Maximizing your brand image
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Transcript of Maximizing your brand image
Maximizing Your Brand Image
What is a brand?
A logo? A color? A design?
Yes, but more!
Every touch!
Your brand lives in every day-to-day interaction
Your brand is your promise to your customer.
Let’s talk marketing for a moment…
4 Ps from 1963Product, Price, Placement, Promotion
Change that…
4 CsContent, Connection, Communication, Conversion
We are…
Wikified!You are what your customerssay you are.
Case Study
Amy’s Baking CompanyA social media disaster!
The consumer has POWER!
Brand personality
Define your brand – think of it as a personality.
Develop brand strategy – how, what, where, when and to whom.
Case Study
TOMS
The most important part of your brand strategy…
Your employees!
Case Study
Trader Joe’s
Steps to a great brand…
Get a great logo
Steps to a great brand…
Design templates and create brand standards for your marketing materials.
Steps to a great brand…
Write down your brand messaging.
Steps to a great brand…
Integrate your brand.
Steps to a great brand…
Create a "voice" for your company that reflects your brand.
Steps to a great brand…
Develop a meaningful tagline.
One for One
Just do it.
Steps to a great brand…
Be true to your brand.
Steps to a great brand…
Be consistent. Always, in every interaction.
A word about RE-branding
A successful rebranding involves overhauling a company's goals, message, and culture—not just changing a name or a logo.
A word about RE-branding
Questions?
Thanks for coming!