERTISEMENT
WHY???
•Television ad reaches very large audiences•Targeted audiences can be easily reached •Very high impact•Low cost per thousand [CPM] exposures.
(Cost Per Mille)is where advertisers pay for exposure of their message to a specific
audience.
INEFFECIENCYOF OTHERMEDIUMS
NEWSPAPER ADVERTISEMENT
• Ad space can be expensive • Ad has to compete against the clutter of
other advertisers• Poor photo reproduction limits creativity • Ad would have a short shelf life
They are not very persuasive marketing toolMany customers take it for grantedThere is a lot of chance that the reader might miss out the messages as flyers are barely considered as importantFlyers do not have a long-term impact
FLYERS & BROCHURES
STATISTICS
Broadcast and cable television combined get 23.4% of all U.S. advertising expenditures.
Newspapers get 21.5% of all U.S. advertising expenditures.
GAAJEEN PARMAL 2010™