Maximizing Your Talent Acquisition Strategy with Mobile
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Transcript of Maximizing Your Talent Acquisition Strategy with Mobile
© 2013 Punchkick Interactive Inc. All rights reserved.
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MAXIMIZING YOUR TALENT ACQUISITION STRATEGY WITH MOBILERyan UngerCTO, Punchkick Interactive
#HRACHG@ryanunger@punchkickmobile
© 2013 Punchkick Interactive Inc. All rights reserved.
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AGENDA
• Evolution of Strategy• Unfair Competitive Advantage• Take-Home Value
TOPICS COVERED
© 2013 Punchkick Interactive Inc. All rights reserved.
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Evolve You’re Strategic Thinking.
© 2013 Punchkick Interactive Inc. All rights reserved.
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DON’T GET CRUSHED
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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com
-DARWIN
It is not the strongest who survive,
nor the most intelligent,
but the ones most responsive to change.
“
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© 2013 Punchkick Interactive Inc. All rights reserved.
Organizations Must Evolve to Survive.
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
Job Seekers are Mobile
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
Sexy Organizations Recruit Amazing Talent
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© 2013 Punchkick Interactive Inc. All rights reserved.
The Five Degrees of an Unfair Competitive Advantage.
Job Seekers are Mobile
Mobile is Hyper-Personal
Hyper-Personal is Sexy
Sexy Organizations Recruit Amazing Talent
Amazing Talent Creates an Unfair Competitive Advantage
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© 2013 Punchkick Interactive Inc. All rights reserved.
1. Job Seekers Are Mobile.
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/R207Z
Searched for Jobs on Mobile
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© 2013 Punchkick Interactive Inc. All rights reserved.
Mobile is a behavior, not a technology.
–Anna Bager
Vice President & General Manager of the Mobile Marketing Center of Excellence at IAB.
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© 2013 Punchkick Interactive Inc. All rights reserved.
2. Mobile is Hyper-Personal.
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IQsqs
Importance of Mobile
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© 2013 Punchkick Interactive Inc. All rights reserved.
3. Hyper-Personal is Sexy.
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved.
Who is this guy?
+ What jobs fit him well?+ At which companies?
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© 2013 Punchkick Interactive Inc. All rights reserved.
My name is Ryan…I’m an INTP with core values of leading by example, and global citizenship. My primary love languages are words of affirmation and physical touch. I'm 30 years old, single, love dogs, live in downtown Chicago, and I’m working to complete an Ironman. I recently cut off 5 inches of hair, and I’m wickedly-passionate about entrepreneurship, mobile, and big data.
“
+ What jobs could fit me well?+ At which companies?
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© 2013 Punchkick Interactive Inc. All rights reserved.
What’s the Difference Between Me and the Other Guy?
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© 2013 Punchkick Interactive Inc. All rights reserved.
I've defined myself in a hyper-personal way
He didn’t
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© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts
Conventional Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts+ Massive Exposure
Conventional Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based Matching
Conventional Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based Matching
Conventional Wisdom
Loads of Applicants
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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/s65xW
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© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data
Hyper-Personal Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data+ Engaged Candidates
Hyper-Personal Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data+ Engaged Candidates+ Culture/Skills-Based Matching
Hyper-Personal Wisdom
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© 2013 Punchkick Interactive Inc. All rights reserved.
Analysis of Social Data+ Engaged Candidates
Hyper-Personal Wisdom
High-Quality Applicants
+ Culture/Skills-Based Matching
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© 2013 Punchkick Interactive Inc. All rights reserved.
Do You Know Your Cost of Turnover?
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© 2013 Punchkick Interactive Inc. All rights reserved.
Our Clients Have Seen 900%+ Improvements in KPIs When
Candidates Integrate with Social
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© 2013 Punchkick Interactive Inc. All rights reserved.
4. Sexy Organizations Recruit Amazing Talent
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved.
People Don’t Buy What You Do, They Buy Why You Do It.
–Simon Sinek
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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IV5n2
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© 2013 Punchkick Interactive Inc. All rights reserved.
Employes Don’t Work for You Because of What You Do, They Work for You Because of Why You Do It.
Source: http://www.startwithwhy.com/About.aspx
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© 2013 Punchkick Interactive Inc. All rights reserved.
Don’t Settle on the What. Sell Job Seekers on the “Why”
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© 2013 Punchkick Interactive Inc. All rights reserved.
5. Amazing Talent Creates an Unfair Competitive Advantage
The Five Degrees of an Unfair Competitive Advantage.
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© 2013 Punchkick Interactive Inc. All rights reserved.
Amazing Talent Drives Innovation
Source: http://www.startwithwhy.com/About.aspx
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© 2013 Punchkick Interactive Inc. All rights reserved.
Hiring on Culture Creates “A” Teams, Which Breed “A” Players
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© 2013 Punchkick Interactive Inc. All rights reserved.
Let’s Talk About Take-Home Value.
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© 2013 Punchkick Interactive Inc. All rights reserved.
Some Organizations “Get It”
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© 2013 Punchkick Interactive Inc. All rights reserved.
You Should Try to Get Me Fired.
–Anonymous Client
…on talk about innovative ideas that he wanted us to bring to the table.
“
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© 2013 Punchkick Interactive Inc. All rights reserved.
We Needed a Kick in the Ass.“
–Anonymous Client
…on talk about why Punchkick was hired.
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© 2013 Punchkick Interactive Inc. All rights reserved.
This is Gonna’ be a Game Changer.
–Anonymous Client
…on talk about how big data will shift their company in a new direction.
“
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© 2013 Punchkick Interactive Inc. All rights reserved.
Close Your Eyes
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© 2013 Punchkick Interactive Inc. All rights reserved.
Suppose for a minute that you're the boss. You don't have to worry about politics, titles, or tenure. You run the show. You have a corner office, a reserved parking spot, and everyone must do what you say.
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© 2013 Punchkick Interactive Inc. All rights reserved.
How Would You Change Your Organization?
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
Row in the Same Direction
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© 2013 Punchkick Interactive Inc. All rights reserved.
To-Do Items (a.k.a. Your Homework)
Track As Much Interaction Data as Possible
Use Social to Support Culture Matching
Remember that Mobile Is Not Desktop
Encourage Candidate Engagement
Row in the Same Direction
Try to Get Yourself Fired