Maximizing Your Social Recruiting Efforts

By:

Agenda

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Branding

Training

Metrics

Social Recruitment Landscape Today

Digital Media • Mobile usage

• Sites that share people’s opinions (Trip Advisor, Yelp, Glassdoor, etc.)

• Sign into other applications via Social media

Recruiter • Building candidates

pipeline

• More on line searching

• Emphasis on brand (professional & company)

Job Seeker • Served up jobs while

on social sites

• Easier to apply to jobs via social networking site (Sign in w/ LinkedIn)

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Professional & Company Branding

• Recruiters are the number one front line brand ambassadors for your company.

• Candidates look up Recruiters via LinkedIn to find about them. How do you want their profiles to represent them and the company?

• Take a ways: – Introduce a LinkedIn brand standard for Recruiters – Add branding elements within current work experience

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Training

• Take a ways: – Assess the skill level of your team. – Develop a training plan. – Identify your system champions and

ask them to present success stories/ new things they are doing.

– Identify skill gaps and use training to bridge the gaps. This may be 1:1 with certain individuals.

• Do Recruiters have the appropriate skill set to execute your strategy? • Don’t rely on a self-service approach. Engage vendors to work with your

Recruiters to build their skill set. e.g. Boolean search training. • The more confident Recruiters are, the more comfortable they will be to

execute.

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Metrics

How do we know if we are successful?

• Social recruiting means thinking about how and what you measure in different ways.

• Metrics should be part of your strategy to:

– Anchor accountabilities

– Educate users/ communicate success

– Refine strategy

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Use Metrics to Anchor Accountability

• Guidelines around what will be measured. This sets expectations around ROI

• Anchor accountabilities by creating benchmarks and frequently measuring against them

• Build transparency by communicating results. Identify those who need more help and who your super stars are

• Focus on quality vs. quantity

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Use Metrics to Communicate & Educate

Take a ways:

• Engagement: Followers, In Mail acceptance, views

• Branding: Reach, Number of employees, shares

• ROI: #Hires, CPH, #applications, #searches, #InMails

Rethink about what you are measuring. Hires are not the only measure of success.

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Dispel assumptions through metrics: • Candidate Pool • Who are we hiring?

Use Metrics to Refine Your Strategy

What is the data telling us? Take data from reporting and use to refine your strategy.

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Thank You

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Questions